Montilio

What Montilio does

Montilio is a third-generation, family-owned commercial bakery founded in 1947 by George Montilio in Quincy, Massachusetts, now headquartered at 134 Spark Street, Brockton, MA. Its core competency is custom wedding cakes, supported by a broader product line that includes specialty occasion cakes, European tortes, cheesecakes, cupcakes, cookies, pies, pizza, deli items, and catering. The company claims historical brand significance, including a documented recreation of President Kennedy's wedding cake, and operates a structured one-hour in-person wedding consultation with tasting and a 21-day final-change policy.

The business operates a multi-channel retail and wholesale footprint: six company-owned retail locations across Massachusetts, eight co-branded Montilio's bakery counters inside D'Angelo's sandwich shops in MA and RI, and a placement inside the Jordan's Furniture showroom in Avon. It also runs Montilio's On-the-Go, a mobile wood-fired pizza oven catering service for events, and ships select products nationwide through the Goldbelly marketplace.

Revenue mechanics are diversified across four streams: (1) in-store retail sales of pastries, cakes, and deli items, (2) commissioned custom wedding and occasion cakes (price points up to approximately $900 per cake), (3) event catering including mobile pizza and catering trays priced $30–$104, and (4) marketplace-driven direct-to-consumer shipping via Goldbelly commissions. The customer base is primarily individual B2C consumers — couples planning weddings and families purchasing occasion cakes — with secondary corporate and event catering clients.

Name

Montilio

Legal name

Montilio's Baking Company

Website

https://montilios.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Food And Kindred Products (2000)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Custom wedding cakes
• Artisan baked goods
• Italian pastries
• Mobile pizza catering
• Specialty cakes

Headquarters

HQ city

Brockton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Walk-in customers purchase baked goods from retail locations including cakes, pastries, pies, cookies, cheesecakes, cupcakes, and pizza/deli items. One-time purchase model.
2. Wedding Cakes: Custom wedding cake orders through consultation process. Full payment due 21 days prior to event. Prices vary by design complexity and serving size.
3. Catering Services: Breakfast, lunch, and coffee/beverage catering packages for corporate events, meetings, and parties. Mobile wood-fired pizza oven for on-site event catering.
4. Nationwide Shipping: Gourmet cakes shipped nationwide through Goldbelly marketplace via FedEx. Products individually wrapped with Styrofoam casing and ice packs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Family-owned bakery founded in 1947 that manufactures and sells custom wedding cakes, specialty cakes, tortes, cheesecakes, cupcakes, cookies, brownies, pies, deli sandwiches, and pizza through 6 Massachusetts retail locations, 8 D'Angelo's Express co-branded counters, a mobile wood-fired pizza service (Montilio's On-the-Go), catering, and nationwide shipping via Goldbelly.

Product overview

Montilio's Baking Company is a third-generation, family-owned bakery founded in 1947, operating as a multi-location retail bakery and cake shop in the Greater Boston area. The company offers a diversified portfolio centered on custom wedding cakes (their flagship specialty with over 75 years of tradition), specialty occasion cakes, European tortes, cheesecakes, gourmet cupcakes, Italian cookies and pastries, pies, and a full pizza and deli menu. Services include in-store catering for corporate events and parties, a mobile wood-fired pizza oven service (Montilio's On-the-Go), and nationwide shipping through Goldbelly. The product lineup spans wedding cakes, birthday and specialty cakes, tortes, cheesecakes, cupcakes, cookies, brownies, pies, pizza, deli sandwiches, and catering packages across six retail locations plus eight express locations in Massachusetts and Rhode Island.

Differentiator

Problem solved

Functional benefit

Brands

• Montilio's On-the-Go: Mobile wood-fired pizza oven service bringing pizza, salads, desserts and more to events. Features an authentic Italian wood-fired oven on a traditional wagon.

Products and services

• Custom Wedding Cakes
• Specialty Cakes and Tortes
• Cheesecakes, Cupcakes, Cookies, Brownies, and Pies
• Pizzas and Deli Sandwiches
• Montilio's On-the-Go (Mobile Wood-Fired Pizza)
• Catering Services
• Nationwide Shipping (Goldbelly)

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorMontilio's gourmet cakes are shipped nationwide through Goldbelly marketplace. Cakes are individually wrapped in plastic, placed in Styrofoam casing within durable shipping box, and shipped via FedEx overnight. Goldbelly handles the e-commerce transaction and customer fulfillment for nationwide orders.
• D'Angelo's Grilled SandwichesminorChannel Partner/ Reseller/ DistributorMontilio's Express locations operate within D'Angelo's Grilled Sandwiches locations in Massachusetts and Rhode Island, including Canton, Milford, Seekonk, Easton, Wakefield RI, Mansfield, South Attleboro, and Stoughton.
• Jordan's FurnitureminorChannel Partner/ Reseller/ DistributorRetail bakery location operates within Jordan's Furniture store in Avon, Massachusetts, providing in-store bakery counter for customers visiting the furniture store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sweet Lady Jane: LA-based retail bakery and custom cake shop with multiple stores — comparable on specialty bakery retail and custom cake product mix, though serving a different geography.

Direct peers

• Carlo's Bake Shop: Family-founded custom cake and retail bakery (Buddy Valastro) operating storefronts plus shipped nationwide. Closest comparable to Montilio on flagship custom wedding/celebration cakes, multi-generational founder brand, and retail bakery + shipping model.
• Magnolia Bakery: Iconic retail bakery chain known for cupcakes and celebration cakes, with national brand recognition and expanded retail footprint — a strong peer on specialty retail bakery, custom cake positioning, and brand-led expansion.
• Milk Bar: Christina Tosi-founded bakery retail chain with custom celebration cakes, D2C nationwide shipping and a strong digital/Instagram-first brand — comparable on custom cake heritage and direct-to-consumer distribution.
• Levain Bakery: NYC-origin retail bakery with multiple storefronts, famous for cookies and pastries, plus nationwide shipping via Goldbelly — overlaps with Montilio on specialty bakery positioning, multi-store retail, and Goldbelly distribution.
• SusieCakes: Multi-location U.S. retail bakery chain specializing in custom celebration cakes, cupcakes, and desserts — directly comparable on retail bakery footprint and custom cake product line.
• Nothing Bundt Cakes: Specialty cake franchise with hundreds of retail locations focused on decorated bundt cakes for celebrations — comparable on specialty cake retail model and event-driven purchasing.
• Georgetown Cupcake: DC-founded retail cupcake and celebration cake bakery with multiple storefronts and national TV-driven brand — overlaps with Montilio on multi-store specialty retail bakery + celebration cakes.
• Baked by Melissa: NYC-born D2C-first cupcake and bite-sized cake brand with owned retail locations and nationwide shipping — comparable on specialty cake/bakery products and direct-to-consumer distribution sophistication.
• Charm City Cakes: Baltimore-based custom celebration and wedding cake shop known for sculptural custom designs — direct comparable on Montilio's flagship custom-designed cake service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/montilios
• Facebookfacebook.com/107696703335

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montilio