What VETCBD does

VetCBD is a privately-held, San Diego-based pet wellness company founded in 2015 by cannabis industry pioneer Dr. Tim Shu. It is one of the earliest doctor-formulated veterinary cannabis brands in the United States, focused exclusively on CBD:THC full-spectrum tinctures for dogs, cats, and other animals. The company sells two products — the Regular Strength 20:1 CBD:THC formulation and the Extra Strength 10:1 CBD:THC formulation — both built from CBD-rich cannabis extract blended with organic extra virgin olive oil and delivered with a precision dosing syringe. Every batch is triple-tested by third-party laboratories for potency, pesticides, solvents, heavy metals, bacteria, yeast, mold, and mycotoxins, followed by state-mandated testing, providing a quality-assurance backbone that anchors the company's brand.

The company's go-to-market is direct-to-consumer in the narrow sense that it markets directly to pet owners through social media, email, and educational content, while physical fulfillment is constrained to California's licensed cannabis dispensaries and delivery services (Pet owners cannot purchase the cannabis line directly online due to state regulations). Pricing is set per unit at the dispensary level and is not publicly disclosed. VetCBD also operates a parallel hemp-derived sub-brand, VetCBD Hemp (vetcbdhemp.com), which extends the company's reach into U.S. states where regulated cannabis is unavailable but hemp-derived CBD is permitted. The company additionally differentiates through free one-on-one consultations with founder Dr. Tim Shu, positioning clinical expertise as a customer-facing service that supplements the core product revenue.

VetCBD operates as a bootstrapped, founder-led business with 11–50 employees, two named executives (Dr. Tim Shu as Founder/CEO and Charis Fifield as Director of Operations), no institutional capital, no parent company, and no disclosed revenue. Its economic model is essentially a regulated specialty-goods business with consumer-marketing overhead and channel dependency on California's dispensary network; the hemp sub-brand adds a parallel distribution vector outside of cannabis-restricted geographies. The strategic perimeter is therefore defined as much by regulatory constraint as by brand positioning, with future growth contingent on either expanding the hemp line, broadening dispensary penetration within California, or pursuing adjacent product formats.

Name

VETCBD

Legal name

VETCBD

Website

https://vetcbd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

VetCBD is a privately-held, San Diego-based pet wellness company founded in 2015 that sells doctor-formulated, full-spectrum CBD:THC tinctures for dogs, cats, and other animals exclusively through California licensed cannabis dispensaries, with a parallel hemp-derived CBD sub-brand serving other U.S. states.

Ownership category

akta.pro rank

Product category

Veterinary CBD / Pet Cannabis Tinctures

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Pet Products Retail (CRANAHAF)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Veterinary CBD products
• Pet CBD tinctures
• Cannabis pet wellness
• CBD THC tinctures
• Veterinary cannabis supplements

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. CBD Tincture Sales: One-time purchase of CBD:THC tinctures in various sizes (1 oz and 2 fl oz) and concentrations. Available through California cannabis dispensaries.
2. Product Consultation Services: Free product consultations offered with founder Dr. Tim Shu - indirect revenue driver supporting product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VetCBD formulates, manufactures, and sells doctor-formulated full-spectrum CBD:THC tinctures for pets, available in two proprietary ratio formulations (Regular Strength 20:1 and Extra Strength 10:1) and in 1 oz and 2 fl oz sizes. The tinctures are sold exclusively through licensed California cannabis dispensaries and delivery services, with each bottle accompanied by a precision dosing syringe and supported by an online dosage calculator and free founder-led consultations.

Product overview

VetCBD is a veterinary CBD company offering two core tincture products: the Regular Strength Formula (20:1 CBD:THC) and the Extra Strength Formula (10:1 CBD:THC). Both are full-spectrum cannabis tinctures for pets, doctor-formulated by Dr. Tim Shu, and triple-tested by third-party labs for quality and safety. The products are available in 1 oz and 2 oz sizes and are sold exclusively through licensed California cannabis dispensaries.

Differentiator

Problem solved

Functional benefit

Brands

• VetCBD Hemp: A separate hemp-based product line for customers outside California cannabis markets, available at vetcbdhemp.com
• Regular Strength
• Extra Strength

Products and services

• Regular Strength Formula (20:1 CBD:THC) Full-spectrum 20:1 CBD:THC tincture formulated for dogs, cats, and other pets to support joint mobility, normal brain function, GI health, and calmness; available in 1 oz and 2 fl oz sizes across 125mg, 250mg, 500mg, and 1000mg concentrations and sold exclusively through licensed California cannabis dispensaries.
• Extra Strength Formula (10:1 CBD:THC) Full-spectrum 10:1 CBD:THC tincture formulated for pets requiring increased support for joint mobility, normal brain function, and GI health; available in 1 oz and 2 fl oz sizes in 250mg and 500mg concentrations and sold through licensed California cannabis dispensaries.
• VetCBD Hemp product line Hemp-based pet CBD product line carrying the VetCBD brand, offered to customers outside California where cannabis dispensary distribution is unavailable, available via the dedicated vetcbdhemp.com website.

Quantifiable outcome

• Full spectrum cannabis provides greater benefits compared to CBD alone through entourage effect

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CBDfx: Large, established CBD brand with a dedicated pet product line (oils, treats) and broad national e-commerce distribution. Comparable as a broader incumbent in CBD with overlap in the pet CBD subcategory, though not specialized in veterinary formulations.

Direct peers

• Holistapet: CBD wellness brand for pets offering tinctures, treats, capsules, and topicals. Direct competitor in the pet CBD category with a broader product portfolio and direct-to-consumer e-commerce distribution model.
• Pet Releaf: Specializes in CBD products for pets including oils, capsules, and topicals, with a focus on organic hemp and veterinary-grade positioning. Comparable to VetCBD in product category, target customer, and emphasis on quality/ingredient sourcing.
• Therabis: Veterinary-formulated cannabinoid products for pets, with a clinical positioning and condition-specific product lines. Directly comparable to VetCBD's doctor-formulated, veterinary-specific niche within the pet cannabis category.
• King Kanine: CBD pet product manufacturer offering oils, treats, balms, and sprays with a focus on premium ingredients and third-party lab testing. Closely comparable to VetCBD on formulation, quality testing, and target customer.
• Canna-Pet: One of the longest-standing cannabis-for-pets brands, offering hemp and CBD pet products across multiple formats (capsules, oils, treats). Direct overlap with VetCBD in targeting pet owners seeking cannabinoid-based wellness, with broader SKU range.
• Penelope's Bloom: CBD pet wellness brand offering tinctures, treats, and topicals with an emphasis on organic, natural ingredients and pet health outcomes. Comparable to VetCBD on product category, premium positioning, and target customer segment.
• ElleVet Sciences: Veterinary-focused CBD and cannabinoid products for pets with a clinical/scientific positioning, strong veterinary channel presence, and proprietary formulations — directly comparable to VetCBD's doctor-formulated, veterinary-specific positioning.
• Honest Paws: Premium CBD pet wellness brand offering oils, treats, and relief-specific product lines. Comparable in targeting pet owners seeking natural wellness solutions, with a strong DTC e-commerce presence and broader product range than VetCBD.

Emerging players

• Austin and Kat: CBD wellness brand for pets offering oils, soft chews, and balms with a focus on specific health conditions (mobility, calming). Comparable as a smaller, condition-focused player in the pet CBD market targeting similar pet owner use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vetcbd
• Instagraminstagram.com/vetcbd
• Xx.com/vetcbd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETCBD