What VitaValley does

VitaValley (legal entity: Stichting VitaValley) is an independent Dutch network foundation founded in 2004 and headquartered at Landgoed Zonneoord in Ede, Netherlands. The organization's core offering is impact studies built on the Social Return on Investment (SROI) methodology, a validated framework for quantifying the societal value of healthcare and welfare initiatives. VitaValley applies this methodology across commissioned studies for municipalities, health insurers, care providers, and national government bodies, and has completed more than 100 such studies, with documented outcomes such as a 6.7x societal return for the Alerimus caring-community project in Numansdorp and a 2.6x return for the MIT Zuid-Limburg rapid crisis response program.

The organization operates as a program platform rather than a single-product company. Its six active programs cover diabetes prevention (2diabeat), e-health implementation support (SET-up), independent living at home (Vitaal Thuis), digital care scaling in neighborhoods (Vliegwiel in de Wijk), digital aging for vulnerable elderly (Digitaal Ouder Worden), and health stimulation for vulnerable groups (Stimulering Gezondheid Kwetsbare Groepen). These programs are supplemented by knowledge-sharing services including on-demand masterclasses and online Communities of Practice.

VitaValley holds ANBI (Algemeen Nut Beogende Instelling) status, a Dutch public-benefit designation obtained in 2016, and is funded through donations, subsidies, and program grants rather than commercial pricing. The organization is governed by a Raad van Bestuur (Board of Directors) under the supervision of a Raad van Toezicht (Supervisory Board), and maintains a partner ecosystem of more than 60 organizations spanning the Dutch Ministry of VWS, Zorgverzekeraars Nederland, ZonMw, Health Holland, the NVZ (Dutch Association of Hospitals), ActiZ, TNO, multiple academic medical centers, municipalities, and patient federations. Revenue is not disclosed and there are no funding rounds or institutional investors in the input data.

Name

VitaValley

Legal name

Stichting VitaValley

Website

https://vitavalley.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

VitaValley is a Dutch non-profit foundation (Stichting) that runs SROI-based impact studies and multi-stakeholder programs to accelerate healthcare innovation for Dutch municipalities, insurers, providers, and national government.

Ownership category

akta.pro rank

Product category

Healthcare Innovation Consulting

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Research and Development in the Social Sciences and Humanities (54172), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG)

Keywords

• Healthcare innovation network
• Social impact studies
• SROI analysis services
• Healthcare transformation consulting
• Welfare program coordination

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Program funding and subsidies: VitaValley is a foundation with ANBI (Algemeen Nut Beogende Instelling) status and depends on donations and subsidies for financing its programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VitaValley is an independent Dutch foundation that operates an innovation network for healthcare, conducting Social Return on Investment (SROI) impact studies to make the societal value of healthcare and welfare initiatives visible. It runs multiple thematic programs (2diabeat, SET-up, Vitaal Thuis, Vliegwiel in de Wijk, Digitaal Ouder Worden, Stimulering Gezondheid Kwetsbare Groepen) and provides masterclasses and communities of practice that bring together healthcare providers, insurers, municipalities, and knowledge institutions to accelerate healthcare transition.

Product overview

VitaValley is an independent network organization for healthcare innovation that operates as a platform of programs and services rather than a single product. The core offering consists of impact studies and SROI analyses that make the societal value of healthcare initiatives visible. Around this core, VitaValley runs multiple thematic programs including 2diabeat (diabetes prevention), SET-up (e-health implementation support), Vliegwiel in de Wijk (digital care scaling), Digitaal Ouder Worden (elderly care), and Vitaal Thuis (independent living). These programs are supplemented by knowledge-sharing services including Masterclasses and Communities of Practice. The organization functions as a knowledge broker connecting healthcare providers, insurers, municipalities, and knowledge institutions to accelerate the transition from care to health.

Differentiator

Problem solved

Functional benefit

Brands

• 2diabeat: Program focusing on diabetes prevention and management
• SET-up
• Vitaal Thuis
• Vliegwiel in de Wijk
• Digitaal Ouder Worden
• Stimulering Gezondheid Kwetsbare Groepen

Products and services

• Impactstudies (SROI analyses) Social Return on Investment analyses that measure and demonstrate the societal value of healthcare and welfare initiatives, making invisible value visible through numbers and stories. Commissioned by Dutch healthcare providers, municipalities, and other organizations.
• 2diabeat A diabetes prevention and management program focused on promoting health and preventing diabetes-related complications.
• SET-up Stimuleringsregeling E-health Thuis - a support program for healthcare providers collaborating with purchasers to scale and sustain existing e-health solutions, offering practical support and knowledge exchange.
• Vitaal Thuis Program focused on enabling people to live vitally at home through innovative care solutions and support.
• Vliegwiel in de Wijk A flywheel program accelerating the scaling of digital care so more people can access smart, effective forms of care, with focus on telemonitoring and digital choice aids from hospitals expanding to district nursing.
• Digitaal Ouder Worden (DOW) Digital aging program working to improve quality of life for vulnerable elderly people living independently at home.
• Stimulering Gezondheid Kwetsbare Groepen Program focused on stimulating health for vulnerable groups in society.
• Masterclasses Educational sessions on topics including Social Return on Investment analyses, coalition formation, planning, and leadership, offered on request to broaden or deepen knowledge for healthcare professionals.
• Community of Practice Online learning networks connecting professionals in various programs to share knowledge and experiences, including communities for SET-up and Vliegwiel in de Wijk.

Quantifiable outcome

• Every euro invested yields 6.7 euros of societal value in caring communities (Numansdorp case)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

60 partnerships are on record, tiered core and minor.

• Zorgverzekeraars NederlandcoreStrategic or Co-development PartnerNational association of health insurers collaborating on healthcare innovation programs.
• Ministerie van Volksgezondheid Welzijn en SportcoreStrategic or Co-development PartnerDutch Ministry of Health, Welfare and Sport involved in policy development and funding for care transition.
• ZonMwcoreStrategic or Co-development PartnerDutch organization for health research and healthcare innovation, funding healthcare programs.
• Health HollandcoreStrategic or Co-development PartnerDutch funding organization for health research and innovation in life sciences.
• Nederlandse Vereniging van ZiekenhuizencoreStrategic or Co-development PartnerDutch Association of Hospitals working on healthcare transformation.
• TNOcoreTechnology or IntegrationDutch research organization specializing in applied scientific research.
• VUmc AlzheimercentrumminorStrategic or Co-development PartnerAcademic medical center specializing in dementia research and care.
• Universitair Medisch Centrum GroningenminorStrategic or Co-development PartnerUniversity medical center contributing research expertise.
• Erasmus MCminorStrategic or Co-development PartnerErasmus University Medical Center Rotterdam for academic collaboration.
• De Rijksuniversiteit GroningenminorStrategic or Co-development PartnerUniversity of Groningen for academic research partnerships.
• GGD GHOR NederlandminorStrategic or Co-development PartnerNational organization for municipal health services and emergency response.
• ActiZcoreStrategic or Co-development PartnerHealthcare association representing care providers in the Netherlands.
• V&VNminorStrategic or Co-development PartnerProfessional association for nurses and caregivers.
• Nederlands Huisartsen GenootschapminorStrategic or Co-development PartnerDutch College of General Practitioners for primary care collaboration.
• Patientenfederatie NederlandcoreStrategic or Co-development PartnerNational patient federation representing patient interests.
• MenzisminorStrategic or Co-development PartnerDutch health insurer participating in healthcare innovation.
• CZminorStrategic or Co-development PartnerDutch health insurer involved in care transformation.
• De Noaber FoundationminorStrategic or Co-development PartnerFoundation supporting healthcare and welfare innovation.
• VilanscoreStrategic or Co-development PartnerKnowledge institute for long-term care in the Netherlands.
• Zorginnovatie.nlcoreStrategic or Co-development PartnerNational platform for healthcare innovation knowledge sharing.
• Health ValleyminorStrategic or Co-development PartnerHealthcare innovation network in the Netherlands.
• Dutch Health HubminorStrategic or Co-development PartnerPlatform connecting healthcare innovators and stakeholders.
• Lifestyle4HealthminorStrategic or Co-development PartnerProgram focused on lifestyle interventions for health.
• Institute for Positive HealthminorStrategic or Co-development PartnerInstitute promoting positive health approach in healthcare.
• Rijksdienst voor Ondernemend NederlandminorStrategic or Co-development PartnerDutch government agency supporting entrepreneurship and innovation.
• De Amsterdam Economic BoardminorStrategic or Co-development PartnerRegional economic development organization for Amsterdam area.
• Gemeente AmersfoortminorStrategic or Co-development PartnerMunicipality of Amersfoort participating in healthcare programs.
• Gemeente RotterdamminorStrategic or Co-development PartnerMunicipality of Rotterdam involved in healthcare innovation.
• Gemeente UtrechtminorStrategic or Co-development PartnerMunicipality of Utrecht participating in care transition programs.
• PharosminorStrategic or Co-development PartnerExpertise center for health differences in the Netherlands.
• Alles is GezondheidminorStrategic or Co-development PartnerNational program for health promotion and prevention.
• De Juiste Zorg op de Juiste PlekminorStrategic or Co-development PartnerNational program for right care in the right place.
• Diabetesvereniging NederlandminorStrategic or Co-development PartnerDutch diabetes patient association.
• Nederlandse Diabetes FederatieminorStrategic or Co-development PartnerDutch diabetes federation representing patients and professionals.
• Diabetes FondsminorStrategic or Co-development PartnerDutch Diabetes Fund for research funding.
• Partnerschap Overgewicht NederlandminorStrategic or Co-development PartnerPartnership for overweight prevention in the Netherlands.
• NierstichtingminorStrategic or Co-development PartnerDutch kidney foundation.
• KBO-PCOBminorStrategic or Co-development PartnerSenior citizens organization representing older adults.
• ANBOminorStrategic or Co-development PartnerSenior citizens advocacy organization.
• MezzominorStrategic or Co-development PartnerDutch association for informal care support.
• Bas van Goor FoundationminorStrategic or Co-development PartnerFoundation focused on diabetes and healthy living.
• Aletta Jacobs School of Public HealthminorStrategic or Co-development PartnerPublic health research institute at University of Groningen.
• Leids Universitair Medisch CentrumminorStrategic or Co-development PartnerLeiden University Medical Center for academic collaboration.
• NipedminorStrategic or Co-development PartnerKnowledge institute for prevention and care.
• Coöperatie Slimmer Leven 2020minorStrategic or Co-development PartnerCooperation focused on smarter living and healthcare.
• RijncoepelminorStrategic or Co-development PartnerHealthcare organization in the Netherlands.
• PlurynminorStrategic or Co-development PartnerHealthcare provider for complex care.
• EveanminorStrategic or Co-development PartnerHealthcare provider in North Holland.
• ASVZminorStrategic or Co-development PartnerHealthcare organization for intellectual disabilities.
• LiviominorStrategic or Co-development PartnerHealthcare and welfare provider.
• KwadraadminorStrategic or Co-development PartnerHealthcare organization in South Holland.
• SensireminorStrategic or Co-development PartnerHealthcare provider in Achterhoek region.
• kwintesminorStrategic or Co-development PartnerMental healthcare organization.
• ECPminorStrategic or Co-development PartnerPlatform for innovation in healthcare.
• KNMPminorStrategic or Co-development PartnerRoyal Dutch Pharmacists Association.
• Ieder(in)minorStrategic or Co-development PartnerOrganization for people with disabilities.
• Stichting Hart in ActieminorStrategic or Co-development PartnerHeart foundation for cardiac care.
• BeBright ConsultancyminorStrategic or Co-development PartnerConsultancy focused on healthcare transformation.
• Gemeente ArnhemminorStrategic or Co-development PartnerMunicipality of Arnhem involved in healthcare programs.
• Zorg voor InnoverenminorStrategic or Co-development PartnerPlatform for care innovation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Social Enterprise NL: Dutch network organization supporting and representing social enterprises in the Netherlands. Comparable as a Dutch impact-network organization building coalitions, knowledge, and visibility for mission-driven healthcare/welfare initiatives.

Emerging players

• New Health Collective: Dutch community focused on impact investing and health innovation. Comparable as a Netherlands-based organization convening stakeholders across healthcare innovation, financing, and social impact.

Direct peers

• Pharos: Dutch expertise center focused on health equity and reducing health differences. Comparable as a knowledge-broker nonprofit producing applied research, advisory, and program support for healthcare stakeholders in the Netherlands.
• Niped: Dutch knowledge institute for prevention and care, listed partner of VitaValley. Comparable as a Dutch nonprofit producing applied research and tooling for prevention-focused healthcare innovation.
• Vilans: Dutch national knowledge institute for long-term care. Highly comparable as a Dutch nonprofit that produces research, knowledge products, and impact work for healthcare transformation; one of VitaValley's listed partners, indicating overlapping mission.
• BeBright Consultancy: Dutch healthcare-transformation consultancy supporting care innovation, value-based care, and impact measurement. Comparable as a partner and competitor offering SROI-adjacent advisory services to Dutch healthcare providers and municipalities.
• Health Valley Netherlands: Dutch healthcare-innovation network connecting companies, care providers, and knowledge institutions. Comparable as a network organization facilitating healthcare innovation programs in the Netherlands.
• Institute for Positive Health: Dutch institute promoting the Positive Health framework across Dutch care and welfare. Comparable as a small, mission-driven organization working to redefine and measure health/wellbeing outcomes beyond traditional clinical metrics.

Broad incumbents

• Social Value International: Global network promoting Social Return on Investment (SROI) and social-value principles. Comparable because VitaValley's core methodology is anchored in the SROI framework that Social Value International standardizes internationally.
• TNO: Dutch applied-research organization with healthcare as a major domain and a listed VitaValley partner. Comparable as a research-driven organization delivering evidence and innovation programs for Dutch care transformation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitavalley
• Xx.com/vitavalley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitaValley