Pattison Agriculture
Pattison Agriculture is a privately held, full-service John Deere agricultural equipment dealership operating 18 locations across Saskatchewan and Manitoba, selling new and pre-owned equipment, parts, certified service, precision-ag technology, and trucking services to Prairie farmers and agricultural operations.
- Company typePrivate
- Founded1964
- HeadquartersSwift Current, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pattison Agriculture does
Pattison Agriculture is a privately held agricultural equipment dealership headquartered in Swift Current, Saskatchewan, operating 18 dealership locations across Saskatchewan and Manitoba in Canada. The company was founded in 1964 and employs 51-100 people per available data, though the operational footprint across 18 full-service locations implies a substantially larger workforce in practice. Pattison serves farmers and agricultural operations in the Canadian Prairies with an integrated model spanning new and pre-owned equipment sales (2,200+ pre-owned units in inventory), genuine and aftermarket parts distribution, certified service and repair with afterhours field support until 10pm daily, precision agriculture technology, heavy hauling and transportation, and equipment warranty programs.
The product portfolio is anchored by an authorized John Deere dealer relationship, distributing tractors, combines, sprayers, seeding, tillage, hay and forage equipment, and utility vehicles. This is supplemented by a multi-brand lineup including Bobcat, Bourgault, MacDon, Vaderstad, Schulte, Degelman, Greenfield, and A&I Products. Differentiated programs include the 302-point ValueMax Inspection & Certification for pre-owned equipment, the Run Time Guarantee warranty program for late-model combines, sprayers, and 5-9 series tractors, and the PowerGard Protection Plan. The technology stack layers John Deere Connected Support (Expert Alerts, Service Advisor Remote, Remote Display Access) and an in-house Pattison Customer Portal with companion mobile applications for 24/7 parts ordering, inventory checks, and account management. Precision agriculture capabilities include GPS guidance, field technology, agronomy support, software updates, and precision upgrades.
The business model combines one-time equipment sales with recurring transactional revenue from parts, service, warranty programs, precision-ag support, and trucking (operated through a seven-semi fleet). Sales channels include on-site dealership visits, on-farm field sales, John Deere Financial-financed purchases, and e-commerce through Shop.Deere.ca and the Pattison Customer Portal. Tractor Package bundles are offered on monthly financing terms from $310/month (compact) to $1,145/month (mid-range utility). Customer financing flows through John Deere Financial. Customer segments are farmers and agricultural operations across Saskatchewan and Manitoba; no individual named accounts, dealer group customers, or large agribusiness logos are disclosed.
Pattison Agriculture firmographics
Firmographics- Name
- Pattison Agriculture
- Legal name
- Pattison Agriculture
- Website
- https://pattisonag.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pattison Agriculture is a privately held, full-service John Deere agricultural equipment dealership operating 18 locations across Saskatchewan and Manitoba, selling new and pre-owned equipment, parts, certified service, precision-ag technology, and trucking services to Prairie farmers and agricultural operations.
- Ownership category
- akta.pro rank
Pattison Agriculture industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
- akta.pro secondary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
Keywords
Where Pattison Agriculture is headquartered
LocationHeadquarters
- HQ city
- Swift Current
- HQ country
- Canada
- HQ region
- North America
Offices18 records
Markets served
Pattison Agriculture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: New and pre-owned agricultural equipment sales across multiple brands including John Deere, with over 2,200 units in inventory. Equipment includes tractors, combines, sprayers, tillage equipment, and attachments.
- Parts Sales: Genuine John Deere parts and aftermarket parts through Shop.Deere.ca, Pattison Customer Portal, and 18 Parts OnSite locations. Also includes A&I Products aftermarket replacement parts.
- Service & Repairs: Equipment service, repairs, and maintenance across all locations including field service and afterhours support until 10pm daily.
- Trucking & Transportation: Heavy hauling, towing, and winching services with seven semis across 18 locations, covering Eastern Alberta to Western Manitoba.
- Run Time Guarantee & Extended Coverage: Value-Max Certified pre-owned equipment with extended coverage programs for combines, sprayers, and 5-9 series tractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Tractor Packages ranging from compact to utility tractors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Pattison Agriculture product offering
Product offeringCore offering
Pattison Agriculture is an authorized John Deere agricultural equipment dealership operating 18 locations across Saskatchewan and Manitoba, Canada. The company sells new and pre-owned farm equipment (tractors, combines, sprayers, tillage, seeding, hay/forage), genuine and aftermarket parts, and provides certified equipment service, repairs, precision agriculture support, and trucking/transportation services to farmers and agricultural operations.
Product overview
Pattison Agriculture is an agricultural equipment dealership operating 18 locations across Saskatchewan and Manitoba, Canada. The company operates primarily as a John Deere dealer offering a comprehensive portfolio of new and pre-owned agricultural equipment including tractors, combines, sprayers, seeding equipment, tillage, hay and forage machinery, and utility vehicles. Beyond equipment sales, the company provides integrated service offerings including a full parts department with 24/7 online ordering, certified service and repair at all locations, ValueMax inspection and certification programs, Run Time Guarantee warranty coverage, and Connected Support technology services. Additional offerings include trucking and heavy hauling services, precision agriculture technology support, agronomy services, and a customer portal for account management. The company also distributes various third-party equipment brands including Bobcat, Bourgault, Degelman, MacDon, and Vaderstad.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Equipment Full line of new John Deere agricultural equipment including tractors, combines, sprayers, seeding equipment, tillage, hay and forage, and utility vehicles sold through dealership.
- Tractor Packages Pre-configured compact utility tractor packages including Weekend Warrior, All Season Warrior, Acreage Wrangler, Acreage Manager, Homestead Hero, and Homestead Helper bundles with attachments and accessories.
- Greenfield Augers Greenfield swing augers and TeleSwing models for grain handling operations.
- Multi-Brand Equipment Equipment from multiple manufacturers including Bobcat, Bourgault, Brent, Degelman, MacDon, Vaderstad, Schulte, and other agricultural equipment brands.
- Parts Department Genuine John Deere parts, aftermarket parts through A&I Products, remanufactured components, and online ordering via Shop.Deere.ca and Customer Portal available 24/7.
- Service Department Equipment repair, maintenance, and service at 18 locations across Saskatchewan and Manitoba with field service and afterhours support until 10pm daily.
- ValueMax Inspections & Certification Comprehensive equipment inspection program with 277+ point inspections (exceeding John Deere Greenlight inspections), extended warranties, priority service, replacement machine availability, and added trade-in value for certified units.
- Run Time Guarantee Pre-owned equipment warranty program covering John Deere Combines, Sprayers, and 5-9 Series Tractors with tiered coverage based on unit age and engine hours.
- PowerGard Protection Plan Extended protection coverage for equipment maintenance and repair beyond standard warranty.
- Trucking Services Heavy hauling, towing, and winching services with a fleet of seven semis across 18 locations, pilot vehicles available, covering Eastern Alberta to Western Manitoba.
Companies that use Pattison Agriculture
Customer profileSegments1 record
Ideal customer profiles1 record
Pattison Agriculture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pattison Agriculture partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- John DeerecoreAuthorized John Deere dealer offering new John Deere agricultural equipment, genuine parts, and John Deere financing options across all 18 locations in Saskatchewan and Manitoba.
- GreenfieldminorAuthorized Greenfield dealer offering swing augers including models 13114, 1370, 1385, 1395, 16104, 16124, and 1684.
- BobcatminorAuthorized Bobcat dealer offering compact track loaders, skid steer loaders, and attachments.
- BourgaultminorAuthorized Bourgault dealer for air drills and seeding equipment.
- MacDonminorAuthorized MacDon dealer for combines and windrowers.
- VaderstadminorAuthorized Vaderstad dealer for tillage and seeding equipment.
- SchulteminorAuthorized Schulte dealer for cutters and shredders.
- DegelmanminorAuthorized Degelman dealer for tillage equipment.
- A&I ProductsminorAftermarket replacement parts supplier supporting John Deere and mixed fleet equipment from antique to latest models.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Pattison Agriculture competitors and assessment
Company assessmentDirect peers
- Mazergroup: Mazergroup is a Manitoba-headquartered multi-brand agricultural equipment dealer (Case IH, Claas, New Holland, Kubota, and others). It competes with Pattison for the same farm customers in Manitoba and eastern Saskatchewan and runs the same equipment-plus-parts-plus-service dealership model across multiple rural locations.
- HJV Equipment: HJV Equipment is an Ontario-based John Deere ag and turf dealer network. It shares the John Deere franchise, multi-store footprint, and parts/service-centric revenue mix. While geographically distant, the model and operational profile are directly comparable to Pattison's.
- Rocky Mountain Equipment: Rocky Mountain Equipment was a publicly-traded Western Canadian Case IH and other-brand ag equipment dealer network. Comparability is direct: it operated the same new/used equipment, parts, and service dealership model across the Prairies. Despite distinct geography and brand mix, the business model and customer profile overlap closely with Pattison's.
- Enns Brothers: Enns Brothers is a Manitoba-based John Deere ag and turf equipment dealer with multiple locations. Direct competitor to Pattison in Manitoba (where Pattison operates Russell and Swan River), with virtually identical product mix, parts/service infrastructure, and customer segment.
- Cervus Equipment (now part of Brandt): Cervus operated as one of Canada's largest John Deere ag equipment dealer networks prior to its acquisition by Brandt. It is the closest analogue to Pattison given the shared John Deere franchise, multi-revenue stream model (equipment, parts, service), and Western Canadian geography with adjacent territory overlap in Alberta and Saskatchewan.
Others
- John Deere (Deere & Company): Deere & Company is Pattison's principal OEM and supplier rather than a competitor. It is included as an adjacent player because Deere's strategic decisions on dealer counts, direct channels, and connected-services pricing directly determine Pattison's economics, and Deere is the parent of the John Deere Financial program Pattison distributes.
Broad incumbents
- RDO Equipment Co. RDO Equipment Co. is the largest John Deere construction and agricultural equipment dealer in the United States, operating across multiple states. It is a broader incumbent in the John Deere dealer-of-the-dealer category, with a comparable mix of new equipment, used, parts, service, and precision-ag offerings at much greater scale.
- AgWest (formerly Stotz Equipment and 21st Century Equipment): AgWest is the John Deere dealer network formed by combining Stotz Equipment and 21st Century Equipment across the Western and Midwestern United States. It is a broader incumbent peer with the same Deere franchise, multi-store model, and parts/service revenue model, but at meaningfully larger scale.
- Brandt Industries (Brandt Tractor): Brandt Industries is a Canadian diversified industrial and agricultural equipment company whose Brandt Tractor division absorbed the former Cervus Equipment dealer network. Brandt is a broader incumbent whose John Deere franchise footprint overlaps significantly with Pattison's Saskatchewan turf.
Regional players
- Stotz Equipment (legacy standalone): Pre-merger Stotz Equipment was a regional John Deere dealer network in the U.S. Mountain West and Southwest. Same franchise and multi-store model as Pattison but U.S.-only footprint; included now within AgWest but represents the historical comparable for an independent regional Deere dealer of similar scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pattison Agriculture social profiles
Digital presencePattison Agriculture compliance and trust
Trust signalCompliance1 record
Pattison Agriculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pattison Agriculture leadership team
Management profileNumber of profiles
Pattison Agriculture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pattison Agriculture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pattison Agriculture
What does Pattison Agriculture do?
Pattison Agriculture is an authorized John Deere agricultural equipment dealership operating 18 locations across Saskatchewan and Manitoba, Canada. The company sells new and pre-owned farm equipment (tractors, combines, sprayers, tillage, seeding, hay/forage), genuine and aftermarket parts, and provides certified equipment service, repairs, precision agriculture support, and trucking/transportation services to farmers and agricultural operations.
Is Pattison Agriculture a public or private company?
Pattison Agriculture is a private company. It is classified as unknown and is currently operating.
When was Pattison Agriculture founded?
Pattison Agriculture was founded in 1964. It employs 51 to 100 people.
Where is Pattison Agriculture based?
Pattison Agriculture is headquartered in Swift Current, Canada, in the North America region.
How does Pattison Agriculture make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service & Repairs, trucking & Transportation and run Time Guarantee & Extended Coverage.
Who are Pattison Agriculture's main competitors?
Direct peers on record are Mazergroup, HJV Equipment, Rocky Mountain Equipment, Enns Brothers and Cervus Equipment (now part of Brandt). John Deere (Deere & Company) is listed as an others. Broad incumbents are RDO Equipment Co., AgWest (formerly Stotz Equipment and 21st Century Equipment) and Brandt Industries (Brandt Tractor). Stotz Equipment (legacy standalone) is listed as a regional player.
Does Pattison Agriculture have an API?
No public API is recorded for Pattison Agriculture.
What industry is Pattison Agriculture in?
Pattison Agriculture's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.