myGaru

What myGaru does

myGaru is a privacy-focused telecom-anchored identity infrastructure platform founded in 2019, headquartered implicitly in Eastern Europe (operating geography Ukraine), with 51–100 employees. The company operates as an enterprise infrastructure provider targeting national telecom operators, governments, advertisers, publishers, retailers, and individuals through a horizontal, multi-stakeholder GTM. Its core proposition addresses the post-cookie addressability crisis by using deterministic telecom signals as the primary identity resolution mechanism, operating independently of emails, third-party cookies, and device IDs (including iOS).

The platform is composed of six integrated products: (1) Telecom-driven Deterministic ID for omnichannel identity resolution across web, in-app, CTV/OTT, socials, and retail media, with sub-100ms response time and native availability in Prebid and Google Secure Signals; (2) a Telecom-powered Customer Data Platform serving as a unified first-party data backbone for ERP and CRM systems, enriched with real-time telecom interaction signals; (3) an award-winning federated Data Clean Room (Digiday Technology Awards – Best Partner Clean Room) with client-side on-premise data hosting and per-usage billing; (4) a Full-stack AdTech & Integration Suite (DSP, SSP) supporting integrations with third-party DSPs and telecom-powered measurement and attribution; (5) a Digital Identity & Privacy Attorney Suite providing individuals with identity modules and a sovereign consent framework across national ISPs; and (6) Nexinsight, a cookie-free analytics submodule for audience behaviour segmentation.

myGaru generates revenue through four streams: enterprise licensing and platform fees to telecom operators and governments (sovereign platform deployment), transaction fees on AdTech/SSP media activity, usage-based billing for Data Clean Room services, and recurring subscription revenue from Nexinsight analytics. The company sells primarily through enterprise field sales with direct partnership formation with national telecom operators (flagship Ukraine deployment launched May 21, 2026 with Kyivstar, Vodafone Ukraine, lifecell, and Ukrtelecom, covering the country's full mobile audience), supplemented by OEM/white-label licensing, embedded provider channels, third-party DSP integrations, and retail media network partnerships. Integrations with Google, Meta, TikTok, Prebid, and Google Secure Signals enable sovereign data activation on global advertising platforms without cross-border data transfers, anchoring the company's digital sovereignty positioning.

Name

myGaru

Website

https://myGaru.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

myGaru is a telecom-anchored identity infrastructure platform providing deterministic, privacy-preserving omnichannel identity resolution, a federated data clean room, and a full-stack DSP/SSP suite for telecom operators, governments, advertisers, publishers, retailers, and individuals. Its flagship Ukraine deployment covers the full mobile audience across all major operators.

Ownership category

akta.pro rank

Product category

Telecom Identity & Data Infrastructure

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Identity Governance & Administration (IGA) (HDADAAAB)

Keywords

• Telecom identity infrastructure
• Data clean room
• Customer data platform
• Deterministic ID resolution
• Advertising technology platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Licensing & Platform Fees: myGaru licenses its telecom identity infrastructure to national telecom operators and government entities as a sovereign data platform. Revenue is derived from platform licensing fees, likely with per-usage or per-partner components given the granular billing model referenced in the Data Clean Room offering.
2. AdTech & Data Activation Fees: The company operates its own DSP and SSP infrastructure and integrates with third-party DSPs, enabling advertisers and publishers to activate telecom-powered identity signals for targeting and measurement. Revenue is derived from media transaction fees and data activation charges within the clean room and AdTech stack.
3. Data Clean Room Services: Federated data clean room with per-usage billing for cross-sector data collaboration among telecom operators, advertisers, publishers, retailers, and data vendors. Clients are billed granularly per usage with access control, supporting multi-party data collaboration in a privacy-preserving framework.
4. Analytics & Insights (Nexinsight): myGaru provides analytics solutions (e.g., Nexinsight) to publishers and retailers, enabling cookie-free audience segmentation, content category analysis, and campaign performance measurement. These are sold as standalone analytics or bundled with the broader platform.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

myGaru builds and licenses a telecom-anchored identity infrastructure that resolves user identity across web, in-app, CTV/OTT, social, and retail media without relying on emails, third-party cookies, or device IDs. The platform combines a deterministic telecom-driven ID, a telecom-powered Customer Data Platform, a federated Data Clean Room, a full-stack AdTech suite (DSP/SSP), a Digital Identity & Privacy Attorney Suite, and the Nexinsight cookie-free analytics solution. It enables advertisers, publishers, retailers, and telecom operators to collaborate on privacy-preserving data activation across global advertising platforms without cross-border data transfers.

Product overview

myGaru is a telecom-anchored identity and data platform that positions telecommunications at the core of a privacy-first digital economy. The platform operates as a unified ecosystem comprising six integrated products: Deterministic ID Resolution provides omnichannel identity across web, in-app, CTV/OTT, socials and retail; the Customer Data Platform unifies first-party data for ERP/CRM with telecom intelligence; the Data Clean Room enables federated activation across major ad platforms; the Full-stack AdTech Suite (DSP/SSP) powers omnichannel advertising with measurement and attribution; the Digital Identity & Privacy Attorney Suite gives individuals control over their digital identity; and Nexinsight provides cookie-free analytics for audience segmentation. The platform enables digital sovereignty by allowing sovereign data activation in global platforms without cross-border data transfers.

Differentiator

Problem solved

Functional benefit

Brands

• Nexinsight: A cookie-free analytics solution powered by myGaru technology that enables granular audience analysis, content segmentation, and audience accuracy insights for publishers and advertisers.

Products and services

• Telecom-driven Deterministic ID Resolution Omnichannel identity resolution across web, in-app, CTV/OTT, socials, and retail media using telecom-driven deterministic ID, agnostic to emails, third-party cookies, and device IDs (including iOS). Available in Prebid and Google Secure Signals with sub-100ms response time. Built for telecom operators, advertisers, publishers, and retailers that need addressable audiences in a post-cookie environment.
• Telecom-powered Customer Data Platform Unified first-party data backbone for ERP and CRM, enriched with telecom intelligence about user interactions. Captures real-time signals without email login, cookies, or device IDs, and supports event capture across owned websites and apps with native ERP/CRM data integration. Designed for enterprises (telecom operators, advertisers, retailers, publishers) that need a privacy-preserving CDP.
• Award-winning Data Clean Room Federated clean room with telecom-secured data activation across in-app, display, CTV/OTT, Meta, TikTok, and SMS, featuring client-side on-premise data hosting, granular per-usage billing, access control, and compatibility with third-party DSPs. Used by telecom operators, advertisers, publishers, retailers, and data vendors for cross-sector data collaboration in a privacy-preserving framework.
• Full-stack AdTech & Integration Suite (DSP/SSP) Telecom signal-powered AdTech infrastructure (DSP and SSP) supporting integrations with third-party DSPs, providing omnichannel reach in app, display, socials, CTV, and SMS, along with telecom-powered measurement, attribution, and frequency cap / counter service at near-zero latency. Built for advertisers and publishers seeking cookie-free omnichannel activation.
• Digital Identity & Privacy Attorney Suite Comprehensive toolkit granting individuals control over privacy and their digital experience, including an identity module for telecom and government apps, a sovereign consent framework across national ISPs, and a legal service enforcing privacy rights. Targeted at telecom operators, governments, and individual end-users.
• Nexinsight Cookie-free analytics solution enabling granular audience behaviour analysis per content category, high-income audience segmentation, and traffic acquisition campaign optimisation. Sold to publishers and retailers (e.g., 24tv, Kasta) as a standalone analytics solution or as part of the broader myGaru platform.
• Ukraine Cross-Telecom Identity Infrastructure Nationwide deployment of myGaru's telecom identity infrastructure integrated with all major Ukrainian mobile operators and a fixed-line operator, providing a shared national telecom identity layer that supports sovereign data activation and cross-sector data collaboration for advertisers, publishers, and retailers in Ukraine.

Quantifiable outcome

• Increased addressable reach for telecom operators transitioning from cookie-based data monetisation to telecom identity infrastructure
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• KyivstarflagshipStrategic or Co-development Partner · 21 May 2026Kyivstar is Ukraine's largest mobile operator and a flagship partner in the nationwide cross-telecom identity infrastructure launched in Ukraine on May 21, 2026. As the primary mobile operator integrating myGaru's technology, Kyivstar anchors the national identity layer covering Ukraine's full mobile audience. The partnership positions telecom-anchored identity as a strategic national asset supporting Ukraine's digital sovereignty.
• Vodafone UkraineflagshipStrategic or Co-development Partner · 21 May 2026Vodafone Ukraine, a major mobile operator in the country, integrated with myGaru's telecom identity infrastructure as part of the nationwide rollout in Ukraine on May 21, 2026. Contributes to the shared telecom identity layer covering the full mobile audience of Ukraine alongside Kyivstar and lifecell.
• lifecellflagshipStrategic or Co-development Partner · 21 May 2026lifecell, a major mobile operator in Ukraine, integrated with myGaru's technology as part of the nationwide cross-telecom identity infrastructure launch on May 21, 2026. Together with Kyivstar and Vodafone Ukraine, lifecell helps form the shared telecom identity layer covering Ukraine's full mobile audience.
• UkrtelecomflagshipStrategic or Co-development Partner · 21 May 2026Ukrtelecom, Ukraine's fixed-line operator, integrated with myGaru's national identity infrastructure as part of the May 21, 2026 rollout, extending the shared telecom identity layer beyond mobile operators to include fixed-line connectivity data, broadening the addressable audience coverage.
• GooglecoreTechnology or IntegrationmyGaru's infrastructure enables telecom identity signals to be activated on Google advertising platform through Google Secure Signals integration, allowing sovereign data activation without cross-border data transfers. This integration is a core component of the company's cross-sector data collaboration environment.
• MetacoreTechnology or IntegrationmyGaru's Data Clean Room supports telecom-secured data activation across Meta's advertising platforms, enabling advertisers and publishers to target audiences on Facebook and Instagram using telecom-powered identity signals within the privacy-preserving clean room environment.
• TikTokcoreTechnology or IntegrationmyGaru's Data Clean Room supports telecom-secured data activation across TikTok's advertising platform, enabling targeting on TikTok through the same privacy-preserving clean room framework used for Meta and other channels.
• PrebidcoreTechnology or IntegrationmyGaru's Telecom-driven Deterministic ID is available in Prebid, the open-source header bidding framework, enabling programmatic advertising buyers and sellers to leverage telecom identity signals within the Prebid ecosystem for cookie-free targeting.
• Google Secure SignalscoreTechnology or IntegrationmyGaru's telecom-driven deterministic ID is integrated with Google Secure Signals, enabling publishers and advertisers to share identity signals with Google's advertising ecosystem in a privacy-preserving manner, supporting addressable targeting without third-party cookies or device IDs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp's RampID is the leading independent cross-channel identity resolution platform, directly comparable to myGaru's deterministic ID in purpose (cookie/device-ID-free resolution) and buyer (advertisers, publishers, retailers). Like myGaru, it is sold as enterprise infrastructure to brands and media owners.
• The Trade Desk: The Trade Desk's UID2 is a deterministic, cookie-free identity framework competing for the same post-cookie addressability budget. Like myGaru, it integrates with major SSPs and DSPs and is positioned as buyer-side identity infrastructure for omnichannel advertising.
• ID5: ID5 provides a shared, cookie-free identifier for the open web and CTV, with direct integrations into SSPs and DSPs. It competes head-on with myGaru's deterministic ID for the same publisher and advertiser programmatic budgets.
• InfoSum: InfoSum operates a federated, privacy-first data clean room and identity platform, directly comparable to myGaru's award-winning Data Clean Room. Both target telecom, retail media, and advertiser use cases for cross-party data collaboration without moving raw data.
• Habu: Habu is a data clean room platform used by advertisers, publishers, and retailers for privacy-safe data collaboration. It is a direct functional competitor to myGaru's federated clean room, with overlapping buyer segments in retail media and CTV.
• Optable: Optable provides a data clean room and audience activation platform for media owners and advertisers, with privacy-safe identity resolution. It competes with myGaru's clean room and CDP in the publisher and retail media segment.
• Axonix (Deutsche Telekom): Axonix is the telco-led identity and audience platform developed by Deutsche Telekom and partners, offering deterministic telco-anchored identity and clean-room capabilities. It is the closest architectural analogue to myGaru's telecom-DSP-clean room model and competes for the same national-telecom contracts.

Emerging players

• Permutive: Permutive is a customer data platform and audience infrastructure for publishers, focusing on cookie-free first-party data activation. It overlaps with myGaru's telecom-powered CDP and Nexinsight analytics for publisher monetisation.
• zeotap: zeotap provides a telecom-signal-powered customer intelligence and identity platform for advertisers, with integrations into global ad ecosystems. It is comparable to myGaru in using telecom data for omnichannel identity and audience activation, and competes for similar advertiser and telco revenue.

Broad incumbents

• Twilio Segment: Twilio Segment is a leading customer data platform that unifies first-party data for ERP, CRM, and marketing systems. It overlaps with myGaru's telecom-powered CDP functionality and is a comparable buyer for enterprise data-platform spend, though it does not provide telco-anchored identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mygarutech
• LinkedInlinkedin.com/company/mygaru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myGaru