What Trackify App does

Trackify App, doing business as Trackify X (and previously RedRetarget), is a privately held software company founded in 2016 and headquartered in Wilmington, Delaware (with operational references to Florida and governing Texas law). Its sole product, Trackify X, is a Shopify-native ad tracking and attribution platform that consolidates Facebook/Meta, TikTok, and Snapchat pixel data into a single dashboard, supporting both browser-based pixel events and server-side Conversion API (CAPI) delivery. The platform is 'Built for Shopify' certified and rated 4.8/5 from approximately 1,200 reviews on the Shopify App Store, with stated reach of 13,000+ merchants cumulatively and 3,000+ active Shopify stores per month.

Functionally, Trackify X captures purchase and non-purchase events, attaches fbp/fbc identifiers for improved Meta match scores, routes data to CAPI for ad-blocker and iOS-resilient attribution, and exposes features for custom audience and lookalike creation, retargeting, UTM tagging, and per-pixel/per-product reporting. It integrates with major Shopify page builders (PageFly, Gem Pages, Zipify Pages) and checkout apps (Carthook, Intercart, Checkout-X, Shopipay, OCU) to broaden event coverage across merchant funnels. The product is documented as tracking 13 parameters for purchase events versus a baseline of 5, with advanced matching parameters attached server-side.

The business model is a tiered monthly subscription in USD, sold product-led and self-serve with a 7-day free trial. Distribution is dominated by the Shopify App Store listing, complemented by direct site signup, an educational blog funnel, social channels (Facebook, LinkedIn, YouTube, TikTok), and a FirstPromoter-powered affiliate program offering up to 30% recurring commissions. The company is bootstrapped (no disclosed funding rounds), operates with 11–50 employees, and serves a long tail of SMB Shopify e-commerce merchants running paid social campaigns.

Name

Trackify App

Legal name

Trackify

Website

https://trackifyapp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Trackify X is a Shopify-native ad tracking and attribution platform that unifies Facebook, TikTok, and Snapchat pixel data, including server-side CAPI tracking, for SMB e-commerce merchants running paid social campaigns.

Ownership category

akta.pro rank

Product category

Ad Tracking and Attribution Software

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

akta.pro secondary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Shopify ad tracking
• Conversion attribution software
• Multi-pixel analytics
• Server-side tracking
• Ecommerce marketing tools

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Trackify X operates on a subscription model with tiered pricing plans based on features and store size. The app is offered with a free trial period (7 days) to allow merchants to test the service before committing to a paid plan. Fees are charged in USD.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trackify X is a Shopify-installed ad tracking and attribution platform that integrates unlimited Facebook/Meta, TikTok, and Snapchat pixels into a single dashboard. It enables Shopify merchants to capture customer behavior, build custom and lookalike audiences, and send web events via server-side Conversion API (CAPI) to optimize ad spend and improve ROAS. The product is sold on a subscription basis with a 7-day free trial.

Product overview

Trackify X is a unified ad tracking and analytics platform designed specifically for Shopify merchants. The core product, Trackify X, integrates multiple social media advertising pixels—Facebook/Meta, TikTok, and Snapchat—into a single dashboard to provide comprehensive customer behavior tracking. The platform enables merchants to connect unlimited pixels, view attribution data in a holistic KPI dashboard, and create custom look-alike and retargeting audiences based on niche, collection, and customer activity. Trackify X supports both browser-based pixel tracking and server-side Conversion API (CAPI) tracking to ensure accurate data collection even with privacy restrictions and ad blockers. The product is offered through tiered pricing plans and integrates with popular Shopify page builders and checkout funnels.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackify X An advanced ad tracking and analytics platform for Shopify merchants that integrates Facebook, TikTok, and Snapchat pixels to provide precise customer behavior data, enabling merchants to optimize ad spend and improve ROI through attribution insights, audience creation, server-side Conversion API (CAPI) tracking, and campaign optimization.

Quantifiable outcome

• Up to 30% of attempted data collection can be lost to ad blockers and cookie restrictions without server-side tracking
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature12 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationTrackify X is an app built on the Shopify platform. The app integrates with Shopify's API and services, enabling Shopify merchants to install and use Trackify's tracking features within their Shopify stores. Trackify explicitly states it has no affiliation with Shopify Inc. and is an independent company.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Whale: Triple Whale is a leading ad attribution and analytics platform purpose-built for Shopify/DTC merchants. It competes directly with Trackify X on multi-platform pixel tracking, attribution dashboards, and audience insights for Shopify SMBs.
• Northbeam: Northbeam provides cross-channel attribution and marketing analytics for e-commerce brands, with strong Shopify integrations. It directly overlaps with Trackify X in paid social attribution, ROAS reporting, and pixel-based customer journey tracking.
• Hyros: Hyros offers ad tracking and attribution for e-commerce businesses, with server-side tracking and AI-driven attribution models. It competes with Trackify X on accurate Meta/TikTok attribution for online stores.
• Rockerbox: Rockerbox is a marketing attribution and MTA platform that helps brands and agencies measure paid media performance across channels. It competes with Trackify X on cross-channel attribution and unified performance dashboards.
• Wicked Reports: Wicked Reports provides attribution and customer journey analytics for DTC e-commerce, with emphasis on ad-to-revenue tracking. It competes directly with Trackify X on Shopify-focused paid attribution and ROAS optimization.
• Polar Analytics: Polar Analytics is a multi-channel analytics platform built for Shopify brands, offering attribution, ad performance, and LTV analytics. It competes with Trackify X on Shopify-native attribution and ad-spend optimization.

Emerging players

• Segmetrics: Segmetrics is a marketing analytics and attribution tool for online businesses, providing first-party tracking and conversion tracking. It overlaps with Trackify X on e-commerce attribution, though with broader, less Shopify-specific positioning.
• Lifetimely by AMP: Lifetimely is a Shopify-focused LTV and cohort analytics app that helps merchants track customer lifetime value, repeat purchase rates, and ad efficiency. It is an adjacent Shopify-native analytics peer with partial overlap on ad performance insights.
• Attribution App: Attribution App is a server-side ad attribution and marketing analytics platform for Shopify and e-commerce brands. It directly competes with Trackify X on accurate cross-platform pixel and CAPI-based attribution for Shopify merchants.

Broad incumbents

• AdRoll: AdRoll is a long-established marketing platform offering retargeting, attribution, and brand-awareness campaigns across web and social. As a broader incumbent, it overlaps with Trackify X on multi-channel ad tracking and audience retargeting but serves a wider range of customers beyond Shopify.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trackifyx
• Facebookfacebook.com/trackifyapp
• LinkedInlinkedin.com/company/trackify-x
• TikToktiktok.com/@trackifyx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackify App