Name

Express Brokerage System

Legal name

Vitec Mäklarsystem AB

Website

https://vitec-maklarsystem.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Real estate brokerage software
• Brokerage management system
• Property CRM platform
• Real estate compliance software
• Brokerage workflow automation

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Software delivered via internet as a subscription model. Creates stable and predictable cash flows with low investment costs for customers. Includes automatic upgrades and new features.
2. Training Services: Online and on-site training courses for Express Mäklarsystem and related products. Basic courses are free, customized training is quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Express Mäklarsystem is a cloud-based SaaS brokerage management platform that supports real estate brokers across Sweden through the entire transaction lifecycle — from leads and tips, through transactions, legal documents, and compliance, to buyer/seller follow-up. The platform includes built-in CRM, AML compliance, BI reporting, AI-powered matching, digital signatures, and marketing automation, and is sold as a monthly subscription to broker chains and independent broker offices.

Product overview

Express Mäklarsystem is a comprehensive, web-based property brokerage management platform from Vitec, serving over 4,000 customers in Sweden. The platform follows a modular architecture with the core Express Mäklarsystem product supporting the broker's entire workflow from leads through closing. Key modules include CRM for customer management, Affärsstöd och juridik for legal documents and compliance, Kommunikation and Marknadsföring for customer engagement, and BI tools including Insights for analytics. The AI-powered Copilot Mäklare provides text generation and 24/7 chatbot support. Add-on services include Boresan for digital buyer/seller journeys, AML Guard for anti-money laundering compliance, Digital signatur for e-signatures, Express Publish for marketing materials, and Express Hemsida for website creation. Express Connect API enables third-party integrations. Express Live represents the platform's evolution toward more connected, data-driven, and AI-enhanced capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• AML Guard: A comprehensive solution for efficient anti-money laundering work, developed in partnership with Verified and Acuminor.
• Boresan
• Verifierad budgivning
• Digital signatur
• Publish
• Express Hemsida
• Insights
• Copilot Mäklare
• Matchning
• Automatik

Products and services

• Express Mäklarsystem Sweden's most popular comprehensive business system for real estate brokers. Web-based platform supporting the broker's entire workflow from tips and leads, through the entire transaction, to follow-up of buyers and sellers after closing. Features CRM, business support, legal documents, compliance tools, marketing, and analytics capabilities.
• Insights Business Intelligence (BI) reporting tool that provides comprehensive data analysis and decision support for brokers. Enables analysis of company data, identification of trends, and report generation presented in tables, graphs, or maps, combining internal system data with external sources.
• Copilot Mäklare AI assistant for Express Mäklarsystem comprising text generation using ChatGPT for property descriptions and a 24/7 chatbot support system. Helps brokers generate marketing content and answers questions about system features.
• Boresan Digital customer journey platform for property buyers and sellers. Provides digital property descriptions (Digispektet), verified viewings, verified bidding, and prioritized bank support. Seamless integration with Express Mäklarsystem covering the entire buying and selling process.
• AML Guard Comprehensive anti-money laundering solution developed with Verified and Acuminor. Provides automated KYC, PEP/sanctions screening, risk classification, and smart selections integrated directly into Express Mäklarsystem workflow.
• Digital signatur (Digital Signature) Digital signing and ID verification via mobile BankID integrated seamlessly into Express Mäklarsystem. Enables electronic signatures for contracts, agreements, and documents for streamlined broker workflows.
• Express Publish Marketing material creation tool integrated with Express Mäklarsystem. Enables quick creation of property descriptions, signage, DR materials, and advertisements with automatic text and image insertion from templates.
• Express Hemsida (Express Website) Professional website builder for real estate brokers integrated with Express Mäklarsystem. Features responsive design, real-time property updates, and complete property presentations with maps, interest forms, and viewing bookings.
• Express Connect API Programming interface (API) that enables integration with Express Mäklarsystem. Uses the same business logic and rules as the main system, allowing read and write access to property and contact data for external applications.
• Education and Training Online and on-site training courses for Express Mäklarsystem and related products. Basic courses are free, customized training is quote-based. Includes product demos, compliance training, and feature walkthroughs delivered via webinars.

