eCommeleon GmbH
- Company typePrivate
- Founded2019
- HeadquartersLeipzig, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
eCommeleon GmbH firmographics
Firmographics- Name
- eCommeleon GmbH
- Legal name
- Marketplace Jungle GmbH
- Website
- https://ecommeleon.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
eCommeleon GmbH industry classification
Industry- Product category
- E-commerce Marketplace Integration Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where eCommeleon GmbH is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
eCommeleon GmbH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Feed Management Subscription: Monthly subscription with one-time setup fee. Includes 10,000 SKUs, 10 feeds, and 30 minutes of support per month. Client-specific commission may apply.
- Connector Apps Subscription: Monthly subscription with one-time setup fee per connector. Lower price point designed for minor integrations to close gaps in existing tech stack.
- Product Centre (PIM) Subscription: Monthly subscription with one-time setup fee. Includes 15 feeds and 2 hours support. Additional 1% of GMV from connected channels as usage-based component.
- Requirements Finder Subscription: Free tier for one marketplace locale. Premium tier at €20/month or €120/year for all available channels and regions.
- Custom Solutions: Custom integration projects with client-specific pricing for white-label integrations, dropshipping solutions, EDI protocols, and 3PL integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Feed Management - Entry-level product data integration |
| Subscription | Monthly | Connector Apps - Pre-built technology connectors |
| Subscription | Monthly | Product Centre (PIM) - Full product information management |
| Freemium | Monthly | Requirements Finder - Free tier |
| Subscription | Monthly | Requirements Finder - Premium tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
eCommeleon GmbH product offering
Product offeringCore offering
eCommeleon GmbH provides a Software-as-a-Service (SaaS) platform that enables online retailers and brands to centralize product data management and automate the distribution of product listings to over 70 marketplaces through a single interface. The platform combines Feed Management, Connector Apps, and a Product Information Management (PIM) system to eliminate manual data entry, reduce errors, and streamline multi-channel commerce operations.
Product overview
eCommeleon is a B2B marketplace integration platform offered as a modular SaaS product. The core platform comprises Feed Management for basic data conversion and automation, and Custom Solutions for tailored integrations. Optional modules include Connector Apps (pre-built connectors for existing technologies such as Billbee and ShopApotheke), Product Centre (PIM) as a single source of truth for product data, and the Requirements Finder tool for marketplace listing guidance. The platform connects eCommerce systems, ERPs, and PIMs with over 70 global marketplaces and synchronises product data, inventory levels, pricing, orders, and fulfillment data.
Differentiator
Problem solved
Functional benefit
Products and services
- Feed Management Automated product feed generation and distribution software that centralizes product data and pushes optimized listings to multiple marketplaces, eliminating manual entry and reducing errors for online retailers.
Quantifiable outcome
- Millions of SKUs manageable in product database
- +2 more outcomes
Companies that use eCommeleon GmbH
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
eCommeleon GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration95 records
Feature5 records
eCommeleon GmbH partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AmazoncoreMajor global marketplace integrated with eCommeleon platform. Supports product listing, inventory synchronization, pricing, and order management.
- eBaycoreMajor global marketplace integrated with eCommeleon platform for multi-channel selling.
- TemucoreEmerging global marketplace integrated with eCommeleon platform for cross-border selling.
- ZalandocoreMajor European fashion and lifestyle marketplace integrated with eCommeleon platform.
- OTTOcoreMajor German marketplace integrated with eCommeleon platform.
- ShopifycoreeCommerce platform integrated with eCommeleon for seamless data synchronization.
- ShopwarecoreEuropean eCommerce platform (Shopware 5 and 6) integrated with eCommeleon.
- WooCommercecorePopular WordPress eCommerce platform integrated with eCommeleon.
- TikTok ShopcoreSocial commerce marketplace integrated with eCommeleon platform.
- MiraklcoreLeading marketplace platform provider integrated with eCommeleon for Mirakl-based marketplaces.
- InterCultural ElementscoreFounded in 2007, was among the first European agencies specializing in marketplace expansion. eCommeleon originated as spin-off from InterCultural Elements in 2019, carrying forward nearly two decades of marketplace expertise.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
eCommeleon GmbH competitors and assessment
Company assessmentDirect peers
- ChannelEngine: Direct competitor offering a marketplace integration platform connecting retailers and brands with 700+ marketplaces globally. Closely aligned business model, target customer (eCommerce sellers, brands, agencies), and core functionality (feed management, PIM, order sync).
- Lengow: Direct competitor providing a SaaS platform for product feed management, marketplace integration, and PIM for retailers selling across European and global channels. Same horizontal use case and customer base as eCommeleon.
- Channable: Direct competitor offering feed management and marketplace/Google Shopping integration for European eCommerce businesses. Same product-led growth motion, target SMB and mid-market customer segments, and broad marketplace coverage.
- Productsup: Direct competitor providing product content syndication, feed management, and PIM for retailers and brands distributing to marketplaces, ads, and other channels. Overlaps heavily on feed automation and PIM.
- Feedonomics: Direct competitor offering feed management and product data optimization for marketplaces, search engines, and social commerce. Acquired by BigCommerce, giving it more capital and distribution than eCommeleon.
- Sales Layer: Direct competitor providing PIM and product data syndication for retailers and brands. Overlaps with eCommeleon's PIM module and feed management functionality.
- DataFeedWatch: Direct competitor offering feed management and product data optimization for Google Shopping, marketplaces, and social commerce. Same horizontal use case for SMB and mid-market eCommerce sellers.
Broad incumbents
- Akeneo: Broader incumbent PIM vendor serving enterprise retail and DTC brands globally. eCommeleon's Product Centre competes in the same PIM category but Akeneo is a much larger, more general-purpose platform without eCommeleon's marketplace specialization.
- Mirakl: Broader incumbent marketplace platform provider enabling retailers and brands to launch their own marketplaces. Overlaps indirectly through Mirakl-based marketplaces being supported by eCommeleon, and through competing PIM/data tooling.
Emerging players
- GoDataFeed: Feed management platform focused on North American marketplaces and shopping channels. Less European overlap than eCommeleon but addresses the same seller pain point of multi-channel product data syndication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
eCommeleon GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
eCommeleon GmbH leadership team
Management profileNumber of profiles
Profiles3 records
eCommeleon GmbH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eCommeleon GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eCommeleon GmbH
What does eCommeleon GmbH do?
eCommeleon GmbH provides a Software-as-a-Service (SaaS) platform that enables online retailers and brands to centralize product data management and automate the distribution of product listings to over 70 marketplaces through a single interface. The platform combines Feed Management, Connector Apps, and a Product Information Management (PIM) system to eliminate manual data entry, reduce errors, and streamline multi-channel commerce operations.
Is eCommeleon GmbH a public or private company?
eCommeleon GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eCommeleon GmbH founded?
eCommeleon GmbH was founded in 2019. It employs 1 to 10 people.
Where is eCommeleon GmbH based?
eCommeleon GmbH is headquartered in Leipzig, Germany, in the Europe region.
How does eCommeleon GmbH make money?
Five revenue lines are on record. Feed Management Subscription is the primary driver. The others are connector Apps Subscription, product Centre (PIM) Subscription, requirements Finder Subscription and custom Solutions.
Who are eCommeleon GmbH's main competitors?
Direct peers on record are ChannelEngine, Lengow, Channable, Productsup, Feedonomics, Sales Layer and DataFeedWatch. Broad incumbents are Akeneo and Mirakl. GoDataFeed is listed as an emerging player.
Does eCommeleon GmbH have an API?
No public API is recorded for eCommeleon GmbH.
What industry is eCommeleon GmbH in?
eCommeleon GmbH's product category is E-commerce Marketplace Integration Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 513210 and its SIC code is 7372.