Brainformatik
Brainformatik GmbH is a German B2B software company that develops CRM+, a modular cloud and on-premise CRM platform covering sales, invoicing, support, marketing, analytics, and projects. It serves SMBs, mid-market firms, and enterprises primarily in Germany with ISO 27001-certified, DSGVO-compliant offerings.
- Company typePrivate
- Founded2014
- HeadquartersAmpfing, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Brainformatik does
Brainformatik GmbH is a privately held German B2B software company founded in 2014 and headquartered in Mühldorf a. Inn, Bavaria. The company develops, distributes, and supports CRM+, a modular customer relationship management platform covering sales, invoicing, support, marketing, analytics, and project management. CRM+ is offered via cloud hosting on German servers or as an on-premise InHouse deployment, and is marketed as a 'Made in Germany' solution with full DSGVO/GDPR compliance and ISO 27001 certification. The platform integrates with DATEV accounting software via a certified interface, with Zapier for third-party workflow automation, and via a public REST API.
The product portfolio includes six core modules (Vertrieb, Faktura, Support, Marketing, Analyse, Projekte), six add-ons (PDF Templates Plus, DSGVO, Umkreissuche, Kontingente, Besuchsberichte, Softphone Connector), four hosting tiers (Starter Cloud, Advanced Cloud, Business Cloud, InHouse), a free CRM+ tier, and a 20-day premium trial. In 2024, the company launched brainX, an AI-powered extension of CRM+ positioned for enhanced business intelligence. Professional services for migration, integration, customization, and training complement subscription revenue.
Brainformatik targets primarily German-speaking SMBs, mid-market companies, and selected enterprises (KMU), with named customers across healthcare, energy, tourism, manufacturing, IT/software, retail, and media. The company employs 51–100 staff, is founder-led by CEO Stanislaw Bondaletow, and operates with a product-led growth motion combined with inside sales, direct-to-consumer website acquisition, and integration-led channels. No external funding, investor, or ownership disclosures are available; the company appears bootstrapped. Geographic operations are concentrated in Germany.
Brainformatik firmographics
Firmographics- Name
- Brainformatik
- Legal name
- Brainformatik GmbH
- Website
- https://brainformatik.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brainformatik GmbH is a German B2B software company that develops CRM+, a modular cloud and on-premise CRM platform covering sales, invoicing, support, marketing, analytics, and projects. It serves SMBs, mid-market firms, and enterprises primarily in Germany with ISO 27001-certified, DSGVO-compliant offerings.
- Ownership category
- akta.pro rank
Brainformatik industry classification
Industry- Product category
- CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Brainformatik is headquartered
LocationHeadquarters
- HQ city
- Ampfing
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Brainformatik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans (Cloud & InHouse): Brainformatik generates primary recurring revenue from tiered subscription plans for its CRM+ software. Four hosting options are offered: Starter Cloud (up to 10 users), Advanced Cloud (scalable), Business Cloud (high-performance/specialized), and InHouse (on-premise with full data sovereignty). Pricing varies by plan tier and billing cadence.
- Addons/Extensions: Additional functional modules including PDF Templates Plus, DSGVO compliance, Geo Search, Contingents, Visit Reports, and Softphone Connector are available as add-ons that extend the base CRM+ functionality, creating upsell and land-and-expand revenue opportunities.
- Professional Services: Brainformatik offers paid professional services including data migration, web services integration setup, individual customization, configuration optimization, workshops, and training sessions. These one-time and project-based services complement the recurring software subscription revenue.
- Free CRM+ (Freemium): A free tier of CRM+ is offered, including all core modules for lead management, customer, documents, emails, appointments, tasks, and automation. This freemium offering drives user acquisition and top-of-funnel conversion to paid plans and add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free CRM+ — free tier with core modules for small teams |
| Subscription | Monthly | Starter Cloud — entry-level cloud plan for startups/small businesses up to 10 users |
| Subscription | Monthly | Advanced Cloud — scalable mid-market cloud plan |
| Subscription | Monthly | Business Cloud — high-performance cloud plan for companies with demanding requirements |
| Subscription | Monthly | InHouse — on-premise deployment for maximum data sovereignty |
| Freemium | Pay-as-you-go | 20-Day Premium Free Trial |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Brainformatik product offering
Product offeringCore offering
Brainformatik develops, markets, and supports CRM+, an all-in-one modular B2B customer relationship management platform that covers the entire customer lifecycle from lead capture and sales pipeline tracking through invoicing/accounting, customer support, marketing automation, analytics/reporting, and project management. The platform is available as a cloud subscription hosted on German servers or as an InHouse on-premise deployment, with optional add-ons, a free tier, a 20-day premium free trial, and professional services for migration, integration, customization, and training.
Product overview
Brainformatik offers CRM+ as a unified B2B CRM platform with modular architecture. The core product CRM+ provides comprehensive customer relationship management from lead capture through invoicing, with add-on modules for specialized functions. The portfolio includes six integrated modules (Sales/Vertrieb, Invoicing/Faktura, Support, Marketing, Analytics/Analyse, and Projects/Projekte), six premium addons (PDF Templates Plus, DSGVO Compliance, Distance Search, Contingents, Visit Reports, and Softphone Connector), four hosting tiers (Starter Cloud, Advanced Cloud, Business Cloud, and InHouse), and professional services. A free tier (FREE CRM+) is available with basic functionality. The AI-powered solution brainX extends the platform with artificial intelligence capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- CRM+: B2B CRM software solution covering sales, marketing, invoicing, support, projects, and analytics - available via cloud or in-house deployment.
- brainX
- FREE CRM+
Products and services
- CRM+ Modular B2B CRM software developed in Germany that provides comprehensive customer relationship management from lead capture through invoicing; serves German SMBs (KMU), mid-market, and enterprise customers needing unified sales, support, marketing, analytics, and project management with full DSGVO/GDPR compliance.
- brainX AI-powered CRM solution offered by Brainformatik that extends the CRM+ platform with artificial intelligence capabilities for enhanced business intelligence; targeted at the same German B2B market as CRM+.
- CRM+ Services Paid professional services for CRM+ customers covering data migration, web-services/integration setup, configuration optimization, individual customizations, workshops, and training; delivered by Brainformatik's in-house customer service team to German B2B customers.
Quantifiable outcome
- vtours GmbH: Drastically shortened processing times and more structured workflows after deploying CRM+
- +4 more outcomes
Companies that use Brainformatik
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Brainformatik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature15 records
Brainformatik partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DATEVcoreDATEV is a leading German accounting software provider. Brainformatik CRM+ features a certified DATEV interface that enables seamless exchange of accounting and financial data between CRM+ and DATEV. Customer testimonials (Secontec GmbH) highlight that this integration has significantly contributed to further digitization of their accounting processes and saved many hours of work through the Active Assets module.
- ZapiercoreCRM+ offers a native Zapier integration enabling customers to connect the CRM with thousands of third-party applications via automated workflows (ZAPs). This allows non-technical users to build integrations without coding and expands the CRM's ecosystem reach beyond native integrations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Brainformatik competitors and assessment
Company assessmentDirect peers
- CAS Software: German-based vendor of CAS genesisWorld, a comparable B2B CRM platform targeting the DACH Mittelstand with strong customization, industry templates, and German data hosting. Direct head-to-head competitor in the German mid-market CRM segment.
- weclapp: German cloud-based ERP/CRM suite for SMBs covering sales, invoicing, projects, and e-commerce. Closely comparable modular SaaS CRM business model and DACH SMB target segment.
- Pipedrive: Sales-focused CRM for SMBs with a freemium trial model, REST API, and modular add-ons (LeadBooster, Projects, Campaigns). Direct competitor for the same SMB sales-CRM use case, though without a German-only data residency story.
- Zoho CRM: Broad, modular CRM suite with free and low-cost tiers targeting SMBs globally. Comparable modular SaaS positioning, REST API, and tiered pricing model directly overlap with Brainformatik's offering.
- SugarCRM: Mid-market CRM platform with sales, service, and marketing automation, often deployed with on-premise or private cloud options. Comparable mid-market, customization-friendly positioning with similar API/integration story.
- Bitrix24: Freemium CRM and collaboration suite covering sales, projects, and contact center. Competes on the free-tier-led SMB motion and the all-in-one productivity angle, with self-hosted and cloud options paralleling Brainformatik's hosting tiers.
Broad incumbents
- HubSpot: Global CRM platform with Sales, Marketing, Service, and Operations Hubs, including a robust free CRM tier. Competes with Brainformatik in the SMB segment and increasingly in mid-market, with vastly greater scale and a heavy AI investment roadmap.
- Salesforce: Global CRM incumbent (Sales Cloud, Service Cloud, Marketing Cloud) with a large DACH enterprise presence. Competes for mid-market and enterprise CRM budgets with much broader functionality, ecosystem (AppExchange), and AI (Einstein) investments.
- Microsoft Dynamics 365: Enterprise CRM/ERP suite tightly integrated with the Microsoft 365 ecosystem. Competes for German enterprise accounts where Microsoft already has deep on-premise footprint, particularly via local data centers in Germany.
- Sage CRM: Established CRM with strong accounting/invoicing heritage (Sage accounting ecosystem) sold to SMBs across Europe. Adjacent competitor with comparable accounting-CRM workflow angle, though a much larger global vendor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brainformatik social profiles
Digital presenceBrainformatik compliance and trust
Trust signalCompliance2 records
Brainformatik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainformatik leadership team
Management profileNumber of profiles
Profiles1 record
Brainformatik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainformatik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainformatik
What does Brainformatik do?
Brainformatik develops, markets, and supports CRM+, an all-in-one modular B2B customer relationship management platform that covers the entire customer lifecycle from lead capture and sales pipeline tracking through invoicing/accounting, customer support, marketing automation, analytics/reporting, and project management. The platform is available as a cloud subscription hosted on German servers or as an InHouse on-premise deployment, with optional add-ons, a free tier, a 20-day premium free trial, and professional services for migration, integration, customization, and training.
Is Brainformatik a public or private company?
Brainformatik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brainformatik founded?
Brainformatik was founded in 2014. It employs 51 to 100 people.
Where is Brainformatik based?
Brainformatik is headquartered in Ampfing, Germany, in the Europe region.
How does Brainformatik make money?
Four revenue lines are on record. Subscription Plans (Cloud & InHouse) is the primary driver. The others are addons/Extensions, professional Services and free CRM+ (Freemium).
Who are Brainformatik's main competitors?
Direct peers on record are CAS Software, weclapp, Pipedrive, Zoho CRM, SugarCRM and Bitrix24. Broad incumbents are HubSpot, Salesforce, Microsoft Dynamics 365 and Sage CRM.
Does Brainformatik have an API?
Yes. CRM+ offers a REST API that enables integration with external web software solutions. The API supports data exchange and automation with third-party applications. The content mentions it as a 'modernster REST-API' (modern REST API) for connecting to diverse compatible systems via Web-Services.
What industry is Brainformatik in?
Brainformatik's product category is CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 518210 and its SIC code is 7372.