BlogMeter

What BlogMeter does

BlogMeter, founded in 2007 and operating as a registered trademark and intellectual property of Shibumi S.r.l. (the Milan-based parent entity), is an Italian social media intelligence company positioned as a domestic market leader in social listening and analytics. The company sells an integrated platform — the Blogmeter Suite — that combines Social Listening (with the proprietary Blogmeter Sentiment Index), Social Analytics, Social Influencer discovery (with an Influencer Similarity algorithm), and Live Insights (a real-time web and social search engine covering 2.5+ billion content items), supplemented by an Executive Report module, a Social API for programmatic access, and consulting, training, and an ASSIRM-certified research division. Its core technology rests on a proprietary semantic engine built on computational linguistics with domain-specific syntactic rules and lexicons (e.g., positive/negative sentiment differentiated per vertical), topic clustering, automated Social Personas, and a dedicated Data Science department applying machine learning for predictive analytics and recommendation.

The company monetizes exclusively through subscription SaaS on a quote-based, tiered model (Business and Enterprise tiers referenced for Live Insights), with no publicly disclosed pricing. Go-to-market is predominantly direct enterprise sales supported by a Sales Team reporting to the Commercial Director, with a developing indirect channel of agencies and media centers used to broaden national reach beyond a historical north-central Italian concentration. Customer segments are enterprises and brands (Humanitas, Generali, Sky Italia, Mondadori, Gruppo Unichips, Hills, Triboo) and agencies/media centers, with exploratory work in Italian public administration; the platform processes text, structured engagement metrics, and video content (notably TikTok, with 25,000+ creators tracked). Operational footprint is a single headquarters in Milan, with 11-50 employees, GDPR-compliant data handling within the EU, and no disclosed external funding rounds to date.

Name

BlogMeter

Legal name

Shibumi S.r.l.

Website

https://blogmeter.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BlogMeter is an Italian social media intelligence company, founded in 2007 in Milan, that sells an integrated SaaS platform (the Blogmeter Suite) for social listening, analytics, and influencer discovery to Italian enterprises, brands, and agencies.

Ownership category

akta.pro rank

Product category

Social Media Intelligence & Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

akta.pro secondary industries

Media & Audience Measurement Analytics (BPAHALAO), Public Relations Measurement, Analytics & Monitoring (BPAFADAL), News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Social media intelligence
• Social listening platform
• Influencer marketing analytics
• Sentiment analysis software
• Brand reputation monitoring

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Blogmeter Suite Subscription: SaaS subscription access to the integrated social intelligence platform with modules for Social Listening, Social Analytics, Social Influencer, and Live Insights. Available in Business and Enterprise tiers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BlogMeter sells an integrated SaaS social intelligence platform called the Blogmeter Suite that combines Social Listening, Social Analytics, Social Influencer, and Live Insights modules for monitoring, analyzing, and measuring online conversations, brand reputation, and influencer performance. The company also offers a Social API for programmatic access, automated Executive Reports, consulting services (Analisi e Consulenza), training (Academy), and market research through its ASSIRM-certified Blogmeter Research division.

Product overview

Blogmeter offers an integrated social intelligence platform called Blogmeter Suite, which unifies social listening, social analytics, and influencer marketing capabilities. The suite includes multiple modules: Social Analytics (for analyzing page performance), Social Listening (for monitoring brand conversations with sentiment analysis), Social Influencer (for influencer discovery and analysis), and the Social API (for programmatic access). Additional products include Live Insights (a web and social monitoring tool with access to billions of contents), Executive Report (automated reporting), and consulting services through Analisi e Consulenza. The company also operates as an Assirm-certified research institute conducting market research through its Blogmeter Research division.

Differentiator

Problem solved

Functional benefit

Products and services

• Blogmeter Suite The main integrated social intelligence platform providing social listening, social analytics, and influencer analysis capabilities in a unified solution, with modules that share data in real time for enterprise brands and agencies.
• Live Insights A search engine tool for monitoring current events and social conversations, providing access to over 2.5 billion contents and real-time trending topics, available in Business and Enterprise versions for agencies and companies.
• Social API API product enabling programmatic access to Blogmeter's social intelligence data and monitoring capabilities for developers and enterprise clients.
• Executive Report Automated reporting solution for delivering social intelligence insights on brand reputation and social performance in an executive-ready format.
• Analisi e Consulenza (Analysis and Consulting) Consulting services with BlogMeter analysts supporting clients to leverage the Blogmeter Suite and obtain actionable insights on social intelligence and brand performance.
• Academy Training services for clients to maximize value from BlogMeter tools and adopt social intelligence best practices.
• Blogmeter Research ASSIRM-certified research institute conducting spontaneous consumer opinion research on social media and web platforms, including the annual 'Italiani e Social Media' survey.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Osservatorio Nazionale di Influencer Marketing (ONIM)coreStrategic or Co-development PartnerBlogMeter is a partner of the Osservatorio Nazionale di Influencer Marketing (ONIM), collaborating on research and thought leadership in the influencer marketing space. BlogMeter contributes data and insights to ONIM's research mission.
• WavemakerminorStrategic or Co-development PartnerBlogMeter and Wavemaker conducted a joint research initiative combining BlogMeter's social listening data with Wavemaker's behavioral data to analyze influencer marketing in Italy, examining purchase decision drivers and consumer behavior across social platforms.
• Shibumi S.r.l.coreOthersBlogMeter is a RT&IP (registered trademark) of Shibumi S.r.l., a company headquartered in Milan (P.IVA: 12926060968, REA: MI-2692856) with share capital of EUR 76,923. Shibumi S.r.l. is the parent holding company and data controller.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Meltwater: Media and social intelligence platform combining news monitoring with social listening and analytics. Overlaps BlogMeter's Live Insights, social listening and influencer-adjacent offerings for enterprise PR and communications teams.
• Brandwatch: Global social intelligence and consumer intelligence platform offering social listening, analytics, and influencer tools. Direct overlap with BlogMeter's Suite across listening, analytics and influencer modules, and the most direct global competitor for Italian enterprise RFPs.
• Talkwalker: AI-powered social listening and analytics platform with strong multilingual/NLP capabilities including Italian coverage. Closely comparable product surface to BlogMeter's social listening and analytics modules.
• CreatorIQ: Enterprise influencer marketing platform covering discovery, relationship management and measurement. Comparable to BlogMeter's influencer marketing tooling for large brand customers like Generali and Mondadori.
• Synthesio (now part of Ipsos): Enterprise social listening platform with AI-based consumer intelligence, integrated within Ipsos' research stack. Directly comparable to BlogMeter's social listening and consumer intelligence offerings for global brands with Italian presence.
• Klear: Influencer marketing platform with discovery, campaign management and analytics. Direct overlap with BlogMeter's Social Influencer module and 2022 influencer marketing tool launch.
• Traackr: Influencer marketing platform focused on performance measurement and brand-affinity scoring. Direct comparable to BlogMeter's Social Influencer module and the proprietary Influencer Similarity algorithm.

Broad incumbents

• Sprout Social: Mid-market and enterprise social media management suite with listening and analytics modules. Competes with BlogMeter Suite for Italian mid-market and enterprise social media teams on breadth and usability.
• Sprinklr: Enterprise customer experience management platform that bundles social listening, analytics, influencer marketing and care. Larger incumbent with overlapping modules; competes with BlogMeter for large Italian enterprise budgets.
• Hootsuite: Broad social media management platform with analytics and listening capabilities. Overlaps with BlogMeter Suite in social analytics and listening, competing primarily on ease-of-use and self-serve pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BlogMeter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlogMeter