The Push-Up Challenge
The Push-Up Challenge is an Australia-wide annual nonprofit event operated by The Push For Better Foundation, where participants complete 3,307 push-ups over 24 days in June to raise funds for mental health charities Lifeline and headspace through peer-to-peer donations.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Push-Up Challenge does
The Push-Up Challenge is an Australia-wide annual peer-to-peer fundraising event operated by The Push For Better Foundation Limited, a registered nonprofit charity (ABN 49645093349). Each June, participants complete 3,307 push-ups over 24 days, a target chosen to represent the 3,307 lives lost to suicide in Australia in 2024, raising funds for mental health beneficiaries Lifeline and headspace. The 2026 event engaged 230,211 participants who collectively completed more than 330 million push-ups and raised $12,774,462. Participation is free and open to individuals, families, schools, workplaces, gyms, and community groups, with a dedicated mobile app for daily logging and a peer-to-peer donation platform built on the Funraisin SaaS stack with Stripe and PayPal payment processing.
The product surface extends across the main event, a dedicated iOS and Android app, sector-specific programs for schools, workplaces, and gym/clubs, an educational mental health facts library, and a merchandise store. Corporate engagement is anchored by dollar-matching sponsorships, with Northern Star Resources and Quad Lock underwriting matched-donation pools during the 2026 campaign. The organization holds fundraising licenses across all six Australian states (NSW, QLD, SA, VIC, WA, TAS) and operates with a lean internal team of 11-50 staff supplemented by a substantial volunteer base, concentrating resources on program delivery rather than overhead.
The operating model is fundamentally a community-led growth and fundraising engine: participants recruit peers and solicit donations from personal networks, generating viral spread without paid acquisition. Founder Nick Hudson leads the organization, which has no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity. Revenue mechanics consist entirely of donations and sponsorships; the bulk of funds raised are distributed to charitable beneficiaries, with a smaller share retained for event operations and foundation overhead.
The Push-Up Challenge firmographics
Firmographics- Name
- The Push-Up Challenge
- Legal name
- The Push For Better Foundation Limited
- Website
- https://thepushupchallenge.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Push-Up Challenge is an Australia-wide annual nonprofit event operated by The Push For Better Foundation, where participants complete 3,307 push-ups over 24 days in June to raise funds for mental health charities Lifeline and headspace through peer-to-peer donations.
- Ownership category
- akta.pro rank
The Push-Up Challenge industry classification
Industry- Product category
- Community Mental Health Fundraising
- NAICS
- Voluntary Health Organizations (813212), Social Advocacy Organizations (81331), Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industry
- Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)
Keywords
Where The Push-Up Challenge is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Push-Up Challenge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Others
Revenue model
- Donations and fundraising: Participants raise funds through peer-to-peer donations. Funds support mental health charity partners (Lifeline and headspace), cover event operational costs, and enable the Push for Better Foundation to continue operating.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free participation with optional fundraising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Push-Up Challenge product offering
Product offeringCore offering
The Push-Up Challenge is a free, annual 25-day fitness and mental health awareness initiative in which individuals or teams complete a target number of push-ups while learning daily mental health lessons. The organization provides a free mobile app and web platform to register, log push-ups, raise donations, and direct funds to mental health charity partners Lifeline and headspace.
Product overview
The Push-Up Challenge is a nonprofit event platform operated by The Push for Better Foundation, offering a single integrated product: an annual physical and mental fitness fundraising challenge. The core offering consists of The Push-Up Challenge Event combined with a dedicated mobile app for tracking push-ups and a peer-to-peer fundraising platform. The platform extends through sector-specific programs for schools, workplaces, and fitness clubs/gyms, supported by mental health educational resources and a merchandise store. The ecosystem is unified through a centralized fundraising dashboard where participants can log activities, track progress on leaderboards, manage teams and communities, and process donations through integrated payment providers.
Differentiator
Problem solved
Functional benefit
Products and services
- The Push-Up Challenge (annual 25-day event) Free annual 25-day fitness and mental health awareness event where individuals and teams complete a set target of push-ups while learning a daily mental health fact, with donations directed to Lifeline and headspace. For individuals, workplaces, schools, gyms, and community clubs across Australia.
- The Push-Up Challenge Mobile App
Quantifiable outcome
- 99% of surveyed participants felt fitter and stronger
- +3 more outcomes
Companies that use The Push-Up Challenge
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
The Push-Up Challenge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
The Push-Up Challenge partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Northern Star ResourcesmajorDollar matching partner for 2026 event. Matching donations made on June 10 and June 17 up to $100,000 pool, effectively doubling participant donations.
- Quad LockmajorImpact Day incentive sponsor on May 13, 2026. Matching first 1,000 donations of $50+ with $20 boost, up to $20,000 pool.
