Leap Conventions

What Leap Conventions does

Leap Event Technology is a privately held, unified event technology platform that serves enterprise and mid-market event organizers across fandom conventions, music, festivals, sports, attractions, and comedy. Its software suite combines professional ticketing (formerly ShowClix), self-service ticketing (TicketLeap), mobile event apps and experiential activations (Greencopper and Thuzi), convention management (formerly GrowTix), celebrity photo ops and autographs (Epic Photo Ops), marketing and analytics services (formerly Fan Interactive Marketing), and Stripe-powered merchant services, all sharing a common data layer. The company reports $1B in annual gross transaction volume, 23M+ tickets sold per year, 500K+ events powered, and a proprietary audience graph of 53M+ fan profiles and 2.1B+ attributes, which underpin its CRM and digital advertising offering for clients including New York Comic Con, Kansas City Chiefs, Live Nation, MLS, NASCAR, and Madison Square Garden Entertainment.

The platform is built on a roll-up architecture: Leap was formed through eight acquisitions from 2017 to 2023 under the former Patron Technology brand, rebranded to Leap Event Technology in June 2023, and consolidated ShowClix and Ticketbooth under a single brand in April 2026 alongside the divestiture of PatronManager. Revenue is generated through a mix of transaction-based ticketing fees for high-volume enterprise contracts, a freemium self-service tier capped at $20 per ticket, fixed-price mobile app deployments, usage-based merchant services spreads, and professional marketing services. Distribution combines an enterprise field-sales motion with dedicated account managers, branded call centers, and onsite event support, alongside a self-service PLG funnel via TicketLeap for sub-10,000-ticket organizers; the company operates from offices in Dallas, Montreal, and Sydney with a distributed remote workforce spanning 60+ countries.

The 'Leap Conventions' product line specifically addresses comic conventions, gaming expos, and fandom events, providing exhibitor and volunteer management, special guest and talent scheduling, badge activations, interactive maps, photo ops, sponsor engagement, and ticketing upgrades. Originally built as GrowTix, it was acquired in January 2020 and now functions as the convention management layer of the broader Leap platform, sold primarily through enterprise contracts with convention organizers such as ReedPop, Awesome Con, and Los Angeles Comic Con.

Name

Leap Conventions

Legal name

Leap Event Technology

Website

https://leapevent.tech

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Leap Event Technology is a unified event technology platform serving enterprise event organizers with ticketing, mobile apps, marketing, convention management, photo ops, and Stripe-powered merchant services. Its 'Leap Conventions' line manages comic cons and fandom events, with 200+ employees across the U.S., Canada, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Convention Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Convention management software
• Comic con registration
• Exhibitor management system
• Vendor management software
• Fandom event ticketing

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Ticketing: Transaction-based ticketing fees for high-volume events (10,000+ tickets per year) with small per-ticket fees negotiated in contracts, generally paid by ticket buyer. Also offers license fee model for enterprise clients.
2. Mobile Apps: Fixed price for mobile app development and publishing services, positioned as part of comprehensive event solution
3. Merchant Services: Competitive payment processing fees plus costs for payment terminals for in-person transactions, integrated with ticketing platform
4. Marketing & Analytics Services: Expert marketing services including campaign execution, digital advertising management, and CRM optimization as part of full-suite solution
5. TicketLeap Self-Service: Free to sign up with ticket fee of $1 + 2% per ticket (plus online transaction fees), never more than $20 per ticket sold. Targets organizers selling fewer than 10,000 tickets annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Leap Conventions delivers an all-in-one convention management platform for comic cons, fan expos, and trade shows. It provides branded event pages, mobile check-in, exhibitor and vendor management, ticket upgrades and swaps, talent scheduling with payout automation, and on-site operations tools. The platform operates within the Leap Event Technology ecosystem, supporting convention organizers globally with end-to-end event workflow management.

Product overview

Leap Event Technology is a unified, all-in-one event technology platform combining multiple acquired solutions into an integrated suite. The core portfolio includes six main products: Event Ticketing (formerly ShowClix/TicketLeap for professional/self-service), Marketing & Analytics (formerly Fan Interactive Marketing), Mobile Apps & Activations (powered by Greencopper/Thuzi), Convention Management (formerly GrowTix), Photo Ops & Autographs (formerly Epic Photo Ops), and Merchant Services (powered by Stripe). The platform is complemented by additional acquired brands including Ticketbooth for Australia/New Zealand markets. Together, these products provide end-to-end event technology from ticketing and admissions to fan engagement, marketing, and payment processing. The company was rebranded from Patron Technology to Leap Event Technology in June 2023, with ongoing brand consolidation (ShowClix/Ticketbooth unified under Leap in April 2026). PatronManager was divested in April 2026 to focus core resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Leap Conventions All-in-one convention management software designed for fandom events, comic conventions, and trade shows. The product provides branded event pages, exhibitor and vendor management, volunteer coordination, talent scheduling with payout automation, mobile check-in, ticket upgrades and swaps, schedule and floorplan management, and on-site operations tools. It is built to handle the workflow complexity of multi-day fan conventions and integrates with adjacent Leap Event Technology modules for ticketing, mobile apps, marketing, payments, and photo ops.

Quantifiable outcome

• 8.85x increase in ticketing revenue for REDWEST festival
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• The Black Mirror ExperienceminorStrategic or Co-development Partner · 1 June 2026Partnership for US debut of The Black Mirror Experience in New York City, providing event technology solutions for this immersive experience.
• SBX (The Smurf Experience)minorStrategic or Co-development Partner · 1 November 2024Partnership to bring The Smurf Experience to North America, powering ticketing and event technology for this immersive attraction's debut.
• StripecoreTechnology or Integration · 1 August 2023Stripe powers Leap's merchant services solution, providing payment processing, chargeback management, PCI compliance, and flexible payment options for event organizers. Integration enables seamless payment processing within the unified event technology platform.
• OCESAflagshipStrategic or Co-development PartnerMajor music festival operator in Mexico using Leap's full suite of solutions including badge circuits for fan engagement and innovative sponsor activation at Vive Latino and other festivals.
• ReedPopflagshipStrategic or Co-development PartnerGlobal leader in pop culture events partnering with Leap for over a decade to power New York Comic Con, D23 Expo, Star Wars Celebration, and other major conventions with full technology suite.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• Tessitura Network: CRM and ticketing platform purpose-built for arts and cultural organizations. Comparable to the former PatronManager product that Leap divested in April 2026, providing arts-focused CRM that overlaps with Leap's historical arts vertical.
• Hubilo: Event experience platform offering registration, mobile apps, and engagement tools for virtual, hybrid, and in-person events. Comparable to Leap's Mobile Apps & Activations product, with particular overlap in attendee engagement and data capture for B2B events.

Direct peers

• Etix: Global ticketing provider for live entertainment venues, festivals, and attractions. Comparable to Leap's professional ticketing offering (formerly ShowClix/Ticketbooth) with similar focus on venue and festival clients across multiple geographies.
• RainFocus: Event marketing platform specializing in registration, content management, and attendee engagement for large enterprise conferences. Comparable to Leap in serving high-volume B2B events with integrated marketing and analytics.
• Bizzabo: Enterprise event experience platform offering registration, mobile apps, attendee engagement, and analytics. Direct competitor to Leap in providing a unified event technology stack for large-scale conferences and corporate events.
• AudienceView: Ticketing and event management platform serving sports, arts, and live entertainment organizations. Direct peer in the enterprise ticketing space with comparable feature set around reserved seating, membership management, and box office operations.
• Cvent: Enterprise event management platform covering registration, attendee management, mobile apps, and event marketing for corporate meetings, conferences, and trade shows. Comparable to Leap's full-suite event technology offering, particularly for B2B and association events.
• Eventbrite: Publicly traded event ticketing and management platform serving event organizers across concerts, festivals, and conventions. Directly comparable to Leap as a competing ticketing + event technology provider, though Eventbrite skews SMB while Leap is more enterprise-focused.

Others

• Stripe: Payments infrastructure partner powering Leap's merchant services solution. Not a direct competitor but a critical enabler of Leap's payment processing revenue stream and overall platform economics.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant global primary ticketing provider for major sports, concerts, and live entertainment. Overlaps with Leap's professional ticketing tier but operates at far greater scale across the entire live event ecosystem via Live Nation's venue and promotion assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leapeventtech?lang=en
• Facebookfacebook.com/leapeventtech
• LinkedInlinkedin.com/company/leapeventtech
• Instagraminstagram.com/leapeventtech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leap Conventions