Practice Transitions Group
Practice Transitions Group is a sell-side healthcare M&A advisory firm that exclusively represents owners of dental, medical, dermatology, MedSpa/aesthetics, and veterinary practices with $2MM-$20MM in revenue in selling or partnering their practices, charging a success fee only at closing on the total enterprise value.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Practice Transitions Group does
Practice Transitions Group (PTG), founded in 2015 and headquartered in Austin, Texas, is a privately held sell-side M&A advisory and brokerage firm serving owners of healthcare practices. The firm exclusively represents sellers — it does not accept fees from buyers and credits any buyer-paid amounts back to the seller at closing — and operates across five verticals: dental, medical (including behavioral health), dermatology, MedSpa/aesthetics, and veterinary. PTG targets practice owners with annual revenues in the $2MM-$20MM range and reports more than 100 successful transitions, citing an average 23% price increase and a typical 10-40% net-of-fee improvement versus direct offers achieved through a competitive multi-bidder process that yields 3-5 qualified offers per engagement.
The firm's core technology consists of five vertical-specific web-based practice valuation calculators (dental, medical, dermatology, MedSpa, veterinary) that capture specialty-specific drivers (e.g., Mohs capability, injector count, Medicare mix, hygiene mix, service mix) and produce customized PDF valuation estimates as a top-of-funnel lead generator. Underlying valuation methodology is normalized EBITDA adjusted by practice-specific qualitative and quantitative multipliers. Distribution is supported by a public Practice Listings marketplace, a Practice Buyer List subscription with weekly alerts sub-segmented by specialty and geography, an extensive content/resources library, PR/earned media on closed transactions, and conference coverage (e.g., AmSpa Show 2024).
PTG's business model is a transaction-fee, outcome-based success fee calculated on total enterprise value, paid only at closing; there are no upfront costs or retainers. The go-to-market motion combines a sales-led senior-advisor engagement model with an inside-sales buyer-side subscription and a channel-driven network of DSOs, MSOs, PE-backed platforms, and individual practitioners. Customer segments include dental practice owners, medical/behavioral health practice owners, dermatology practice owners, MedSpa/aesthetics owners, and veterinary practice owners; the customer base is highly distributed across geographies (at least 20 states) and project-based by design (each seller is a one-time counterparty for any given transaction).
Practice Transitions Group firmographics
Firmographics- Name
- Practice Transitions Group
- Legal name
- Practice Transitions Group
- Website
- https://practicetransitionsgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Practice Transitions Group is a sell-side healthcare M&A advisory firm that exclusively represents owners of dental, medical, dermatology, MedSpa/aesthetics, and veterinary practices with $2MM-$20MM in revenue in selling or partnering their practices, charging a success fee only at closing on the total enterprise value.
- Ownership category
- akta.pro rank
Practice Transitions Group industry classification
Industry- Product category
- Healthcare M&A Advisory
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)
- akta.pro secondary industry
- Care Coordination, Referral Management & Transitions-of-Care Pathways (HLACAGAL)
Keywords
Where Practice Transitions Group is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Practice Transitions Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Success fee on closed transactions: Engagement is structured around an exclusive listing agreement; PTG charges a success fee only when the practice sells, calculated on total enterprise value. There are no upfront costs or retainers. Typical improvement in offer value through competitive process is cited at 10-40% over direct offers.
- Sell-side advisory engagements: Full-service M&A advisory for healthcare practice sellers including valuation, financial analysis, confidential marketing, buyer vetting, negotiation, due diligence, and closing support. PTG does not accept fees from buyers; if a buyer attempts to pay PTG, the amount is credited back to the seller at closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Success fee (% of enterprise value) paid only at closing |
| Freemium | Pay-as-you-go | Free valuation calculators as top-of-funnel lead generator |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Practice Transitions Group product offering
Product offeringCore offering
Practice Transitions Group is a sell-side M&A advisory and brokerage firm for healthcare practice owners. It represents sellers of dental, medical, dermatology, MedSpa/aesthetics, behavioral health, and veterinary practices with typical revenues of $2MM-$20MM, running a confidential competitive process that generates 3-5 qualified offers from DSOs, MSOs, PE-backed groups, and individual practitioners. PTG charges a success fee only at closing, calculated on total enterprise value, with no upfront costs or retainers, and complements its advisory with five vertical-specific free practice valuation calculators and a public listings marketplace.
Product overview
Practice Transitions Group (PTG) is a sell-side healthcare M&A advisory and brokerage firm — not a unified software product — that delivers a portfolio of related services and tools for owners of dental, medical, behavioral health, dermatology, MedSpa/aesthetics, and veterinary practices with revenues from $2MM to $20MM. Its core offering is the Sell-Side M&A Advisory for Healthcare Practices, which is delivered through vertical-specific sub-services: Dental Practice Sell-Side Advisory, Medical Practice Sell-Side Advisory, Behavioral Health Practice Sell-Side Advisory, Dermatology Practice Sell-Side Advisory, MedSpa and Aesthetics Sell-Side Advisory, and Veterinary Practice Sell-Side Advisory. Complementing those advisory services are five free, web-based valuation calculators (Dental, Medical, Dermatology, MedSpa, and Veterinary Practice Valuation Calculators) that produce customized PDF valuation packets, plus a Public Practice Listings marketplace, a Practice Buyer List / Buyer Alert Subscription that feeds qualified buyers new opportunities, and the PTG Resources / Blog and Case Studies content library. Together these form a brokerage platform where valuation calculators and listings generate leads, and the vertical advisory teams (led by advisors including Thomas Allen, Lauren Wheeler, Brian Choate, David Williams, and Ryan Lynch, CPA) run the confidential sale process end-to-end.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 23% average price increase versus baseline offers
- +6 more outcomes
Companies that use Practice Transitions Group
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles2 records
Practice Transitions Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Practice Transitions Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major strategic buyer relationship, major strategic buyer relationship in medspa, major recurring dso buyer, recurring dso buyer, dso buyer relationship, veterinary consolidator buyer, behavioral health buyer, medical buyer, major recurring medspa/dermatology buyer, major medspa buyer, medspa buyer and adjacent professional services relationship.
- AQUA Dermatologymajor strategic buyer relationshipBuyer in the Steele Dermatology transaction (two Atlanta locations, Alpharetta and Buckhead). Backed by Gryphon Investors and GTCR; operates 114 locations across Florida, Georgia, and Alabama. PTG brought Steele to market and managed a competitive process producing multiple qualified offers.
- Alpha Aesthetics Partnersmajor strategic buyer relationship in medspaAcquirer of Preva Aesthetics. Thurston Group portfolio company that grew to 36 locations across 12 states since its 2023 founding; recently secured $93 million in financing from Manulife Investment Management. Preva retained its brand identity under the deal and Paty received holding company-level equity participation.
- MB2 Dentalmajor recurring dso buyerDSO buyer that acquired multiple PTG-represented dental practices, including Smile Pediatric (Dr. Valeria Kresevic), Clear Creek Dentistry (Dr. Lyle Beck), and Drs. Monday & Graziani.
- Pearl Street Dentalrecurring dso buyerDSO buyer that acquired Derby Dental (Dr. Erika Whitehouse) and Aesthetic Dentistry of Georgetown (Dr. Mandy Holley).
- Star Dental Partnersrecurring dso buyerDSO buyer that acquired Carr & Smith Dental (Dr. Bryan Smith).
- Brident Dentalrecurring dso buyerDSO buyer that acquired Smile Center Dental (Dr. Michael and Sabrina Istre) and Crown Dental (Dr. Emily Lee).
- Lumio Dentalrecurring dso buyerDSO buyer that acquired Midtown Dental (Dr. Garrett Olive).
- Premier Dentist Partnersdso buyer relationshipDSO buyer that acquired a general dentistry practice from a PTG-represented seller.
- Dentivedso buyer relationshipDSO buyer that acquired a general dentistry practice from a PTG-represented seller.
- CityVetveterinary consolidator buyerAcquired The Animal Hospital at Steiner Ranch; PTG closed the deal within 60 days after a suitable offer was identified within 90 days.
- Beacon Behavioral Partnersbehavioral health buyerAcquired Psychiatric and Counseling Center from a PTG-represented seller.
- Evershine Medmedical buyerAcquirer of Bedford Family Medicine from Dr. Charles Cook.
- VIPcaremedical buyerAcquirer of a primary care practice from a PTG-represented seller.
- Formula Wellnessmajor recurring medspa/dermatology buyerAcquirer of multiple PTG-represented MedSpa and aesthetics practices including Nova Aesthetics (Marta Paul), Bella Excellence (Dr. Yvette Suarez), Avante Laser & MediSpa (Mary Ann Urban), The MedSpa Westlake (Dr. Jennifer Walden), and Radiance Medical Aesthetics & Wellness (Lauren Olson).
- SkinSpiritmajor medspa buyerAcquirer of Skintology MedSpa Tribeca (Dr. Jennifer Walden) and a peer platform in the aesthetics M&A space.
- Empower Aestheticsmedspa buyerAcquirer of GLOW (Tonia Strine).
- Olympus Cosmetic Groupmedspa buyerAcquirer of Dr. Suzanne Yee Cosmetic & Laser Surgery Center.
- Fountainview Partnersmedspa buyerAcquirer of Lavish Laser MedSpa.
- Well Labs+medspa buyerAcquirer of Spa In The City (Josanne Stephens) and Restoration MedSpa (Marisa Faircloth).
- DermCaremedspa buyerAcquirer of Pure Radiance Med Spa (Sandy Stewart).
- Practice Real Estate Group (PRG)adjacent professional services relationshipFounded by Thomas Allen (PTG's founder). PRG handles healthcare practice real estate; PTG's case studies reference PRG's involvement in lease negotiations and office build-outs as part of broader seller support.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Practice Transitions Group competitors and assessment
Company assessmentDirect peers
- Strategic Medical Brokers: Strategic Medical Brokers specializes in medical practice sales and M&A advisory, with comparable seller-side representation to PTG's medical practice advisory. Overlapping verticals include family medicine, internal medicine, and other physician-owned specialties.
- National Practice Transitions Network (NPTN): NPTN is a network of dental practice transition specialists offering brokerage services for buying and selling dental practices. It directly overlaps with PTG's dental vertical on transaction advisory and DSO buyer relationships.
- BNN Advisors: BNN Advisors is a dental practice brokerage and M&A advisory firm specializing in transitions to DSOs and private buyers. It competes head-to-head with PTG on dental practice sales, with similar seller-side advisory positioning and exclusive listing agreements.
- Aria Group International: Aria Group International provides M&A advisory and practice transition services for healthcare practices, including dental. It is a comparable sell-side advisor competing with PTG on similar practice sale mandates and DSO buyer relationships.
- McLerran & Associates: McLerran & Associates is a dental practice transitions and valuation firm with a comparable sell-side advisory model to PTG's dental practice brokerage, serving practice owners looking to sell to DSOs or private buyers.
- OMNI Practice Group: OMNI Practice Group is a healthcare practice brokerage focused primarily on dental practice sales and transitions. It directly competes with PTG's dental practice sell-side advisory on the same seller-side mission, similar buyer network (DSOs), and transaction-fee revenue model.
- Professional Practice Transitions: Professional Practice Transitions is a healthcare practice brokerage that handles dental and medical practice sales across the U.S. It competes with PTG on similar seller-side engagements, transaction-based fees, and DSO buyer network dynamics.
Others
- Alpha Aesthetics Partners: Alpha Aesthetics Partners is a PE-backed MedSpa consolidator (Thurston Group) that is a major recurring buyer in PTG's MedSpa vertical. As a buyer-side platform rather than sell-side advisor, it is thematically related but not a direct peer.
- AQUA Dermatology: AQUA Dermatology is a PE-backed dermatology platform (Gryphon/GTCR) operating 114+ locations across FL/GA/AL. It is a key buyer in PTG's dermatology vertical rather than a direct advisory competitor, but competes for the same pool of seller practices.
- SkinSpirit (as acquirer, not advisor): SkinSpirit is a major recurring buyer of MedSpa and aesthetics practices and is part of PTG's buyer network. It is thematically related to PTG's MedSpa vertical but is a buyer rather than a sell-side advisor competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Practice Transitions Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practice Transitions Group leadership team
Management profileNumber of profiles
Profiles8 records
Practice Transitions Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Practice Transitions Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practice Transitions Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practice Transitions Group
What does Practice Transitions Group do?
Practice Transitions Group is a sell-side M&A advisory and brokerage firm for healthcare practice owners. It represents sellers of dental, medical, dermatology, MedSpa/aesthetics, behavioral health, and veterinary practices with typical revenues of $2MM-$20MM, running a confidential competitive process that generates 3-5 qualified offers from DSOs, MSOs, PE-backed groups, and individual practitioners. PTG charges a success fee only at closing, calculated on total enterprise value, with no upfront costs or retainers, and complements its advisory with five vertical-specific free practice valuation calculators and a public listings marketplace.
Is Practice Transitions Group a public or private company?
Practice Transitions Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Practice Transitions Group founded?
Practice Transitions Group was founded in 2015. It employs 11 to 50 people.
Where is Practice Transitions Group based?
Practice Transitions Group is headquartered in Austin, United States, in the North America region.
How does Practice Transitions Group make money?
Two revenue lines are on record. Success fee on closed transactions are the primary driver. The others are sell-side advisory engagements.
Who are Practice Transitions Group's main competitors?
Direct peers on record are Strategic Medical Brokers, National Practice Transitions Network (NPTN), BNN Advisors, Aria Group International, McLerran & Associates, OMNI Practice Group and Professional Practice Transitions. Others are Alpha Aesthetics Partners, AQUA Dermatology and SkinSpirit (as acquirer, not advisor).
Does Practice Transitions Group have an API?
No public API is recorded for Practice Transitions Group.
What industry is Practice Transitions Group in?
Practice Transitions Group's product category is Healthcare M&A Advisory. Its primary akta.pro industry code is FSAEAIAI, Professional Practice Brokerage (Medical/Dental/Legal/Accounting), with a secondary code of HLACAGAL, Care Coordination, Referral Management & Transitions-of-Care Pathways. Its NAICS code is 54161 and its SIC code is 8742.