Agean Public Relations
AGEAN Public Relations is a founder-led, boutique PR firm founded in 2020 that delivers project-based brand-building PR, media relations, and integrated campaigns for consumer brands, corporate brands, and personal brands across the US and UK.
- Company typePrivate
- Founded2020
- HeadquartersChappaqua, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agean Public Relations does
AGEAN Public Relations is a boutique, founder-led public relations firm founded in 2020 by Alyssa Garnick and headquartered in the New York metro area (Chappaqua origin, NYC office). The firm delivers brand-building PR for consumer brands, corporate brands, and personal brands, with service lines spanning strategic communications planning, media relations, creative integrated campaigns, influencer programs, experiential events, and purpose/cause campaigns. Notable technical differentiation is not a focus; AGEAN competes on talent, creativity, and media-relations execution rather than proprietary technology, and the firm's own website frames its value proposition as marrying strategy with creative at all times and being effective in leveraging data for media relations.
The firm operates an on-demand, project-based pricing model rather than high monthly retainers, positioning itself as a right-sized alternative to large holding-company agencies. Distribution is direct: the founder personally services every client, supported by a Vice President and a Media Lead. Eleven named enterprise and mid-market clients appear in case studies, spanning real estate (SERHANT., Ryan Serhant), travel (Priceline), home improvement retail (Floor & Decor), logistics (FedEx), F&B (Krispy Kreme), UK government tourism (GREAT), and consumer goods (Philips Norelco, Seiko, Tena, Museum of Ice Cream). Campaigns delivered include the SERHANT. Owning Manhattan launch (7.2 billion impressions, 1,915% traffic spike) and Priceline's "Go To Your Happy Price" work (570% increase vs prior launch). Named partners include a creative-design bench, the Female Founder Collective, and the PRSA Foundation's Foster the Future fellowship, which AGEAN co-founded in 2023 to place BIPOC students in paid PR internships.
Agean Public Relations firmographics
Firmographics- Name
- Agean Public Relations
- Legal name
- AGEAN Public Relations
- Website
- https://ageanpr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AGEAN Public Relations is a founder-led, boutique PR firm founded in 2020 that delivers project-based brand-building PR, media relations, and integrated campaigns for consumer brands, corporate brands, and personal brands across the US and UK.
- Ownership category
- akta.pro rank
Agean Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Agean Public Relations is headquartered
LocationHeadquarters
- HQ city
- Chappaqua
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agean Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Project-based PR Services: Cost-effective, on-demand PR services delivered through project-based engagements rather than high monthly retainers. Customized programs for consumer and corporate brands based on client goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based PR engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Agean Public Relations product offering
Product offeringCore offering
AGEAN Public Relations is a boutique PR agency that delivers brand-building public relations services for consumer brands, corporate brands, and personal brands. The firm provides strategic communications planning, media relations, creative integrated campaigns, influencer programs, experiential events, and purpose/cause campaigns on a project-based, cost-effective basis, with every account personally serviced by the founder.
Product overview
AGEAN Public Relations is a public relations firm offering brand-building PR services rather than a technology product company. The core offering is strategic PR services for consumer brands, corporate brands, and personal brands. The company provides a 30-minute PR Quick Take consultation as an entry point, and operates the Foster the Future fellowship program for BIPOC students. The services include media relations, thought leadership, experiential marketing, influencer campaigns, and strategic communications planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand-Building PR Services Strategic public relations services including brand-building PR, media relations, thought leadership positioning, experiential marketing, influencer campaigns, creative integrated campaigns, and purpose/cause campaigns, delivered to consumer brands, corporate brands, and personal brands on a project basis.
- 30-Minute PR Quick Take Meeting A standalone 30-minute consultation service where the AGEAN team provides initial thoughts, analysis, and recommendations on prospective clients' PR challenges as a starter engagement.
Quantifiable outcome
- 7.2 billion impressions for SERHANT. Owning Manhattan launch
- +3 more outcomes
Companies that use Agean Public Relations
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Agean Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agean Public Relations partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Female Founder CollectiveminorProud member of Female Founder Collective community of female founders
- PRSA FoundationcoreFounding member of PRSA Foundation Summer Program 'Foster the Future' that grants paid internship and scholarship to BIPOC students. AGEAN participates annually with fellowship program.
