AlignHR

What AlignHR does

AlignHR is a privately held HR outsourcing and consulting firm founded in 2013 and headquartered in Charleston, West Virginia (previously operating as DeemHR). The company delivers outsourced HR services to small and mid-market U.S. businesses — primarily organizations with 125 or fewer employees that lack a dedicated HR professional — across all 50 states with physical offices in Charleston WV, Wheeling WV, Pittsburgh PA, The Woodlands TX, and Portland OR. Service offerings are structured across three engagement tiers: managed HR services (typically priced at ~1% of client annual gross revenue), a flexible retainer/fractional model, and a tiered Administrative HR Services (ASO) bundle for payroll, benefits, onboarding, and FMLA administration, supplemented by project-based à la carte work and a talent/recruitment division (AlignHR Talent). Customer segments are horizontal and span technology, banking, healthcare, government, manufacturing, non-profit, construction, and professional services.

The technology stack is a hybrid of proprietary tools and partner integrations rather than a single in-house platform. Core partner-powered products include the Mineral-driven AlignHR Compliance & Training portal (federal and all 50 states), the Execupay-powered AlignHR Payroll (Xpress from $45/month, Xpress Plus from $55/month) plus Gusto for alternative payroll clients, HiringThing-powered ATS (incoming), and Deputy for time tracking. Proprietary or first-party assets include the HR CheckUp free assessment, HR Audit questionnaire, Share a Concern subscription reporting service, AlignHR WebPay invoicing portal, and the AlignHR mobile app. The company also operates affiliated divisions — AlignHR Talent, AlignHR Texas LLC (opened December 2021), AlignHR Benefits Agency LLC, AlignHR Oregon (acquired from Red Zone HR), and AlignHR Savings Solutions — distributing its services through regional offices, chamber memberships (six chambers across WV, TX, and regional), SHRM/HRCI affiliations, and association/group programs.

Revenue is generated through a mix of recurring managed services retainers, subscription-based ASO and Share a Concern fees, payroll partnership revenue (Execupay and Gusto), referral commissions on Business Savings Solutions (RateGuard payment processing at ~28% average client savings, Optimally automation, Tenurgy utility auditing), and professional services fees for recruitment and project work. Go-to-market is sales-led and consultative, beginning with a free HR CheckUp assessment, followed by a tailored HR Game Plan, and executed through in-person regional account coverage.

Name

AlignHR

Legal name

AlignHR

Website

https://alignhr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AlignHR is a privately held HR outsourcing firm founded in 2013 that delivers managed, fractional, and administrative HR services to small and mid-market U.S. businesses (typically under 125 employees) across 20+ states via offices in West Virginia, Pennsylvania, Texas, and Oregon.

Ownership category

akta.pro rank

Product category

Human Resources Outsourcing

NAICS

Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

akta.pro secondary industries

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), Payroll, Time & Attendance (BPACAPAB), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

Keywords

• HR outsourcing services
• Payroll administration
• Talent acquisition
• HR compliance consulting
• Benefits administration

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed HR Services: Full-service HR department management typically priced within 1% of client's annual gross revenue. Includes benefits coordination, compensation planning, performance management, training coordination, and strategic HR planning.
2. Retainer/Fractional HR Services: Standing access to resources combined with ongoing support to co-manage HR needs. Provides flexible engagement levels for organizations that need part-time HR support.
3. Administrative HR Services (ASO): Individual or bundled administrative HR, payroll, and benefit solutions in three tier levels (Tier 1, 2, 3). Services include payroll administration, benefits administration, pre-employment administration, personnel file administration, employee separations, onboarding, and FMLA administration.
4. À la Carte/Project Work: Fixed price project work for specific HR needs including HR audits, handbook development, training, affirmative action plans, etc.
5. Payroll Solutions Partnership: Revenue through partnership with Execupay and Gusto. AlignHR provides support and facilitates payroll processing for clients.
6. Talent/Recruitment Services: Recruitment and talent acquisition services through AlignHR Talent division. Includes leadership talent search, talent pipelines, and small business solutions.
7. Share a Concern Subscription: Monthly subscription service for employees to voice workplace issues or concerns. Priced by company size with setup and monthly fees.
8. Business Savings Solutions: Commission-based revenue from partnerships with RateGuard (payment processing), Optimally (automation), and Tenurgy (utility auditing). Average 28% savings on payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AlignHR is an HR outsourcing firm that delivers full HR department management, fractional/retainer HR advisory, and à la carte project work to small and mid-sized U.S. businesses. Its service portfolio spans compliance, benefits and payroll administration, talent acquisition, employee relations, training, and HR audits, supported by a proprietary and partner-powered technology stack including Mineral (compliance/training), HiringThing (ATS), and Execupay/Gusto (payroll).

