Station 22
Station 22 is a 100-year-old Quebec-based beverage manufacturer and bottler producing wines, spirits, ready-to-drink cocktails, and non-alcoholic beverages under proprietary and chef-collaboration brands. It distributes through SAQ, major grocery chains, DTC e-commerce, and B2B co-packing services.
- Company typePrivate
- Founded1922
- HeadquartersBoucherville, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Station 22 does
Station 22 is a Quebec-based beverage manufacturer and bottler, operating since 1922 as a wholly-owned subsidiary of Phildan Inc. (part of the Dandurand Group, founded 1968). The company manufactures, bottles, and markets a portfolio of proprietary and chef-partnered alcoholic and non-alcoholic beverage brands spanning wines, spirits, ready-to-drink (RTD) cocktails, lower-alcohol, and organic lines. Its operations are anchored by a Westmount headquarters and a Montreal bottling plant (2021 Rue des Futailles), with a workforce of approximately 200 employees distributed across production, administration, sales, and remote functions. The company celebrated its 100th anniversary in 2022.
The product portfolio includes proprietary brands such as Seventh Heaven gin, Sortilège flavoured whisky, Spicebox whisky, Smoky Bay wines, L'Assemblé spiced rum, Barista coffee liqueur, and Magnitude wines, alongside a curated set of chef and specialist collaboration lines including Bob le Chef (Boute en Train, Punch Party, Le Barbecue wines), Miss Sushi (with chef Geneviève Everell), La Distillerie (Basilic Romantique RTD), La Pincée (L'Assemblé rum), and Barista micro-roastery. Station 22's underlying technology is a modern bottling facility equipped with labellers, case packers, bottlers, and case erectors that supports both proprietary production and contract co-packing services for third-party beverage brands. A "Sophie" mixology assistant on the website helps consumers select cocktail recipes based on occasion, drink type, and flavor preferences.
Station 22's revenue model combines branded product sales (wines, spirits, RTDs, non-alcoholic) with B2B contract manufacturing (co-packing) fees. Distribution flows through Quebec's regulated SAQ network for alcoholic beverages, major Quebec grocery chains (Maxi, IGA, Super C, Provigo, Metro, Costco) for wines and RTDs, an online boutique for direct-to-consumer sales, and select out-of-province retail (notably Ontario via the One, Two, Tea! RTD line). The company is privately held with no external institutional investors, is SEDEX-certified for ethical supply chain practices since 2019 (renewed January 2023), and reports under the Phildan Inc. parent structure.
Station 22 firmographics
Firmographics- Name
- Station 22
- Legal name
- Maison des Futailles s.e.c. (Station 22)
- Website
- https://station-22.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Station 22 is a 100-year-old Quebec-based beverage manufacturer and bottler producing wines, spirits, ready-to-drink cocktails, and non-alcoholic beverages under proprietary and chef-collaboration brands. It distributes through SAQ, major grocery chains, DTC e-commerce, and B2B co-packing services.
- Ownership category
- akta.pro rank
Station 22 industry classification
Industry- Product category
- Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
- akta.pro secondary industry
- Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)
Keywords
Where Station 22 is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Station 22 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Manufacturing and Sales: Station 22 manufactures and bottles its own branded beverages (wines, spirits, ready-to-drink cocktails, non-alcoholic beverages) and distributes them through retail channels including SAQ, grocery stores, and direct-to-consumer online sales.
- Co-packing Services: Station 22 provides contract manufacturing (co-packing) services for third-party beverage brands using its Montreal production facility.
- Bottled Beverage Distribution: Distribution of finished beverage products to retail networks including SAQ (Quebec's liquor board), grocery chains, and Costco.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Production Labourer / General Helper starting rate |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Station 22 product offering
Product offeringCore offering
Station 22 manufactures and bottles its own branded portfolio of alcoholic and non-alcoholic beverages — including wines, spirits, ready-to-drink cocktails, and lower-alcohol/zero-alcohol options — at its Montreal bottling plant, distributing them across Quebec through the SAQ network, grocery chains, and Costco, and selling direct-to-consumer via an online boutique. The company also provides co-packing (contract manufacturing) services for third-party beverage brands using the same Montreal facility.
Product overview
Station 22 is a Quebec-based beverage manufacturer and part of Groupe Dandurand, operating since 1922. The company manages the manufacturing and bottling of alcoholic and non-alcoholic beverages. Its portfolio includes proprietary spirits brands (Seventh Heaven gin, Sortilège flavoured whisky, Spicebox whisky, L'ASSEMBLEE spiced rum, Barista coffee liqueur), wine brands (Smoky Bay Australian wines, Italian Valle della Rosa and Dolce Venti wines, Spanish Toro Loco, French Blason Rouge and Les Trois Pignons, New Zealand Mystery Road and Atanga), ready-to-drink cocktails (The Cocktail Library, Lulu Spritz, Olé Sangrita, Seventh Heaven RTDs), lower-alcohol options (Keep Calm and Shine, Zero Grams, Smoky Bay Smart/Sense), and chef collaboration lines (Boute En Train and Le Barbecue a Bob le Chef wines, Miss Sushi wines, La Distillerie and Punch Party RTDs). The company also produces organic wine lines (Humano, Goodwood, Si Beau Si Bio, Dolce Vita). Products are distributed primarily in Quebec through SAQ, grocery chains (IGA, Metro, Costco, Super C, Provigo, Maxi, Pasquier), with some products available in Ontario.
Differentiator
Problem solved
Functional benefit
Brands
- Seventh Heaven: Quebec-made gin line launched in 2018, includes flavoured gins and ready-to-drink gin cocktails
- Sortilège
- Smoky Bay
- Barista
- Miss Sushi
- Boute En Train
- L'Assemblée
- Punch Party
- La Distillerie
- Magnitude
- Keep Calm
- The Cocktail Library
- Spicebox
- Toro Loco
- Humano
- Dolce Venti
- Valle della Rosa
- Smoky Bay Sensé
- Zero Grams
- Lulu Spritz
- Olé Sangrita
- Road Trip by Smoky Bay
- Field Story
- Blason Rouge
- Les Trois Pignons
- Mystery Road
- Atanga
- Le Barbecue à Bob le Chef
- Kitchen and Lounge
- La Vie en Couleur
- Étincelles
- One, Two, Tea!
- Caribou
- Black Cove
- Tequila Bang Bang
- Catavento
Products and services
- Seventh Heaven Premium Canadian Dry Gin Quebec-made gin brand featuring an original Canadian dry gin and multiple flavoured variants including ready-to-drink formats, distributed through SAQ, grocery retailers, and direct-to-consumer channels.
- Seventh Heaven Ready-to-Drink Cocktails Line of pre-mixed gin cocktails including Gin & Tonic, Wild Strawberries & Rhubarb Gin Fizz, Pink Grapefruit Gin Fizz, Blueberry Cranberry Gin Cocktail, Classic Caesar, Raspberry Hibiscus Gin Cocktail, and Nordic Gimlet, with non-alcoholic versions.
- Sortilège Canadian Whisky Canadian whisky brand featuring original maple-infused whisky and flavoured variants including Wild Blueberries, Maple Cream, Prestige, Original, and McIntosh Apple.
- Smoky Bay Wines Australian wine brand offering varietal wines (Chardonnay, Cabernet Sauvignon, Shiraz, Pinot Grigio) and aromatized wine coolers in multiple flavours, including alcohol-free (0.0%) and lower-alcohol (Smoky Bay Smart/Sensé) options.
- Barista Coffee Liqueur Coffee liqueur developed in collaboration with Quebec-based Barista micro-roastery, featuring cold brew coffee roasted in Montreal, including an oat-based coffee beverage variant.
- Keep Calm and Live Wine beverage line with tropical fruit flavours including Peach and Passion Fruit, Raspberry and Watermelon, and Crisp Strawberry, sold in 1L format.
- Keep Calm and Shine Lower-calorie wine line (100 calories per 188ml serving) available in multiple varietals including Chardonnay and rosé with different taste profiles.
- The Cocktail Library Premium ready-to-drink cocktail line featuring classic cocktails: Old Fashioned (35% ABV), Negroni (20% ABV), and Manhattan (23% ABV) in 750ml format.
- Olé Sangrita Sangria line including Original Sangria, Rosé Sangria, White Sangria, and Iced Tea Lemon-Lime variants, available in 1L and 4L formats.
- Lulu Spritz Aperitif-style ready-to-drink spritz in Bitter Orange and Bitter Lemon flavours, made with tonic water and natural flavours.
- L'ASSEMBLEE Spiced Rum Spiced amber rum created in collaboration with La Pincée, combining Quebec beverage-creation expertise with La Pincée's spice blending knowledge.
- La Distillerie Ready-to-Drink Ready-to-drink version of the popular La Distillerie cocktail, Basilic Romantique, recreating the authentic cocktail experience for home consumption.
- Punch Party by Bob le Chef Spirit-based ready-to-drink in Blue Raspberry, Maple, and Gin flavours, inspired by Bob le Chef's punch party events.
- Boute En Train Wines Wine line created in collaboration with Bob le Chef, available in Chardonnay, Pinot Noir, Cabernet Sauvignon, Sangiovese, Sauvignon Blanc Organic, and rosé.
- Miss Sushi Wines Wine collection developed with chef Geneviève Everell (Miss Sushi), featuring Chardonnay and Pinot Grigio wines designed to pair with Asian cuisine.
- Valle della Rosa Wines Italian wine brand offering Pinot Grigio, Pinot Grigio Rosé, Pinot Noir, Merlot Sangiovese, and Sauvignon Blanc from Italy.
- Dolce Venti Wines Italian wine brand featuring Montepulciano, Sangiovese, Primitivo, Pinot Grigio, and Merlot varietals.
- Toro Loco Wines Spanish wine brand with Tempranillo, Colección Especial premium line, Macabeo Chardonnay blend, and Airen Moscatto varietals.
- Magnitude Wines Full-flavoured wine line offering Shiraz Rosé, Chardonnay, and Cabernet Sauvignon in 1L format with bold, nature-inspired profiles.
- Le Barbecue a Bob le Chef Wines Wine collection developed with Bob le Chef designed for barbecue season, featuring Pinot Grigio, Cabernet Merlot, Cabernet Sauvignon, and Chardonnay.
- Spicebox Whisky Canadian whisky line including Original, Chocolate, Cinnamon, and Pumpkin flavoured variants.
- Etincelles Sparkling Sparkling wine-based ready-to-drink beverages available in Rosé and Pamplemosa (grapefruit) flavours.
- Marquis de Méricourt Wine beverage line featuring Explosion de framboise, Delice de poire, and Douceur de mangue et d'ananas fruit-flavoured options.
- Humano Organic Wines Organic and eco-conscious wine collection including Sangiovese Organic, Cabernet Sauvignon HVE, and Pinot Grigio Organic.
- Kitchen and Lounge Wines Accessible wine line designed for relaxed home entertaining, featuring Cabernet Sauvignon and Sauvignon Blanc in 750ml and bag-in-box formats.
- Field Story California Wines California wines from the Lodi region featuring Cabernet Sauvignon and Chardonnay with geographical indication designation.
- Blason Rouge Cotes du Rhone Premium French wine from Côtes-du-Rhône AOC, featuring Grenache and Syrah blend from hand-harvested grapes.
- Les Trois Pignons Bordeaux Bordeaux AOC wine featuring Cabernet Sauvignon, Cabernet Franc, and Merlot blend from the traditional winemaking region.
- Mystery Road Marlborough New Zealand Sauvignon Blanc from the Marlborough region's Wairau Valley, part of Collection La Réserve selected by SAQ.
- Atanga Sauvignon Blanc New Zealand Marlborough Sauvignon Blanc with name meaning beauty in Maori, featuring stone fruit and citrus notes.
- Zero Grams Wine Beverages Zero-calorie wine line (60 calories per 188ml serving) available in Lemon, Grapefruit, and Raspberry flavours.
- One, Two, Tea! Ready-to-drink white tea-based beverage with Peach and Cucumber flavours, available in Ontario.
- Catavento Lisboa Wines Portuguese white wine from Lisboa PGI region, featuring Arinto and Fernao Pires grape varieties.
- Kamouraska Vodka Canadian vodka brand from Quebec.
- Co-packing Services Contract manufacturing and bottling services for third-party beverage brands using Station 22's Montreal production facility, with packaging capabilities for wine and spirits bottling lines including labellers, case packers, bottlers, and case erectors.
Companies that use Station 22
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Station 22 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Station 22 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Bob le ChefcoreCollaboration with Quebec celebrity chef Bob le Chef on branded wine and ready-to-drink products. Partnership began with the Boute en Train wine line sold in grocery stores and expanded with Punch Party (Blue Raspberry, Maple and Gin) – a spirit-based ready-to-drink available at SAQ, inspired by the punch parties Bob hosted in his early 20s. Also includes Le Barbèque à Bob le Chef wine line.
- Geneviève Everell (Miss Sushi)coreCollaboration with chef Geneviève Everell (known as Miss Sushi) on a line of wines bearing her nickname. Products include Miss Sushi Chardonnay (launched fall 2021), Miss Sushi Pinot Grigio (launched 2022), Miss Sushi Pinot Noir Rosé, and a new refreshing rosé for summer 2022.
- La DistilleriecorePartnership with Quebec-based La Distillerie to recreate one of their most popular cocktails – the Basilic Romantique – as a ready-to-drink product available at SAQ stores across Quebec. The product enables consumers to enjoy an authentic La Distillerie experience at home.
- La PincéecoreCollaboration with spice experts Catherine de Congre and François Maisonneuve of La Pincée to create L'Assemblée – a Quebec spiced amber rum combining Station 22's beverage creation expertise with La Pincée's distinctive and accessible spice blends. The rum reflects the history and flavors of world spices with local Quebec expertise.
- Barista MicrotorréfacteurcorePartnership with Quebec-based micro-roastery Barista to expand the Barista line of products, including a new silky oat-based coffee liqueur made with top-quality coffee roasted in Montreal. The collaboration leverages Barista's specialty coffee expertise.
- Les Industries Bernard & FilscoreMaple syrup supplier for the entire Sortilège product line, including Sortilège Original, Sortilège Crème, Sortilège Prestige, Sortilège Bleuets sauvages, and Sortilège McIntosh Apple. Their maple syrup is a key ingredient in Sortilège's signature flavored whisky products.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Station 22 competitors and assessment
Company assessmentBroad incumbents
- Constellation Brands: Global wine, beer, and spirits group with major Canadian wine portfolio (formerly Vincor). Comparable broad incumbent in the same retail channels, with similar wine/spirits/RTD category overlap and similar go-to-market through grocery and liquor boards.
- Diageo: World's largest spirits company (Smirnoff, Tanqueray, Captain Morgan, Johnnie Walker). Comparable as a global multi-category spirits brand owner actively scaling RTD and flavoured whisky/cocktail lines that compete in the same Canadian retail channels as Station 22.
- E. & J. Gallo Winery: World's largest family-owned wine company with broad wine and RTD portfolio. Comparable as a privately held beverage manufacturer and brand owner of similar scale to Station 22, with overlapping international wine sourcing model and RTD growth ambitions.
- Pernod Ricard: Global #2 spirits group with major Canadian presence through Corby affiliate. Comparable as a multi-category alcoholic beverage brand owner and manufacturer operating premium, RTD, and flavoured spirits lines that directly overlap Station 22's product categories.
Regional players
- Highwood Distillers: Western Canadian distiller (Highwood, Centennial, Canadian Mist). Comparable as a Canadian-based spirits manufacturer and brand owner, though primarily serving Western Canada and thus a regional rather than direct competitor to Station 22's Quebec core.
Direct peers
- Arterra Wines Canada: Canada's largest wine producer (formerly Vincor Canada; owner of Jackson-Triggs, Inniskillin, Kim Crawford). Directly comparable as a large Canadian wine company with vertically integrated production, broad retail distribution, and a portfolio of imported and domestic wine brands.
- Andrew Peller Limited: Canadian publicly traded wine and spirits producer and brand owner (Peller Estates, Thirty Bench, Wayne Gretzky Estates). Directly comparable as a multi-brand Canadian wine/spirits company selling through provincial liquor boards and grocery, with similar portfolio breadth across price tiers.
- Diamond Estates Wines & Spirits: Canadian publicly traded wine and spirits company with operations in Ontario and British Columbia (incl. Fish Hoek, Château des Charmes). Comparable mid-market Canadian producer/brand owner selling through provincial liquor boards with both proprietary and agency brands.
- Corby Spirit and Wine: Canadian publicly traded marketer of spirits and wines (Wiser's, J.P. Wiser's, Canadian Club). Directly comparable as a Canadian alcohol brand owner selling across provincial liquor boards, with a similar emphasis on heritage Canadian brands and RTD line extensions.
Others
- Maison Joseph Drouhin: Burgundy-based wine producer whose Canadian agency/distribution is handled by Station 22's parent Philippe Dandurand Wines. Adjacent as a supplier/partner within the same distribution ecosystem rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Station 22 social profiles
Digital presenceStation 22 compliance and trust
Trust signalCompliance1 record
Station 22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Station 22 leadership team
Management profileNumber of profiles
Profiles2 records
Station 22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Station 22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Station 22
What does Station 22 do?
Station 22 manufactures and bottles its own branded portfolio of alcoholic and non-alcoholic beverages — including wines, spirits, ready-to-drink cocktails, and lower-alcohol/zero-alcohol options — at its Montreal bottling plant, distributing them across Quebec through the SAQ network, grocery chains, and Costco, and selling direct-to-consumer via an online boutique. The company also provides co-packing (contract manufacturing) services for third-party beverage brands using the same Montreal facility.
Is Station 22 a public or private company?
Station 22 is a private company. It is classified as family owned and is currently operating.
When was Station 22 founded?
Station 22 was founded in 1922. It employs 101 to 250 people.
Where is Station 22 based?
Station 22 is headquartered in Boucherville, Canada, in the North America region.
How does Station 22 make money?
Three revenue lines are on record. Beverage Manufacturing and Sales are the primary driver. The others are co-packing Services and bottled Beverage Distribution.
Who are Station 22's main competitors?
Broad incumbents on record are Constellation Brands, Diageo, E. & J. Gallo Winery and Pernod Ricard. Highwood Distillers is listed as a regional player. Direct peers are Arterra Wines Canada, Andrew Peller Limited, Diamond Estates Wines & Spirits and Corby Spirit and Wine. Maison Joseph Drouhin is listed as an others.
Does Station 22 have an API?
No public API is recorded for Station 22.
What industry is Station 22 in?
Station 22's product category is Beverage Manufacturing. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios), with a secondary code of CRADAIAI, Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can). Its NAICS code is 3121 and its SIC code is 2080.