What Girraphic does

Girraphic is a Sydney-based broadcast design and creative technology company founded in 2012 by Craig and Nate, operating as Girraphic Park Pty Ltd. The company delivers high-quality creative broadcast package designs, augmented reality graphics, virtual sets, real-time data-driven graphics, and custom broadcast applications to sports broadcasters, news networks, and entertainment platforms worldwide. Its proprietary technology stack includes the Gamebreak Sports Analysis Tool (an Unreal Engine-based multi-user synchronized analysis platform supporting touchscreen, AR, XR, and video game modes) and the G-CAM robotic virtual camera system (powered by Stype tracking). A global team of 40+ senior creatives and art directors is distributed across offices in Sydney, London, Denver, Beijing, and Chile, with a dedicated creative technology sub-brand called Girraphic-X Lab.

Name

Girraphic

Legal name

Girraphic Park Pty Ltd

Website

https://girraphic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Girraphic is a Sydney-based broadcast design company delivering AR graphics, virtual sets, real-time data-driven graphics, and custom broadcast applications to sports broadcasters, news networks, and entertainment platforms globally, with 40+ senior creatives across five offices.

Ownership category

akta.pro rank

Product category

Broadcast Design Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Motion Graphics & Broadcast Design (MPAHACAC)

akta.pro secondary industries

Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Broadcast graphics design
• Augmented reality graphics
• Virtual studio design
• Sports broadcast services
• Creative broadcast packaging

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Creative & Graphic Services: Provider of creative and graphic services specializing in sports broadcasts, news and election coverage, social media integration, live outside broadcasting and studio productions. Revenue appears to be project-based professional services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Girraphic is a creative broadcast design agency that produces high-quality broadcast graphics packages, augmented reality (AR) graphics, virtual studio sets, real-time data-driven graphics, and custom broadcast applications for sports, news, and entertainment productions. The company delivers end-to-end services spanning creative branding, on-site implementation, camera tracking integration, virtual advertising, multi-region sponsorship, and rental of broadcast graphics engines (VizRT, Unreal Engine, Stype, MoSys) to enterprise media clients globally.

Product overview

Girraphic delivers high-quality creative broadcast package designs and technological innovations to the broadcast community through a unified services portfolio. The offering consists of six core service areas: Branding & Broadcast Design, News/Sports & Live Broadcast Solutions, Augmented Virtual Graphic Packages, Virtual Sets/Touchscreen & Video Wall Packages, Custom Applications & Social Media, and Rental & Technical Services. Supporting the core services is the proprietary Gamebreak Sports Analysis Tool (Unreal Engine-based multi-user analysis platform), the G-CAM virtual camera system, and the creative technology arm Girraphic-X Lab. The company operates globally with hundreds of graphics engines and specializes in data-driven augmented graphics, virtual advertising, and real-time sports analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Girraphic Xlab: Creative technology arm of Girraphic, specializing in emerging graphic technologies and virtual production solutions

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• VizRTcoreTechnology or IntegrationTechnology partner for rendering and graphics systems. Girraphic uses VizRT systems for broadcast graphics production, including VizRT Trio Interface for data-driven template control.
• StypecoreTechnology or IntegrationCamera tracking technology partner. Powers the G-CAM system developed by Girraphic for remote virtual camera operations. Used extensively at Australian Open and Supercars Championship.
• Unreal Engine (Epic Games)coreTechnology or IntegrationCore technology platform for Gamebreak Sports Analysis Tool and extended reality productions. Unreal Engine replication system enables multi-user synchronized sports analysis.
• Channel 13 (Chile)minorChannel Partner/ Reseller/ DistributorBroadcast partner for Vina del Mar International Song Festival coverage, along with TVN (Chile), FOX Life, and associated networks across Latin America and worldwide.
• TVN (Televisión Nacional de Chile)minorChannel Partner/ Reseller/ DistributorBroadcast partner for Vina del Mar International Song Festival along with Channel 13, reaching networks across Latin America.
• Omaha ProductionsflagshipStrategic or Co-development PartnerStrategic production partner for ManningCast XR On The Field extended reality broadcasts featuring Peyton and Eli Manning. Multi-year collaboration on innovative sports analysis content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChyronHego: Long-standing broadcast graphics vendor offering real-time rendering, AR graphics, and newsroom workflows. Directly competes with Girraphic in sports and news broadcast graphics, with overlapping customer base (ESPN, NBC, Fox) and complementary rather than purely substitutable product portfolios.
• Pixotope: Specializes in virtual sets, AR graphics, and real-time broadcast production powered by Unreal Engine. Closely comparable to Girraphic's augmented virtual graphic and virtual set services, targeting the same enterprise sports and news broadcaster customers.
• Zero Density: Unreal Engine-native virtual production and broadcast graphics company offering virtual studios, AR, and real-time rendering. Competes head-to-head with Girraphic on virtual set and AR graphics projects for sports and news broadcasters.
• Brainstorm Multimedia: Provides virtual sets, AR graphics, and real-time 3D broadcast solutions, including InfinitySet. Targets a similar enterprise sports/news broadcaster customer base with overlapping product offerings in virtual production.

Broad incumbents

• Vizrt Group: Larger, established broadcast graphics technology vendor whose VizRT Trio, Viz Libero, and AR tools underpin much of the industry. Girraphic is both a heavy user of Vizrt and a creative services competitor on enterprise broadcast projects; the relationship is partnership plus partial overlap.
• Ross Video: Broadline broadcast technology vendor offering graphics (XPression), production switchers, virtual solutions, and newsroom systems. Competes in the same enterprise broadcaster accounts with a wider portfolio but less specialist focus on creative AR/VR sports analysis.
• NEP Group: World's largest outsourced broadcast technical services provider with mobile units, studios, and playout. Girraphic complements NEP's truck-based services with graphics packages; they sometimes partner and sometimes compete for the same end-customer production budgets.
• Hawk-Eye Innovations (Sony): Sports officiating and broadcast graphics technology provider, now part of Sony. Powers ball-tracking, line-calling, and immersive sports visualizations for tennis, cricket, football, and other leagues — overlapping with Girraphic's sports AR/analysis work for events like Australian Open.

Emerging players

• disguise: Extended reality and virtual production platform provider for live events, broadcast, and immersive experiences. Overlaps with Girraphic's XR work (e.g., ManningCast XR) and is increasingly used by sports broadcasters for stadium-scale AR productions.
• Cuez (TinkerList): Cloud-based broadcast graphics and rundown automation platform targeting smaller broadcasters and live productions. More software-focused and less creative-services-heavy than Girraphic, but increasingly overlaps in real-time graphics delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Girraphic
• YouTubevimeo.com/girraphicpark
• LinkedInlinkedin.com/company/girraphic
• Instagraminstagram.com/girraphic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girraphic