What FORUS does

FORUS is an Estonian multi-service property and facility management company headquartered in Tallinn and operating across Estonia, with extensions into Latvia under the Forus Security brand. The Forus brand was created in 2021 through the merger of USS Security Eesti AS, Securitas Eesti AS, and Ermeesia OÜ, and the group has subsequently absorbed AS Signaal (Estonia's largest traffic management company, 2019), KODA Ehitus (construction, 2022), and Autolevi (car sharing, 2023). The group is owned by Estonian conglomerate US Invest AS and led by Chairman Kalev Reiljan.

The company operates a one-stop-shop portfolio spanning twelve service categories: physical security (home surveillance, technical surveillance, manned guarding, patrol, equipment installation, time-lapse); fire safety (consulting, training, system installation/maintenance, lifeguard services); property management (commercial and apartment associations); technical maintenance of building systems (electrical, HVAC, ventilation, BMS, fire/security systems); cleaning; energy efficiency and sustainability (audits, labels, EQUA IDA-based simulations, LEED certification, carbon footprint, LCA); building technical systems installation and renovation; traffic management via AS Signaal (signs, road markings, 403 signalized intersections in Tallinn); electric vehicle charging; taxi (shortcode 1200); and B2B call centre services. Technology assets include a 24/7 alarm response centre with distributed patrol teams, a self-service mobile app and web portal (enet.forus.ee), and an e-training platform (koolitus.forus.ee).

FORUS makes money through a mix of recurring subscription contracts (security surveillance, technical maintenance, cleaning, property management, call centre, EV charging), managed service contracts (traffic management), professional services engagements (energy audits, LEED advisory, fire safety consulting), and one-time project revenue (building systems installation, renovation). It serves private individuals, small businesses, apartment associations, local municipalities, event organizers, commercial property developers, and general contractors. Distribution is primarily direct field sales with enterprise account managers and sustainability consultants, supplemented by digital self-service for existing SMB and consumer customers.

Name

FORUS

Legal name

Forus

Website

https://forus.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

FORUS is an Estonian multi-service property and facility management company offering security, fire safety, technical maintenance, cleaning, energy efficiency, and related services to private, commercial, municipal, and government clients across Estonia and Latvia.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Facilities Support Services (561210), Facilities Support Services (56121), Security Guards and Patrol Services (561612)

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

akta.pro secondary industries

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Performance Contracting & Energy-as-a-Service (EaaS) for Buildings (BPABAGAN)

Keywords

• Property maintenance services
• Security and surveillance
• Fire safety services
• Building technical maintenance
• Energy efficiency consulting

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Security Services (Turvateenused): Home surveillance (Koduvalve), technical surveillance for businesses, video surveillance, construction site surveillance, manned guard services, patrol services, security equipment installation, time-lapse services, security risk analysis.
2. Safety Services (Ohutus): Fire safety consultations, operational mapping, fire safety instructions, self-check reports, structural fire safety, evacuation plans, fire safety inspections and audits, smoke extraction systems, sprinkler systems, fire extinguisher installation and inspection, lifeguard services, risk analysis.
3. Real Estate Management (Kinnisvarahaldus): Commercial property management and apartment association (korteriühistu) management services.
4. Technical Maintenance (Tehnohooldus): Maintenance of security and safety systems, electrical systems, heating and cooling systems, ventilation systems, building automation (BMS).
5. Cleaning Services (Koristus ja puhastus): Maintenance cleaning, outdoor cleaning, specialized cleaning services.
6. Energy Efficiency and Sustainability (Energiatõhusus): Energy efficiency consultation, energy audits, energy labels, energy simulations, technical terms of reference, functional performance testing, carbon footprint calculation, LEED certification, life cycle assessment (LCA).
7. Building Technical Systems Construction (Hoone eriosade ehitus ja paigaldus): Access control systems, surveillance systems, audio and notification systems, electrical systems (including electrical works throughout Estonia), cooling, ventilation, heating systems, computer and communication networks.
8. Commercial Premises Renovation (Äripindade renoveerimine): Renovation services for commercial premises.
9. Forus Taxi (Takso): Taxi service available via shortcode 1200 and dedicated phone line.
10. Traffic Management (Liikluskorraldus): Traffic management services including traffic signs, road markings, temporary traffic arrangements, signalized intersections — operated through subsidiary AS Signaal.
11. Electric Vehicle Charging: EV charging stations at client properties.
12. Call Centre Services (Kõnekeskuse teenus): B2B call centre services for other businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

FORUS is an Estonian multi-service property and facility management provider delivering physical security (home and business surveillance, manned guarding, patrol), fire safety services (consulting, training, system installation and maintenance), real estate management, technical maintenance of building systems, cleaning, energy efficiency consulting (audits, labels, simulations, LEED advisory), building technical systems installation, commercial renovation, taxi, traffic management (via subsidiary AS Signaal), EV charging, and call centre operations to consumers, businesses, apartment associations, municipalities, and event organizers across Estonia.

Product overview

FORUS is an Estonian multi-service property and facility management company offering a broad portfolio of interconnected services organized into distinct but complementary service categories. The core offering consists of Security Services (Turvateenused — home surveillance, technical surveillance, manned guarding, patrol, equipment installation), Safety Services (Ohutusteenused — fire safety consultation, training, system installation and maintenance, lifeguard services), Property Management (Kinnisvarahaldus — commercial and apartment association management), Technical Maintenance (Tehnohooldus — building systems maintenance), Cleaning Services (Koristusteenused), and Energy Efficiency & Sustainability (Energiatõhusus — energy audits, labels, simulations using EQUA IDA software, LEED certification, carbon footprint, LCA). These are supplemented by Building Technical Systems Installation (Tehnosüsteemid — electrical, HVAC, access control, networks), Commercial Premises Renovation, Taxi Services, Traffic Management (via subsidiary AS Signaal), Electric Vehicle Charging, and Call Centre Services. FORUS also operates an online Self-Service Portal (enet.forus.ee) and an E-Training Platform (koolitus.forus.ee) as client-facing digital touchpoints. A sub-brand, Forus Spordikeskus, encompasses sports facilities rebranded in 2021. The portfolio is designed so that clients can procure multiple complementary services from a single provider — for example, a commercial building owner can access energy consulting, fire safety, technical maintenance, and security through FORUS alone.

Differentiator

Problem solved

Functional benefit

Brands

• AS Signaal: Traffic management company specializing in traffic lights, road markings, and traffic signs. Estonia's largest traffic management company founded in 1974.
• Forus Heakord
• Forus Security
• Forus International
• Autolevi

Products and services

• Security Services (Turvateenused) Comprehensive physical security services including home surveillance (Koduvalve), business technical surveillance, manned guarding, patrol services, video surveillance, construction-site surveillance, security equipment installation, time-lapse monitoring, and security risk analysis.
• Fire Safety and Occupational Safety Services (Ohutusteenused) Fire safety services covering consultation, operational mapping, fire safety instructions, self-check reporting, structural fire safety, evacuation planning, fire safety inspections and audits, and evacuation scheme preparation; safety training programmes including fire drills, hot work training, and sudden-attack exercises; installation and maintenance of AFA, smoke extraction, emergency lighting, and sprinkler systems; and lifeguard services.
• Real Estate Management (Kinnisvarahaldus) Commercial property management and apartment association (korteriühistu) management services providing comprehensive oversight of real-estate assets, including administrative, financial, and technical building management responsibilities.
• Technical Maintenance (Tehnohooldus) Maintenance services for security and safety systems, electrical systems (including operational management / käidukorraldus), heating and cooling systems, ventilation systems, and building automation (BMS).
• Cleaning Services (Koristus- ja puhastusteenused) Professional cleaning services including maintenance cleaning, outdoor cleaning, and specialized cleaning services for commercial and residential properties.
• Energy Efficiency and Sustainability Consulting (Energiatõhusus ja jätkusuutlikkus) Energy and sustainability consulting services including energy efficiency consultation, energy audits, energy labels, energy simulations (using EQUA IDA Indoor Climate and Energy software by qualified energy performance specialists), technical terms of reference, functional performance tests, carbon footprint calculation, LEED certification advisory, and building life cycle assessment (LCA).
• Building Technical Systems Installation (Hoone eriosade ehitus ja paigaldus) Construction and installation services for building technical systems including access control, surveillance and audio/notification systems, electrical works across Estonia, lighting renovation, cooling, ventilation, heating, and full computer and communication network solutions.
• Commercial Premises Renovation (Äripindade renoveerimine) Renovation services for commercial premises, providing comprehensive refurbishment and modernization of business spaces.
• Forus Taxi (Forus Takso) Passenger taxi service operated by Forus with fleet management across Estonia, accessible via shortcode 1200 and a dedicated phone number.
• Traffic Management (Liikluskorraldus) Traffic management services including traffic signs, road markings, temporary traffic arrangements, and signalized intersection maintenance, delivered through the wholly-owned subsidiary AS Signaal, which operates Estonia-wide including production of approximately 10,000 traffic signs per year and maintenance of 403 signalized intersections in Tallinn.
• Electric Vehicle Charging Services (Elektriauto laadimine) Electric-vehicle charging infrastructure and services, providing EV charging solutions installed and operated at client properties on a usage-based pricing model.
• Call Centre and Alarm Response Centre Services (Kõnekeskuse teenus / juhtimiskeskus) B2B call centre services for other businesses plus the in-house 24/7 alarm response centre that handles security incidents, emergencies, and technical failures from monitored properties and coordinates patrol and rapid-response teams across Estonia.

Quantifiable outcome

• First supermarkets in the Baltics to obtain LEED certificates (Prisma Maardu, Roo, Tiskre)
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• RohetiigerminorStrategic or Co-development Partner · 1 February 2023Green Tiger (Rohetiiger) is an Estonian sustainability network. Forus joined Rohetiiger in February 2023 as a member committed to sustainable business practices.
• Telia EstoniacoreTechnology or Integration · 1 January 2023Telia provides comprehensive IT services to Forus: managed services including mobile, network/firewall management, cloud, workstation management, office solutions, and call centre. Telia manages ~370 computer workstations for Forus including Latvia operations. Forus also purchases both new and refurbished devices from Telia.
• AutoleviminorStrategic or Co-development Partner · 1 January 2023Forus International acquired Autolevi, the largest car sharing platform in the region, in March 2023. Autolevi continues to operate under its own brand with existing management.
• GreenDiceminorStrategic or Co-development Partner · 1 January 2022GreenDice is a tech cycling (ICT equipment circular economy) company. Forus joined GreenDice in 2022 to reduce ICT device environmental impact. GreenDice helps Forus manage device lifecycle sustainability.
• US Real EstatecoreStrategic or Co-development Partner · 1 January 2021US Real Estate is a commercial property developer. Forus provides sustainability consulting, LEED certification support, and energy efficiency services for US Real Estate's Golden Gate project in Tallinn, which achieved LEED Platinum certification.
• MetroteccoreTechnology or Integration · 1 January 2021Metrotec provides GPS tracking and fuel level sensors for heavy machinery. Forus provides 24/7 patrol response services that react to fuel theft alarms triggered by Metrotec sensors at construction sites. Metrotec serves ~1,000 customers, primarily in construction and heavy equipment sectors.
• Eesti Turvaettevõtete Liit (ETEL)coreStrategic or Co-development Partner · 1 January 2021Estonian Security Companies Association. Forus participates in ETEL's board (2025-2027 term) helping shape Estonia's security sector future. ETEL logo is displayed as a partner on Forus's website.
• Eesti Kinnisvara Korrashoiu Liit (EKKL)coreStrategic or Co-development Partner · 1 January 2021Estonian Real Estate Maintenance Union. Forus Heakord received EKKL's 3-star cleaning certification. EKKL logo is displayed as a partner on Forus's website.
• U.S. Green Building Council (USGBC)minorStrategic or Co-development Partner · 1 January 2021USGBC is a member organization promoting sustainable building. Forus is a USGBC member and provides LEED certification consulting services. USGBC logo is displayed as a partner on Forus's website.
• Eesti Kaitsetööstuse Liit (Estonian Defence Industry Association)minorStrategic or Co-development Partner · 1 January 2021Estonian Defence Industry Association. Forus is a member, demonstrating involvement in national defence support. Logo displayed as partner on Forus website.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ISS A/S: Global leader in integrated facility services (cleaning, security, technical, property management). ISS is the closest direct peer—same multi-service IFM model, same customer segments, and competes directly in the Baltics and broader European IFM market.
• AVARN Security: One of the largest security services groups in the Nordics and Baltics, formed from the merger of Nokas and ISS Security's Nordic operations. Directly comparable on guarding, patrol, and surveillance services across the same Nordic-Baltic geography as Forus.
• Sol Facility Management: European facility services provider offering integrated facility management including cleaning, technical maintenance, and security. Comparable integrated service model targeting commercial customers across Europe; similar mid-tier scale to Forus within their respective geographies.
• Falck A/S: Nordic-focused safety and security services provider covering fire safety, training, ambulance, and security. Direct overlap with Forus on fire safety services and Nordic-Baltic geography, though more safety/medical focused than a full IFM player.

Broad incumbents

• Allied Universal (formerly G4S): Global security and facility services company (acquired G4S in 2024) with extensive presence across Europe and the Baltics. Directly comparable on guarding, patrol, and electronic security services; broader geographic scale and incident management capabilities than Forus.
• Securitas AB: Global security services leader and historically the parent of Securitas Eesti (one of the three entities that merged to form Forus in 2021). Comparable on security services, electronic surveillance, and patrol operations; broader geographic and service footprint.
• Apleona HSG (formerly Hochtief Facility Management): European facility management and real estate services provider operating across Germany, UK, and broader Europe. Comparable on integrated facility management for commercial buildings including technical maintenance, security, and cleaning.
• Sodexo: Global integrated facility management and food services provider with overlapping services in cleaning, maintenance, and energy management. Wider portfolio including food services, but the IFM services division is directly comparable to Forus's integrated offerings.
• Compass Group: Global support services major with significant facility services operations in Europe. Comparable on the integrated services delivery model serving commercial and institutional customers, though with a heavier food services tilt.

Regional players

• Cofco (formerly Clece): European cleaning and facility services specialist (Cofina/Clece) focused on facility services with strong cleaning franchises. Comparable business model on cleaning-heavy services for commercial and residential customers, though with Iberian focus versus Forus's Baltic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ForusEesti
• LinkedInlinkedin.com/company/forus-grupp
• Instagraminstagram.com/forus_eesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORUS