VISARD
VISARD is a German industrial 3D visualization company that builds photorealistic Unity/WebGL-based Web3D showrooms, VR showrooms, and VR training simulators for industrial machinery manufacturers across pharmaceutical, packaging, tool machines, and solar verticals, sold via monthly subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersUnterföhring, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VISARD does
VISARD GmbH is a German industrial 3D visualization company founded in 2014 and headquartered in Unterföhring near Munich, with additional offices in London and Hong Kong. The company builds photorealistic digital replicas of industrial machinery for enterprise B2B customers using Unity 3D, WebGL, and VR/AR technologies, delivered through three core subscription products: Web3D Showroom (browser-based interactive 3D presentations embeddable on customer websites), VR Showroom (headset-based immersive presentations for trade shows and client meetings), and VR Training Simulator (immersive learning environments reporting up to 75% information retention vs. 10% for conventional methods). Supporting modules include VISARD Virtual Vault (a security product with hybrid encryption, isolated networks, and an ISO/IEC 27001-aligned ISMS), VR Stand for Trade Shows, and a Mobile VR App, all developed on a cross-platform Unity-based VR development platform.
The business serves primarily industrial machinery manufacturers across pharmaceutical packaging (Seidenader, Mediseal), tool machines (STUDER), solar energy (Canadian Solar), media (ProSiebenSat.1 Media SE), and adjacent verticals such as cosmetics, automotive, and robotics. Named reference customers repeatedly cite cost savings from eliminating physical machine transport to trade shows (Seidenader reported ROI after two trade shows) and expanded global reach without physical product presence.
VISARD monetizes through monthly subscription pricing starting at €789/month for a first-machine Web3D virtualization, €999/month for VR Showroom, and €1,339/month (or €16,068 for a 12-month contract) for Virtual Vault, with volume discounts for additional machines. The go-to-market combines consultative enterprise field sales with a product-led self-serve motion enabled by embeddable HTML, lead capture forms, Google Analytics, and CRM integrations. The company is privately held, bootstrapped, operates without disclosed venture funding, and is led by legal representatives Dr. Boris Bauke and Martin Hackl. A wholly-owned subsidiary, VISARD Ukraine LLC, functions as a data sub-processor to support the security infrastructure.
VISARD firmographics
Firmographics- Name
- VISARD
- Legal name
- VISARD GMBH
- Website
- https://visard.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VISARD is a German industrial 3D visualization company that builds photorealistic Unity/WebGL-based Web3D showrooms, VR showrooms, and VR training simulators for industrial machinery manufacturers across pharmaceutical, packaging, tool machines, and solar verticals, sold via monthly subscriptions.
- Ownership category
- akta.pro rank
VISARD industry classification
Industry- Product category
- Industrial 3D Visualization Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
- akta.pro secondary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
Keywords
Where VISARD is headquartered
LocationHeadquarters
- HQ city
- Unterföhring
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
VISARD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web3D Showroom Subscription: Monthly subscription service for Web3D showroom development starting at €789/month for first machine virtualization. Includes hosting, embedded HTML code, and ongoing support. Additional machines qualify for special pricing deals.
- VR Showroom Subscription: Monthly subscription service for Virtual Reality showroom development starting at €999/month for first machine virtualization. Includes VR application development and installation support.
- VISARD Virtual Vault Security Service: Premium security service for data protection with pricing starting at €1,339/month for small machines or €16,068 for 12-month contract. Includes comprehensive information security management following ISO/IEC 27001 standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web3D Showroom - First Machine Virtualization |
| Subscription | Monthly | VR Showroom - First Machine Virtualization |
| Subscription | Monthly | VISARD Virtual Vault - Small Machine Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VISARD product offering
Product offeringCore offering
VISARD builds and operates an Industrial 3D Visualization Platform that creates photorealistic digital replicas of industrial machinery for B2B customers. The platform is delivered as subscription-based Web3D Showrooms (browser-based interactive 3D presentations embeddable in customer websites), VR Showrooms (immersive head-mounted VR demonstrations), and VR Training Simulators (immersive employee learning), with the VISARD Virtual Vault providing ISO/IEC 27001-compliant data security for client 3D assets.
Product overview
VISARD is an Industrial 3D Visualization Platform offering a portfolio of three core solutions—Web3D Showroom (browser-based interactive 3D), VR Showroom (immersive virtual reality), and VR Training Simulator—supported by the VISARD Virtual Vault security module and built on the Unity-powered VR Development Platform. The platform enables industrial companies to create photorealistic digital replicas of machinery for lead generation, trade show exhibitions, and employee training, with pricing starting at €789/month for Web3D and €999/month for VR solutions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 75% information retention with VR training compared to 10% with conventional methods
- +2 more outcomes
Companies that use VISARD
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
VISARD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
VISARD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VISARD Ukraine LLCsupportingData sub-processor for VISARD's operations. Handles data processing requirements as disclosed in privacy policy. Part of VISARD's information security infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VISARD competitors and assessment
Company assessmentEmerging players
- Cappasity: Cappasity offers 3D product imaging and AR visualization for e-commerce and manufacturing. It overlaps with VISARD's photorealistic rendering and showroom use cases, though with broader retail focus.
- Spatial: Spatial offers a VR/AR collaboration and showroom platform used for product visualization and meetings. Its browser-based 3D/VR capability is adjacent to VISARD's VR Showroom offering.
- Configura: Configura's CET Designer delivers 3D space planning and visualization for office furniture and commercial interiors. While more space-planning focused, it shares the industrial 3D visualization and configurator DNA.
- Strivr: Strivr provides an enterprise VR training platform used by retailers, logistics, and sports organizations. It competes with VISARD's VR Training Simulator for industrial skills training budgets.
Broad incumbents
- Unity Technologies: Unity is the 3D engine platform that underpins VISARD's development environment. As the foundational technology provider, it could expand downstream into industrial visualization and compete directly.
- Autodesk: Autodesk's design and manufacturing software portfolio (including VRED for industrial visualization) overlaps VISARD's industrial machinery use cases. As a broad incumbent, it could bundle 3D visualization into its manufacturing suite.
Direct peers
- Emersya: Emersya offers an interactive 3D/AR product visualization platform with embeddable web viewers, configurators, and lead capture. Its technology and PLG distribution model closely parallel VISARD's Web3D Showroom.
- ThreeKit: ThreeKit provides an enterprise 3D/AR product visualization platform for e-commerce and manufacturing, with embeddable viewers and configurators. It directly overlaps VISARD's Web3D Showroom offering for industrial machinery marketing.
- Vntana: Vntana provides a 3D/AR platform for product visualization, including Shopify and enterprise integrations. It competes with VISARD in serving brands and manufacturers needing browser-based 3D configurators.
- Marxent: Marxent delivers VisualCommerce 3D/AR product visualization and virtual room experiences for home furnishings and industrial clients. Its enterprise sales motion targeting large manufacturers mirrors VISARD's GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
VISARD social profiles
Digital presenceVISARD compliance and trust
Trust signalCompliance1 record
VISARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
VISARD leadership team
Management profileNumber of profiles
Profiles2 records
VISARD subsidiaries and ownership
Company hierarchySubsidiaries1 record
VISARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VISARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VISARD
What does VISARD do?
VISARD builds and operates an Industrial 3D Visualization Platform that creates photorealistic digital replicas of industrial machinery for B2B customers. The platform is delivered as subscription-based Web3D Showrooms (browser-based interactive 3D presentations embeddable in customer websites), VR Showrooms (immersive head-mounted VR demonstrations), and VR Training Simulators (immersive employee learning), with the VISARD Virtual Vault providing ISO/IEC 27001-compliant data security for client 3D assets.
Is VISARD a public or private company?
VISARD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VISARD founded?
VISARD was founded in 2014. It employs 11 to 50 people.
Where is VISARD based?
VISARD is headquartered in Unterföhring, Germany, in the Europe region.
How does VISARD make money?
Three revenue lines are on record. Web3D Showroom Subscription is the primary driver. The others are VR Showroom Subscription and VISARD Virtual Vault Security Service.
Who are VISARD's main competitors?
Emerging players on record are Cappasity, Spatial, Configura and Strivr. Broad incumbents are Unity Technologies and Autodesk. Direct peers are Emersya, ThreeKit, Vntana and Marxent.
Does VISARD have an API?
No public API is recorded for VISARD.
What industry is VISARD in?
VISARD's product category is Industrial 3D Visualization Software. Its primary akta.pro industry code is THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos), with a secondary code of EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership). Its NAICS code is 541512 and its SIC code is 7371.