- Arbor Day FoundationminorPartnered with Arbor Day Foundation for Philips Norelco 'Deforest Yourself, Reforest the World' campaign - planted a tree for every product sold
- Creative Design PartnersminorVariety of partners to expand capabilities in creative design, videos & content, influencer programs and corporate comms
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Agean Public Relations competitors and assessment
Company assessmentDirect peers
- BerlinRosen: New York-based boutique PR and communications firm that grew from a similar founder-led, project- and retainer-mixed model serving consumer, corporate, and advocacy clients. Closest analogue in scale, culture, and consumer/corporate PR focus.
- 5W Public Relations: NYC-headquartered independent PR agency known for consumer, lifestyle, and corporate communications on a project and retainer basis. Operates in the same mid-market boutique tier as Agean and serves similarly ambitious consumer and corporate brand clients.
- M Booth: Independent brand communications agency with a strong earned-media, influencer, and brand storytelling practice for consumer and corporate clients. Comparable boutique-to-mid-tier positioning with award-winning creative output similar to Agean's profile.
- Marina Maher Communications: Boutique consumer and corporate PR firm focused on brand-building for Fortune 500 clients across health, beauty, and lifestyle verticals. Comparable founder-anchored senior service model and consumer brand-building emphasis.
- Lippe Taylor: Independent PR and integrated communications agency headquartered in NYC serving consumer, lifestyle, health, and beauty brands. Similar boutique scale, project-based engagement model, and consumer-facing PR focus.
- Hunter PR: Independent consumer and lifestyle PR agency with a comparable boutique footprint and category-specific brand-building expertise (food, beverage, retail, travel). Directly comparable to Agean's project-based consumer PR practice.
- Ruder Finn: Long-standing independent NYC-headquartered PR and integrated communications agency serving consumer, corporate, healthcare, and technology clients. Comparable mid-sized, founder-heritage boutique agency competing for similar consumer/corporate brand PR mandates.
Broad incumbents
- Edelman: World's largest independent PR firm offering consumer, corporate, health, and tech communications globally. Operates broadly across the same service categories Agean competes in, with far greater scale, geographic reach, and analyst/proprietary tools.
- Weber Shandwick: Global public relations and communications agency serving many of the same consumer, travel, and corporate brand clients as Agean (e.g., large consumer brands, tourism boards). Provides broad integrated communications including earned media, influencer, social, and analytics that overlaps materially with Agean's service lines.
- Ketchum: Major global PR and communications network owned by Omnicom, with strong consumer brand and travel/tourism practices that directly overlap with Agean's Priceline, Krispy Kreme, and Floor & Decor-style assignments. Represents the large-scale incumbents Agean pitches against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Agean Public Relations social profiles
Digital presenceAgean Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agean Public Relations leadership team
Management profileNumber of profiles
Profiles6 records
Agean Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agean Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agean Public Relations
What does Agean Public Relations do?
AGEAN Public Relations is a boutique PR agency that delivers brand-building public relations services for consumer brands, corporate brands, and personal brands. The firm provides strategic communications planning, media relations, creative integrated campaigns, influencer programs, experiential events, and purpose/cause campaigns on a project-based, cost-effective basis, with every account personally serviced by the founder.
Is Agean Public Relations a public or private company?
Agean Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agean Public Relations founded?
Agean Public Relations was founded in 2020. It employs 1 to 10 people.
Where is Agean Public Relations based?
Agean Public Relations is headquartered in Chappaqua, United States, in the North America region.
How does Agean Public Relations make money?
One revenue line is on record: project-based PR Services.
Who are Agean Public Relations's main competitors?
Direct peers on record are BerlinRosen, 5W Public Relations, M Booth, Marina Maher Communications, Lippe Taylor, Hunter PR and Ruder Finn. Broad incumbents are Edelman, Weber Shandwick and Ketchum.
Does Agean Public Relations have an API?
No public API is recorded for Agean Public Relations.
What industry is Agean Public Relations in?
Agean Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7311.