Text2reach

What Text2reach does

Text2reach (legal entity T2R Ltd.) is a B2B communications platform founded on 6 August 2009 in Riga, Latvia, by Mārtiņš Labāns and Mārtiņš Grandāns. The company provides application-to-person SMS messaging, two-way SMS, WhatsApp Business messaging, and supporting lookup APIs (HLR, MNP) to customers in 65 countries, with delivery reach claimed for 190+ countries. Its technology stack centers on a cloud-based SMS Messaging API exposing both REST/HTTP GET and JSON-RPC interfaces, complemented by a browser-based WEB Sender for non-technical users, a two-way SMS service backed by virtual mobile numbers, and a recently added Omnichannel Platform that bundles web chat, Facebook Messenger, and WhatsApp Shop for EUR 49 per agent per month. Routing is supported by 35+ direct (0-hop) country connections and 100+ aggregator interconnections, enabling EU SMS pricing of EUR 0.04-0.10 versus competitor benchmarks of EUR 0.08-0.15.

The business model is asset-light and dual-track. Self-service customers register online, pay-as-you-go via topped-up credits, and consume usage-priced SMS (e.g., EUR 0.04235 to Latvia, EUR 0.0266 to Poland), with no contract required and no phone-number rental fee, generating volume-driven revenue from a long tail. Enterprise and government accounts (e.g., EUR 154,000 / 48-month contract with Latvia's State Social Insurance Agency) move to post-paid terms with dedicated account management. Recurring revenue streams are layered through WhatsApp Business subscriptions (EUR 25/month plus EUR 0.15 per 24-hour conversation window), Omnichannel Platform subscriptions (EUR 49/agent/month), HLR/MNP lookup APIs (from EUR 0.005 per lookup), and SMS Payments (premium-rate transactional fees). Distribution combines a product-led growth motion via my.text2reach.com and the September 2025 Zapier integration (exposing the API to 6,000+ downstream apps), with a direct enterprise sales motion handled by a ~12-person team operating from Riga and a 2025-launched office in Albania.

Text2reach targets multiple vertical segments — Enterprise, eCommerce, Retail, SaaS, Finance/Banking, Real Estate, Schools, and Government — via dedicated industry landing pages and case studies (LMT, Telia Latvija, Mobilly, Mapon, Safe Driving School). Competitive positioning emphasizes EU jurisdiction (Latvia-based, full GDPR compliance, no US CLOUD Act exposure) and lower total cost versus US incumbents. The company is privately held, founder-owned since separating from Draugiem Group in 2018, and has received non-dilutive co-financing from the Investment and Development Agency of Latvia under an EU Regional Development Fund programme.

Name

Text2reach

Legal name

T2R Ltd.

Website

https://text2reach.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Text2reach is a Riga-headquartered B2B communications platform, founded in 2009, that provides A2P SMS, two-way SMS, WhatsApp Business, and lookup APIs to enterprises and developers across 190+ countries via REST APIs, a web sender, and a Zapier integration.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform (A2P SMS)

NAICS

Telecommunications Resellers (517121), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telegraph & Other Message Communications (4822), Services-Telephone Interconnect Systems (7385), Services-Computer Programming Services (7371)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Bulk SMS messaging
• SMS API integration
• A2P messaging platform
• Two-way SMS service
• WhatsApp Business API

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SMS Messaging (Pay-as-you-go): Usage-based pricing per SMS sent to different countries. Prices vary by destination (EUR 0.0266-0.0956 for EU countries). No monthly fees, no contract required. Users top up credit and pay per message.
2. WhatsApp Business Services: WhatsApp Business account subscription at 25 EUR/month plus conversation fees at 0.15 EUR per user per 24-hour window. Omnichannel platform at 49 EUR/month per agent.
3. API Services (HLR/MNP): Number validation and lookup services charged per query. HLR pricing starts at 0.005 EUR per lookup for global coverage.
4. SMS Payments: Premium SMS payment processing where customers send SMS with increased fee, operators charge customer, and Text2reach transfers payment to merchant minus commission.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Text2reach operates a cloud-based SMS communications platform that enables businesses to send and receive SMS across 190+ countries via a self-service WEB Sender for non-technical users and a REST/JSON-RPC API for developers. The core offering is complemented by Two-Way SMS for bidirectional conversations, A2P SMS traffic exchange with 35+ direct country connections, HLR and MNP number-validation APIs, WhatsApp Business API with an Omnichannel Platform (web chat, Facebook Messenger, WhatsApp Shop), and SMS Payments for premium-rate transactions. Customers range from SMBs integrating via API to enterprises on post-paid contracts and government agencies.

Product overview

Text2reach is a unified SMS and omnichannel communication platform founded in 2009, headquartered in Latvia, serving businesses in 190+ countries. The core offering consists of SMS Messaging (WEB Sender) for non-technical users and SMS API for developers, complemented by Two-Way SMS for bidirectional communication. The platform extends through A2P SMS for high-volume traffic exchange, SMS Payments for premium-rate transactions, and WhatsApp Business with an Omnichannel Platform for multi-channel messaging (Web chat, Facebook Messenger, WhatsApp Shop). Supporting APIs include HLR Lookup (number validation) and MNP API (number portability checking). The product portfolio includes industry-specific solutions for eCommerce, Retail, Finance, Real Estate, Schools, SaaS, and Enterprise segments.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Messaging (WEB Sender) Web-based self-service SMS sending platform for managing customer contact databases, composing SMS texts, sending immediately or scheduling future delivery, and viewing delivery reports. Targeted at non-technical business users needing simple, code-free SMS sending.
• Two-Way SMS Bidirectional SMS communication service allowing businesses to send messages and receive customer responses using virtual mobile numbers or short codes, with automated dynamic responses based on predefined keywords. Designed for customer-service and interactive engagement use cases.
• SMS API REST/HTTP API (with JSON-RPC and HTTP GET interfaces) for integrating SMS sending capabilities into external business systems, supporting bulk SMS, delivery reports, scheduled messages, PIN/verification codes, and credit management. Designed for developers and systems integrators.
• A2P SMS (Application-to-Person Messaging) Application-to-Person SMS messaging service with 35+ direct country connections (0-hop) and 100+ aggregator interconnections, providing global coverage to 190 countries and handling high-volume enterprise traffic for international A2P messaging.
• SMS Payments Premium-rate SMS payment service enabling customers to pay for online services, voting, contests, game top-ups, and utility meter readings via SMS. The mobile operator charges the customer, and Text2reach transfers payment to the merchant minus a commission.
• HLR Lookup API Home Location Register lookup service for validating mobile numbers, checking operator affiliation, detecting ported numbers, verifying active/deactivated status, and identifying roaming information across 220 mobile network carriers globally; pricing starts at 0.005 EUR per lookup.
• MNP API Mobile Number Portability API for verifying number ownership by operator affiliation, used to determine whether a phone number has been ported to a different network.
• Two-Way SMS API API for receiving and handling inbound SMS messages from virtual mobile numbers, with messages delivered via GET request to a configured callback URL. Designed to enable programmatic two-way SMS workflows.
• WhatsApp Business API WhatsApp messaging integration allowing businesses to send WhatsApp messages from their systems, including WhatsApp Business account management and conversation-based pricing for business-to-customer WhatsApp communication.
• Omnichannel Platform Multi-channel communication platform supporting Web chat, Facebook Messenger, and WhatsApp Shop integrations managed from a single interface for agents, with no additional cost for included channels.
• Text2reach Zapier Integration Native Zapier app enabling automated SMS sending from over 6,000 applications (CRM, email marketing, e-commerce platforms) without coding, supporting triggers for new orders, appointment reminders, and other important updates.
• Enterprise SMS Solution Large-scale SMS solution for enterprises supporting customer notifications, internal alerts, multi-location messaging, and broadcast campaigns across teams and markets.
• eCommerce SMS Solution SMS solution for online retailers enabling order confirmations, delivery updates, abandoned cart reminders, and promotional campaigns tailored to e-commerce use cases.
• SaaS SMS Solution SMS solution for software companies supporting user onboarding, OTP verification, billing reminders, support updates, and product notifications across the SaaS customer lifecycle.
• Finance SMS Solution Secure messaging solution for financial services including OTP verification, fraud alerts, payment reminders, and account updates with delivery tracking for compliance-sensitive financial communications.

Quantifiable outcome

• 98% SMS open rate with 95% read within 3 minutes
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core, minor and major.

• ZapiercoreTechnology or Integration · 1 September 2025Text2reach is available through Zapier integration marketplace, enabling connection to 6,000+ applications including CRM, email marketing, and e-commerce platforms. Users can automate SMS sending from apps like Shopify, Salesforce, HubSpot without coding. Allows triggers for new orders, appointment reminders, and important updates.
• Investment and Development Agency of Latvia (LIAA)minorOthers · 19 April 2022T2R Ltd. signed agreement No. SKV-L2022/173 with LIAA for receiving aid under the 'Promoting International Competitiveness' initiative, co-financed by the European Regional Development Fund. Represents government support for international business expansion.
• MaponcoreTechnology or IntegrationMapon, a fleet management company, uses Text2reach SMS API for automated messaging to clients across 80+ countries. Two main use cases: (1) Device configuration via SMS commands for GPS tracking devices installed in vehicles, (2) Platform user alerts and notifications for critical events like vehicle exits, temperature alerts, SOS triggers, and overspeeding. Represents bidirectional communication through SMS API integration.
• Draugiem GroupmajorStrategic or Co-development PartnerText2reach was part of Draugiem Group from 2009 until end of 2018, facilitating payment and SMS notification solutions for Draugiem.lv portal. Company left Draugiem Group in 2018 when initial founders became sole owners. Mapon is also part of Draugiem Group, creating indirect ongoing relationship through shared group membership.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Twilio: Twilio is the global CPaaS leader offering SMS API, voice, email, video, and WhatsApp Business APIs. Text2reach explicitly positions against Twilio on EU pricing and GDPR; both serve developers and enterprises with usage-based SMS.
• Vonage (Ericsson): Vonage Communications APIs (now owned by Ericsson) offer SMS, voice, and video APIs globally. Competes with Text2reach in developer-focused SMS and broader enterprise CPaaS, with larger feature set and global brand.

Direct peers

• Infobip: Infobip is a Croatia-based CPaaS platform offering A2P SMS, RCS, WhatsApp, and omnichannel messaging with 800+ direct operator connections. Like Text2reach, it serves enterprise customers globally with a regional European base and full-stack messaging APIs.
• Sinch: Sinch is a Sweden-headquartered CPaaS provider focused on messaging, voice, and email APIs with deep telecom operator relationships. It competes head-on with Text2reach in European SMS markets and offers a comparable product-led developer experience.
• MessageBird (Bird): Bird (formerly MessageBird) is an Amsterdam-based CPaaS offering SMS, WhatsApp, voice, and email with omnichannel workflow tools. Direct geographic and product overlap with Text2reach in European SMB and enterprise SMS markets.
• CM.com: CM.com is a Dutch CPaaS platform offering SMS, WhatsApp Business, voice, and payment APIs. Comparable scale and product set to Text2reach, serving European enterprises with direct carrier interconnections and self-service onboarding.
• Plivo: Plivo is a cloud communications platform offering SMS and voice APIs with global reach and developer-first pricing. Comparable positioning to Text2reach as a self-service SMS API targeting SMB and developer segments.
• Telnyx: Telnyx offers programmable SMS, voice, and networking APIs with a private global IP backbone and direct carrier relationships. Competes with Text2reach in the developer-focused SMS API market with similar product-led growth positioning.
• Route Mobile: Route Mobile is an India-headquartered CPaaS company providing A2P SMS, WhatsApp, RCS, and omnichannel messaging globally with enterprise focus. Direct competitor to Text2reach in international A2P SMS traffic exchange and enterprise SMS.

Regional players

• Africa's Talking: Africa's Talking is a Pan-African CPaaS providing SMS, USSD, voice, and payment APIs focused on the African market. Adjacent comparable to Text2reach as a developer-first SMS aggregator with regional operator interconnections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/text2reach
• LinkedInlinkedin.com/company/t2r-text2reach-
• Instagraminstagram.com/text2reach
• Xx.com/text2reach

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Text2reach