Absolute Results

What Absolute Results does

Absolute Results is a privately held Canadian-founded (1997) corporate group headquartered in Surrey, British Columbia, that sells automotive sales-and-marketing services to dealerships, dealer groups, distributors, and OEMs across 28 countries. The company operates a platform-plus-services model organized around five sub-brands: Absolute Experiences (appointment-driven, world-class sales events), Absolute Leadership (sales-team training targeting the automotive industry's ~67% annual staff turnover), Absolute Consulting (advisory engagements with dealer groups, distributors, and OEMs on customer portfolio management), Absolute Engagement (the customer-portfolio technology platform incorporating Drive AI), and Absolute Generosity (corporate social-responsibility programming).

Absolute Results monetizes through professional-services engagements for its events, training, and consulting offerings layered with a subscription/recurring-revenue technology component via the Absolute Engagement platform and Drive AI. The platform is built on Amazon Web Services infrastructure and integrates with third-party providers including CDK Data Services for dealer-management-system data extraction, Twilio for campaign deployment, Volie for call-centre operations, and Google Dataprep for data processing. Pricing is quote-based, B2B enterprise, and typically structured as multi-year contracts tailored to dealer-network size and service scope.

The company is organized through six wholly-owned legal entities — Absolute Results Productions Ltd. (British Columbia), Absolute Results Technologies (USA), Inc., Absolute Results (Australia) Pty Ltd., Absolute Results (France) SAS, Absolute Results (Schweiz) GmbH, and Absolute Results Sales and Marketing Ltd. (England) — supporting seven physical offices in Surrey (HQ), Markham, Sainte-Thérèse, Waterloo (Iowa), Paris, Watford, and Sydney. Absolute Results claims to have served over 9,000 dealers and supported nearly one million vehicles sold.

Name

Absolute Results

Legal name

Absolute Results Productions Ltd.

Website

https://absoluteresults.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Absolute Results is a privately held Canadian-founded corporate group that sells automotive sales-and-marketing services — including appointment-driven sales events, training, consulting, and a customer-engagement technology platform with Drive AI — to dealerships, dealer groups, distributors, and OEMs across 28 countries.

Ownership category

akta.pro rank

Product category

Automotive Sales and Marketing Services

akta.pro primary industry

In-Store Marketing & Retail Activation (POS/POP, Displays) (MPAAAJAC)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Solution Selling & Value-Based Selling (EDABABAD), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Automotive sales training
• Dealership sales events
• Customer engagement platform
• Automotive marketing services
• Automotive sales consulting

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Absolute Experiences: Appointment-Driven sales events combining training, technology, and marketing services. Dealerships they work with often sell a minimum of two weeks of sales volume in one day.
2. Absolute Leadership Training: Second-to-none Training Division offering coaching services for dealership staff from managers to new sales personnel to reach their highest targets.
3. Absolute Consulting: Consulting team works alongside Dealer Groups, Distributors, or OEMs to gain deeper insights into customer portfolios, implementing solutions for portfolio management.
4. Absolute Engagement / Drive AI: Technology platform combining data with personalized messages delivered at the right time for customer engagement and portfolio management.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Absolute Results combines training, technology, and marketing into appointment-driven sales events for automotive dealerships, while also providing leadership training, dealer-network consulting, and a proprietary customer engagement platform (Absolute Engagement / Drive AI). The company's flagship sales event offering enables dealerships to sell a minimum of two weeks of sales volume in a single day, supported by AI-driven customer portfolio engagement, sales staff training, and portfolio-management consulting for dealer groups, distributors, and OEMs.

Product overview

Absolute Results offers a portfolio of sales performance products and services for automotive dealerships, organized as a platform-plus-services model. The core offering is Absolute Experiences (appointment-driven sales events combining training, technology, and marketing). Supporting services include Absolute Leadership (sales team training), Absolute Consulting (dealer network advisory), and Absolute Engagement (customer portfolio technology platform with Drive AI). The technology platform underpins the entire ecosystem by combining customer data with AI-driven message delivery for personalized customer engagement across sales events.

Differentiator

Problem solved

Functional benefit

Brands

• Absolute Experiences: Appointment-driven sales events enabling dealerships to reach high sales volumes, with training, technology, and marketing integrated into world-class experiences.
• Absolute Leadership
• Absolute Consulting
• Absolute Engagement
• Absolute Generosity
• Drive AI

Products and services

• Absolute Experiences Flagship offering: appointment-driven, world-class sales events for automotive dealerships that combine training, technology, and marketing to enable teams to reach high sales volumes in a single day. Dealerships served often sell a minimum of two weeks of sales volume in one day. Target buyers: automotive dealerships, dealer groups, distributors, and OEMs.
• Absolute Leadership Sales team training division that develops skill, passion, and performance for dealership personnel from managers to new sales staff, addressing chronic dealership turnover (67% per year per the NADA Dealership Workforce Study) and driving consistent customer experiences and loyalty.
• Absolute Consulting Consulting service for Dealer Groups, Distributors, and OEMs that provides deeper insights into customer portfolios, aligns the Absolute Results team with the client's organization, and implements solutions to set the organization on a strong path for portfolio management.
• Absolute Engagement (Drive AI) Customer portfolio engagement technology platform that combines the right data with the right message delivered at the right time, powered by the proprietary Drive AI component. Enables meaningful and actionable conversations with portfolio customers and is offered as a subscription/recurring technology product.

Quantifiable outcome

• Dealerships often sell minimum two weeks of sales volume in ONE DAY
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazon Web Services, Inc.coreTechnology or IntegrationAWS is used as the primary data storage infrastructure provider. Absolute Results uses AWS database instances with industry standard AES-256 encryption. Point-to-point VPN tunnels are set up between AR offices and AWS Data Centres.
• CDK Data Services, Inc.coreTechnology or IntegrationCDK Data Services provides data extraction services for automotive dealership data integration.
• Twilio Inc.coreTechnology or IntegrationTwilio provides campaign deployment services for customer communications and engagement through their technology platform.
• Volie LLCcoreTechnology or IntegrationVolie provides call centre software for customer engagement and support operations.
• Harvard Media Inc.minorGTM or Marketing PartnerDigital marketing partner located in Canada supporting marketing campaigns.
• Look Graphic S.A.minorOthersPrinting services partner based in Switzerland for marketing materials.
• Printing By Innovation Inc.minorOthersCanadian printing services partner for marketing collateral and materials.
• Solution Dynamics International Limited (Mailit4U)minorOthersPrinting and mail services partner based in the Netherlands for direct mail campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VinSolutions: Cox Automotive's dealer CRM and marketing platform that helps dealerships manage customer portfolios, marketing campaigns, and sales processes - directly comparable to Absolute Engagement/Drive AI's customer engagement and portfolio management functionality.
• Fullpath: Automotive martech/CDP platform focused on AI-driven marketing, customer engagement and analytics for dealer groups - directly overlaps with Absolute Engagement's AI-powered messaging and portfolio engagement capabilities.
• AutoAlert: Dealership customer engagement and equity-mining platform that mines CRM data to drive sales opportunities - directly comparable to Absolute Results' customer portfolio engagement and Drive AI offering.
• DealerSocket: Dealer CRM and marketing automation platform (now part of the Reynolds umbrella) that competes for the same dealership marketing and customer engagement wallet share as Absolute Results.
• DriveCentric: Modern automotive CRM and customer engagement platform targeting dealers and dealer groups with sales process and follow-up tools - directly comparable to Absolute Engagement's portfolio and messaging capabilities.
• PureCars: Automotive marketing analytics and attribution platform helping dealers optimize digital ad spend and customer lifecycle marketing - adjacent but overlapping with Absolute Results' data-driven engagement proposition.
• ELEAD1ONE: Dealer CRM and customer engagement solution with built-in BDC (Business Development Center) tools - competes with Absolute Results' Virtual Business Development Center and appointment-driven experiences.

Broad incumbents

• CDK Global: Dominant dealer management system (DMS) provider that also offers customer engagement, marketing and CRM modules - a broad incumbent whose ecosystem reach and CDK Data Services relationship make it a strategic competitor to Absolute Results.
• Reynolds and Reynolds: Major DMS and dealership software provider (now part of Reynolds & Reynolds/Universal Computer Systems) with broad dealership software portfolio - a broad incumbent overlapping with Absolute Results' technology stack and dealer relationships.
• Cox Automotive: Parent of VinSolutions, Dealertrack, Autotrader, Kelley Blue Book and other dealer software/marketing assets - a broad incumbent whose portfolio competes for the same enterprise dealer-group and OEM marketing budgets that Absolute Results targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HelloAbsoluteResults
• LinkedInlinkedin.com/company/3772818
• Xx.com/arprivatesales

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Results