Fidelizar +

What Fidelizar + does

Fidelizar+ (legal name Fidelizar Mais Solução de Tecnologia) is a privately held Brazilian SaaS company, founded in May 2017 by André Côrte (CEO) and Jorge Letra (CNO), that operates a cloud-based customer loyalty, cashback, and engagement platform purpose-built for Brazilian e-commerce merchants. Its core product, +fidelidade, automates points accumulation, cashback distribution at checkout, NPS surveys, referral programs, and lifecycle email flows, supported by a +rfm RFM segmentation engine, a +afiliados affiliate/influencer management module, a +leads gamified roulette lead-capture widget, and a +Pesquisa NPS add-on. The platform integrates natively with 29+ Brazilian e-commerce backends and ERPs (VTEX, Tray, Wake, Nuvemshop, Loja Integrada, Tiny, JET, WooCommerce, Yampi, Magazord, Wbuy), enabling automated data ingestion from the merchant's store and operationalized point redemption without engineering work on the merchant side.

The business operates a pure SaaS subscription model priced in Brazilian Reais at R$199.90–R$750+/month per module, with a 12-month minimum commitment, annual IPCA inflation indexation, and a 15% discount on annual billing. Go-to-market is product-led and self-serve: merchants register directly through panel.fidelizarmais.com, supplemented by marketplace listings on partner platform app stores and a referral channel through digital marketing agencies (Mktnow, Funsales). Customer base is concentrated in Brazilian SMB e-commerce, with self-reported scale of 11,000+ companies, 27,000–40,000 stores, and 8 million+ end-consumers managed across the platform over eight years of operating history.

The company is headquartered in Barueri (São Paulo metropolitan area) under Brazilian LTDA incorporation, is LGPD-compliant with a designated Data Protection Officer, and operates with a reported headcount of 1–10 employees. It has not raised disclosed external venture funding beyond a 2017 FCJ Venture Builder incubation. Documented customer outcomes include ROI ranges of 9x to 586x across case studies, with the median customer reportedly achieving 12x–42x ROI within 4–12 months of program adoption.

Name

Fidelizar +

Legal name

Fidelizar Mais Solução de Tecnologia

Website

https://fidelizarmais.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fidelizar+ is a Brazilian SaaS loyalty, cashback, and customer-engagement platform serving SMB e-commerce merchants, integrating natively with 29+ domestic platforms (VTEX, Nuvemshop, Loja Integrada, Tiny) to automate points, RFM segmentation, NPS, and affiliate programs via subscription plans starting at R$199.90/month.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Customer loyalty software
• Cashback platform
• Ecommerce retention
• RFM segmentation
• Affiliate management

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (+Fidelidade): Monthly SaaS subscription with tiered pricing based on customer volume and feature set. Plans start at R$399.90/month for entry-level (up to 72h onboarding, 10k customer limit) and R$750+/month for higher tiers (72h onboarding). Minimum 12-month commitment with annual price adjustments tied to IPCA inflation index.
2. Subscription Plans (+leads): Monthly SaaS subscription for lead capture solution with tiered limits on monthly leads captured: Pedra da Lua (up to 1,000 leads, R$199.90/month), Lápis-Lazuli (up to 2,000 leads, R$299.90/month), Diamante Negro (up to 4,000 leads, from R$399.90/month), plus additional 2,000 leads add-on at R$200/month. Annual billing offers 15% discount.
3. Overage Charges: If clients exceed usage limits defined in their plan (volume of accesses, features, users, or other stipulated metrics), Fidelizar+ reserves the right to reallocate the client to a more compatible plan and charge additional costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Fidelizar+ is a modular SaaS platform that enables Brazilian e-commerce merchants to launch points-based loyalty programs, cashback rewards, affiliate/influencer programs, gamified lead capture wheels, and RFM-based customer segmentation, with automated reward redemption at checkout. The platform integrates natively with 29+ Brazilian e-commerce platforms (VTEX, Tray, Wake, Nuvemshop, Loja Integrada, JET, Tiny, WooCommerce, Yampi, Magazord, Wbuy) and is sold on tiered monthly subscriptions.

Product overview

Fidelizar+ is a modular customer loyalty and engagement platform for Brazilian e-commerces, consisting of four core solutions: +fidelidade (loyalty program with cashback and points), +afiliados (affiliate/influencer management), +leads (interactive lead capture roulette), and +rfm (RFM customer segmentation analytics). The platform also offers +Pesquisa (automated NPS surveys) as an add-on module. Plans are available with minimum 12-month commitments and annual IPCA-adjusted pricing. The company serves over 27,000 e-commerces and 8 million consumers, integrating natively with major Brazilian e-commerce platforms including VTEX, Tray, Wake, Nuvemshop, Loja Integrada, and Tiny.

Differentiator

Problem solved

Functional benefit

Brands

• +fidelidade: Loyalty and cashback platform for e-commerces enabling customers to accumulate points for cashback, gifts, or discounts to increase repurchase rates.
• +afiliados
• +leads
• +rfm
• +Pesquisa

Products and services

• +fidelidade (Loyalty and Cashback Platform) Loyalty and cashback engine for e-commerce merchants: customers accumulate points with each purchase and redeem them for cashback, gifts, or discounts at checkout, driving repeat purchases and profitability. Includes branded loyalty widget, automated email flows, referral/indication program, gamification with photo reviews, NPS surveys, and configurable point expiration.
• +afiliados (Affiliate and Influencer Program) Affiliate and influencer management solution for e-commerce merchants to register sellers, track sales attributed to each affiliate, and manage commissions transparently.
• +leads (Gamified Lead Capture Wheel) Interactive spinning-wheel widget that converts e-commerce website visitors into leads. Supports visual customization and export of captured leads to Excel. Sold via tiered monthly subscriptions (Pedra da Lua, Lápis-Lazúli, Diamante Negro) plus an additional-leads add-on.
• +rfm (RFM Customer Segmentation) RFM (Recency, Frequency, Monetary) analysis tool that automatically segments the customer base into cohorts such as new, at-risk, potential loyalists, best customers, and loyal customers, enabling personalized marketing campaigns and BI reports for sales forecasting and repeat purchase prediction.
• +Pesquisa (NPS Survey Tool) Automated NPS (Net Promoter Score) survey tool integrated with rewards, allowing merchants to collect customer satisfaction feedback and incentivize responses through discounts, loyalty points, or prizes.

Quantifiable outcome

• Average customer ROI ranges from 9x to 586x across documented case studies, with most clients achieving 12x–42x within 4–12 months of usage.
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• VTEXcoreTechnology or IntegrationNative platform integration allowing VTEX-based e-commerce stores to connect Fidelizar+'s loyalty and cashback engine directly into their storefront and checkout.
• TraycoreTechnology or IntegrationNative integration for Tray e-commerce platform merchants to activate loyalty programs.
• WakecoreTechnology or IntegrationNative integration for Wake e-commerce platform merchants to activate loyalty programs.
• NuvemshopcoreTechnology or IntegrationNative integration with Nuvemshop e-commerce platform. Cases such as Café Serra Gerais use this integration to synchronize purchase data and manage loyalty rewards.
• Loja IntegradacoreTechnology or IntegrationNative integration with Loja Integrada platform. Encadernação Mania was identified as a partner through this platform's app marketplace.
• JETcoreTechnology or IntegrationNative integration with JET e-commerce platform merchants.
• Tiny (ERP)coreTechnology or IntegrationERP integration used by Belezeira to synchronize loyalty points across both physical stores and e-commerce, enabling unified customer experience.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce plugin integration available for e-commerce stores built on the WooCommerce platform.
• MktnowcoreGTM or Marketing PartnerDigital marketing agency that actively refers clients to Fidelizar+. Popeat was acquired as a customer through Mktnow's referral.
• FunsalescoreGTM or Marketing PartnerE-commerce marketing agency partner offering complementary tools (funnel strategies, promotional campaigns) alongside Fidelizar+'s loyalty solutions. Referenced in multiple blog articles on consumer journey and seasonal campaigns.
• SuperFreteminorGTM or Marketing PartnerShipping logistics platform partnered with Fidelizar+ to offer discounted shipping rates (up to 80% discount) to joint customers. Co-marketing through banners and WhatsApp outreach campaigns.
• BuildWithminorGTM or Marketing PartnerBuildWith widget analytics data cited on Fidelizar+ website showing platform popularity among Brazilian e-commerce; 3rd most popular e-commerce widget in Brazil.

Scale indicators19 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smile.io: Smile.io is a global SaaS loyalty and rewards platform purpose-built for e-commerce merchants on Shopify, BigCommerce, and other platforms. It is the most direct functional competitor to Fidelizar+'s +fidelidade module, serving SMB to mid-market merchants with points, referral, and VIP programs.
• SailPlay: SailPlay is an omnichannel loyalty and customer engagement platform with origins in Russia/CIS and expansion into other markets. It offers points, cashback, and segmentation comparable to Fidelizar+'s product suite, often targeting mid-market retail and e-commerce clients.
• Stamped.io: Stamped.io provides reviews, ratings, loyalty, and referral solutions for SMB e-commerce brands. It is highly comparable to Fidelizar+'s combination of +fidelidade and +Pesquisa NPS modules, targeting Shopify, BigCommerce, and WooCommerce merchants globally.
• Kangaroo Rewards: Kangaroo Rewards is a cloud-based loyalty and rewards platform serving SMB retailers and e-commerce merchants with points, referrals, and digital stamp cards. It is directly comparable in target customer profile (SMB retailers) and platform-delivered loyalty mechanics.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce, with points programs, segmentation, and integrations into major commerce platforms. It overlaps directly with Fidelizar+'s +fidelidade and +rfm modules and competes for the same SMB-to-mid-market merchant segment.

Broad incumbents

• Yotpo: Yotpo is a broader e-commerce marketing platform combining reviews, loyalty, SMS marketing, and subscriptions. Its Yotpo Loyalty module directly competes with Fidelizar+'s core offering, while its broader portfolio gives it pricing power and bundling leverage against specialized SMB loyalty players.
• Antavo: Antavo is an enterprise loyalty cloud platform offering API-first loyalty programs, gamification, and customer engagement tools. It represents the upmarket, enterprise tier that Fidelizar+ could either compete against as it scales or partner with via integration.
• Dotdigital: Dotdigital is an omnichannel customer engagement and marketing automation platform with loyalty and retention capabilities. It serves a broader martech buyer than Fidelizar+ but overlaps on email automation, segmentation, and customer retention programs.

Regional players

• Méliuz: Méliuz is a leading Brazilian cashback and consumer rewards platform connecting shoppers with merchants. While it operates from the consumer side rather than SaaS side like Fidelizar+, it competes for the same wallet of Brazilian merchant cashback and loyalty marketing budgets.
• Cappta: Cappta is a Brazilian payments and customer engagement company offering point-of-sale solutions with loyalty and cashback functionality for SMB merchants. It overlaps with Fidelizar+'s cashback and customer retention positioning within the same Brazilian SMB market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FidelizarMais
• LinkedInlinkedin.com/company/fidelizarmais
• Instagraminstagram.com/fidelizarmais
• Facebookfacebook.com/fidelizarmais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidelizar +