Wapiti Agency

What Wapiti Agency does

Wapiti Agency is a privately held, founder-owned French web and e-commerce agency headquartered at 23 Rue Jules Lefebvre in Lille, founded in 2016 by two co-gérants, Julien D. and Jérémy S. The agency employs 14 web experts and delivers website creation and redesign (vitrine, e-commerce, custom-built, landing pages, blogs), digital strategy (SEO, SEA, Social Ads, Google Shopping, Data & Web Analytics), technical e-commerce services (ERP/CRM interconnection, PrestaShop migration, RGPD compliance, e-commerce consulting and audits), and OPCO-financed training programs across WordPress, PrestaShop, SEO, and Google Ads. Its technology stack centers on WordPress, PrestaShop, Shopify, and WooCommerce CMS platforms, with front-end integration in HTML/CSS/JS, responsive web design, API-based ERP/CRM connectors (HubSpot, Salesforce, Zoho, Pipedrive, Sellsy; EBP, Sage, Odoo, Sylob, Divalto, Wavesoft), and an eco-conception methodology that pairs lightweight code and green hosting with tree-planting through Ecotree.

The agency's go-to-market is a hybrid of consultative direct sales to TPE/PME clients and channel partnerships with PrestaShop, Shopify, and WordPress ecosystems, supported by regional SEO positioning and OPCO-funded training as a lead-generation funnel. Revenue is generated through a mix of one-time project fees for web builds, recurring monthly SEO/SEA retainers, professional services for e-commerce consulting and ERP/CRM interconnection, and recurring subscriptions for training and graphic credit packs (Visuel à la carte, from €275/month HT). Since inception, Wapiti has supported over 300 companies across sectors including e-commerce, industry/BTOB, training, food, fashion, and healthcare, with documented case-study outcomes including category-leading organic search visibility for clients such as Peinture Destock, Ro'ma Nature, and Levage Manutention. In 2025, the agency launched a GEO (Generative Engine Optimisation) service focused on optimizing brand presence within AI-generated responses from ChatGPT, Google SGE, and Perplexity.

Name

Wapiti Agency

Legal name

Wapiti Agency

Website

https://wapiti-agency.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wapiti Agency is a Lille-based French web and e-commerce agency founded in 2016, employing 14 experts who deliver website creation, SEO/SEA, e-commerce development, ERP/CRM integration, OPCO-financed training, and GEO services to SMBs and select mid-market clients across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Design Services: One-time and project-based fees for website creation, redesign, and custom development services including vitrines (corporate), e-commerce, custom-built sites, landing pages, and blogs.
2. Digital Strategy & SEO/SEA Services: Ongoing monthly retainer engagements for SEO management, SEA campaign management, and digital strategy. Includes monthly dedicated days, content creation, backlink building, and performance reporting.
3. E-commerce Consulting & Technical Services: Consulting fees, ERP/CRM interconnection project fees, and technical maintenance contracts for PrestaShop and WordPress sites. Includes migration projects.
4. Training Programs: Training courses on WordPress, PrestaShop, SEO, and Google Ads (AdWords). OPCO-financed. Offered as one-time fees and subscription packages (e.g., Abonnement starting at €275/month HT).
5. Graphic Credits System: Credit-based graphic creation packs (Pack starter at €400 HT, Pack flex at €750 HT, and monthly Abonnement starting at €275 HT/month) for on-demand visual assets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wapiti Agency is a Lille-based web and e-commerce agency that creates and redesigns corporate websites, online stores, custom-built sites, landing pages, and WordPress blogs on PrestaShop, Shopify, WooCommerce, and WordPress platforms. It accompanies clients with digital strategy services including SEO, SEA/Google Ads, GEO (Generative Engine Optimisation for AI engines), web analytics, social ads, RGPD compliance, and e-commerce consulting, plus ERP/CRM interconnection and PrestaShop migration. The agency also delivers OPCO-eligible professional training programs and an on-demand graphic design credit system (Visuel à la carte).

