Elders' Helpers

What Elders' Helpers does

Elders' Helpers is a privately held, family-owned home care agency founded in 1998 and headquartered in Grand Rapids, Michigan, with a second office in Holland. The company delivers non-medical caregiving, licensed nursing, and Personal Emergency Response Systems (PERS) to seniors who wish to remain living independently at home across West Michigan. Its core products include hourly caregiving at $35/hour (2-hour minimum), licensed nursing at $55/hour (1-hour minimum), and three PERS SKUs — Cellular In-Home PERS ($34.95/month), Mobile PERS with GPS and optional fall detection ($39.95/month), and a Wearable PERS — all backed by a 24/7 U.S.-based monitoring center and free local installation.

The technology stack is intentionally modest and operationally focused: 4G/LTE cellular-connected PERS hardware (no landline or internet required), GPS-based location tracking on mobile units, and optional accelerometer-based fall detection. There is no proprietary software platform, mobile app, or API; the technology differentiator is the bundling of hardware, local installation, and human monitoring service delivered by an in-house team rather than novel AI/ML capability. Customer acquisition is direct-to-consumer via phone, website contact forms, and in-home assessments, layered with referral partnerships from MI Choice Waiver agencies (Area Agency on Aging of Western Michigan, Reliance Community Care Partners, Senior Resources), Care Resources PACE, the U.S. Department of Veterans Affairs, and Kent and Kalamazoo County Senior Millage programs.

The business model combines usage-based professional-services revenue (caregiving and nursing) with recurring monthly subscription revenue (PERS). A bundled offer — free in-home PERS for clients receiving 10+ hours of care per month, with a $30/month upgrade to Mobile PERS — is designed to attach the higher-margin subscription to the care relationship. The company employs 300+ caregivers, nurses, and support staff, and operates across 4 counties for hands-on care and 12 counties for PERS distribution in West Michigan, with no disclosed revenue, no external funding, and no M&A activity in the data set.

Name

Elders' Helpers

Legal name

Elders' Helpers

Website

https://eldershelpers.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Elders' Helpers is a family-owned home care agency in West Michigan providing non-medical caregiving, licensed nursing, and Personal Emergency Response Systems to seniors who want to age safely at home.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Home care services
• Senior caregiving
• Personal emergency response
• In-home nursing
• Elderly care support

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Caregiving Services: Hourly caregiving services for daily living activities including bathing, dressing, housekeeping, grocery shopping, meals, and laundry. Billed at $35 per hour with a 2-hour minimum, overtime charges apply, and major holidays billed at time and a half.
2. Nursing Services: Hourly licensed nursing services including medication management, vital sign checks, health assessments, and coordination with physicians and care teams. Billed at $55 per hour with a 1-hour minimum.
3. Personal Emergency Response Systems (PERS): Monthly recurring monitoring services for PERS devices. In-Home Cellular PERS at $34.95/month and Mobile PERS at $39.95/month. No contracts required; can be discontinued at any time. Annual plan available with 12th month free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Elders' Helpers delivers non-medical in-home caregiving and licensed nursing services to seniors in West Michigan, including personal care, homemaking, companionship, medication management, and respite care. The company also distributes and monitors Personal Emergency Response Systems (PERS) with 24/7 professional emergency response support, providing both in-home cellular and mobile GPS-enabled devices. Services are delivered by a staff of 300+ caregivers and nurses across multiple counties in Michigan.

Product overview

Elders' Helpers offers a portfolio of home care services and Personal Emergency Response Systems (PERS) for older adults in West Michigan. The product line includes three distinct PERS devices (Mobile PERS, Cellular In-Home PERS, and Wearable PERS) providing emergency monitoring with GPS and fall detection capabilities. Core services include non-medical caregiving (bathing, dressing, housekeeping, meals, companionship), licensed nursing (medication management, vital signs), homemaking and companionship, personal care, respite care, and overnight/24-hour support. The Mobile PERS ($39.95/month) and Cellular PERS ($34.95/month) are hardware products with monthly monitoring fees, while caregiving services are priced at $35/hour and nursing services at $55/hour. The company operates with a team of over 300 professionals across Grand Rapids and Holland, Michigan offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Caregiving Services Non-medical in-home caregiving support including bathing, dressing, grooming, housekeeping, meal preparation, grocery shopping, laundry, companionship, mobility assistance, and medication reminders. Priced at $35 per hour with a 2-hour minimum, billed in 15-minute increments. Caregiver overtime is an additional $5 per hour, and major holidays are billed at time and a half. Mileage billed at $0.75 per mile when applicable.
• Nursing Services Licensed nursing support including medication management, vital sign checks, health assessments, prescription assistance, and coordination with physicians and care teams. Does not include skilled nursing services such as wound care, injections, or IV therapy. Priced at $55 per hour with a 1-hour minimum, billed in 15-minute increments thereafter.
• Homemaking & Companionship Services Non-medical support including housekeeping, meal preparation, grocery shopping, laundry, and companionship to help seniors live safely and independently at home. Delivered by trained caregivers on a flexible schedule.
• Personal Care Services Hands-on personal care assistance including bathing, grooming, personal hygiene, dressing, and toileting support provided by trained caregivers for clients needing support with activities of daily living.
• Respite Care Temporary relief for family caregivers providing short-term or occasional care support for loved ones. Includes personal care, homemaking, companionship, and specialized care services to prevent caregiver burnout.
• Overnight Care & 24/7 Support Continuous overnight supervision and support including evening and morning personal care, bathroom assistance, fall prevention, bed preparation, meal/snack preparation, overnight supervision, safety checks, and breakfast preparation.
• Cellular PERS (In-Home) In-home Personal Emergency Response System using a built-in 4G/LTE cellular connection with no landline or internet required. Includes a compact wearable pendant (necklace or wristband), one-button activation, and a speaker base station for two-way voice communication with a 24/7 U.S.-based care center. Priced at $34.95 per month with no contract required; free local installation included.
• Mobile PERS Mobile Personal Emergency Response System with built-in GPS for accurate location tracking and optional fall detection. Works anywhere with cellular signal, with nationwide 4G/LTE coverage. Worn as a comfortable necklace and provides 24/7 two-way voice communication with the care center. Priced at $39.95 per month with no contract required; free local installation included.
• Wearable PERS Wrist-worn Personal Emergency Response System with two-way communication, built-in GPS, and optional fall detection. Provides nationwide cellular coverage for everyday use both indoors and outdoors.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Area Agency on Aging of Western Michigan (AAAWM)coreStrategic or Co-development PartnerPrimary MI Choice Waiver agency partner for Medicaid-funded home care services. Elders' Helpers provides caregiving, nursing, and PERS services to clients referred through AAAWM's Kent County Senior Millage and Older Americans Act programs.
• Reliance Community Care PartnerscoreStrategic or Co-development PartnerMI Choice Waiver agency partner providing Medicaid-funded home and community-based services. Elders' Helpers serves as contracted provider for personal care, homemaking, and respite services.
• Senior ResourcescoreStrategic or Co-development PartnerMI Choice Waiver agency partner for West Michigan. Elders' Helpers provides home care services to clients enrolled through this waiver agency.
• Care Resources - PACEcoreStrategic or Co-development PartnerProgram of All-inclusive Care for the Elderly (PACE). Elders' Helpers provides support services as part of the interdisciplinary care team serving PACE participants.
• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerElders' Helpers works with VA clients who qualify for personal care, respite, homemaking, or chore services. Accepts referrals when VA case managers seek an agency for veteran clients.
• Kent County Senior MillagecoreStrategic or Co-development PartnerCounty-funded senior care program. Elders' Helpers is a contracted provider for services funded through the Kent County Senior Millage, including PERS and medication management.
• Kalamazoo County Senior MillagecoreStrategic or Co-development PartnerCounty-funded senior care program. Elders' Helpers is an approved provider for services funded through the Kalamazoo County Senior Millage.
• Home Care Association of America (HCAOA)minorStrategic or Co-development PartnerNational trade association representing home care providers. Membership provides industry advocacy, best practices, and networking.
• National Alliance for Care at HomeminorStrategic or Co-development PartnerNational organization representing home care and hospice providers. Membership supports industry advocacy and care standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visiting Angels: National franchised home care agency offering non-medical personal care, companionship, and respite services to seniors in their homes. Operates local franchise units across the U.S., including West Michigan, making it the most directly comparable peer in both service model and geographic market.
• Home Instead: Large franchised home care network providing personal care, companionship, and Alzheimer's/dementia support to seniors. Operates numerous franchise locations throughout Michigan and competes head-to-head with Elders' Helpers' hourly in-home caregiving model.
• Comfort Keepers: National franchised home care provider offering personal care, companionship, and respite services with an Interactive Caregiving approach. Competes directly with Elders' Helpers in the non-medical in-home care segment for seniors in the U.S.
• BrightStar Care: Franchised home health and personal care agency providing both non-medical caregiving and skilled nursing services — closely mirroring Elders' Helpers' dual-offering structure. Operates franchise locations across Michigan including West Michigan markets.
• Right at Home: International franchised in-home care provider offering personal care, companionship, and specialized senior care services. Franchise presence in Michigan overlaps with Elders' Helpers' service area and operates the same hourly in-home care delivery model.
• Medical Guardian: Leading direct-to-consumer PERS provider offering in-home cellular, mobile GPS, and wearable fall-detection devices with 24/7 monitoring. Directly comparable to Elders' Helpers' PERS product line and the dominant pure-play competitor in the subscription PERS category.
• Help at Home: Personal care services provider focused on Medicaid-funded in-home care for seniors and individuals with disabilities across multiple states. Operates a comparable model centered on Medicaid waiver contracts and personal care aide delivery, overlapping with Elders' Helpers' MI Choice Waiver work.

Broad incumbents

• Bayada Home Health Care: Large national home health provider offering both personal care and skilled nursing services across many states. While broader in scope and clinically deeper than Elders' Helpers, Bayada represents the scaled incumbent against which regional agencies compete for Medicaid waiver and VA contracts.
• ADT Health: National security company with a healthcare/PERS division offering medical alert systems with fall detection. While part of a broader home security business, ADT Health's PERS product competes directly with Elders' Helpers' subscription monitoring devices.
• Philips Lifeline: Established PERS brand offering in-home and mobile medical alert devices with 24/7 monitoring. As a legacy incumbent in the medical alert category, it competes with Elders' Helpers' PERS products, particularly among seniors seeking a nationally recognized brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eldershelpers
• Facebookfacebook.com/EldersHelpers
• LinkedInlinkedin.com/company/elders-helpers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elders' Helpers