Apartments247
Apartments247 is a 24-year-old, privately held Nevada digital marketing agency that builds SEO-optimized multifamily websites, Google Partner SEM campaigns, and the Lisa AI leasing chatbot for U.S. apartment property managers. It integrates with 19 PMS platforms and serves single communities through national portfolios.
- Company typePrivate
- Founded2000
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Apartments247 does
Apartments247 (legal entity: Apartments24-7.com, Inc.) is a privately held Nevada-incorporated digital marketing agency founded in 2000, headquartered in Pahrump, Nevada, with 51–100 employees and nationwide U.S. coverage. The company builds custom, SEO-optimized multifamily websites for apartment communities and property management companies, and complements web design with Google Partner-managed SEM services, professional architectural photography, and the Lisa AI leasing chatbot. It maintains 19 integrations with major property management systems (AppFolio, MRI, Yardi, Resman, Entrata, RealPage, Rent Manager, Fortress OS), enabling real-time synchronization of pricing, availability, guest cards, and online applications.
The platform is organized around four subscription-based revenue streams: custom website design and development (across Community, Lease-Up, Affordable Housing, and Corporate variants), Google Partner SEM and PPC management (247 SEM), the Lisa AI chatbot, and The Accessibility Portal (TAP) for WCAG 2.2 Level A and AA compliance with third-party WebAIM certification. Product features include built-in SEO, page speed optimization, interactive multilevel site maps with 3D floor plans, and Generative AI Optimization added in 2024. The technology stack is positioned as turnkey rather than self-serve.
The business operates on a sales-led go-to-market motion with demo-based conversion and inside/enterprise field sales targeting portfolios ranging from single communities to national operators. Pricing is quote-based across four theme tiers (Premium Plus, Premium, Deluxe, Express) billed annually. The customer base is concentrated in multifamily property management (named clients include Klingbeil Capital Management, The Medve Group, United Apartment Group, Royal T Management, Burlington Capital, and CLMS), with a vertical specialization that the company leverages as its primary differentiator versus generalist web agencies.
Apartments247 firmographics
Firmographics- Name
- Apartments247
- Legal name
- Apartments24-7.com, Inc.
- Website
- https://apartments247.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apartments247 is a 24-year-old, privately held Nevada digital marketing agency that builds SEO-optimized multifamily websites, Google Partner SEM campaigns, and the Lisa AI leasing chatbot for U.S. apartment property managers. It integrates with 19 PMS platforms and serves single communities through national portfolios.
- Ownership category
- akta.pro rank
Apartments247 industry classification
Industry- Product category
- Multifamily Digital Marketing and Web Design
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Apartments247 is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apartments247 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design & Development: Custom multifamily website design and development services. Professional photography is included with each website built. Revenue is generated through website packages and ongoing maintenance.
- Search Engine Marketing (SEM): Google Partner SEM services managing ad campaigns for property management portfolios. Includes pay-per-click advertising, Search, Performance Max, and Display Ads.
- Lisa AI Chatbot: AI leasing chatbot service integrated into apartment community websites, operating 24/7 to capture and convert leads.
- Accessibility Portal: Web accessibility solutions for multifamily communities, expanding beyond hosted websites to serve the entire multifamily industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Plus theme package with Mova, Venture, Colorado, and Breeze designs |
| Subscription | Annual | Premium theme package |
| Subscription | Annual | Deluxe theme package |
| Subscription | Annual | Express theme package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Apartments247 product offering
Product offeringCore offering
Apartments247 designs, builds, and hosts custom HD responsive websites for individual apartment communities and multifamily property management corporations nationwide. Its offering bundles website development with built-in SEO, page speed optimization, professional photography, AI-powered leasing chatbot (Lisa), managed SEM services, accessibility compliance (TAP), and integrations with 19 property management software platforms.
Product overview
Apartments247 offers a comprehensive digital marketing platform for the multifamily housing industry, combining a core website product with integrated services. The main Multifamily Websites platform serves as the foundation, supporting 19 integrations with property management systems (AppFolio, MRI, Yardi, Resman, Entrata, RealPage, Rent Manager, FortressOS). This core is supplemented by the Lisa Chatbot (AI leasing assistant), SEM advertising services, professional photography, and specialized website variants for Lease Up (new construction), Affordable Housing, and Corporate branding. The Accessibility Portal (TAP) extends accessibility compliance across the platform. The Theme Showroom provides design template selection, and Multilevel Site Maps offer interactive floor selection features.
Differentiator
Problem solved
Functional benefit
Brands
- Lisa™: AI-driven multifamily leasing chatbot that generates leads and converts them to leases, answering renter questions 24/7 about pricing, availability, amenities, and features.
- The Accessibility Portal (TAP) / Webaccessibility Apartments Portal
- 247 SEM
Products and services
- Multifamily Community Websites Full-service custom HD responsive website design, development, and hosting for individual apartment communities and multifamily property management companies. Features built-in SEO, page speed optimization, real-time pricing and availability integration with 19 property management systems, 3D-VR floor plan tours, and included professional photography.
- Lisa AI Chatbot AI-driven multifamily leasing chatbot that operates 24/7 to answer in-depth renter questions about pricing, availability, amenities, and features. Uses natural language processing and machine learning to monitor leads, generate new leads, and convert them into leases, with the ability to escalate to human leasing managers when needed. Integrated with property management software.
- Search Engine Marketing (SEM) / 247 SEM
- The Accessibility Portal (TAP) Web accessibility solution providing screen-reader-specific marketing sites for vision-impaired users on multifamily websites. Standardized code meets WCAG 2.2 Level A and AA guidelines and is third-party certified by WebAIM.
- Lease-Up Websites Specialized marketing websites for new construction apartment communities, transforming from a landing page with VIP interest list lead capture into a fully functioning rental website as the building progresses toward completion. Includes phased lease-up marketing strategy.
- Affordable Housing Websites Customized websites for affordable and workforce housing communities featuring income verification tools, transparent income guidelines, waitlist forms, and accessible user interfaces for diverse renter populations.
- Corporate Property Management Websites Brand-focused corporate websites for property management companies, including logo design, community mapping, search tools, corporate blog, document portal, and employment listing system. Built to support investor relations and corporate credibility.
- Professional Architectural Photography Nationwide professional architectural photography service included with every website built, featuring community photos, lifestyle stock imagery, video tours, cinemagraphs, and 360 photo tours, produced with high-end equipment and meticulous editing.
Quantifiable outcome
- Lowest dollar-to-lease performance in the industry (claimed for SEM services)
- +1 more outcomes
Companies that use Apartments247
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Apartments247 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
Apartments247 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AppFoliocoreIntegration partnership with AppFolio property management software. Apartments247 offers seamless integration with AppFolio for guest cards, online applications, pricing, and availability data synchronization.
- YardicoreIntegration partnership with Yardi Voyager property management system. Enables automated data synchronization between Apartments247 websites and Yardi PMS.
- MRI SoftwarecoreIntegration with MRI property management software for real-time data exchange and automation of leasing workflows.
- EntratacoreIntegration partnership with Entrata platform enabling seamless connectivity between Apartments247 websites and Entrata property management.
- RealPagecoreIntegration with RealPage property management system providing data synchronization for pricing, availability, and leasing workflows.
- ResmancoreIntegration with Resman property management software for automated data synchronization and lease management.
- Rent ManagercoreIntegration with Rent Manager property management system enabling website data synchronization and automation.
- Fortress OScoreIntegration with Fortress OS property management platform for data synchronization and operational automation.
- GooglecoreGoogle Partner status with certified SEM team. Apartments247 manages Google Ads campaigns including Search, Performance Max, and Display Ads for multifamily clients. Google Partner badge indicates certified expertise in Google advertising platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Apartments247 competitors and assessment
Company assessmentDirect peers
- Property Websites (PropertyWebmasters): Direct competitor that designs and hosts custom multifamily websites with PMS integrations. Closely overlaps Apartments247 on core website design, SEM, and lead-conversion offerings for property managers.
- Criterion.B: Multifamily-focused digital marketing agency offering websites, SEO, paid media, and resident engagement. Competes head-to-head for property management clients in the same vertical niche.
- G5 (Monks / SJR): Long-standing multifamily marketing platform offering websites, SEO, paid media, and reputation management. Now part of Monks; directly comparable in customer base and product scope to Apartments247.
- Knock: Multifamily CRM and marketing automation platform focused on lead nurturing, scheduling, and resident engagement. Overlaps with Apartments247 on AI-driven lead capture and leasing conversion.
- Exactius: Multifamily digital marketing agency providing websites, paid media, SEO, and analytics. Targets the same property management buyer with a similar full-service sales-led motion.
Emerging players
- Perch (Betterbot acquired): AI leasing and resident engagement platform for multifamily. Partial overlap on AI leasing chatbot (Lisa) and lead-conversion features, though more narrowly focused on automation than full-service web design.
Broad incumbents
- RentCafe (Yardi): Marketing, website, and ILS platform bundled with Yardi's PMS. Direct competitor on multifamily websites and listings syndication, but backed by the broader Yardi ecosystem.
- LeaseLabs (RealPage): RealPage's multifamily marketing arm offering websites, creative services, and reputation management. Competes in the same customer segment, embedded within a much larger PMS platform.
- ResMan: PMS platform that also offers resident-facing websites and marketing integrations. Apartments247 already integrates with Resman; comparable as a bundled marketing/PMS alternative.
Others
- Apartment List: Multifamily advertising and rental marketplace platform. Adjacent rather than directly competitive — focuses on lead generation and listing placement rather than custom website design — but competes for the same property management marketing dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apartments247 social profiles
Digital presenceApartments247 compliance and trust
Trust signalCompliance3 records
Apartments247 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apartments247 leadership team
Management profileNumber of profiles
Apartments247 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apartments247 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apartments247
What does Apartments247 do?
Apartments247 designs, builds, and hosts custom HD responsive websites for individual apartment communities and multifamily property management corporations nationwide. Its offering bundles website development with built-in SEO, page speed optimization, professional photography, AI-powered leasing chatbot (Lisa), managed SEM services, accessibility compliance (TAP), and integrations with 19 property management software platforms.
Is Apartments247 a public or private company?
Apartments247 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apartments247 founded?
Apartments247 was founded in 2000. It employs 51 to 100 people.
Where is Apartments247 based?
Apartments247 is headquartered in Las Vegas, United States, in the North America region.
How does Apartments247 make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are search Engine Marketing (SEM), lisa AI Chatbot and accessibility Portal.
Who are Apartments247's main competitors?
Direct peers on record are Property Websites (PropertyWebmasters), Criterion.B, G5 (Monks / SJR), Knock and Exactius. Perch (Betterbot acquired) is listed as an emerging player. Broad incumbents are RentCafe (Yardi), LeaseLabs (RealPage) and ResMan. Apartment List is listed as an others.
Does Apartments247 have an API?
Yes. Apartments247 provides API access for integration with third-party systems and platforms as directed by the customer. Data submitted on hosted websites may be accessible or transmitted through APIs for integration with leasing software, CRM tools, and analytics platforms. Customers are responsible for managing and securing access to these APIs.
What industry is Apartments247 in?
Apartments247's product category is Multifamily Digital Marketing and Web Design. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 532 and its SIC code is 6531.