ANTCO.
BuddyPro Group AB operates a modular B2B SaaS platform (BuddyPro) that digitizes scheduling, dispatch, workforce management, invoicing, and payments for small and medium-sized service companies with 2-20 employees across Sweden, Spain, Germany, and Israel.
- Company typePublic
- Founded2022
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ANTCO. does
BuddyPro Group AB (formerly ANTCO. Investment Group AB) is a Sweden-based, NGM Nordic SME-listed (ticker BUDDY B) software company operating a modular B2B SaaS platform for digitizing small and medium-sized service companies with 2-20 employees. The core product, BuddyPro, unifies scheduling, dispatch, field workforce management, invoicing, payments, and back-office administration in a single workflow, complemented by three integrated modules: Core Admin (enterprise back-office), WorkForce App (field worker mobile tool with route optimization, expense handling, and payroll support), and Fixat (consumer-facing booking app distributed via App Store and Google Play with a white-label option). The platform supports voice-to-command interaction, AI agents for administration and booking automation, and integrates bookkeeping and accounting services through partner companies.
The business model combines a self-serve freemium onboarding motion for SMB service companies with direct enterprise licensing for larger accounts. Revenue is generated through recurring subscription licensing for the core platform, premium add-ons (analytics APIs, AI features) on monthly billing, and integrated managed services (bookkeeping, accounting). Go-to-market relies on product-led growth via the freemium funnel, supported by Google Ads, SEO, and the Fixat consumer marketplace, while enterprise relationships (MediaMarkt Spain, IKEA Spain, Kjell & Company Sweden, Microsoft Germany) are managed through direct sales. The company has completed over 500,000 service missions since 2016 and reports MRR scaling from ~100,000 SEK to ~800,000 SEK/month during 2025, with Q3 2025 revenue of 129 tSEK and YTD revenue of 340 tSEK. Following the July 2025 reverse acquisition of BuddyPro AB, the company completed a strategic pivot from a diversified investment holding (with 24+ minority stakes in Swedish SaaS, e-commerce, and marketplace companies) to a focused field service management platform operator, with a pending BuddyCompany Group combination intended to extend the platform into Spain, Germany, and Israel.
ANTCO. firmographics
Firmographics- Name
- ANTCO.
- Legal name
- ANTCO. Investment Group AB (publ)
- Website
- https://antcoinvestmentgroup.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BuddyPro Group AB operates a modular B2B SaaS platform (BuddyPro) that digitizes scheduling, dispatch, workforce management, invoicing, and payments for small and medium-sized service companies with 2-20 employees across Sweden, Spain, Germany, and Israel.
- Ownership category
- akta.pro rank
ANTCO. industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industry
- Local Services & Gigs C2C Marketplaces (CRAFAKAI)
Keywords
Where ANTCO. is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
ANTCO. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (SaaS): Recurring subscription-based license revenues from the BuddyPro platform. License fees from service companies using the platform for scheduling, dispatch, invoicing and workforce management.
- Freemium Upsell: Free platform access with premium services including analytics APIs and AI functionality offered as upsell to paying customers.
- Integrated Services (Buchhaltung/Redovisning): Integrated bookkeeping, accounting and operational support services delivered through the company's ecosystem of companies and partners, generating additional revenue per customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for service companies to get started with platform |
| Subscription | Monthly | Premium services including analytics APIs and AI functionality |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ANTCO. product offering
Product offeringCore offering
BuddyPro is a modular, cloud-based B2B SaaS platform that serves as an operating system for small and medium-sized service companies, covering scheduling, field workforce management, bookings, invoicing, and payments. The platform integrates three product solutions: Core Admin (back-office management), WorkForce App (field worker operations), and Fixat (consumer-facing booking app), with optional VexKit.io website/visibility tool and integrated accounting/bookkeeping services.
Product overview
BuddyPro Group operates BuddyPro as its core B2B SaaS platform for service companies, with three integrated product solutions: Core Admin for back-office management, WorkForce App for field workers, and Fixat for consumer bookings. Additional modules include VexKit.io for website/visibility management. The platform integrates API access, AI-powered voice control, and intelligent agents for comprehensive service business digitization.
Differentiator
Problem solved
Functional benefit
Products and services
- BuddyPro A modular, data-driven B2B SaaS platform functioning as an operating system for small and medium-sized service companies, covering scheduling, field work management, bookings, invoicing, and payments. Designed for home services companies offering cleaning, repairs, moving, installation, and personal support.
- Fixat Consumer-facing mobile app for booking, marketing, pricing, and loyalty programs in home services. Available on App Store and Google Play, also offered as white-label version with custom branding for service companies.
- VexKit.io Website, communication, and online visibility management tool for small businesses. Currently in beta with freemium model enabling businesses to manage their online presence and customer communications.
- Integrated Accounting & Bookkeeping Services Integrated bookkeeping, accounting and operational support services delivered through the company's ecosystem of companies and partners, generating additional revenue per customer beyond the core SaaS platform.
Quantifiable outcome
- Handle 10x more assignments without additional administrative hiring
- +1 more outcomes
Companies that use ANTCO.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ANTCO. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
ANTCO. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, flagship and minor.
- BuddyCompany Group ABmajorANTCO signed MoU to acquire controlling stake (up to 100%) in BuddyCompany Group AB, preliminary valuation ~148 MSEK. BuddyCompany operates complementary platforms in Spain, Germany, Sweden and Israel including TaskRunner, TechBuddy, Expertiger and Moova. This would be ANTCO's first major acquisition since relisting.
- MediaMarktflagshipLicensed BuddyPro platform for field service management in Spain operations. Major enterprise customer validating platform's value proposition.
- IKEA (Spain)flagshipLicensed BuddyPro platform for after-sales field service operations in Spain. Enterprise customer demonstrating platform scalability.
- Kjell & CompanyflagshipLicensed BuddyPro platform for service operations in Sweden. Enterprise customer validating platform's market fit.
- MicrosoftflagshipLicensed BuddyPro platform for field service operations in Germany. Enterprise customer demonstrating platform's enterprise readiness.
- Forum för innanförskapminorANTCO joined Forum för innanforskap (Forum for Inclusion), a coalition of 100+ Swedish companies working to bridge youth from unemployment to the labor market. Focus on integrating young people through SAO-jobs model.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
ANTCO. competitors and assessment
Company assessmentBroad incumbents
- ServiceMax: Asset-centric FSM and service execution platform from PTC, serving industrial and asset-intensive service organizations. Adjacent competitor for larger enterprise FSM opportunities.
- Salesforce Field Service: Enterprise FSM cloud within the Salesforce platform serving large service organizations with scheduling, dispatch and workforce optimization. Competes with BuddyPro at the high end (e.g. Microsoft Germany deployment) and has massively greater scale and product depth.
- Microsoft Dynamics 365 Field Service: Microsoft's enterprise FSM solution bundled with Dynamics 365. Already a customer relationship for BuddyPro (Microsoft Germany) and a structural competitive threat for larger enterprise deals.
- Angi (formerly Angi Leads/Handy): Major home services marketplace connecting consumers with local service professionals. Comparable to the Fixat consumer-facing marketplace component of BuddyPro's offering at substantially larger scale.
Direct peers
- ServiceTitan: Leading US-based vertical SaaS for trades and home service businesses covering scheduling, dispatch, invoicing and customer management. Closest direct competitor to BuddyPro in the FSM-for-SMB segment, with substantially larger scale and capital.
- Jobber: Field service management SaaS targeted at small home service businesses (2-20 employees) with quoting, scheduling, invoicing and a consumer-facing booking experience. Highly comparable to BuddyPro's core target segment and PLG-led model.
- Housecall Pro: FSM platform built for home service professionals with mobile app, scheduling, dispatch, customer communication and payment processing. Direct functional peer to BuddyPro's WorkForce + Core Admin stack, with strong SMB focus.
- Workiz: Field service management software for locksmiths, HVAC, plumbing and other trades, offering scheduling, dispatch, invoicing and a consumer booking flow. Closely comparable product scope to BuddyPro's integrated FSM offering.
- FieldEdge: Field service management software for residential and commercial service contractors, with scheduling, dispatch, customer management and mobile field apps. Comparable SMB-to-mid-market FSM positioning.
Emerging players
- TaskRabbit: Consumer-facing gig marketplace for home services such as cleaning, moving and handyman work. Comparable to the Fixat consumer app and relevant for benchmarking two-sided home services dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ANTCO. social profiles
Digital presenceANTCO. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANTCO. leadership team
Management profileNumber of profiles
Profiles4 records
ANTCO. subsidiaries and ownership
Company hierarchySubsidiaries3 records
ANTCO. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANTCO. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANTCO.
What does ANTCO. do?
BuddyPro is a modular, cloud-based B2B SaaS platform that serves as an operating system for small and medium-sized service companies, covering scheduling, field workforce management, bookings, invoicing, and payments. The platform integrates three product solutions: Core Admin (back-office management), WorkForce App (field worker operations), and Fixat (consumer-facing booking app), with optional VexKit.io website/visibility tool and integrated accounting/bookkeeping services.
Is ANTCO. a public or private company?
ANTCO. is a public company. It is classified as public and is currently operating.
When was ANTCO. founded?
ANTCO. was founded in 2022. It employs 1 to 10 people.
Where is ANTCO. based?
ANTCO. is headquartered in Stockholm, Sweden, in the Europe region.
How does ANTCO. make money?
Three revenue lines are on record. Subscription Licensing (SaaS) is the primary driver. The others are freemium Upsell and integrated Services (Buchhaltung/Redovisning).
Who are ANTCO.'s main competitors?
Broad incumbents on record are ServiceMax, Salesforce Field Service, Microsoft Dynamics 365 Field Service and Angi (formerly Angi Leads/Handy). Direct peers are ServiceTitan, Jobber, Housecall Pro, Workiz and FieldEdge. TaskRabbit is listed as an emerging player.
Does ANTCO. have an API?
No public API is recorded for ANTCO..
What industry is ANTCO. in?
ANTCO.'s product category is Field Service Management Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of CRAFAKAI, Local Services & Gigs C2C Marketplaces. Its NAICS code is 561599 and its SIC code is 8744.