BakerStone
BakerStone is a privately held California-based consumer products company that designs and sells pizza ovens and outdoor cooking equipment built around a patented 5-sided ceramic baking chamber, serving home cooks, outdoor enthusiasts, and commercial food service customers across 5+ countries via DTC e-commerce and major retailers.
- Company typePrivate
- Founded2012
- HeadquartersEl Monte, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BakerStone does
BakerStone, LLC is a privately held California-based consumer products company founded in 2012 that designs and sells pizza ovens and outdoor cooking equipment built around a patented 5-sided ceramic baking chamber. The technology combines convective, conductive, and radiant heat transfer to convert standard gas grills, charcoal grills, and indoor gas ranges into high-temperature cooking surfaces capable of reaching up to 900°F and baking pizzas in 2-4 minutes (and as fast as 90 seconds in the NSF-certified Commercial Series). The company's product portfolio spans four tiers of grill-top Pizza Oven Boxes (Basic, Original, Professional, Commercial), a line of integrated Outdoor Cooking Centers that combine a gas grill, pizza oven, and griddle into single multi-BTU units (53,000-69,000 BTU), portable gas pizza ovens with griddle conversion, indoor stove-top pizza ovens, the Camp Buddy camping stove sub-brand, and a full replacement parts and accessories program.
The company operates as BakerStone, LLC with corporate headquarters in El Monte, California, and a regional entity (BakerStone Canada) serving the Canadian market. Revenue is generated almost entirely through one-time hardware sales, with a modest ongoing stream from replacement stone assemblies ($25-$80) and accessories. Pricing is tiered across product series, with Basic Pizza Oven Boxes starting at $129.99, Professional Series at $179.99-$199.99, Commercial Series at $199.99, and Outdoor Cooking Centers ranging from $769.99 to $1,229.99. The business is bootstrapped and founder-owned, with no disclosed venture funding, institutional investors, or public stock listing.
Distribution is multi-channel and global. BakerStone sells direct-to-consumer through its own e-commerce storefront (bakerstonebox.com) and reaches customers through Amazon, Lowe's, Home Depot, Wayfair, and Walmart in the US, plus Canadian retailers (Home Hardware, Rona, Reno Depot, Lowe's Canada, S.P. Sales Canada). International markets are served through distribution partners: Bunnings Warehouse in Australia, Riverlea Group in New Zealand (operating bakerstonebox.co.nz), OUTTRADE B.V. in Europe, and Santorini in Chile. Customer segments are diversified across home outdoor cooking enthusiasts (primary), commercial food service operators, indoor gas range users, and outdoor adventurers (campers, RVers, tailgaters). Marketing relies on content (recipe blogs featuring Chef Murray Zehr), social media (Instagram, Facebook, Twitter, Pinterest), YouTube video content, email acquisition (10% off new-customer offer), and a customer photo gallery for community engagement.
BakerStone firmographics
Firmographics- Name
- BakerStone
- Legal name
- BakerStone, LLC
- Website
- https://bakerstonebox.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BakerStone is a privately held California-based consumer products company that designs and sells pizza ovens and outdoor cooking equipment built around a patented 5-sided ceramic baking chamber, serving home cooks, outdoor enthusiasts, and commercial food service customers across 5+ countries via DTC e-commerce and major retailers.
- Ownership category
- akta.pro rank
BakerStone industry classification
Industry- Product category
- Outdoor Cooking Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
Keywords
Where BakerStone is headquartered
LocationHeadquarters
- HQ city
- El Monte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BakerStone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: BakerStone generates revenue primarily through one-time sales of pizza oven boxes, outdoor cooking centers, portable gas grills, and related accessories. Products range from entry-level grill-top pizza oven boxes ($129.99) to full outdoor cooking centers ($1,229.99).
