What OÜ Metrotec does

OÜ Metrotec is an Estonian private limited company founded in 1990 and headquartered in Tallinn, operating as a vertically integrated GPS/GPRS telematics provider. The company designs and manufactures its own Voyager family of telematics controllers (in production since 2001, with remote software-update capability over GSM) and ETS fuel level sensors, while also reselling and integrating third-party hardware from Teltonika, Queclink, A-Track, and Ruptela. Its core software asset is the F-Track web-based remote monitoring platform, in continuous development since 2003 (latest release 3.1.0 in April 2026), offering real-time positioning, fuel monitoring, two-way driver communication via Garmin FMI 4, digital tachograph data retrieval, electronic waybills, vehicle booking for shared fleets, and an API (api2.metrotec.ee) for ERP and payroll integration.

The company's revenue model combines four streams: hardware sales of controllers, sensors, and accessories; a recurring monthly SaaS fee per device (starting at 6 EUR, scaling with activated modules such as fuel monitoring, routing, and tachograph retrieval); professional installation through certified partners; and a device-rental option. Go-to-market is hybrid: a self-service web shop for smaller customers alongside direct enterprise sales and a regional channel-partner network spanning Estonia, Latvia (SIA Naxe), Sweden (Skydet I Stockholm AB, Boris Wallsten), and Russia, with installation services delivered by partners such as Audiogrupp in Tartu.

Metrotec serves transport and logistics operators as its primary segment, with secondary exposure to heavy equipment and construction (Aspen Grupp), fuel storage and distribution, shared corporate fleets, and government/rail accounts (AS Eesti Raudtee, Estonian Ambulance Services). The company reports 700+ customers and 9,000+ installed devices across its four-country footprint, with a small team (1–10 employees) and no disclosed institutional investors or external funding — pointing to an independently funded, founder-led operator with deep vertical specialization in EU tachograph compliance and Baltic/Nordic fleet telemetry.

Name

OÜ Metrotec

Legal name

Metrotec OÜ

Website

https://metrotec.ee

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Estonian GPS/GPRS telematics firm (founded 1990) that designs proprietary Voyager controllers and ETS fuel sensors and runs the F-Track web platform, serving 700+ transport, construction, fuel-storage, and government fleet customers across Estonia, Latvia, Sweden, and Russia via hardware sales, SaaS subscriptions, and channel partners.

Ownership category

akta.pro rank

Product category

GPS Vehicle Telematics

NAICS

Other Support Activities for Transportation (4889)

SIC

Computer Communications Equipment (3576), Measuring & Controlling Devices, Nec (3829), Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• GPS fleet tracking
• Vehicle telematics systems
• Fuel monitoring sensors
• Fleet management software
• Digital tachograph compliance

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (GPS Devices and Accessories): Sale of GPS/GPRS tracking controllers (Voyager family, Teltonika, Queclink), fuel level sensors (ETS), temperature sensors, RFID readers, and accessories. Devices range from simple OBD2 plug-and-play units to advanced multi-function controllers with CAN-bus integration
2. Monthly Service Fee (SaaS): Recurring monthly subscription covering web interface access, mobile communication (SIM card), server administration, system backup, 24/7 operation, software updates, and technical support. Fee varies based on activated software modules (positioning, fuel monitoring, booking, routing, two-way communication, tachograph data retrieval, data integration, job management, driver identification)
3. Installation Services: Professional installation of tracking devices and sensors performed by certified partners. Cost depends on complexity - basic positioning takes up to 1 hour, CAN-bus connection 1.5 hours, fuel sensor installation 3-5 hours depending on number of tanks
4. Device Rental: Flexible rental option for GPS devices with typical ROI period of 1.5-2 years. Monthly rental fees based on device capability and value. Fuel sensors not available for rental due to lack of aftermarket

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Metrotec develops GPS-based fleet tracking hardware and software for vehicle monitoring, logistics workflows, and asset telemetry. The company designs and manufactures the proprietary Voyager family of GPS/GPRS controllers and operates the F-Track web platform, which integrates real-time vehicle positioning, fuel-level monitoring, driver identification, digital tachograph compliance, and CAN-bus data reading. End-to-end service includes installation, custom development, and ongoing technical support.

Product overview

Metrotec is a GPS/GPRS telematics company offering an integrated tracking ecosystem centered on the proprietary F-Track web platform. The platform integrates both Metrotec's own Voyager controller line and third-party hardware (Teltonika, Queclink) to deliver fleet tracking, fuel monitoring, driver identification, and dispatch management. Key modules include work order management with electronic waybills, digital tachograph data handling, vehicle booking for shared fleets, temperature monitoring, and driver identification via RFID/iButton. The system supports third-party integrations including Garmin navigation for driver communication, CAN-bus adapters for vehicle data, and a WebService API for exporting data to accounting and payroll systems. Additional proprietary products include ETS fuel level sensors and various communication/navigation accessories.

Differentiator

Problem solved

Functional benefit

Brands

• F-Track: Web-based remote monitoring and GPS tracking platform offering real-time vehicle positioning, fleet management, driver communication, and comprehensive reporting.

Products and services

• F-Track Web Platform

Quantifiable outcome

• Equipment resale value maintained through idle time reduction
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HornelectronicscoreChannel Partner/ Reseller/ Distributor · 1 January 2019Distributor agreement signed in 2019 for ETS fuel sensors distribution, expanding reach for fuel level measurement solutions.
• SecuritasminorStrategic or Co-development Partner · 1 January 2005Security company partnership in 2005 for development of web-based monitoring application displaying entire vehicle fleet in real-time.
• AS Eesti RaudteecoreStrategic or Co-development Partner · 1 January 2004Founding enterprise partnership (2004) for remote monitoring of locomotive fuel consumption to identify causes of excessive consumption. All locomotives equipped with Metrotec systems.
• SIA NaxecoreChannel Partner/ Reseller/ DistributorLatvian sales and distribution partner for Metrotec GPS tracking solutions. Led by Andrejs Gulbis, serving transport and logistics companies throughout Latvia with localized support and sales.
• Skydet I Stockholm ABcoreChannel Partner/ Reseller/ DistributorSwedish reseller partner based in Stockholm (Järnlundsvägen 29, 120 60 Årsta) providing Metrotec sales and support to Swedish customers.
• Boris WallstenminorChannel Partner/ Reseller/ DistributorIndependent sales representative covering Gotland and Gothenburg region in Sweden for Metrotec products.
• AudiogruppcoreImplementation/ SI/ Consulting PartnerCertified installation and maintenance partner in Tartu, Estonia. Specializes in installation services with many years of experience in car audio and multimedia, providing professional deployment of Metrotec tracking systems.
• TeliacoreTechnology or IntegrationMobile communications partner providing SIM cards for GPS tracking devices. Thousands of functioning SIM cards operating both domestically and abroad with excellent coverage and first-class customer support.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent offering GPS fleet tracking, vehicle telematics, and dispatch as part of a broader telecom-backed portfolio — overlapping with Metrotec's fleet management scope but with vastly greater resources and global reach.
• Trimble Transportation: Trimble's transportation division provides fleet telematics, asset tracking, and compliance solutions for commercial fleets worldwide — overlapping with Metrotec's transportation and tachograph compliance focus as part of a much larger enterprise technology portfolio.
• Webfleet (Bridgestone): WEBFLEET is Bridgestone's fleet management SaaS platform offering GPS tracking, vehicle data, tachograph compliance (TachoScan), and route optimization — directly comparable to Metrotec's F-Track, particularly the digital tachograph module, but as part of a global tire/fleet services incumbent.

Direct peers

• Microlise: Microlise provides fleet management, vehicle tracking, and tachograph compliance solutions across the UK and Europe — closely comparable to Metrotec's transport-sector telematics focus and digital tachograph compliance specialization.
• Samsara: Samsara provides a cloud-based fleet management platform combining GPS tracking, vehicle telematics, fuel monitoring, and driver behavior in a unified hardware + SaaS model — directly overlapping with Metrotec's end-to-end hardware/software proposition.
• Geotab: Geotab is a global leader in GPS fleet tracking and telematics, offering a web-based fleet management platform with vehicle data, route optimization, and driver behavior monitoring — directly comparable to Metrotec's F-Track platform and Voyager hardware stack, but at much greater scale.
• Masternaut: Masternaut (part of Bridgestone-connected ecosystem) is a European fleet telematics provider offering GPS tracking, tachograph download, fuel management, and driver behavior — directly overlapping with Metrotec's service portfolio and EU compliance specialization.
• Gurtam: Gurtam develops the Wialon GPS tracking platform widely used across Eastern Europe, the Baltics, and CIS countries — directly comparable to Metrotec's F-Track platform and particularly relevant as a regional peer given overlapping Baltic/Eastern European market presence.
• Fleet Complete: Fleet Complete offers GPS fleet tracking, vehicle diagnostics, and asset management with a strong footprint in Europe and North America — directly comparable to Metrotec's regional telematics proposition, particularly in serving SMB and mid-market fleets.
• Teletrac Navman: Teletrac Navman provides GPS fleet tracking, vehicle telematics, and asset management software — comparable to Metrotec's GPS tracking platform, with a similar focus on compliance, driver behavior, and route optimization features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@metrotecou9592
• LinkedInlinkedin.com/company/metrotec-ou

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OÜ Metrotec