What Blokhaus does

Blokhaus Inc. is a privately held, founder-controlled creative and marketing GTM agency founded in 2021 by Mark Soares and headquartered in Newark, United States. The firm specializes in serving AI, blockchain, and emerging-technology companies with full-stack marketing services spanning brand strategy and identity, creative campaigns, content production, social media management, paid media, web design and development, and experiential activations. Beyond services, Blokhaus has developed several proprietary products: Souvie (an NFT souvenir gifting app, now offered as a white-label platform and credited with nearly 50,000 NFT claims across Art Basel, SXSW, and We Are Developers); MinterPress (a WordPress plugin for no-code NFT minting and display); XQST (a collaborative digital-art NFT platform); Blockxer (an NFT-powered retro arcade game); HCKR Events (a turnkey developer meet-up brand system); and Glitchwire (a media platform and podcast covering emerging technology).

The business operates as a professional services firm generating revenue through agency retainers and project fees across a hybrid segmentation approach. Its primary customer segment is AI, blockchain, and emerging-tech companies (Layer-1 protocols including Solana, Tezos, Algorand, Celestia, NEAR, Cartesi, ZKsync; NFT and gaming platforms such as Gojira Labs, Blockxer, XQST; Web3 startups Deepbase, Setter). Secondary segments include global consumer brands entering Web3 (Gap, Shopify, Pantone, Red Bull Racing) and art/cultural institutions (Art Basel, SXSW). Pricing is not publicly disclosed and is negotiated per engagement. Go-to-market is enterprise-field-sales oriented, leveraging case studies, thought leadership content, podcast appearances, and visibility at major industry events. The firm holds a Webby Award (2022) for the Tezos 'Performance in Code' activation at Art Basel. No external funding rounds, institutional investors, or parent companies are disclosed; the company appears bootstrapped and founder-owned.

Name

Blokhaus

Legal name

Blokhaus Inc.

Website

https://blokhaus.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Blokhaus is a privately held, full-stack creative and marketing agency founded in 2021 that serves AI, blockchain, and emerging-tech companies with branding, campaigns, content, paid media, web, and experiential services, plus proprietary products like Souvie and MinterPress.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Web3/Blockchain Game Studios (MPAFAAAO)

Keywords

• Blockchain marketing agency
• Web3 creative services
• Brand strategy
• Experiential marketing
• NFT platform development

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Agency Retainers and Project Fees: Blokhaus generates revenue through agency service fees including brand strategy and identity projects, creative campaigns, content creation, social media management, paid media, web development, and experiential activations. They offer comprehensive marketing stack services with staff including heads of marketing, creative directors, designers, content creators, project managers, and events teams - functioning as an embedded extension of client brands rather than an arm's length vendor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Blokhaus is a full-service creative and marketing GTM agency for AI, blockchain, and emerging technology companies. It delivers end-to-end agency services — including branding and design, creative strategy, marketing strategy and execution, advertising and campaigns, web design and development, and experiential activations — functioning as an embedded extension of client brands rather than an arm's-length vendor. In parallel, it builds and sells proprietary technology products such as the Souvie white-label NFT gifting platform, the MinterPress WordPress NFT plugin, and sub-brands like XQST, Blockxer, HCKR Events, and Glitchwire.

Product overview

Blokhaus is a creative and marketing GTM agency for AI, blockchain, and emerging tech. The company operates as a services firm offering branding, creative strategy, marketing execution, advertising, web development, and experiential services. In addition to agency services, Blokhaus has developed proprietary products including MinterPress (a WordPress NFT plugin), Souvie (an NFT gifting app now available as white-label), XQST (a collaborative digital art platform), Blockxer (an NFT-powered arcade game), and HCKR Events (a turnkey developer event brand system). The portfolio also includes Glitchwire, a media platform and podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Souvie: The world's first NFT gifting app, built by Blokhaus for in-person events. Allows attendees to claim digital souvenirs via QR code without blockchain expertise. Nearly 50,000 NFTs claimed and counting through deployments at Art Basel, SXSW, and We Are Developers.
• Glitchwire
• HCKR Events

Products and services

• Marketing & GTM Services Full-stack creative and marketing GTM services including branding and design, creative strategy, marketing strategy and execution, advertising and campaigns (paid media, social, OOH), web design and development, and experiential events for AI, blockchain, and emerging technology clients.
• Souvie The world's first NFT souvenir gifting app, now offered as a customizable white-label platform. Event attendees scan a QR code, create a wallet via social accounts, and claim unique digital souvenirs without blockchain expertise; enables brands to distribute NFTs at in-person activations.
• MinterPress A WordPress plugin enabling site owners to mint and display NFTs without blockchain or coding knowledge, targeting the WordPress ecosystem (40%+ of the web). Allows creators to turn digital content into verifiable on-chain assets with a familiar interface and seamless NFT gallery creation.
• XQST A pioneering digital maker space where three artists per project complete canvas sections blindly before blockchain minting, creating limited-edition collaborative NFTs through a structured 'exquisite corpse' methodology.
• Blockxer The first-ever NFT-powered retro 2D beat 'em up arcade game themed around crypto memes; players control NFT characters in gameplay where heroes, scenery, and items are all NFTs, featuring seamless crypto wallet onboarding.
• HCKR Events A pre-packaged developer meet-up brand providing a turnkey identity system for crypto and tech community events globally, including playbook, dedicated microsite, and event planning resources; decentralized, developer-led event format deployable anywhere.
• Glitchwire A media platform and podcast covering emerging technology with industry leaders, exploring the concept that where there is glitch, there is growth; features tough conversations about how new technologies reshape society.