Product overview

Wapiti Agency is a full-service web and e-commerce agency offering a unified portfolio of services centered on website creation and digital strategy. The core offering spans creation and redesign of websites across five product lines: site vitrine (corporate/portfolio), site e-commerce (online stores built on PrestaShop, Shopify, WooCommerce), site sur mesure (custom-built), landing page/mini-site, and blog WordPress. Supporting these are add-on modules including technical maintenance, SEO accompaniment, SEA/Google Ads, GEO (Generative Engine Optimisation), data and web analytics, RGPD compliance, social ads, e-commerce consulting, e-commerce audits, ERP/CRM interconnection, and PrestaShop migrations. The agency also bundles four training services covering WordPress, PrestaShop, SEO, and Google Ads. An on-demand graphic design credit system (Visuel à la carte) provides additional creative output. All services are delivered by a team of 14+ web experts combining development, design, SEO, and traffic management disciplines from Wapiti's Lille headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Création site vitrine

Quantifiable outcome

• Peinture Destock: #1 in online paint sales in France, 65,000 monthly unique visitors, 8,000+ TOP 10 keywords, 800+ orders/day
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PrestaShopcoreTechnology or IntegrationOfficial PrestaShop Partner. Wapiti specializes in PrestaShop e-commerce development, migration (1.6/1.7 to 8.2), maintenance, and ERP/CRM interconnection. The partnership drives e-commerce client referrals and certified development credibility.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner. Wapiti offers Shopify e-commerce development, redesign, and SEO optimization services under the Shopify Partner program.
• WordPresscoreTechnology or IntegrationWordPress specialist agency offering SEO-optimized WordPress site creation, redesign, and maintenance. Deep expertise in WordPress plugins and configuration for SEO performance.
• EcotreeminorOthersTree planting and reforestation partner. Wapiti plants one or more trees for each new client project as part of its eco-responsible digital commitment.
• CCI (Chambre de Commerce et d'Industrie)minorStrategic or Co-development PartnerChamber of Commerce and Industry partnership. Supports Wapiti's regional business development and client referrals in the Lille and northern France business ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yumens: French digital marketing agency with end-to-end SEO, SEA, content, and analytics offerings. Comparable on full-stack digital services, training programs, and French regional/national customer mix.
• SEO.fr: Specialized French SEO agency offering audits, SEO consulting, and training. Directly comparable on search-engine focus, French SME customer base, and training-as-funnel model.
• Noiise: French SEO and content marketing agency offering audits, netlinking, content creation, and SEO retraining. Closely comparable on service portfolio, French customer base, and recurring-revenue model.
• 1ère Position: Long-standing French SEO agency providing search marketing, content strategy, and SEA management. Comparable to Wapiti on French market focus, SEO-led service stack, and SME customer orientation.
• Eskimoz: French digital agency specialized in SEO, SEA, and content marketing with offices across France. Directly comparable to Wapiti on SEO retainer model, SMB/PME customer focus, and French regional execution.
• Clever Age: French digital agency delivering web/e-commerce (PrestaShop, Magento, Shopify), SEO, and digital transformation projects. Comparable on e-commerce development, ERP integrations, and enterprise-leaning French customer portfolio.
• Effilab: French SEO and digital marketing consultancy offering search optimization, content, and SEA. Comparable in service mix and France-based SMB focus; competes with Wapiti on SEO retainer engagements.

Broad incumbents

• Publicis Groupe: Global communications and digital services group with significant French presence in web, SEO, e-commerce, and GEO-adjacent capabilities. Competes for the same French enterprise marketing budgets, albeit at much larger scale and broader portfolio.
• Digitas: Global digital marketing agency network with French operations across web, search, content, and commerce. Overlaps with Wapiti on SEO and digital strategy but serves broader enterprise clients through a wider portfolio.

Others

• Semrush: SEO and competitive intelligence SaaS platform used by Wapiti as a partner tool. Not a direct competitor but an enabling vendor whose tooling underpins Wapiti's SEO and SEA deliverables, and increasingly relevant to GEO-category workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wapitiagency/?locale=fr_FR
• LinkedInfr.linkedin.com/company/wapiti-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wapiti Agency