The Kiefer Foundation

Name

The Kiefer Foundation

Legal name

The Kiefer Foundation

Website

https://mkiefer.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kiefer Foundation is a 501(c)(3) nonprofit that combats distracted driving through VR-based education (Just Drive Simulator on Meta Quest 3), national awareness campaigns with NFL and NASCAR, and advocacy for hands-free legislation, selling simulator units to schools and corporations while raising funds via donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Driver Safety Education

NAICS

Automobile Driving Schools (611692), Grantmaking Foundations (813211), Social Advocacy Organizations (8133), Grantmaking and Giving Services (8132)

akta.pro primary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

Keywords

• Distracted driving prevention
• VR driver education
• Road safety advocacy
• Driving simulation training
• Nonprofit awareness campaigns

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: Tax-deductible contributions to 501(c)(3) non-profit organization supporting distracted driving awareness, policy advocacy, and technology programs. Accepts one-time and recurring donations.
2. Just Drive Simulator Sales: Sale of VR simulator hardware and software packages. Single unit at $3,500, with volume discounts for 6+ ($3,000 each), 10+ ($2,500 each), 25+ ($2,000 each). Includes 3-year license, support, and updates.
3. Corporate Sponsorships: Corporate donor packages and event sponsorships (golf outing, simulator sponsors) providing recognition and visibility as foundation donors. Includes tiered sponsorship from Bronze ($12,500) to Presenting (sold out).
4. Grant Funding: Foundation grants from organizations like Enterprise Mobility Foundation ($2,500) supporting mission-aligned initiatives and programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Kiefer Foundation is a 501(c)(3) nonprofit that develops and sells the Just Drive Simulator, a virtual reality distracted driving education tool built on Meta Quest 3 headsets with three realistic driving scenarios and integrated pre/post assessment surveys. The foundation also operates the national Just Drive awareness campaign through NFL, NASCAR, and social media partnerships, conducts policy advocacy for hands-free driving legislation, and accepts tax-deductible donations to support its mission of ending distracted driving and all associated traffic deaths and injuries.

Product overview

The Kiefer Foundation offers a single core product: the Just Drive Simulator, an immersive virtual reality experience designed to educate users about distracted driving consequences. The product is sold as a bundled package including a pre-configured Meta Quest 3 VR headset, the simulator application, and a Data Dashboard for tracking engagement metrics. Optional complementary offerings include a downloadable Curriculum Guide for classroom use and sponsorship programs. The organization also runs the Just Drive national awareness campaign. Pricing is $3,500 per unit with volume discounts available (14.29% off for 6 units, 28.57% for 10 units, 42.86% for 25+ units).

Differentiator

Problem solved

Functional benefit

Brands

• Just Drive Simulator: An immersive virtual reality experience designed to educate participants on the real-world consequences of distracted driving without real-world risk. Includes three scenarios: Daytime Highway, Nighttime Rural Road, and School Drop-Off.
• Just Drive

Products and services

• Just Drive Simulator An immersive virtual reality experience designed to educate participants about the dangers of distracted driving without real-world risk. Users navigate three realistic driving scenarios (Daytime Highway, Nighttime Rural Road, School Drop-Off) while handling simulated distractions such as smartphone use, experiencing how distraction leads to life-altering consequences. Sold as a bundled package including a pre-configured Meta Quest 3 VR headset, the simulator application with 3-year license, and an included Data Dashboard. Priced at $3,500 per unit with volume discounts available.
• Just Drive Curriculum Guide A ready-to-use educational framework providing lesson plans, classroom activities, and student reflection exercises for teaching distracted driving prevention. Can be used independently without the simulator hardware, making it accessible for schools and educators without the budget for VR equipment.

Quantifiable outcome

• Drivers using phones are 240% more likely to crash (per CMT research)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor, flagship and regional.

• Cambridge Mobile TelematicscoreTechnology or IntegrationStrategic partnership to increase safe driving app usage in cooperation with insurance providers. CMT provides telematics technology and data for distracted driving research and StreetVision AI tools. Their data supports foundation awareness campaigns and policy initiatives.
• ValeominorOthersWorked with Enterprise Mobility to nominate and support The Kiefer Foundation for the Enterprise Mobility Foundation grant.
• NFLflagshipGTM or Marketing PartnerNational partner for Just Drive distracted driving awareness campaign, leveraging NFL's reach to promote message about ending distracted driving.
• NASCARflagshipGTM or Marketing PartnerNational partner for Just Drive distracted driving awareness campaign, leveraging NASCAR's reach to promote message about ending distracted driving.
• We Save LivescoreStrategic or Co-development PartnerPolicy partnership collaboration to end distracted driving through awareness and legislative efforts.
• Fathers Against Distracted DrivingcoreStrategic or Co-development PartnerPolicy partnership collaboration to end distracted driving through awareness and legislative efforts.
• Mothers Against Drunk Driving (MADD)coreStrategic or Co-development PartnerPolicy partnership collaboration to end distracted driving through awareness and legislative efforts.
• BRAKEScoreStrategic or Co-development PartnerDistracted driving awareness partner and grantor supporting foundation initiatives.
• MDOT (Michigan Department of Transportation)coreStrategic or Co-development PartnerPartnership for cable barrier installation on I-96 and development of distraction-free policies in Michigan.
• Hands Free USAcoreStrategic or Co-development PartnerPolicy advocacy partner for hands-free legislation initiatives.
• WDIV DetroitregionalGTM or Marketing PartnerMedia partnership to spread distracted driving message through news reports and coverage.
• PEERS (Augmented Reality Partner)coreTechnology or IntegrationPartner on Augmented Reality distracted driving simulator development and events.
• VR ExpertcoreImplementation/ SI/ Consulting PartnerTechnical support partner for Meta Quest 3 device troubleshooting and simulator support. Available 9AM-5PM EST at (862) 445-1139 or [email protected].
• Innovation Works (Software Development)coreTechnology or IntegrationSoftware development team for the Just Drive Simulator application.
• Yeo & YeominorOthersIndependent audit partner for fiscal year 2025 financial audit.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• End Distracted Driving (EndDD.org): Nonprofit founded by Joel Feldman after losing his daughter to a distracted driver; delivers school and community presentations on distracted driving. Closest direct peer to the Kiefer Foundation in mission, audience, and advocacy approach.
• FocusDriven: Advocacy organization dedicated to eliminating distracted driving through awareness, legislation, and support for victims. Operates in the same mission space as the Kiefer Foundation and is a natural policy and awareness peer.
• Mothers Against Drunk Driving (MADD): Long-standing road-safety nonprofit combining victim advocacy, awareness, and policy. Already a formal Kiefer Foundation policy partner, but also a direct peer competing for donor dollars, policy attention, and corporate sponsorships in the road-safety space.
• BRAKES (Be Responsible and Keep Everyone Safe): Nonprofit delivering free distracted and impaired driving prevention programs to high schools nationwide. Already a Kiefer Foundation partner/grantor; competes for the same school-based driver safety program funding.
• We Save Lives: Coalition focused on eliminating distracted, drowsy, and impaired driving through awareness and policy. Direct policy and mission peer to the Kiefer Foundation's policy pillar work.

Broad incumbents

• National Safety Council (NSC): Large, established safety nonprofit covering multiple causes including distracted driving. Significantly larger scale, broader mandate, and deeper corporate relationships than the Kiefer Foundation; competes for enterprise road-safety training budgets and policy influence.
• AT&T It Can Wait Campaign: Corporate-led distracted driving awareness campaign backed by AT&T since 2010, with school and community programming. A more broadly resourced incumbent that operates in the same awareness category as the Just Drive campaign.
• Smith System: Commercial driver safety training provider serving commercial fleets for decades. Comparable in serving fleet and corporate safety buyers, but with a collision-prevention curriculum rather than distracted-driving-specific VR scenarios.

Emerging players

• Mursion: VR-based soft-skills and safety training platform used by enterprises and governments. Comparable in delivery mechanism (immersive simulation for behavior change) but with broader use cases beyond driving, and a different commercial orientation.
• Aceable: Digital driver education platform used by teens and adults for state-approved driver's ed and defensive driving. Comparable target audience (new drivers, schools) and an emerging digital alternative to traditional in-person or VR training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KieferFoundation
• LinkedInlinkedin.com/company/kieferfoundation
• Instagraminstagram.com/kieferfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kiefer Foundation