Quantifiable outcome

• Webby Award for Tezos Art Basel activation - first blockchain presence at world's biggest art fair
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• NFT PariscoreStrategic or Co-development Partner · 1 January 2024Blokhaus Director of Engagement, Emerging Sector Marissa Trew hosted mainstage interviews at NFT Paris 2024, covering topics including 'Web3 in Sport: Invisible Tech, Visible Impact' with representatives from Paris Saint-Germain, FC Barcelona, and Chiliz/Socios.com.
• Art BaselflagshipStrategic or Co-development Partner · 1 January 2023High-level partnership bringing Solana to the world's biggest art fair, building an experiential brand activation that bridged blockchain and contemporary art. The partnership brought patrons, collectors, and brands together to showcase what is possible when artists level up their work with software built for ownership, distribution, and a thriving arts conversation.
• fx(hash)minorStrategic or Co-development Partner · 1 January 2021Generative art platform partnership mentioned in context of Web3 community building - fx(hash) was founded by a member of the Tezos community and partnered with decentralized virtual gallery HERE & NOW.
• Tezos FoundationflagshipStrategic or Co-development PartnerComprehensive multi-year engagement where Blokhaus was hired to overhaul, create, and maintain almost every significant piece of content for the Tezos ecosystem, cultivate community marketing initiatives, and execute brand transformations spanning industry-leading content, activations, and brand partnerships across finance, gaming, art, and sports verticals.
• SXSWcoreStrategic or Co-development PartnerPartnership for the Block/Space experiential activation at SXSW featuring Web3 brand experiences, 3D NFT avatars, virtual sneakers, and comic book shop. Blokhaus showcased four brands (BlueVishnu, Flex, InterPop, Pantone) in a garage-like experimental space.
• We Are DevelopersminorStrategic or Co-development PartnerSouvie NFT gifting platform deployed at We Are Developers conference alongside Art Basel and SXSW, iterating and refining the experience at real-world events with thousands of simultaneous users.
• PantoneminorStrategic or Co-development PartnerCo-branded experiential activation at SXSW featuring Pantone Color of the Year integration in the Block/Space experience.
• Tezos (Red Bull Racing Partnership)flagshipStrategic or Co-development PartnerBridging blockchain technology and Formula One racing through a partnership between Tezos and Red Bull Racing, requiring translation of complex tech concepts for mainstream racing audiences. Content featured 2022 Formula One World Champion Max Verstappen in a six-hour London shoot.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ManyFish: ManyFish is a marketing agency specializing in Web3, NFTs, and DeFi growth marketing. It competes with Blokhaus for mid-market Web3 client retainers across content, community, and paid media services.
• Lunar Strategy: Lunar Strategy is a Web3 growth marketing agency focused on token launches, NFT projects, and blockchain protocol marketing. It serves the same startup/protocol customer base as Blokhaus and competes for similar retainers and project engagements.
• Emphasis (Web3 Brand Consultancy): Emphasis is a brand strategy and design consultancy with a strong Web3 specialization, working on naming, identity, and narrative for blockchain protocols. It overlaps with Blokhaus on the brand strategy and design service layer for blockchain clients.
• Crowd Creation: Crowd Creation is a Web3 marketing and influencer agency serving token launches, NFT projects, and emerging crypto brands. It targets similar TikTok/YouTube-driven growth campaigns and shares the same protocol-level clients as Blokhaus.
• Serotonin: Serotonin is a Web3-native marketing agency offering brand, content, and growth services to crypto and blockchain clients. It directly competes with Blokhaus for the same protocol and token-issuer budgets across the same GTM motion.

Broad incumbents

• R/GA: R/GA is a global digital agency known for combining brand, product, and marketing innovation work, with emerging-technology client experience. It overlaps with Blokhaus on the experimental/emerging-tech brand and product marketing layer.
• Huge: Huge is a large digital experience agency offering brand, marketing, and product design across consumer and enterprise. It competes with Blokhaus for enterprise brand and digital experience engagements where emerging tech and consumer brands intersect.
• M Booth: M Booth is an independent creative/PR agency with experience in consumer brand storytelling and emerging-tech comms. It overlaps with Blokhaus on integrated brand, content, and PR engagements for tech-forward consumer brands.
• AKQA: AKQA is a global creative and digital experience agency within a major holding group, with active Web3 and emerging-tech practice work. It competes with Blokhaus for enterprise brand activations from large consumer brands entering Web3.
• Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency that has produced mainstream Web3 and NFT campaigns for global brands. It competes with Blokhaus for the highest-end brand storytelling work at the intersection of consumer brands and crypto/Web3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/blokhaus
• LinkedInlinkedin.com/company/blokhaus-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blokhaus