Before

What Before does

Before Tecnologia is a Brazilian SaaS company founded in 2008 and headquartered in Campo Grande, Mato Grosso do Sul, with a second office in Barueri (São Paulo). It develops management software and AI-powered solutions for medium and large enterprises in the retail and telecommunications sectors, serving over 3,000 customers and approximately 20,000 users with a staff of roughly 70 employees. Its core product suite includes SysCor (franchise management software handling sales, commissions, predictive inventory, and fiscal compliance), Flowix (AI-driven computer-vision analytics for in-store customer behavior using cameras), Hub de Vendas (a multichannel sales integration platform), and PAP Mobile (field sales management for telecom operators). A more recent addition, MAI, is an AI virtual assistant that provides natural-language access to commercial data within SysCor.

The company monetizes through annual SaaS subscriptions and professional services for implementation and customization, with pricing set on a quote basis rather than published tiers. Distribution is sales-led and direct, supplemented by channel deployment through Vivo's authorized dealer network (over 1,500 points of sale) and technology integrations with AWS, Oracle Cloud Infrastructure, and WhatsApp Business API. Its longest-standing customer relationship is with Vivo (Telefônica), for whom SysCor was developed starting in 2007 and formally adopted as the operator's official software in 2016. Before has earned an Oracle Global Innovation Award (2025) for one of its AI products, has participated in NVIDIA GTC 2025 and GITEX Expand North Star 2025, and holds ISO 9001:2015 certification alongside three consecutive years of Great Place to Work certification in Brazil. The company is privately held with no disclosed external funding, indicating a founder/management-owned capital structure.

Name

Before

Legal name

Before Tecnologia

Website

https://before.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Before Tecnologia is a Brazilian SaaS company that provides franchise management, AI-driven retail analytics, and field-sales software to medium and large retail and telecom enterprises, serving over 3,000 customers across Brazil.

Ownership category

akta.pro rank

Product category

Retail and Telecom SaaS

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation Platforms & Services (BPAFAFAC), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Retail management software
• Franchise management SaaS
• Customer behavior analytics
• Computer vision retail
• Telecom sales software

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Subscription-based software licensing for enterprise clients including SysCor, Flowix, Hub de Vendas, and PAP Mobile. The company serves over 3,000 customers with recurring annual/monthly subscriptions.
2. Professional Services: Implementation, customization, and consulting services for enterprise deployments, particularly for large franchise networks and telecom operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Before develops and sells AI-powered SaaS solutions for medium and large enterprises in the Brazilian retail and telecom sectors. Its core offerings include SysCor (franchise management software), Flowix (computer-vision-based customer behavior analytics), Hub de Vendas (multichannel sales platform), and PAP Mobile (telecom external sales management), serving over 3,000 customers with approximately 70 employees from Campo Grande and São Paulo.

Product overview

Before offers a suite of four core digital solutions for the retail and telecom sectors: SysCor (franchise management software), Flowix (AI-powered customer behavior analytics via computer vision), Hub de Vendas (multichannel sales platform), and PAP Mobile (external sales management for telecom). The products share common AI capabilities through the MAI virtual assistant, which provides natural language access to sales data within SysCor. SysCor serves as the flagship franchise management platform handling sales, commissions, inventory, and financials, while Flowix provides complementary customer analytics using cameras and AI to analyze retail behavior.

Differentiator

Problem solved

Functional benefit

Brands

• SysCor: Franchise management software optimizing sales, commissions, productivity control, predictive inventory, and integrated financial management for physical store franchises.
• Flowix
• Hub de Vendas
• PAP Mobile
• MAI

Products and services

• SysCor Comprehensive franchise management software for physical store networks that centralizes sales tracking, commission management, productivity control, predictive inventory, integrated financial management, electronic invoice emission (NF-e), fiscal control (SPED/Sintegra), store transfers, and payroll/commission processing in a single platform.
• Flowix AI-powered customer behavior analytics platform using cameras and computer vision to capture customer faces and movements, generating insights on customer profile (sex, age, mood), flow, dwell time, window attraction, wait time, sales funnel, heat maps, visitor flow, and personalized recommendation delivery for physical retail optimization.
• Hub de Vendas Multichannel sales platform that standardizes and simplifies the commercial sales process by integrating sales, back-office operations, and logistics across all physical and digital sales channels for retailers.
• PAP Mobile External sales management software for telecommunications service providers enabling mobile sales teams to process service orders with security features, pre-sale management, route management, geolocation, credit analysis, service evaluation, sales simulator, profile analysis, audit, and facial biometrics.
• MAI (Assistente Virtual de IA) AI-powered virtual assistant integrated with SysCor that provides natural language access to commercial data, sales performance indicators, and business intelligence, enabling users to query data using natural language without requiring technical knowledge or navigation through complex systems.

Quantifiable outcome

• R$ 2 billion in products sold through Before solutions in 2024
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS logo displayed on Partners page, indicating cloud infrastructure partnership for hosting Before's SaaS solutions.
• WhatsAppcoreTechnology or IntegrationWhatsApp Business API integration enables customer communication and contact capabilities across Before's solutions.
• OracleflagshipStrategic or Co-development PartnerOracle invited Before to NVIDIA GTC 2025 and showcased Oracle Cloud Infrastructure capabilities. Before's AI solution was recognized by Oracle globally. Deep technical integration with Oracle database infrastructure.
• VivoflagshipStrategic or Co-development PartnerVivo has been Before's primary customer and strategic partner since 2007. SysCor became Vivo's official software in 2016, deployed in over 1,500 stores. PAP Mobile was developed specifically for Vivo's external sales operations.
• Gouvêa EcosystemcoreStrategic or Co-development PartnerStrategic partnership for Cacau Show's Shop.AI concept store at Latam Retail Show 2024, where Flowix was showcased as part of an integrated retail innovation ecosystem.
• Cacau ShowcoreStrategic or Co-development PartnerFlowix deployed in Cacau Show's Shop.AI concept store, analyzing customer behavior and engagement at the innovative retail concept.
• Auto Defesa BrasilminorOthersListed on Partners page as part of Before's partner ecosystem.
• UFMS (Universidade Federal de Mato Grosso do Sul)minorOthersAcademic partnership with federal university in the company's home state.
• Living Lab MSminorOthersInnovation ecosystem partner based in Mato Grosso do Sul.
• SEBRAEminorGTM or Marketing PartnerPartnership with Brazilian Support Service for Micro and Small Businesses for ecosystem development.
• NVIDIAcoreStrategic or Co-development PartnerBefore's CEO attended NVIDIA GTC 2025 conference in San Jose and visited NVIDIA headquarters. NVIDIA infrastructure powers Before's AI solutions including Flowix computer vision capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linx: Brazilian retail-management SaaS platform covering POS, omnichannel commerce and operations for retail chains. Closely comparable on franchise/multi-store management, ERP-style modules and Brazilian retail vertical.
• TOTVS: Brazil's largest enterprise software company with broad ERP, retail vertical and financial-management SaaS products. Most directly comparable B2B SaaS provider for Brazilian enterprises including franchised retail and telecom back-office.
• Senior Sistemas: Brazilian enterprise SaaS vendor offering ERP, HR, logistics and retail-management modules. Overlaps with SysCor franchise management, payroll/commission automation and B2B enterprise SaaS distribution in Brazil.
• FranConnect: Specialized franchise-management SaaS platform used by multi-unit franchise operators. Directly comparable to SysCor's franchise operations, royalties, commissions and multi-store visibility capabilities.
• RetailNext: In-store retail analytics SaaS using computer vision and IoT sensors to measure traffic, dwell time and conversion. Closest international analog to Flowix's camera-based customer behavior analytics.
• Trax: Retail computer-vision and AI analytics SaaS used by CPG brands and retailers for in-store execution. Comparable to Flowix on AI-driven retail vision and behavioral insight monetization.

Broad incumbents

• Stone Co. Brazilian fintech expanding into retail/commerce SaaS (POS, payments, omnichannel) following its Linx acquisition. Broad incumbent in adjacent retail-tech categories for Brazilian SMB and enterprise retail.
• VTEX: Brazilian-born, NYSE-listed commerce platform serving enterprise retailers across LatAm and globally. Comparable as a Brazilian-B2B retail-tech SaaS at scale, though primarily digital-channel rather than in-store.
• Salesforce: Global CRM/AI platform with marketing automation, conversational AI and industry clouds (including communications/retail). Provides the global benchmark for MAI-style conversational BI and CRM-led franchise engagement.
• HubSpot: Global SaaS for marketing automation, CRM and customer engagement with growing AI assistants. Comparable as a marketing-automation / CRM AI incumbent that competes for similar conversational-engagement software budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beforeti
• YouTubeyoutube.com/@BeforeTecnologia
• Facebookfacebook.com/beforeTI
• LinkedInlinkedin.com/company/before-ti
• Instagraminstagram.com/before.ti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Before