SegMetrics
SegMetrics is an Austin-based subscription marketing analytics SaaS platform providing person-centric multi-touch attribution for coaches, creators, digital training businesses, e-commerce companies, SaaS firms, and agencies. Its platform unifies customer journey data across 130+ integrations.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SegMetrics does
SegMetrics, Inc. is a privately held, Austin-based subscription marketing analytics SaaS company founded in 2015. The platform provides person-centric, multi-touch attribution that connects clicks, purchases, and touchpoints across ads, email, funnels, and AI search engines to actual customers rather than anonymous events. Its underlying architecture is differentiated by cross-platform, cross-device tracking, GDPR-compliant server-side capture (bypassing ad blockers and iOS privacy restrictions), and a unified data model that consolidates information from 130+ native integrations spanning CRMs (HubSpot, Salesforce, HighLevel), email platforms (Kit, Klaviyo, Mailchimp), payment processors (Stripe, PayPal, Square), ad platforms (Google, Facebook, LinkedIn), and creator-economy tools (Kajabi, Teachable, Shopify). The product suite includes core Data Explorer and Contact Journey Reporting, plus modular features such as Multi-Segment Analysis, Telephoto Analytics, Optimization Reports, Historical Data Access, and a 2026-launched MCP Server / AI Analyst that connects the platform to Claude, ChatGPT, or any MCP-compatible AI for natural-language querying and agentic workflows. The company targets five primary verticals — coaches/creators, infoproducts, e-commerce, SaaS, and marketing agencies — with a hybrid product-led / sales-assisted GTM motion built on a 14-day free trial, white-glove onboarding, an agency partner program, and educational services including SegMetrics University and Marketing Playbooks. Pricing is quote-based and not publicly disclosed; revenue mechanics are subscription-recurring with monthly billing. The company is founder-led (Keith Perhac, Founder and CEO), has 1-10 employees, participated in the TinySeed accelerator in May 2020, and shows no disclosed external venture funding, M&A activity, or parent-company structure.
SegMetrics firmographics
Firmographics- Name
- SegMetrics
- Legal name
- SegMetrics, Inc
- Website
- https://segmetrics.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SegMetrics is an Austin-based subscription marketing analytics SaaS platform providing person-centric multi-touch attribution for coaches, creators, digital training businesses, e-commerce companies, SaaS firms, and agencies. Its platform unifies customer journey data across 130+ integrations.
- Ownership category
- akta.pro rank
SegMetrics industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
- akta.pro secondary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where SegMetrics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
SegMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: SegMetrics operates as a subscription-based marketing analytics SaaS platform. Customers pay recurring fees based on selected pricing tiers to access the full platform including integrations, dashboards, and analytics features. The company offers a 14-day free trial for new customers to evaluate the product before committing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial available for all plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SegMetrics product offering
Product offeringCore offering
SegMetrics is a multi-touch marketing attribution and business intelligence platform that connects data from 130+ marketing tools into a unified, person-centric customer journey view. It tracks every click, purchase, and touchpoint from first click through conversion and retention, providing full-funnel attribution tied to actual revenue and lifetime value. The platform serves coaches, creators, digital training businesses, ecommerce operators, SaaS companies, and marketing agencies with modules including Data Explorer, Contact Journey Reporting, Multi-Segment Analysis, Telephoto Analytics, Optimization Reports, Server-Side Tracking, Historical Data Access, and an AI Analyst MCP Server.
Product overview
SegMetrics is a multi-touch marketing attribution platform designed specifically for coaches and creators. The platform connects data from all marketing tools (ad platforms, CRMs, email systems, payment processors, and more) into a unified view, tracking the complete customer journey from first click through conversion and retention. The core platform offers full-funnel attribution and revenue mapping, enhanced by a suite of analytical modules including Data Explorer for real-time segmentation, Contact Journey Reporting for individual user path tracking, Multi-Segment Analysis for cross-variable pattern discovery, Telephato Analytics for multi-level data exploration, AI Analyst (MCP Server) for natural language data querying, Optimization Reports for pre-built expert dashboards, Server-Side Tracking for ad blocker-resistant data capture, and Historical Data Access for importing past data from 130+ integrations. Professional services include Accelerated Onboarding, Marketing Playbooks, SegMetrics University training, and 100+ dashboard templates. The platform supports industry-specific use cases for infoproducts, coaches, e-commerce, and SaaS businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- SegMetrics Platform Multi-touch marketing attribution SaaS platform that ties conversions to actual revenue and lifetime value across ads, email, funnels, and AI search engines. Connects data from all marketing tools into a unified customer journey view for coaches, creators, digital training businesses, ecommerce operators, SaaS companies, and marketing agencies.
- Accelerated Onboarding White-glove implementation service in which dedicated SegMetrics analytics experts configure accounts, connect integrations, and ensure tracking is set up correctly before users log in independently. Targeted at customers who want fast time-to-value and a fully configured platform.
- Marketing Playbooks Expert consulting engagement that delivers a focused diagnosis of a specific marketing problem, the benchmarks that matter, and a step-by-step fix backed by data from thousands of real funnels. Targeted at marketers seeking prescriptive, data-driven guidance on individual funnel issues.
Quantifiable outcome
- Reduce cost per acquisition by over 90% (user-reported)
- +1 more outcomes
Companies that use SegMetrics
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
SegMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration102 records
AI capability4 records
Feature8 records
SegMetrics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- 130+ Integration PartnerscoreSegMetrics has established partnerships with over 130 technology companies to provide native integrations. Integration categories include CRMs (HubSpot, HighLevel, Salesforce, ActiveCampaign), Email Marketing (Kit, Klaviyo, Mailchimp, Drip), Payment Processors (Stripe, PayPal, Square), Ad Platforms (Google Ads, Facebook Ads, LinkedIn Ads), Checkout Tools (SamCart, ClickFunnels), and more. These partnerships enable seamless data flow and comprehensive marketing attribution across the entire customer tech stack.
- StripecoreStripe integration allows SegMetrics to pull payment and revenue data for accurate attribution and LTV tracking.
- Kit (formerly ConvertKit)coreNative email marketing platform integration for tracking subscriber journeys and engagement metrics.
- HubSpotcoreCRM integration for customer data synchronization and lead tracking.
- HighLevelcoreAll-in-one sales and marketing platform integration for agency workflows.
- Google AdscoreAd platform integration for tracking paid search performance and attributing conversions.
- Facebook AdscoreSocial advertising integration for Meta ad platform attribution tracking.
- KajabicoreAll-in-one platform for selling, marketing, and delivering online content - key integration for course creators.
- ShopifycoreEcommerce platform integration for online store revenue and customer tracking.
- Agency PartnersmajorMarketing agencies including Ember Tribe, 7 Mile Media, Solutions 8, and others use SegMetrics extensively with their clients. These agency partners represent significant customer acquisition channel managing 40-50 clients each on the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SegMetrics competitors and assessment
Company assessmentDirect peers
- Wicked Reports: Multi-touch attribution platform specifically designed for infoproduct sellers, coaches, and digital training businesses — the same core vertical as SegMetrics. Competes head-to-head on long-nurture attribution and LTV tracking for high-ticket digital offers.
- Ruler Analytics: Closed-loop marketing attribution platform that ties revenue back to the original marketing source across multiple channels. Directly comparable on the attribution-for-non-enterprise positioning and integration-led approach.
- AnyTrack: Server-side tracking and attribution platform with a focus on affiliate marketers, agencies, and digital product businesses. Overlaps with SegMetrics on cookieless tracking, cross-channel attribution, and privacy-compliant data collection.
- Northbeam: Cross-channel attribution and analytics platform primarily serving ecommerce DTC brands and agencies. Compares on multi-touch attribution, MTA dashboards, and the same agency-as-channel go-to-market motion.
- Triple Whale: DTC-focused attribution and analytics platform providing unified marketing dashboards with first-party data collection. Closely comparable product architecture though weighted toward ecommerce versus SegMetrics' infoproduct focus.
Broad incumbents
- HubSpot Marketing Hub: All-in-one marketing, CRM, and analytics platform serving SMB through enterprise. Competes with SegMetrics by bundling basic attribution, email, and CRM — though lacks deep person-centric multi-touch attribution for digital product sellers.
- Mixpanel: Product analytics platform tracking user behavior and conversion funnels. Overlaps with SegMetrics on event tracking, funnel analysis, and segmentation, though Mixpanel focuses on product usage analytics versus marketing attribution.
- Amplitude: Digital analytics platform for product and marketing teams offering cohort analysis, funnel reporting, and attribution. Comparable on behavioral segmentation and conversion analytics at broader scale.
- Google Analytics 4: Free web and app analytics platform with cross-platform tracking and basic attribution. The default baseline competition for any marketing analytics SaaS, particularly attractive to budget-conscious SMBs.
Emerging players
- Heap: Auto-captured digital analytics platform with retroactive funnel analysis. Comparable on the 'capture everything then analyze' philosophy that overlaps with SegMetrics' historical data access and journey reporting features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SegMetrics social profiles
Digital presenceSegMetrics compliance and trust
Trust signalCompliance2 records
SegMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SegMetrics leadership team
Management profileNumber of profiles
Profiles1 record
SegMetrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SegMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SegMetrics
What does SegMetrics do?
SegMetrics is a multi-touch marketing attribution and business intelligence platform that connects data from 130+ marketing tools into a unified, person-centric customer journey view. It tracks every click, purchase, and touchpoint from first click through conversion and retention, providing full-funnel attribution tied to actual revenue and lifetime value. The platform serves coaches, creators, digital training businesses, ecommerce operators, SaaS companies, and marketing agencies with modules including Data Explorer, Contact Journey Reporting, Multi-Segment Analysis, Telephoto Analytics, Optimization Reports, Server-Side Tracking, Historical Data Access, and an AI Analyst MCP Server.
Is SegMetrics a public or private company?
SegMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SegMetrics founded?
SegMetrics was founded in 2015. It employs 1 to 10 people.
Where is SegMetrics based?
SegMetrics is headquartered in Austin, United States, in the North America region.
How does SegMetrics make money?
One revenue line is on record: subscription-based SaaS.
Who are SegMetrics's main competitors?
Direct peers on record are Wicked Reports, Ruler Analytics, AnyTrack, Northbeam and Triple Whale. Broad incumbents are HubSpot Marketing Hub, Mixpanel, Amplitude and Google Analytics 4. Heap is listed as an emerging player.
Does SegMetrics have an API?
Yes. SegMetrics provides developer documentation and API reference for building integrations. The platform offers read-only API access and supports webhook-based data connectivity. Developer documentation is at developers.segmetrics.io.
What industry is SegMetrics in?
SegMetrics's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAMALAM, SEO/SEM & Performance Marketing Tools, with a secondary code of MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management. Its NAICS code is 54151 and its SIC code is 7370.