BeautifiedYou

What BeautifiedYou does

BeautifiedYou.com is a privately held direct-to-consumer e-commerce retailer headquartered in Anaheim, California, founded in 2010 and operating with 11-50 employees. The company operates a single online storefront, beautifiedyou.com, built on the BigCommerce platform with multi-currency support spanning 18+ currencies, selling third-party skincare, dietary supplements, haircare, and men's grooming products from over 100 authorized premium brands including Thorne, Skinbetter Science, Nutrafol, Dermalogica, SkinMedica, EltaMD, La Roche-Posay, iS Clinical, and Pure Encapsulations. Product pages are organized by brand, category, ingredient, skin concern, and skin type, and the site carries 21,435 verified reviews with a 4.8/5 rating on the Shopper Approved platform.

The business model is straightforward third-party retail: products are listed individually at price points ranging from approximately $10 to over $300, with promotional discount codes (e.g., 25% off), free US shipping above $49, a 30-day return policy, and the Beauty Bucks loyalty rewards program supporting repeat purchases. Customers are individual consumers purchasing for personal use across skincare routines, anti-aging, acne and sensitive-skin care, sun protection, haircare, nutritional supplementation, and men's grooming. Order capture, customer support (live chat via LiveChat), and trust signals (Shopper Approved reviews and Trust Guard security scanning) are operated through third-party integrations rather than proprietary technology.

BeautifiedYou serves a globally distributed long-tail of individual buyers rather than enterprise or B2B accounts, with international demand captured through multi-currency checkout from a single US warehouse. The company has no disclosed revenue, no funding history, and no public management team information; its strategic posture emphasizes catalog breadth across premium brands, customer trust signals from accumulated reviews, and selective geographic reach through currency support rather than aggressive expansion, M&A, or proprietary technology investment.

Name

BeautifiedYou

Legal name

BeautifiedYou.com

Website

https://beautifiedyou.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BeautifiedYou.com is a private Anaheim-based e-commerce retailer selling premium skincare, supplements, haircare, and men's grooming products from 100+ authorized brands to individual consumers globally via BigCommerce, with multi-currency checkout and a loyalty rewards program.

Ownership category

akta.pro rank

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Retail sale of third-party skincare, supplement, and haircare products through e-commerce platform. Customers purchase products individually at listed prices with promotional discounts available via coupon codes. Also offers subscription options for recurring orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BeautifiedYou.com is a direct-to-consumer e-commerce retailer selling third-party premium skincare, supplements, vitamins, haircare, and men's grooming products. The company operates as an authorized retailer for 100+ brands and offers multi-currency support, a Beauty Bucks rewards program, and ships from a US warehouse to international customers.

Product overview

BeautifiedYou.com is a multi-brand e-commerce retail platform specializing in skincare, supplements, vitamins, haircare, and men's grooming products. The platform operates as a marketplace carrying over 150+ brands including premium skincare lines (Allies of Skin, Anora Skincare, Avene, Dermalogica, Epionce, EltaMD, iS Clinical, Skinbetter Science), supplement brands (Thorne, Pure Encapsulations, Jarrow Formulas, Nordic Naturals, Life Extension), and men's grooming brands (Baxter of California, Jack Black, Lab Series). Products span multiple categories including cleansers, serums, moisturizers, sunscreens, masks, exfoliators, eye treatments, toners, dietary supplements, and haircare. The company offers multi-currency support, a loyalty rewards program, and customer reviews to facilitate purchasing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Skincare Products Comprehensive selection including cleansers, serums, moisturizers, sunscreens, masks, exfoliators, eye treatments, and toners from numerous brands such as Dermalogica, SkinMedica, La Roche-Posay, Skinbetter Science, EltaMD, iS Clinical, and others. Targeted at individual consumers seeking premium skincare solutions.
• Supplements & Vitamins Wide range of dietary supplements including probiotics, vitamins, minerals, herbal extracts, and specialty nutrition products from brands such as Thorne, Pure Encapsulations, Jarrow Formulas, Nordic Naturals, Life Extension, and Garden of Life. Targeted at individual consumers seeking nutritional supplementation.
• Men's Grooming Men's skincare and grooming products including body care, daily shave, facial treatments, and hair care from brands such as Baxter of California, Jack Black, Lab Series, and The Art of Shaving. Targeted at men seeking targeted grooming products.
• Hair Care Haircare products including shampoos, conditioners, and treatments for various hair concerns, featuring brands such as Nutrafol for hair growth supplements. Targeted at individual consumers seeking haircare solutions.

Quantifiable outcome

• 4.8/5 customer satisfaction rating from 21,435 verified reviews

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• ThornecoreChannel Partner/ Reseller/ DistributorFeatured brand partner prominently displayed on homepage carousel. BeautifiedYou serves as authorized retailer for Thorne supplements and wellness products.
• Skinbetter SciencecoreChannel Partner/ Reseller/ DistributorFeatured brand partner. Authorized retailer relationship for Skinbetter Science skincare products.
• NutrafolcoreChannel Partner/ Reseller/ DistributorFeatured brand partner for haircare products. Authorized retailer for Nutrafol hair growth supplements.
• DermalogicacoreChannel Partner/ Reseller/ DistributorExtensive product line carried including cleansers, moisturizers, and treatments. One of 100+ authorized brand partnerships.
• SkinMedicacoreChannel Partner/ Reseller/ DistributorAuthorized retailer for SkinMedica advanced skincare products including serums and treatments.
• Pure EncapsulationscoreChannel Partner/ Reseller/ DistributorFeatured brand partner. Authorized retailer for Pure Encapsulations professional-grade supplements.
• iS ClinicalcoreChannel Partner/ Reseller/ DistributorAuthorized retailer carrying iS Clinical products including Cleansing Complex and Active Serum.
• Jarrow FormulasminorChannel Partner/ Reseller/ DistributorExtensive selection of Jarrow Formulas supplements including probiotics, bone health, and cognitive products.
• Klean AthleteminorChannel Partner/ Reseller/ DistributorSports nutrition and supplement products for athletes.
• Dr. MercolaminorChannel Partner/ Reseller/ DistributorCarries Dr. Mercola organic and natural supplement products.
• La Roche-PosaycoreChannel Partner/ Reseller/ DistributorExtensive La Roche-Posay product line including Toleriane, Effaclar, and Cicaplast ranges for sensitive skin.
• EltaMDcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for EltaMD sunscreen and skincare products including UV Clear and UV Daily SPF lines.
• EpionceminorChannel Partner/ Reseller/ DistributorCarries Epionce skincare including Renewal Facial Cream, Daily Shield SPF, and Lytic Gel Cleanser.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dermstore: Authorized online retailer of professional-grade skincare brands including SkinMedica, Skinbetter Science, EltaMD, and Obagi—directly comparable assortment and target customer to BeautifiedYou. Owned by Walgreens Boots Alliance.
• SkinStore: Long-running authorized online retailer of premium skincare brands (SkinMedica, SkinCeuticals, iS Clinical) with a comparable assortment and clinician-recommended positioning. Owned by Walgreens Boots Alliance.
• LovelySkin: Online authorized retailer focused on dermatologist-recommended skincare brands (SkinMedica, EltaMD, SkinCeuticals) with a similar premium positioning and small-team operating model.
• Beautylish: Multi-brand authorized beauty retailer with international shipping and curated premium skincare assortment—comparable business model and global customer reach to BeautifiedYou.
• StrawberryNET: Global online authorized beauty retailer shipping to 230+ countries with multi-currency support—directly comparable to BeautifiedYou's international ecommerce model, though with broader luxury fragrance exposure.
• SkinCareRx: Authorized online retailer of medical-grade skincare brands (SkinMedica, Obagi, SkinCeuticals) with a similar clinician-affiliated assortment and direct-to-consumer model.

Broad incumbents

• Sephora: Global multi-brand beauty retailer carrying many of the same premium skincare brands (SkinMedica, Drunk Elephant, etc.). Operates a much broader assortment and omnichannel presence; carries BeautifiedYou's brands but at vastly larger scale.
• Ulta Beauty: Largest US specialty beauty retailer with combined prestige and mass assortment. Carries several brands BeautifiedYou stocks (Dermalogica, La Roche-Posay, etc.) and competes for the same premium skincare customer.
• Bluemercury: Multi-brand premium beauty and skincare retailer with both physical stores and online presence. Owned by Macy's; overlapping brand portfolio with BeautifiedYou and a similar premium positioning.
• Amazon: Dominant global e-commerce marketplace that carries many of the same skincare, supplement, and men's grooming brands BeautifiedYou sells. Competes on price, selection, and Prime shipping speed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beautifiedyou
• Facebookfacebook.com/BeautifiedYou
• LinkedInlinkedin.com/company/dermashoppe.com-dermaglobe-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeautifiedYou