Revive Wellness

What Revive Wellness does

Revive Wellness Inc. is a privately held, founder-led Registered Dietitian practice founded in 2006 in Edmonton, Alberta, providing evidence-based nutrition, sports nutrition, corporate wellness, and lifestyle coaching to individuals and organizations across Canada. Service delivery is hybrid: in-person consultations at the Edmonton headquarters and virtual sessions spanning 10 Canadian provinces and territories, all routed through the Practice Better scheduling and telehealth platform. The company operates on a sales-led, conversion-anchored go-to-market in which every prospective client begins with a complimentary 15-minute discovery call before purchasing structured programs.

The core technology layer is My Viva Plan®, a registered trademark and proprietary digital lifestyle platform combining nutrition, fitness (100+ workouts), and mindfulness using Cognitive Behavioral Therapy (CBT) engagement mechanics, accompanied by the Vivapedia® nutrition encyclopedia. Revive is the only clinic in Edmonton offering My Viva Plan. The technology stack is built on Microsoft Azure cloud (Canada-resident servers, ISO 27018-compliant) for data and Practice Better for operations. The business model is multi-streamed: tiered individual programs (Elevate Me $714, Empower Me $1,115, Transform Me $2,210), three-tier sports nutrition ($788-$1,500), team sport services, corporate programs (Quarterly Interactive Series $3,550/year and quote-based Group Coaching), a la carte specialty services ($80-$160 per session), self-paced online courses ($15-$300), and premium testing add-ons via Molecular You and Nutrigenomix partnerships. Marketing is content-led through blog, podcast, YouTube, and social channels feeding a referral program and the discovery-call funnel.

Customer concentration is low, with revenue spread across a long tail of individual D2C clients and a small set of named enterprise accounts (City of Edmonton, Edmonton Sportsmen's Association, SVPT Fitness & Athletics partnership). The clinical team comprises Registered Dietitians with specialty credentials (Certified Diabetes Educator, IOC Diploma in Sports Nutrition, obesity management), supported by chefs, yoga/meditation instructors, mental health consultants, and a marketing team. Ownership is concentrated in founder-CEO Loreen Wales with no disclosed external investment, no acquisitions, and no public funding history.

Name

Revive Wellness

Legal name

Revive Wellness Inc.

Website

https://revivewellness.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Revive Wellness Inc. is a founder-led Registered Dietitian practice in Edmonton providing evidence-based nutrition, sports nutrition, and corporate wellness coaching across Canada via hybrid in-person and virtual delivery, anchored by its proprietary My Viva Plan® digital lifestyle platform.

Ownership category

akta.pro rank

Product category

Nutrition and Wellness Coaching Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Nutrition coaching
• Registered dietitian services
• Sports nutrition programs
• Corporate wellness programs
• Digital lifestyle platform

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Nutrition Programs and Coaching: Structured nutrition coaching programs (Elevate Me, Empower Me, Transform Me) and individual specialty services sold on a per-program/per-session basis. Programs range from 8-week to 12-month engagements. Individual sessions (Initial Assessment $160, Follow-ups $80–$160, Reassessment $80). Insurance reimbursement via client-submitted receipts; no direct billing.
2. Specialty Testing Services: Markup on third-party testing services including Molecular You biomarker analysis ($699–$899) and Nutrigenomix genetic testing ($418–$578). Revive Wellness facilitates the testing and incorporates results into coaching.
3. Corporate and Group Wellness Programs: B2B wellness programs sold to organizations including Quarterly Interactive Series ($3,550/year), Group Coaching Programs (12-week or year-long, quote-based pricing), and On-Site Wellness Days. Volume pricing available.
4. Online Self-Paced Courses: Pre-recorded online courses sold individually: Meal Planning 101 ($75), Efficient Eats ($300), 21 Days to Train your Brain ($30), Learn to Meditate in 7 Days ($15). Revenue from course enrollment fees.
5. Team Sport Services: Nutrition support programs for sports teams and organizations. Programs include Performance Foundations (single session), Performance Development Series (minimum 3 sessions), and Integrated Performance Program (seasonal). Sold directly to sports organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Revive Wellness delivers evidence-based nutrition and wellness coaching through structured individual programs (Elevate Me 8-week, Empower Me 12-week, Transform Me 12-month), sports nutrition tiers (Bronze/Silver/Gold), corporate wellness packages, and team sport performance programs. Services are delivered 1:1 by Registered Dietitians either in-person at the Edmonton office or virtually across 10 Canadian provinces/territories, supported by the proprietary My Viva Plan® digital lifestyle platform combining nutrition, fitness, and mindfulness via Cognitive Behavioral Therapy. The offering spans chronic disease management, sports performance, weight management, fertility, oncology, pediatric, and corporate wellness.

Product overview

Revive Wellness offers a hybrid nutrition and wellness coaching platform combining personalized 1:1 dietitian services with their proprietary digital lifestyle platform called My Viva Plan. The core offerings include structured nutrition programs (Elevate Me, Empower Me, Transform Me), sports nutrition tiers (Bronze, Silver, Gold), team sport services (Performance Foundations, Development Series, Integrated Program), and corporate wellness programs (Quarterly Interactive Series, Group Coaching, On-Site Wellness Days). Individual specialty services span gut health, diabetes, obesity management, cancer nutrition, fertility, prenatal/postnatal care, and more. My Viva Plan serves as the digital companion app with meal planning, fitness tracking, and behavior change tools. Additional offerings include educational courses (Meal Planning 101, meditation, cooking sessions), genetic testing integration (Nutrigenomix), advanced biomarker analysis (Molecular You), and mental health coaching. The company operates primarily in Alberta, Canada with virtual services across multiple provinces.

Differentiator

Problem solved

Functional benefit

Brands

• My Viva Plan: A digital lifestyle platform that combines three pillars of health (mind, nutrition, and fitness) into one application. Uses Cognitive Behavioral Therapy (CBT) to engage users in self-care and provides personalized meal plans, fitness libraries, and behavior change tools.

Products and services

• Elevate Me An 8-week introductory nutrition program priced at $714 designed to reset habits, build clarity around nutrition, and create a strong foundation for long-term success. Includes an Initial Nutrition Assessment, My Viva Plan Subscription, Body Composition Analysis, one 50-minute follow-up, and five 25-minute follow-ups. Targeted at individuals looking to get back on track, build consistency, and learn what works for their body.
• Empower Me A 12-week nutrition program priced at $1,115 focused on building sustainable habits, improving relationship with food, and creating long-term lifestyle changes. Designed for sustainable weight loss, breaking unhealthy cycles, and building long-term habits. Includes two 50-minute follow-ups and eight 25-minute follow-ups.
• Transform Me A comprehensive 12-month nutrition program priced at $2,210 offering ongoing coaching and accountability through 22 follow-up sessions (25 minutes each). Designed for individuals wanting long-term guidance, managing chronic health conditions, or making significant lifestyle changes.
• The Bronze Sports Nutrition Program A starter sports nutrition program priced at $788 offering practical direction and a clear starting point for athletes new to sports nutrition. Includes a Sports Nutrition Plan and two 25-minute follow-ups. Targeted at athletes wanting a clear starting point.
• The Silver Sports Nutrition Program A mid-tier sports nutrition program priced at $990 with added accountability for athletes wanting more check-ins. Includes a Customized Sports Nutrition Plan and three 25-minute follow-ups.
• The Gold Sports Nutrition Program A premium sports nutrition program priced at $1,500 featuring an Enhanced Sports Nutrition Plan and three 50-minute follow-ups. Targeted at high-performing athletes with demanding training schedules needing consistent support and refinement.
• Performance Foundations (Team Sports) An introductory team sports nutrition service offering a single 60-minute interactive group session covering fueling and hydration principles, recovery nutrition, and sport-appropriate guidance, with Q&A for coaches, athletes, and parents. Sold directly to sports teams and organizations.
• Performance Development Series (Team Sports) A progressive team nutrition series with a minimum of three interactive group sessions building on fueling, hydration, and recovery fundamentals, including tournament and travel fueling topics. Sold directly to sports organizations.
• Integrated Performance Program (Team Sports) A high-performance, long-season integrated team nutrition program with ongoing group education, collaboration with dietitians, targeted athlete support, and regular alignment with coaches. Sold directly to sports organizations for full-season engagement.
• Quarterly Interactive Series A structured four-session workplace wellness program priced at $3,550/year delivered across a year, covering practical nutrition, movement, and mental well-being with follow-up communications. Available as a low-lift introduction to workplace wellness with an optional My Viva Plan add-on. Sold B2B to organizations.
• Group Coaching Programs (Corporate) Long-term corporate group coaching programs available as 12-week or year-long options, with tailored content and resources aligned with organizational goals for sustained behavioral change. Pricing varies on team size, goals, and scope of coaching required; volume pricing available. Sold B2B to organizations.
• On-Site Wellness Day A standalone team-based corporate engagement program with biometric screenings including body composition, waist circumference, blood pressure, and blood sugar/lipids, with individualized results and optional dietitian sessions. Sold B2B to employers.
• My Viva Plan A proprietary digital lifestyle platform combining nutrition, fitness, and mental wellness using Cognitive Behavioral Therapy principles. Includes individualized meal plans, weekly goal tracking, personal stats, reflection reminders, on-demand fitness library with 100+ workouts, weekly coaching tips, and access to Vivapedia® nutrition encyclopedia. Helps users address diabetes, heart health, obesity, gut health, chronic disease management, and more. Revive Wellness is the only clinic in Edmonton offering this program. Available as mobile application.
• Meal Planning 101 A 6-week self-paced online video course taught by Andrea Shackel, RD, priced at $75. Teaches how to build balanced meals, navigate snacks/treating/dining out, and create sustainable meal planning habits. Virtual, self-paced delivery.
• 21 Days to Train Your Brain A 21-day self-paced online mind management course priced at $30 with yoga and meditation instructor Erica Matechuk. Designed to promote happiness, inner peace, improved focus, and stress management.
• Learn to Meditate in 7 Days A 7-day self-paced introductory meditation course priced at $15. Provides clear guidance through foundational practices, multiple techniques, and builds confidence to meditate independently.
• Efficient Eats: Meal Planning & Prepping A 4-week self-paced online course priced at $300 with Registered Dietitian Kelsey Hagen. Develops meal planning and prep skills with strategies to save time, money, and energy through batch cooking and freezer tips.
• Molecular You Biomarker Testing Advanced biomarker analysis offered in partnership with Molecular You at $699–$899. The service reveals the earliest indicators of chronic disease, empowering clients with insights for prevention. Molecular You test kits are facilitated through Revive Wellness with results incorporated into coaching sessions.
• Nutrigenomix Genetic Testing Genetic testing service priced at $418–$578 including genetic test kit, genotyping, and customized reports based on the client's genetic profile. Provided through Nutrigenomix, a University of Toronto spin-off biotechnology company, with results incorporated into dietitian coaching.
• Mental Health Coaching Personalized mental health support sessions priced at $80 (25 min) or $160 (50 min) per session to help clients navigate stress, anxiety, and life challenges with expert guidance.
• Personalized Cooking Sessions Chef-led cooking sessions priced at $150–$300 per hour taught by Revive Wellness's chefs for clients to learn flavor and cooking techniques. Available with or without a Registered Dietitian present, accommodating all skill levels.
• Individual À La Carte Services Standalone individual services sold à la carte, including complimentary Discovery Session (free 15-min), Initial Nutrition Assessment ($160), Nutrition Reassessment ($80, discounted 50% for returning clients), Follow-up Sessions ($80 for 25 min / $160 for 50 min), and Body Composition Analysis ($30–$100).
• Gut Health and Allergies Specialty Service Specialty nutrition support package priced $720–$972 for IBS, SIBO, celiac disease, IBD, food allergies, and intolerances with personalized eating patterns to minimize symptoms.
• Diabetes Management Specialty Service Specialty nutrition and lifestyle coaching package priced $1,115–$2,210 for type 1 and type 2 diabetes, prediabetes, and hypoglycemia, focused on sustainable behavior change and led by Certified Diabetes Educators.
• Obesity Management Specialty Service Comprehensive specialty obesity care service priced $1,115–$2,210 addressing genetics, medical conditions, and environmental factors, with sustainable behavior change support and post-bariatric surgery support.
• Fertility Nutrition Specialty Service Personalized specialty nutrition coaching for individuals and couples on fertility journeys, including a 3-module fertility course with 6-month access. Custom pricing.
• Pre and Postnatal Nutrition Specialty Service Specialty women's health nutrition support covering fertility, pregnancy, postpartum, breastfeeding, and menopause, priced $714–$1,115.
• Cancer Nutrition Specialty Service Specialty nutrition support for cancer patients including treatment side effects, cancer cachexia, hormonal cancers, and prevention strategies, priced $714–$1,115.
• Family and Pediatric Nutrition Specialty Service Pediatric and family dietitian specialty service helping with mealtimes, children's nutrition, food allergies, starting solids, and family-friendly recipes. Custom pricing.

Quantifiable outcome

• Lifestyle changes can lower hemoglobin A1c% by 1–2%, preventing diabetes complications by over 21%
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SVPT Fitness & AthleticscoreStrategic or Co-development PartnerSVPT Fitness & Athletics is Revive Wellness's designated fitness partner, providing complementary personal training and athletics coaching services. Expertise and experience have their personal trainers and coaches going above and beyond for clients and athletes. SVPT is an award-winning fitness facility. The partnership enables Revive Wellness to offer holistic wellness combining nutrition coaching with professional fitness training.
• Practice BettercoreTechnology or IntegrationPractice Better is Revive Wellness's secure operational platform for scheduling sessions, hosting video consultations, form submissions, document sharing, record storage, and chat messaging. All client bookings, telehealth sessions, and administrative workflows are managed through Practice Better. My Viva Plan is a separate application from Practice Better with distinct login credentials.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nourish: Telehealth nutrition counseling platform connecting patients with Registered Dietitians across U.S. states, accepting insurance. Directly comparable to Revive's individual virtual coaching model with a similar RD-led, prevention-focused positioning; Nourish represents the scaled, payer-aligned version of Revive's virtual-first direction.
• Health Stand Nutrition Consulting: Calgary-based dietitian practice offering individual nutrition counseling and corporate wellness programs. Highly comparable Canadian competitor sharing Revive's hybrid B2C/B2B dietitian model, Alberta-adjacent geography, and corporate wellness offerings including workshops and custom programs.

Broad incumbents

• NOOM: Mass-market digital weight management program combining app-based tracking with coach support and CBT-influenced behavior change. Comparable to Revive in overlapping weight-loss/coaching territory; differs in scale, broader consumer brand, and non-RD coaching model.
• WW International (Weight Watchers): Established weight management brand offering coaching, digital tools, and now GLP-1-supported programs. Competes with Revive at the top of the funnel for weight-conscious consumers and corporate wellness buyers; substantially larger brand but less clinical/specialized than Revive's RD-led model.
• Limeade: Employee wellbeing and corporate wellness platform with health risk assessments, lifestyle programs, and engagement tools. Competes with Revive on the corporate wellness RFP seat but offers a tech-led, less clinician-led model; useful benchmark for where Revive's B2B corporate wellness roadmap could evolve.
• Wellable: Corporate wellness platform providing wellness program design, content, and engagement tooling for employers. Adjacent competitor for the B2B wellness budget that Revive's corporate programs compete for; pure tech/content model rather than clinical delivery.

Emerging players

• Virta Health: Digital health company specializing in type 2 diabetes reversal and obesity care via telehealth, coaching, and nutrition therapy. Overlaps with Revive's chronic-disease management offerings (diabetes, obesity) and uses a similar individualized coaching-plus-digital-tool approach; targets a narrower, higher-acuity segment.
• Vida Health: Virtual chronic care platform offering weight, diabetes, hypertension, and mental health coaching combined with clinical supervision. Comparable to Revive's whole-person wellness approach (nutrition, fitness, mental health) and B2B payer/employer go-to-market; operates at materially larger scale with insurance billing.

Others

• MyFitnessPal: Consumer-facing food tracking and nutrition insights app with a premium tier offering coaching content. Adjacent rather than direct — overlapping the self-serve nutrition tracking use case that Revive's My Viva Plan addresses, but without the regulated RD-led 1:1 component.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@revivewellnessinc
• Facebookfacebook.com/revivewellnessinc
• LinkedInlinkedin.com/company/revive-wellness-inc-
• Instagraminstagram.com/revivewellnessinc
• Xx.com/revivewellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revive Wellness