- LifelinecorePrimary beneficiary of fundraising along with headspace. Lifeline is a national charity providing 24-hour crisis support, suicide prevention, and mental health services. Funds raised support their critical operations across Australia.
- headspacecoreNational Youth Mental Health Foundation providing early intervention mental health services for 12-25 year olds. Beneficiaries receive funds to support services across 175+ communities in Australia.
- NookminorPrize sponsor providing a Nook Elite two-person sauna valued at $4,800 for the Challenge Completion Prize Draw.
- Lifeline Bondi NSWminorRegional Lifeline affiliate receiving funds from specific community participants (e.g., Cranbrook School).
- Lifeline WAminorWestern Australia branch of Lifeline, particularly focused on FIFO workers and remote community mental health challenges.
- StripecorePayment processing platform used for secure credit card donations on the website.
- PayPalcoreAlternative payment processing option for donations through the website.
- FunraisincoreModern nonprofit fundraising software platform powering the website and peer-to-peer fundraising functionality.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
The Push-Up Challenge competitors and assessment
Company assessmentBroad incumbents
- Lifeline Australia: Australia's primary 24/7 crisis support and suicide prevention service and Push-Up Challenge's largest beneficiary. Mission-aligned national charity with deep infrastructure.
- R U OK?: Australia's leading suicide prevention awareness charity, focused on conversation-based mental health advocacy. Complementary mission, established national brand, and a likely partner or referrer for Push-Up Challenge's mental health positioning.
- Black Dog Institute: Australia's leading medical research institute for mental health, translating research into community programs. Adjacent to Push-Up Challenge's beneficiary ecosystem and a potential content or beneficiary partner.
- headspace: Australia's National Youth Mental Health Foundation, one of Push-Up Challenge's two primary beneficiaries. Direct partner rather than competitor, but the largest youth mental health brand in Australia.
- charity: water: Global nonprofit known for peer-to-peer fundraising campaigns, transparent impact reporting, and digital-first donor experience. Useful benchmark for the digital fundraising mechanics Push-Up Challenge's platform embodies.
Direct peers
- Movember Foundation: Australia-founded global peer-to-peer charity event (growing moustaches) raising funds for men's mental health and suicide prevention. Most direct analogue: same origin geography, same mental health mission, same event-driven community fundraising model.
- Dry July Foundation: Australian charity challenging participants to go alcohol-free for a month to raise funds for cancer patients. Same peer-to-peer event fundraising model targeting Australian donors with a behavior-change-led format.
- World's Greatest Shave (Leukaemia Foundation): Iconic Australian peer-to-peer charity event where participants shave or colour their hair to raise funds. Highly comparable community-event fundraising format with a defined event window and team participation.
- Steptember (Cerebral Palsy Alliance): Australian peer-to-peer workplace fitness fundraising event where teams track daily steps over a month. Closely comparable in format: workplace team participation, daily activity logging, leaderboards, and corporate wellness integration.
Emerging players
- Smiling Mind: Australian nonprofit providing mindfulness and mental health education programs including a popular app. Compares as a digitally-delivered Australian mental health nonprofit with educational content delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Push-Up Challenge social profiles
Digital presenceThe Push-Up Challenge compliance and trust
Trust signalCompliance1 record
The Push-Up Challenge financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Push-Up Challenge leadership team
Management profileNumber of profiles
Profiles1 record
The Push-Up Challenge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Push-Up Challenge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Push-Up Challenge
What does The Push-Up Challenge do?
The Push-Up Challenge is a free, annual 25-day fitness and mental health awareness initiative in which individuals or teams complete a target number of push-ups while learning daily mental health lessons. The organization provides a free mobile app and web platform to register, log push-ups, raise donations, and direct funds to mental health charity partners Lifeline and headspace.
Is The Push-Up Challenge a public or private company?
The Push-Up Challenge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Push-Up Challenge founded?
The Push-Up Challenge was founded in -1. It employs 11 to 50 people.
Where is The Push-Up Challenge based?
The Push-Up Challenge is headquartered in Melbourne, Australia, in the Oceania region.
How does The Push-Up Challenge make money?
One revenue line is on record: donations and fundraising.
Who are The Push-Up Challenge's main competitors?
Broad incumbents on record are Lifeline Australia, R U OK?, Black Dog Institute, headspace and charity: water. Direct peers are Movember Foundation, Dry July Foundation, World's Greatest Shave (Leukaemia Foundation) and Steptember (Cerebral Palsy Alliance). Smiling Mind is listed as an emerging player.
Does The Push-Up Challenge have an API?
No public API is recorded for The Push-Up Challenge.
What industry is The Push-Up Challenge in?
The Push-Up Challenge's product category is Community Mental Health Fundraising. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of EDALAFAO, Recreation Therapy, Stress Management & Mindfulness Programs. Its NAICS code is 813212 and its SIC code is 8300.