Timely
Timely AS is a Norway-headquartered SaaS company offering AI-powered automatic time tracking for consultancies, agencies, professional services firms, and SaaS businesses, with integrations to leading project management, collaboration, and accounting tools.
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Timely does
Timely AS is a Norway-headquartered SaaS company that has built an AI-powered automatic time tracking platform serving consultancies, agencies, professional services firms, SaaS businesses, and enterprise customers. Founded around 2013 and led by founder-CEO Mathias Mikkelsen, Timely eliminates manual timer entry through its proprietary Memory Tracker, which captures work activity across web and desktop applications in the background without keystroke logging or screenshots, and its AI-driven AutoSheet feature, which auto-completes timesheets for one-click approval. The platform is delivered as a horizontal SaaS product with per-seat or workspace-based subscription pricing, a self-serve product-led growth motion for SMB and mid-market, and dedicated enterprise sales for large deployments.
The platform integrates with leading project management, collaboration, and accounting tools including Linear, Asana, Jira, Microsoft Teams, Zoom, and QuickBooks, and is backed by ISO 27001 certification, GDPR readiness, SSO support, and role-based access. As of 2026, Timely operates as a subsidiary of Upstage, a South Korean AI startup, following an acquisition that integrated the time tracking product with Upstage's proprietary AI models. The combined entity reports 5,000+ business customers, 20,000+ users, and presence across 160 countries, though revenue is not publicly disclosed and total known funding is approximately $1.1 million.
Timely firmographics
Firmographics- Name
- Timely
- Legal name
- Timely AS
- Website
- https://timelyapp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Timely AS is a Norway-headquartered SaaS company offering AI-powered automatic time tracking for consultancies, agencies, professional services firms, and SaaS businesses, with integrations to leading project management, collaboration, and accounting tools.
- Ownership category
- akta.pro rank
Timely industry classification
Industry- Product category
- Time tracking software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Time, Attendance & Scheduling Administration (BPACAIAE)
- akta.pro secondary industry
- Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC)
Keywords
Where Timely is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Timely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based time tracking software with per-seat or workspace-based pricing tiers for teams and enterprises
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Timely product offering
Product offeringCore offering
Timely is an AI-powered automatic time tracking SaaS platform that captures work activity across all web and desktop applications in the background, then auto-allocates tracked time to projects and clients to enable one-click timesheet approval. The platform combines Memory Tracker for seamless background capture with AutoSheet AI for automatic timesheet completion, helping consultancies, agencies, SaaS businesses, and enterprise teams recover billable hours, improve utilization, and maintain accurate project costing.
Product overview
Timely is a unified time tracking platform comprising a core automatic time tracking product with integrated AI-powered modules. The core Timely platform (timely.com) provides automatic AI-powered time tracking that auto-captures work time, auto-allocates entries to projects/clients, and enables one-click approval. Key AI-powered modules include AutoSheet (AI timesheet auto-completion), Memory Tracker (automatic background tracking), and AI Timesheets (rapid completion in under 2 minutes). Analytics and planning modules include Project Dashboard, People Dashboard, Workspace Capacity, Time Planning, and Reports. Billing and financial modules include Invoices and Billable Rates. The platform also offers a Timely API for custom integrations. All modules are designed for consultancies, agencies, SaaS businesses, and enterprise organizations with a privacy-first approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Timely Time Tracking Platform Subscription SaaS platform providing automatic AI-powered time tracking, AI-completed timesheets, project and people dashboards, capacity planning, billing/invoicing, and analytics for consultancies, agencies, SaaS businesses, and enterprise teams. Includes privacy-first Memory Tracker desktop app, ISO 27001/GDPR-ready security, SSO, and 17+ integrations.
Quantifiable outcome
- 10% increase in value time by removing and automating non-value-add tasks (STERIS)
- +3 more outcomes
Companies that use Timely
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Timely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature5 records
Timely partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- LinearcoreNative integration with Linear for automatic time tracking linked to project management and development workflows
- AsanacoreIntegration with Asana for seamless time capture linked to tasks and projects
- ClickUpcoreIntegration with ClickUp for time tracking connected to workspace tasks
- monday.comcoreIntegration with monday.com for project-based time tracking
- Google CalendarcoreGoogle Calendar integration for automatic time capture based on calendar events
- ZoomcoreZoom integration for meeting time tracking
- Microsoft TeamscoreMicrosoft Teams integration for time tracking during collaboration
- JiracoreJira integration for development time tracking linked to issues and sprints
- QuickBookscoreQuickBooks integration for seamless invoicing and billing based on tracked time
- ZapiercoreZapier integration enabling automated workflows connecting Timely to hundreds of other applications
- Azure ADcoreAzure Active Directory integration for enterprise SSO and identity management
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Timely competitors and assessment
Company assessmentDirect peers
- Toggl Track: Toggl Track is one of the most widely used time tracking tools for freelancers, agencies, and small teams, offering both manual timers and basic automated tracking. Competes head-to-head with Timely in the PLG time-tracking category, with similar target segments and pricing tiers.
- Harvest: Harvest is a SaaS time tracking and invoicing product widely adopted by agencies, consultancies, and SMB professional services. It directly competes with Timely on automatic/one-click time entry, project-level reporting, and QuickBooks-style billing integrations.
- Clockify: Clockify is a freemium time tracker used by agencies and teams globally, owned by CAKE.com. It overlaps directly with Timely on per-seat time tracking, project tagging, and team reporting, and competes aggressively on free-tier pricing.
- Hubstaff: Hubstaff is an employee time tracking and workforce analytics platform targeting remote teams and agencies with optional monitoring features. Directly comparable to Timely on workforce administration use cases, including payroll integrations and productivity reporting.
- Time Doctor: Time Doctor is an automatic time tracking and workforce productivity platform serving remote and outsourced teams. Overlaps with Timely on automatic activity capture and reporting, but differentiates via heavier monitoring features versus Timely's privacy-first design.
- ClickTime: ClickTime is a time tracking and resource management SaaS targeting professional services and nonprofits. Directly comparable to Timely on time entry, approvals, utilization reporting, and enterprise compliance, serving overlapping customer profiles.
Emerging players
- RescueTime: RescueTime is an automatic productivity and activity-tracking desktop product focused on individual professionals rather than teams. Partial overlap with Timely's Memory Tracker on background activity capture, but narrower in scope (no timesheet or billing layer).
Broad incumbents
- monday.com Time Tracking: monday.com is a broad work management SaaS that includes native time tracking columns within its project and workflow platform. Competes with Timely by bundling time tracking inside a larger workspace tool, particularly among Timely's project_management integration partners.
- QuickBooks Time (formerly TSheets): QuickBooks Time is Intuit's SMB-focused time tracking product embedded in the QuickBooks accounting ecosystem. Competes with Timely's QuickBooks integration by offering tightly bundled payroll and time tracking, particularly targeting small/mid-market accounting customers.
- Wrike (time tracking): Wrike is an enterprise work management platform acquired by Citrix and now owned by Atlassian, with native time tracking and project-level reporting. Serves larger organizations than Timely's mid-market sweet spot, but overlaps on automatic activity capture and professional services workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Timely social profiles
Digital presenceTimely compliance and trust
Trust signalCompliance2 records
Timely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Timely leadership team
Management profileNumber of profiles
Profiles1 record
Timely funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Timely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Timely
What does Timely do?
Timely is an AI-powered automatic time tracking SaaS platform that captures work activity across all web and desktop applications in the background, then auto-allocates tracked time to projects and clients to enable one-click timesheet approval. The platform combines Memory Tracker for seamless background capture with AutoSheet AI for automatic timesheet completion, helping consultancies, agencies, SaaS businesses, and enterprise teams recover billable hours, improve utilization, and maintain accurate project costing.
Is Timely a public or private company?
Timely is a private company. It is classified as corporate owned and is currently operating.
When was Timely founded?
Timely was founded in 2013. It employs 11 to 50 people.
Where is Timely based?
Timely is headquartered in Oslo, Norway, in the Europe region.
How does Timely make money?
One revenue line is on record: saaS Subscription.
Who are Timely's main competitors?
Direct peers on record are Toggl Track, Harvest, Clockify, Hubstaff, Time Doctor and ClickTime. RescueTime is listed as an emerging player. Broad incumbents are monday.com Time Tracking, QuickBooks Time (formerly TSheets) and Wrike (time tracking).
Does Timely have an API?
Yes. Timely offers an API for developers to build custom integrations and automate workflows. The API-first architecture supports enterprise-scale operations with thousands of concurrent users. Developer documentation is at developer.timely.com.
What industry is Timely in?
Timely's product category is Time tracking software. Its primary akta.pro industry code is BPACAIAE, Time, Attendance & Scheduling Administration, with a secondary code of BPAAAHAC, Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking). Its NAICS code is 51821 and its SIC code is 7372.