Product overview

AlignHR is an HR outsourcing company offering a comprehensive suite of services structured as both managed solutions and modular add-on products. The core offerings include Managed HR Services (full HR department management typically within 1% of annual gross revenue), HR Flex Solution (flexible hybrid model combining resources, projects, and ongoing support), and Administrative HR Services (ASO) with three service tiers. The technology portfolio includes proprietary and partner-powered tools: Mineral® for HR compliance and resources, AlignHR ATS (powered by HiringThing) for recruitment, AlignHR WebPay for invoice processing, the AlignHR App for mobile access, and Share a Concern Service for employee concern reporting. Payroll services are delivered through strategic partnerships with Execupay and Gusto, with Deputy providing time tracking integration. Additional offerings include Assessment tools, Background Screening, Leave & Time Tracking, and Business Savings Solutions (via Optimally, RateGuard, and Tenurgy partnerships). The company operates affiliated divisions including AlignHR Talent, AlignHR Texas, AlignHR Benefits, and AlignHR Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• AlignHR Talent: Talent acquisition and recruitment services including leadership talent search, talent pipelines, succession planning, and diversity-focused recruiting
• AlignHR Texas
• AlignHR Payroll
• AlignHR App
• AlignHR ATS
• Share a Concern Service

Products and services

• Managed HR Services Full-service HR department management covering compliance, structure/process, technology, and strategy across the employment life cycle, typically priced at approximately 1% of client's annual gross revenue. Includes benefits analysis/planning, compensation/payroll planning, performance management, training coordination, and regulatory compliance management.
• HR Flex Solution Flexible HR engagement combining standing access to resources, fixed project work, a self-help portal, and ongoing support to co-manage HR needs for organizations that require part-time HR coverage.
• Administrative HR Services (ASO) Tiered (Tier 1, 2, 3) administrative HR services including payroll administration, benefits administration, pre-employment administration, personnel file administration, employee separations, onboarding administration, and FMLA/leave administration.
• À la Carte HR & Business Services As-needed HR services delivered as fixed-price project work with defined deadlines, including HR audits, employee handbook development, supervisor training, affirmative action plan development, and other targeted HR deliverables.
• AlignHR Talent Solutions Recruitment and talent acquisition services delivered by the AlignHR Talent division, including leadership talent search, talent pipelines, succession planning, small business recruiting solutions, and diversity-focused recruiting.
• AlignHR Compliance & Training (powered by Mineral) Compliance and training portal providing HR resources, tools, and employee training options to keep organizations compliant with HR matters across federal and all 50 U.S. states. Delivered as part of AlignHR's HR technology stack.
• Share a Concern Service Subscription-based workplace concern reporting service where employees can submit issues (safety, harassment, discrimination, payroll, ethics, bullying, confidentiality, conflicts of interest, regulatory violations) to an independent third party. Priced by company size with setup and monthly fees.
• AlignHR ATS (Applicant Tracking System) Applicant tracking system used to run job advertisements, post open positions to multiple internet recruitment sites, source talent, and review candidates/applicants, delivered via the HiringThing-powered AlignHR ATS.
• AlignHR Payroll (Execupay Xpress / Xpress Plus) Payroll processing service delivered in partnership with Execupay. Xpress Payroll starts at $45/month; Xpress Plus at $55/month with Employee HUB and text notifications. Includes online payroll, tax service, direct deposit, employee access, and email notifications.
• Gusto Payroll (via AlignHR) Full-service payroll offering delivered through Gusto, including onboarding, payroll processing, medical/dental/vision insurance, certified HR experts, time tracking, hiring/onboarding, and employee finance tools.
• Deputy Time Tracking Time tracking software delivered through Deputy, tracking worked time, paid and unpaid time off, leave of absences, and client/project work, integrating with payroll, HRM, and business software platforms.
• AlignHR WebPay Secure online payment portal that allows clients to pay AlignHR invoices and subscription services 24/7.
• AlignHR Mobile App Free mobile application providing real-time alerts, news updates, upcoming events, important date tracking, team contact search, and location directions for AlignHR clients and stakeholders.
• Business Savings Solutions Business cost optimization services including Business Process Automation (Optimally), Payment Processing Expense Reduction (RateGuard, averaging ~28% savings on payment processing), Utility Expense Auditing (Tenurgy), and AI Integration services.
• Association & Group Programs (Members Exclusive) Group HR program providing associations and multi-employer organizations with HR documents, tools, resources, compliance answers, and training, including customizable employee handbooks, templates, and annual workplace harassment training.

Quantifiable outcome

• Managed HR services priced at approximately 1% of annual gross revenue
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

16 partnerships are on record, tiered minor and core.

• The Woodlands Chamber of CommerceminorOthers · 4 December 2020AlignHR Texas had official ribbon cutting ceremony with The Woodlands Chamber of Commerce on December 4, 2020. Chamber members, family and friends attended.
• MineralcoreTechnology or IntegrationMineral provides the AlignHR Compliance & Training portal - a comprehensive HR resource and tool portal for staying compliant with HR matters across federal and all 50 US states, along with employee training options. AlignHR references this as their 'powered by' technology partner for core compliance services.
• ExecupaycoreTechnology or IntegrationExecupay is AlignHR's payroll partner providing the AlignHR Payroll platform. It is described as the largest privately-owned provider of payroll and human capital management software for payroll service companies in the US, providing payroll to over 1 million employees. Offers Xpress Payroll starting at $45/month and Xpress Plus at $55/month.
• GustocoreTechnology or IntegrationGusto is AlignHR's payroll partner offering full-service payroll, medical/dental/vision insurance, certified HR experts, time tracking, hiring/onboarding, and employee finance tools for client businesses.
• SHRM (Society for Human Resource Management)coreOthersSHRM is a professional HR association that AlignHR partners with and references. AlignHR team members hold SHRM certifications (SHRM-CP, SHRM-SCP).
• HRCI (HR Certification Institute)coreOthersHRCI is the premier HR certification institute. AlignHR team members hold various HRCI certifications (SHRA, SPHR, PHR).
• LittlerminorStrategic or Co-development PartnerLittler is a labor and employment law firm referenced as a partner for HR legal compliance and employment law matters.
• RateGuardminorGTM or Marketing PartnerRateGuard partnership provides payment processing expense reduction services. On average, businesses save approximately 28% on payment processing fees through hidden fee identification and rate negotiation.
• OptimallyminorGTM or Marketing PartnerOptimally provides business process automation solutions. Partnered to help businesses eliminate repetitive tasks, optimize workflows, increase productivity, and scale operations without extensive IT resources.
• TenurgyminorGTM or Marketing PartnerTenurgy provides utility expense auditing and savings optimization services. Analyzes electricity, natural gas, water, waste, and telecom bills to identify billing errors and overcharges. Risk-free approach where businesses only pay if savings are realized.
• HR HoustonminorOthersRegional HR professional association in the Houston area where AlignHR Texas maintains membership.
• BNI (Business Network International) - The WoodlandsminorOthersBNI networking chapter in The Woodlands where AlignHR Texas maintains membership for business referrals.
• Network in Action (NIA)minorOthersNational networking organization with local chapter where AlignHR Texas maintains membership.
• Greater Magnolia Parkway Chamber of CommerceminorOthersRegional chamber of commerce where AlignHR Texas maintains active membership.
• West Virginia Bankers AssociationminorChannel Partner/ Reseller/ DistributorIndustry association providing HR services to member banks. Sample client/partner relationship.
• Conference of State Bank SupervisorsminorChannel Partner/ Reseller/ DistributorNational association of state banking regulators. Sample client/partner relationship.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Justworks: Tech-first PEO serving SMBs with bundled HR, payroll, benefits, and compliance in a self-serve software experience. Comparable target customer (≤125 employees without dedicated HR), but competing via flat-fee software rather than an advisor-led model.
• Gusto: SMB-focused payroll, benefits, and HR platform with embedded HR expert support. Directly overlaps AlignHR's payroll partnership business line via Gusto and competes head-on for the small-business HR admin buyer.

Broad incumbents

• TriNet: Public PEO providing full-service HR, payroll, benefits, and compliance for small and mid-sized businesses. Direct overlap with AlignHR's managed HR and ASO offerings at a larger scale with a deeper benefits carrier footprint.
• Insperity: Public, large-scale PEO providing co-employment HR, payroll, benefits, and compliance to SMB and mid-market clients across all 50 states. Overlaps with AlignHR's managed-HR/ASO value proposition but at materially larger scale with bundled benefits.
• Paychex: Public payroll and HR services provider with PEO (Paychex PEO) and HR outsourcing solutions for SMBs. Comparable because AlignHR's payroll offerings are also delivered through partnerships (Execupay, Gusto) layered on top of HR advisory — Paychex is the integrated in-house analogue.
• ADP TotalSource: ADP's PEO division offering co-employment HR outsourcing, payroll, benefits, and compliance for SMBs and mid-market employers. Comparable to AlignHR's full HR outsourcing, with the additional scale advantage of ADP's payroll infrastructure.

Direct peers

• Helios HR: HR consulting and PEO-style outsourcing firm providing fractional HR, compliance, benefits, and talent for small and mid-sized businesses. Closely mirrors AlignHR's managed/retainer/project mix and SMB focus.
• Amplify HR: Outsourced HR services firm serving small-to-mid-market employers with managed HR, payroll support, and employee relations. Comparable due to similar SMB PEO-adjacent service model and tiered engagement structure.
• Axcet HR Solutions: Privately-held HR outsourcing firm offering managed HR, payroll, benefits, recruitment, and compliance to SMBs, with a similar fractional/à la carte service ladder. Highly comparable in business model, SMB target, and multi-state PEO-adjacent positioning.
• OneDigital: Mid-market HR consulting, PEO, and benefits brokerage that bundles compliance, benefits, retirement, and wellness for SMB to mid-sized employers. Directly comparable because it sells a managed/co-managed HR stack tailored to firms of AlignHR's client size (≤125 to a few hundred employees) across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alignhrllc
• LinkedInlinkedin.com/company/alignhr
• Instagraminstagram.com/alignhrllc
• Xx.com/alignhr_wv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlignHR