Ashbury General Contracting & Engineering

What Ashbury General Contracting & Engineering does

Ashbury General Contracting & Engineering (DBA Ashbury Construction) is a privately held, founder-operated general contracting firm based in San Francisco, California, founded in 2004 and serving the San Francisco Bay Area. The company provides residential construction and remodeling services to individual homeowners across San Francisco, Marin County, and San Mateo County, with a recent expansion into Los Angeles for wildfire recovery and fire-resistant remodeling. Core offerings include full home remodels, kitchen and bathroom renovations, custom cabinetry (designed via CAD drawings and 3D models and priced at $500-$1,500 per linear foot for materials plus $75-$150 per hour for design and installation labor), foundation construction and seismic retrofitting, French drainage systems, erosion control, radiant floor heating, tile installation, and adjunct trade services (concrete, framing, plumbing, electrical, drywall, siding, trim carpentry, basement waterproofing, demolition).

The business operates as a traditional trades-and-services contractor without a platform or software layer. Revenue is generated through project-based fees structured around scope of work, materials, and labor, supplemented by custom cabinetry design-and-installation engagements. Go-to-market is sales-led and direct: homeowners reach the firm by phone (415-756-4260), email ([email protected]), or via the Houzz platform; the firm offers free consultations and estimates. Marketing is executed primarily through an SEO-optimized website with location-specific landing pages, an educational blog, and a portfolio website, with no paid-advertising or partnership-led distribution documented. The company is bootstrapped with no disclosed external investment, no parent entity, no subsidiaries, and a headcount band of 11-50; Kevin is identified as the primary contact and operational lead.

Strategic posture is that of a localized, high-touch contractor broadening service breadth and geographic reach incrementally rather than scaling through capital or M&A. The 2025 entry into LA fire recovery marks the most material expansion, paired with new product lines in smart-home integration and fire-resistant remodeling. Differentiation rests on 21 years of SF-specific expertise (terrain, climate, seismic codes), in-house full-time mechanics, and a Houzz-verified reputation in premium neighborhoods; there is no proprietary technology, no AI/ML capability, and no recurring contract revenue. The addressable market is concentrated in affluent Bay Area homeowners with limited diversification beyond the single customer segment.

Name

Ashbury General Contracting & Engineering

Legal name

Ashbury General Contracting & Engineering

Website

https://ashburyconstruction.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashbury General Contracting & Engineering is a privately held San Francisco residential contractor serving Bay Area homeowners with remodels, custom cabinetry, foundations, drainage, and seismic work via direct sales since 2004.

Ownership category

akta.pro rank

Product category

Residential Construction & Remodeling Services

NAICS

Residential Remodelers (236118), Specialty Trade Contractors (238), Other Specialty Trade Contractors (2389)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Disaster Recovery & Restoration General Contracting (IMAFAAAJ), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential remodeling services
• Custom cabinetry fabrication
• Home renovation contracting
• Foundation repair services
• Drainage and waterproofing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. General Construction and Contracting Services: Project-based revenue from general construction services including home remodels, foundations, structural steel, framing, plumbing, electrical, and finishing work. Revenue is earned through one-time project fees based on scope of work, materials, and labor.
2. Custom Cabinetry: Design, fabrication, and installation of custom cabinets for kitchens, bathrooms, and other spaces. Custom cabinets typically range from $500-$1,500 per linear foot for materials plus $75-$150 hourly for design and installation labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ashbury General Contracting & Engineering is a licensed general contractor providing residential construction and remodeling services to homeowners in the San Francisco Bay Area. The company delivers home remodels, custom cabinetry design and fabrication, foundation and seismic work, French drainage, erosion control, radiant floor heating, tile installation, and related trade services (framing, plumbing, electrical, concrete, drywall, siding, trim carpentry). Services are sold as one-time project engagements with free consultations and estimates.

Product overview

Ashbury General Contracting & Engineering is a general contractor offering comprehensive residential construction and remodeling services. The company's service portfolio centers on five core offerings: Home Remodel (full-scale renovations), Custom Cabinetry (tailor-made storage solutions), Foundations & Seismic (structural and earthquake safety), French Drainage Contractor (water management), and specialized trade services including kitchen/bathroom remodels, concrete work, framing, plumbing, electrical, radiant heating, tile installation, and basement waterproofing. Services are delivered to homeowners across San Francisco, Marin County, and San Mateo County through a licensed and insured team. The company operates as a unified service offering rather than a platform-with-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Remodel Comprehensive full-scale home remodeling, renovations, room additions, and modern upgrades for residential properties in the San Francisco Bay Area.
• Custom Cabinetry Tailor-made cabinetry for kitchens, bathrooms, and other spaces, designed to the specifications of each space with CAD drawings, 3D models, and features such as pull-out shelves, built-in spice racks, and custom drawer organizers.
• Foundations & Seismic Foundation construction, foundation repair, and seismic retrofitting services to ensure structural integrity and earthquake safety for residential properties.
• French Drainage Contractor Professional French drain installation including site assessment, custom drainage planning, perforated pipes, gravel, filter fabric, silt trap integration, and foundation waterproofing for San Francisco properties.
• Kitchen Remodel Kitchen renovation services including open-concept layouts, smart appliance integration, custom cabinetry, and modern design implementations for residential kitchens.
• Bathroom Remodel Bathroom renovation services featuring walk-in showers, soaking tubs, eco-friendly fixtures, and spa-like designs.
• Garage Remodeling Garage conversion services transforming traditional garages into living spaces, guest suites, home offices, or accessory dwelling units (ADUs).
• Home Remodeling (San Mateo County) Home remodeling services in San Mateo County covering kitchen remodels, bathroom remodels, living room renovations, basement finishing, and complete home renovations.
• Erosion Control Services Professional erosion control solutions including site assessment, silt fence installation, vegetation and soil stabilization, and stormwater management strategies.
• Basement Waterproofing Services Expert basement waterproofing solutions to prevent water damage, moisture intrusion, and flooding in residential properties.
• Radiant Heating Installation Energy-efficient radiant floor heating installation including both electric and hydronic systems for whole-home applications.
• Tile Installation Services Professional tile installation for floors, walls, bathrooms, kitchens, and outdoor areas using ceramic, porcelain, natural stone, and glass tiles.
• Fire-Resistant Remodeling Services Fire restoration and remodeling services using fire-resistant materials, automated suppression systems, and smart fire detection for Los Angeles area wildfire survivors.
• Smart Home Technology Integration Integration of smart home technologies including automated lighting, HVAC systems, security systems, and voice-controlled home management as part of remodeling projects.
• Demolition Services Interior and full-building demolition services for renovation projects, including selective demolition and structural teardowns.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reborn Home Remodeling: A California-based full-service residential remodeling firm offering kitchen, bath, and whole-home renovations across multiple SoCal metros. Highly comparable to Ashbury in service mix, residential-only focus, and SMB/individual homeowner customer base.
• Power Home Remodeling: One of the largest US residential exterior and remodeling companies, focused on kitchens, baths, roofing, siding, and windows for individual homeowners. Comparable business model to Ashbury's residential general-contracting approach, but at significantly larger scale.
• Neil Kelly Company: A long-tenured Pacific Northwest residential design-build remodeling company offering kitchen, bath, additions, and custom home services. Comparable to Ashbury in full-service residential remodel delivery and long operating history.
• Marrokal Design & Remodeling: A San Diego-based residential design-build remodeling firm serving homeowners with kitchens, baths, room additions, and custom projects. Directly mirrors Ashbury's homeowner-focused full-service offering in a similar California coastal metro.
• Moss Building & Design: A Virginia-based residential remodeling company offering kitchens, baths, basements, additions, and home renovations to homeowners. Same general contractor / residential remodel business model as Ashbury with comparable project-based, design-driven delivery.
• California Closets: A national custom storage and cabinetry brand serving homeowners with built-in closets, cabinets, and storage solutions. Comparable to Ashbury's custom cabinetry and millwork vertical with CAD-based design and direct-to-consumer homeowner sales.
• DreamMaker Bath & Kitchen: A franchise network of residential remodeling franchises specializing in kitchens, bathrooms, and whole-home renovations for individual homeowners. Comparable to Ashbury's homeowner-focused kitchen/bath/whole-home remodel offering via a distributed contractor model.
• Re-Bath: A national bathroom-remodel franchise specializing in full bath renovations for homeowners. Comparable to Ashbury as a residential specialty remodeler serving individual homeowners via direct-to-consumer estimates and installations.
• Lindus Construction: A Midwest-based residential remodeling and exterior improvement company offering kitchens, baths, roofing, siding, and windows. Comparable residential remodel focus and homeowner customer base, though operating in a different region.

Others

• Sweeten: A home renovation marketplace that matches homeowners with vetted general contractors in major US metros including San Francisco. Not a direct competitor to Ashbury's contracting services but a channel and adjacent ecosystem participant that influences homeowner lead flow for Bay Area remodelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ashbury-construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashbury General Contracting & Engineering