Quantifiable outcome

• 33.4 properties sold per active broker per year
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration51 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CetticoreTechnology or IntegrationCetti provides the Boresan digital customer journey platform integrated into Express - covering digital property descriptions, verified viewings, bidding verification, and bank connections for transparent property transactions from first contact to signed contract.
• VerifiedcoreTechnology or IntegrationNordic leader in digital onboarding and KYC providing compliance services integrated into Express. Offers digital signature, AML/KYC workflows, and identity verification via BankID for anti-money laundering compliance.
• Acuminor (Riskportal)coreTechnology or IntegrationProvider of advanced risk technology via Riskportal.se platform. Used by 500+ companies in 15 countries including major banks globally. Provides risk assessment, AML training, and compliance routines for brokers.
• Stegman Juristbyrå ABminorImplementation/ SI/ Consulting PartnerLegal consultancy offering comprehensive compliance services for real estate brokers under 'Guldnyckeln' (Golden Key) package, including all compliance elements required by law.
• Express Connect API PartnerscoreTechnology or IntegrationEcosystem of third-party service providers integrating via Express Connect API. Includes photography (Husfoto, SE360), valuation (Valueguard), insurance (Anticimex), document handling, telecom, and more.
• HemnetcoreTechnology or IntegrationSweden's largest real estate platform with 54 million monthly visits. Integration for property listings and marketing distribution.
• BrokerminorChannel Partner/ Reseller/ DistributorNordic's largest full-service provider to real estate brokers. Spring production tool for marketing materials including property descriptions, digital ads, and printing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BoldTrail (formerly kvCORE): US-based vertical SaaS CRM and back-office platform for real estate brokerages and teams. Comparable to Express Mäklarsystem in serving as the operating system for residential broker workflows, with similar focus on lead generation, transaction management, and AI-powered automation.
• PropertyBase: Real estate CRM built on Salesforce serving brokerages and franchises with end-to-end transaction, marketing, and back-office functionality. Closely aligned with Express Mäklarsystem's franchise-chain go-to-market and integrated broker workflow model.
• Real Geeks: Real estate CRM and lead generation platform targeting individual agents and small brokerages. Comparable in offering IDX websites, CRM, and marketing automation as an integrated suite for residential broker productivity.
• Rechat: All-in-one CRM, marketing, and transaction management platform for real estate agents and brokerages. Comparable to Express Mäklarsystem in delivering an integrated SaaS suite spanning lead capture, e-signature, and AI-powered content generation for residential brokers.
• CINC: Real estate CRM and lead generation platform for teams and brokerages with IDX websites, automated lead routing, and AI-powered engagement. Comparable to Express Mäklarsystem in offering an integrated broker productivity suite with chain-level features.
• Chime Technologies: AI-powered CRM and marketing platform for real estate teams and brokerages. Comparable to Express in targeting productivity gains through AI-driven lead nurturing, smart CRM, and integrated marketing for residential brokerages.
• Lofty (Chime's enterprise platform): Enterprise-grade real estate CRM and brokerage operating system with AI assistance, transaction management, and BI. Directly comparable to Express Mäklarsystem in serving franchise and chain brokerages as a full workflow platform.

Broad incumbents

• Yardi: Large incumbent vendor of real estate software spanning commercial, residential, and brokerage operations. Comparable to Express in the broker back-office and CRM domain but operates as a broad portfolio vendor across the entire real estate lifecycle rather than specializing in residential broker workflows.
• Salesforce Real Estate Cloud: Global CRM incumbent with an industry-cloud offering for real estate brokerages, including partner ecosystems and AI (Einstein) features. Comparable to Express Mäklarsystem's CRM backbone but as a broad horizontal platform with real estate as one of many verticals rather than a specialized broker OS.
• AppFolio: Cloud-based property management software platform with a real estate CRM offering for brokerages and teams. Comparable in vertical SaaS delivery for real estate but its core strength is property management rather than brokerage transaction workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/expressmaklarsystem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Express Brokerage System