- Replacement Parts & Accessories: Ongoing revenue from replacement stone assemblies, cooking grates, griddles, carts, and tool sets. Replacement stones range from $25-$80 depending on series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level grill-top pizza oven for 2-burner+ gas grills |
| One time/ perpetual license | Pay-as-you-go | Mid-range grill-top pizza oven for 3-burner+ gas grills |
| One time/ perpetual license | Pay-as-you-go | Premium grill-top pizza oven with enhanced heat retention |
| One time/ perpetual license | Pay-as-you-go | High-capacity commercial-grade pizza oven for restaurants |
| One time/ perpetual license | Pay-as-you-go | All-in-one outdoor cooking system with grill, pizza oven, and griddle |
| One time/ perpetual license | Pay-as-you-go | Portable gas-powered pizza oven with griddle conversion |
| One time/ perpetual license | Pay-as-you-go | Portable camping stove for outdoor use |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels5 records
BakerStone product offering
Product offeringCore offering
BakerStone designs and sells portable and outdoor pizza ovens built around its patented 5-sided stone baking chamber, which converts existing gas grills, charcoal grills, or indoor gas ranges into high-temperature pizza ovens reaching up to 900°F. Its product lineup includes Basic, Original, Professional, and Commercial series grill-top Pizza Oven Boxes, Stove Top Indoor Pizza Ovens, all-in-one Outdoor Cooking Centers, portable gas pizza oven and griddle combos, and Camp Buddy camping stoves. The company sells direct-to-consumer via bakerstonebox.com and through major retailers and international distributors.
Product overview
BakerStone offers a comprehensive outdoor cooking product portfolio centered on pizza oven technology. The core offering is the patented 5-sided stone baking chamber that transforms gas grills, charcoal grills, and indoor gas stoves into high-temperature pizza ovens capable of reaching 900°F and baking pizzas in 2-4 minutes. The product lineup spans four series of Pizza Oven Boxes (Basic, Original, Professional, Commercial) designed for different use cases from home to commercial settings, complemented by all-in-one Outdoor Cooking Centers that combine gas grilling, pizza oven, and griddle functionality. Portable gas pizza ovens and camping stoves extend the outdoor cooking experience, while a complete accessories and replacement parts program supports the installed base. The portfolio operates as interconnected modules where the Pizza Oven Box can function as a standalone grill-top accessory or as part of an integrated Outdoor Cooking Center system.
Differentiator
Problem solved
Functional benefit
Brands
- BakerStone: Primary brand name for portable and outdoor pizza ovens and cooking appliances
- BakerStone Canada
- Camp Buddy
Products and services
- Pizza Oven Box - Basic Series
- Pizza Oven Box - Original Series
- Pizza Oven Box - Professional Series
- Pizza Oven Box - Commercial Series
- Stove Top Pizza Oven Box - Indoor Series
- Outdoor Cooking Center - Multi-Function Series (BSF4501-OOO)
- Outdoor Cooking Center - 3-Burner Series (BSO3250-OOO)
- Outdoor Cooking Center - 4-Burner Series (BSO4500-EBK-000)
- Gas Pizza Oven & Griddle Combo with Prep Table
- Basic Series Portable Gas Pizza Oven
- Original Series Portable Gas Pizza Oven & Griddle Combo
- Camp Buddy Single Burner Camp Stove
- Camp Buddy Two Burner Camp Stove
- THINK INSIDE THE BOX - Original Series Pizza Oven Box Kit
Quantifiable outcome
- Pizzas baked in 2-4 minutes (up to 90 seconds for commercial series)
- +2 more outcomes
Companies that use BakerStone
Customer profileSegments4 records
Ideal customer profiles4 records
BakerStone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BakerStone partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and regional.
- Amazon USAcoreAmazon serves as a primary online marketplace for BakerStone products in the United States, offering the full range of pizza oven boxes and kits for direct consumer purchase.
- Lowe'scoreMajor US home improvement retailer stocking BakerStone products in physical retail locations across the United States.
- Home DepotcoreMajor US home improvement retailer offering BakerStone products including Outdoor Cooking Centers in US and Canadian markets.
- WayfairminorOnline home goods retailer offering BakerStone outdoor cooking products to US consumers.
- Home Hardware (Canada)regionalCanadian regional hardware chain offering BakerStone products at select store locations across Canada.
- Bunnings Warehouse (Australia)regionalAustralian national hardware and home improvement chain serving as BakerStone's primary retail partner in the Australia market.
- OUTTRADE B.V. (Europe)regionalEuropean distribution partner enabling BakerStone product availability across European markets.
- Riverlea Group Ltd (New Zealand)regionalNew Zealand distribution partner operating bakerstonebox.co.nz for BakerStone product sales in the New Zealand market.
- Santorini (Chile)regionalChilean retail partner distributing BakerStone products in the South American market through Santorini retail locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BakerStone competitors and assessment
Company assessmentDirect peers
- Ooni: Ooni is the global category leader in portable outdoor pizza ovens, selling propane, wood, and multi-fuel ovens through DTC and major retail. Direct competitor to BakerStone in the home outdoor pizza oven segment, with comparable target customers and price points.
- Gozney: Gozney (Roccbox, Dome, Tread) is a UK-based premium outdoor pizza oven maker targeting prosumer and commercial pizza chefs. Directly comparable product architecture, overlapping customer base, and similar distribution through DTC and specialty retail.
- Camp Chef: Camp Chef manufactures outdoor cooking equipment including grills, griddles, and pizza oven accessories designed to fit on or alongside its grills. Closely comparable product strategy to BakerStone's grill-top pizza oven boxes and overlapping retail footprint.
- Alfa Pizza: Alfa Forni is an Italian manufacturer of wood-fired and gas pizza ovens serving both home and commercial foodservice customers. Directly comparable to BakerStone in the home/prosumer pizza oven category and in the commercial/restaurant segment where BakerStone holds NSF certification.
Broad incumbents
- Weber: Weber is the dominant global grill brand with a broad portfolio across gas, charcoal, and electric grills plus pizza stones and accessories. As a much larger incumbent in outdoor cooking, Weber competes with BakerStone for shelf space at Lowe's, Home Depot, and Walmart and for backyard cooking share of wallet.
- Traeger Grills: Traeger is a leading wood-pellet grill and smoker brand that has expanded into outdoor pizza cooking with dedicated pizza oven accessories and bundled products. A larger, public-company-adjacent incumbent in the outdoor cooking category with overlapping customer demographics.
- Napoleon: Napoleon is a Canadian manufacturer of premium gas grills, BBQs, and outdoor cooking appliances with pizza stone accessories and modular outdoor kitchen products. Competes with BakerStone in the integrated outdoor cooking center segment and at the same retail partners.
- Blackstone Products: Blackstone is a leading outdoor griddle brand that has expanded its product line into pizza ovens, accessories, and full outdoor cooking setups. Targets a similar backyard outdoor cooking enthusiast customer and has recently entered the outdoor pizza oven category.
- Cuisinart: Cuisinart is a major kitchen and outdoor appliance brand that markets outdoor pizza ovens, grills, and griddles through mass retail. Competes with BakerStone for similar home outdoor cooking buyers at overlapping price points and retail channels.
Emerging players
- Solo Stove: Solo Stove is an outdoor lifestyle brand known for fire pits that has expanded into outdoor pizza ovens (Pi Prime). Sells through DTC and major retail, with overlapping demographics of outdoor-cooking-focused consumers and a meaningful brand-building budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
BakerStone social profiles
Digital presenceBakerStone compliance and trust
Trust signalCompliance1 record
BakerStone financial estimates
Financial estimateRevenue estimate
Valuation estimate
BakerStone leadership team
Management profileNumber of profiles
BakerStone subsidiaries and ownership
Company hierarchySubsidiaries1 record
BakerStone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BakerStone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BakerStone
What does BakerStone do?
BakerStone designs and sells portable and outdoor pizza ovens built around its patented 5-sided stone baking chamber, which converts existing gas grills, charcoal grills, or indoor gas ranges into high-temperature pizza ovens reaching up to 900°F. Its product lineup includes Basic, Original, Professional, and Commercial series grill-top Pizza Oven Boxes, Stove Top Indoor Pizza Ovens, all-in-one Outdoor Cooking Centers, portable gas pizza oven and griddle combos, and Camp Buddy camping stoves. The company sells direct-to-consumer via bakerstonebox.com and through major retailers and international distributors.
Is BakerStone a public or private company?
BakerStone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BakerStone founded?
BakerStone was founded in 2012. It employs 11 to 50 people.
Where is BakerStone based?
BakerStone is headquartered in El Monte, United States, in the North America region.
How does BakerStone make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are replacement Parts & Accessories.
Who are BakerStone's main competitors?
Direct peers on record are Ooni, Gozney, Camp Chef and Alfa Pizza. Broad incumbents are Weber, Traeger Grills, Napoleon, Blackstone Products and Cuisinart. Solo Stove is listed as an emerging player.
Does BakerStone have an API?
No public API is recorded for BakerStone.
What industry is BakerStone in?
BakerStone's product category is Outdoor Cooking Appliances. Its primary akta.pro industry code is CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail. Its NAICS code is 335210 and its SIC code is 3630.