Planworx
Planworx GmbH is a Munich-based experience marketing consultancy founded in 1987. Its related group delivers immersive branded, cultural, training, and original touring experiences for enterprise clients including Carnival, Microsoft, BMW, and Audi via proprietary TSS software.
- Company typePrivate
- Founded1987
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Planworx does
Planworx GmbH is a Munich-headquartered German firm founded in 1987 that delivers consulting, planning, and implementation services in experience marketing. According to available firmographics, the company operates with 101-250 employees and has a Munich-based German entity (Planworx GmbH) that overlaps geographically with a related German subsidiary, The Storytelling Company GmbH, which is the primary vehicle through which the group's experiential services are delivered. Group-level operations span Amsterdam (headquarters of the related holding entity The Storytelling Company B.V.), Zwaag, Berlin, Munich, and Charlotte, with active project delivery across EMEA and North America.
The group's core offering is delivered through four verticals: Branded Experiences (immersive workplace and event installations for corporate clients), Culture & Entertainment (multidisciplinary experiences for opera, cultural institutions, and artists), Training & Simulation (customized immersive solutions for education and corporate training, including maritime simulation for cruise operators), and Originals (company-owned traveling immersive experiences such as Vikings: The Immersive Experience and Becoming Marilyn Monroe that generate box office revenues). Underlying these services is The Storytelling Suite (TSS), a proprietary software platform that enables design and control of digital content across screens and locations through an easy-to-use content management system marketed as versatile, nimble, and secure.
The business model is primarily professional services revenue across the three B2B verticals, complemented by transaction-fee box office revenue in Originals and a nascent software component via TSS. The go-to-market is sales-led enterprise engagement with quote-based pricing and strategic account management of marquee clients including Carnival Corporation, Microsoft, BMW Motorrad, Audi, and Miro. The group is privately held under The Storytelling Company B.V. (Netherlands) and The Storytelling Company GmbH (Germany), rebranded from Purple Cow Concepts in April 2025, and merged with experiential design studio flora&faunavisions in June 2025. ISO/IEC 27001 certified and recipient of the EcoVadis Platinum Medal (2025).
Planworx firmographics
Firmographics- Name
- Planworx
- Legal name
- The Storytelling Company B.V.
- Website
- https://planworx.de
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Planworx GmbH is a Munich-based experience marketing consultancy founded in 1987. Its related group delivers immersive branded, cultural, training, and original touring experiences for enterprise clients including Carnival, Microsoft, BMW, and Audi via proprietary TSS software.
- Ownership category
- akta.pro rank
Planworx industry classification
Industry- Product category
- Experience Marketing Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
Keywords
Where Planworx is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Planworx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Branded Experiences Services: Design, build and operate immersive, interactive experiences in workplaces and event settings for corporate clients.
- Culture & Entertainment: Bringing multidisciplinary experiences to life for opera productions, cultural institutions, and artists.
- Training & Simulation: Technical design and installation of customized immersive solutions for simulation, education and corporate training.
- Original Experiences: Company-owned immersive experiences that travel globally and generate box office revenues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Planworx product offering
Product offeringCore offering
Planworx GmbH provides consulting, planning, and implementation services for experience marketing. The firm designs, builds, and operates immersive interactive experiences for corporate workplaces and events, multidisciplinary cultural and entertainment productions (opera, museums, artists), customized training and simulation installations, and a slate of original touring immersive experiences. Underpinning these services is The Storytelling Suite (TSS), a proprietary software platform that enables clients to design and control digital content across screens, locations, and timeframes without needing dedicated technical staff.
Product overview
The Storytelling Company offers a unified platform portfolio centered around The Storytelling Suite (TSS), a proprietary software platform for designing and controlling digital content across multiple screens and locations. The company also provides a suite of experiential services organized into four verticals: Branded Experiences (immersive workplace and event experiences), Culture & Entertainment (multidisciplinary experiences for opera, cultural institutions, and artists), Training & Simulation (customized immersive solutions for education and corporate training), and Originals (company-owned traveling experiences that generate box office revenues). TSS serves as the underlying technology platform powering these storytelling experiences, enabling scalable content management without requiring a dedicated technical team.
Differentiator
Problem solved
Functional benefit
Brands
- The Storytelling Suite (TSS): Software platform for designing and controlling digital content across screens, scalable content management system.
- The Narrative
Products and services
- The Storytelling Suite (TSS) A proprietary software platform that enables easy design and control of digital content in a scalable way for any screen, anywhere, anytime; built for maximum freedom and minimum fuss and described as versatile, nimble, and secure.
- Branded Experiences Design, build, and operation of immersive, interactive experiences in the workplace or unforgettable event experiences that captivate audiences for corporate clients.
- Culture & Entertainment Bringing multidisciplinary experiences to life for opera productions, cultural institutions, and artists to make their vision and story come alive.
- Training & Simulation Technical design and installation of customized immersive solutions for simulation, education, and corporate training.
- Originals (Originals / Touring Experiences) Company-owned immersive experiences, including Vikings: The Immersive Experience and Becoming Marilyn Monroe, that travel the world and generate box-office revenues.
Companies that use Planworx
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Planworx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Planworx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- flora&faunavisionscoreThe Storytelling Company merged with experiential design studio flora&faunavisions in June 2025, described as 'Pushing the boundaries of immersive storytelling, together.' This represents a strategic consolidation to strengthen experiential design capabilities.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Planworx competitors and assessment
Company assessmentBroad incumbents
- George P. Johnson Experience Marketing: Largest pure-play global experiential marketing agency, designing brand experiences, events and installations for enterprise clients — direct overlap with TSC's Branded Experiences and Originals verticals, but at materially greater scale and geographic reach.
- Jack Morton Worldwide: IPG-owned brand experience agency delivering immersive events, exhibits and content for global brands. Closely comparable service model to TSC across corporate events, training simulations and cultural sponsorships, with deeper agency-network resources.
- Universal Destinations & Experiences: Comcast-owned operator of permanent immersive attractions (e.g., Universal theme-park experiences). Less comparable as an agency, but the closest incumbent in the proprietary immersive touring/original-IP category where TSC is building with Vikings and Becoming Marilyn Monroe.
Direct peers
- Sparks: Specialist live, event and immersive brand experience agency owned by Grey/Advantage. Overlaps directly with TSC's experiential design and event production work, particularly in technology and healthcare verticals.
- Moment Factory: Montreal-based multimedia and immersive experience studio producing original touring experiences (e.g., Aurora) and large-scale commissioned installations. A close creative peer to TSC's Originals and Culture & Entertainment practices.
Emerging players
- Meow Wolf: Immersive art company operating flagship original touring/fixed exhibitions (House of Eternal Return, Convergence Station). Compares to TSC's Originals vertical and to its blended design + technology build approach.
- teamLab: Japan-based digital art collective producing proprietary large-scale immersive touring exhibitions and commissioned corporate installations, with significant cultural and entertainment revenue — analogous to TSC's Originals and Culture & Entertainment streams.
- Crystal Design Group: Boutique design and production studio building custom immersive branded experiences and exhibits. Comparable in scale and creative scope to TSC's mid-sized enterprise engagements.
Regional players
- MKG (Middlegame) Experiential: Independent experiential marketing agency focused on brand activations, live events and content production. Comparable project-based model and client roster to TSC, though without a proprietary SaaS-style platform like TSS.
- Optimist Inc. Independent brand experience agency in North America and Europe, focused on events, launches and immersive content. Comparable to TSC's horizontal enterprise GTM, with a similar balance of strategy, design and technical delivery under one roof.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Planworx social profiles
Digital presencePlanworx compliance and trust
Trust signalCompliance1 record
Planworx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planworx leadership team
Management profileNumber of profiles
Profiles1 record
Planworx subsidiaries and ownership
Company hierarchySubsidiaries1 record
Planworx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planworx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planworx
What does Planworx do?
Planworx GmbH provides consulting, planning, and implementation services for experience marketing. The firm designs, builds, and operates immersive interactive experiences for corporate workplaces and events, multidisciplinary cultural and entertainment productions (opera, museums, artists), customized training and simulation installations, and a slate of original touring immersive experiences. Underpinning these services is The Storytelling Suite (TSS), a proprietary software platform that enables clients to design and control digital content across screens, locations, and timeframes without needing dedicated technical staff.
Is Planworx a public or private company?
Planworx is a private company. It is classified as unknown and is currently operating.
When was Planworx founded?
Planworx was founded in 1987. It employs 101 to 250 people.
Where is Planworx based?
Planworx is headquartered in Munich, Germany, in the Europe region.
How does Planworx make money?
Four revenue lines are on record. Branded Experiences Services are the primary driver. The others are culture & Entertainment, training & Simulation and original Experiences.
Who are Planworx's main competitors?
Broad incumbents on record are George P. Johnson Experience Marketing, Jack Morton Worldwide and Universal Destinations & Experiences. Direct peers are Sparks and Moment Factory. Emerging players are Meow Wolf, teamLab and Crystal Design Group. Regional players are MKG (Middlegame) Experiential and Optimist Inc..
Does Planworx have an API?
No public API is recorded for Planworx.
What industry is Planworx in?
Planworx's product category is Experience Marketing Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7812.