SalesAR
SalesAR is a bootstrapped B2B lead generation and appointment-setting agency that books qualified sales meetings via multichannel email and LinkedIn outreach. Founded in 2019 in Kyiv, it serves 650+ active clients across 40+ countries and 30+ industries from offices in Ukraine, the UK, and the USA.
- Company typePrivate
- Founded2019
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SalesAR does
SalesAR is a B2B lead generation and appointment-setting agency that books qualified sales meetings for clients through outbound systems. Founded in 2019 in Kyiv, Ukraine by Roman Shvets (CEO) and Anton Ziniuk, the firm operates from three offices — Kyiv (headquarters), London, and Dover, Delaware — and serves 650+ active clients across 40+ countries and 30+ industries including B2B SaaS, eCommerce/logistics, eSignature, manufacturing, IT services, pharma/healthcare, and financial services. Named case-study customers include WEYTEC, Akridata, Bulu, Foxit, AwardWallet, MaxBill, and SCORR Marketing, spanning SMBs through enterprise buyers.
The company's core service combines multichannel outreach (email and LinkedIn) with personalized messaging aligned to each client's ICP and value proposition. Underlying technology includes 30+ integrated third-party platforms (Apollo, ZeroBounce, Instantly, Reply.io, LinkedIn Sales Navigator, Crunchbase, Mailtester) for prospect research, email verification, deliverability management, and campaign execution. SalesAR has built proprietary internal infrastructure — a lead database and an email address verification platform — developed in-house starting 2021. AI is layered into delivery for personalization, predictive lead scoring, and market intelligence, drawing on third-party AI tools (Crayon, SEMrush, MadKudu, 6sense). Supporting services include Account-Based Marketing, Prospect Research, LinkedIn Influencer, Lead Generation Audit, Sales Audit, and Anti-Spam.
SalesAR operates a professional services model with monthly subscription pricing across three tiers: Starter ($3,000–$5,000), Mid-Market ($5,000–$10,000), and Enterprise ($10,000+). The go-to-market is sales-led with enterprise field sales (consultations personally conducted by the CEO or Director of Strategic Business Development), inside sales for mid-market, and direct SMB engagement. Reported performance metrics include 10x average client ROI, an 80% contract renewal rate, 30K+ appointments booked, and 200K+ leads generated monthly. The company is privately held, bootstrapped with no disclosed external funding, and has accumulated 50+ industry awards including consecutive Top Clutch rankings in appointment setting and lead generation for 2024 and 2025.
SalesAR firmographics
Firmographics- Name
- SalesAR
- Legal name
- Salesar LLC
- Website
- https://salesar.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SalesAR is a bootstrapped B2B lead generation and appointment-setting agency that books qualified sales meetings via multichannel email and LinkedIn outreach. Founded in 2019 in Kyiv, it serves 650+ active clients across 40+ countries and 30+ industries from offices in Ukraine, the UK, and the USA.
- Ownership category
- akta.pro rank
SalesAR industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
- akta.pro secondary industries
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where SalesAR is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
SalesAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Lead Generation Services: Professional services model delivering qualified sales meetings through outbound systems. Services include appointment setting, account-based marketing, lead generation audit, sales audit, prospect research, anti-spam services, and LinkedIn influencer services. Priced via customizable packages based on budget tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter budget tier for SMBs |
| Subscription | Monthly | Mid-market engagement tier |
| Subscription | Monthly | Enterprise-level engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SalesAR product offering
Product offeringCore offering
SalesAR is a B2B lead generation agency that books qualified sales meetings for clients through outbound systems. The core offering combines multichannel outreach via email and LinkedIn with AI-enhanced personalization aligned to each client's ICP and value proposition, supported by account-based marketing, prospect research, sales and lead generation audits, LinkedIn influencer services, and anti-spam deliverability management.
Product overview
SalesAR is a B2B lead generation agency that operates as a services-based offering, not a software platform. The core service is Lead Generation and Appointment Setting, which combines multichannel outreach (email and LinkedIn) with personalized messaging to book qualified sales meetings directly into clients' calendars. This core service is supported by Account-Based Marketing, Prospect Research, LinkedIn Influencer, Lead Generation Audit, Sales Audit, and Anti-Spam services. The company also develops proprietary internal technology including a lead database and email address verification platform. Services are offered across 40+ countries with expertise in 30+ industries, serving clients of all sizes from startups to enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation and Appointment Setting Services Multichannel B2B outreach combining email and LinkedIn with personalized messaging built around the client's ICP and value proposition to connect prospects with decision-makers and book qualified meetings directly into client calendars. For enterprise, SMB, and startup buyers seeking a steady flow of qualified sales appointments.
- Account-Based Marketing (ABM) Targeted account and stakeholder mapping with personalized campaigns focused on high-value accounts, aligning sales and marketing for complex B2B deals. For B2B companies pursuing named-account strategies and larger deal sizes.
- Prospect Research Services ICP definition and segmentation combined with accurate, enriched B2B contact data and clean lead lists ready for outreach campaigns, leveraging 30+ platforms for research and verification. For B2B sales and marketing teams needing high-quality prospect data.
- LinkedIn Influencer Service Profile positioning and content strategy designed to generate leads through authority and trust building on LinkedIn via engagement-driven visibility. For B2B executives and companies looking to expand inbound demand through personal branding on LinkedIn.
- Lead Generation Audit Full review of lead generation strategy, targeting, and setup to identify gaps blocking performance, with clear prioritized recommendations for scalable growth. For B2B teams looking to diagnose and improve underperforming outbound programs.
- Sales Audit Analysis of sales process, KPIs, and pipeline health, reviewing messaging, scripts, and qualification logic to provide actionable insights that improve conversion and close rates. For B2B sales leaders seeking to optimize their existing sales motion.
- Anti-Spam Services Email deliverability optimization and spam prevention including anti-spam best practices, infrastructure configuration, and ongoing maintenance to protect sender reputation and ROI. For B2B teams running outbound email at scale.
Quantifiable outcome
- 10x average client ROI
- +5 more outcomes
Companies that use SalesAR
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
SalesAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability4 records
Feature5 records
SalesAR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- InstantlycorePrimary email deliverability and campaign management platform used for cold outreach infrastructure
- ReplycoreKey platform for multichannel outreach, email automation, and meeting scheduling
- ZeroBouncecoreEmail verification and validation platform ensuring contact data quality and deliverability
- ApollocoreProspecting and data enrichment platform for B2B contact research and targeting
Scale indicators17 records
Recent moves9 records
Expansion highlights6 records
SalesAR competitors and assessment
Company assessmentDirect peers
- Belkins: Belkins is one of the largest boutique B2B appointment-setting and lead-generation agencies, offering multichannel outbound via email and LinkedIn to enterprise clients. It competes head-to-head with SalesAR for the same ICP and pricing band, and operates a similar human-led services model.
- Martal Group: Martal Group is a B2B lead generation and SDR outsourcing agency targeting SaaS and tech companies across North America and Europe. It delivers appointment-setting and pipeline services that directly overlap with SalesAR's core offering.
- Callbox: Callbox is a long-established B2B lead generation and appointment-setting agency offering multichannel outbound, ABM and data services to enterprise clients. It competes with SalesAR on the same multichannel, human-led services model.
- CIENCE: CIENCE provides outsourced SDR services, B2B lead generation and sales development, combining human outreach with proprietary data and tooling. Its offering closely mirrors SalesAR's appointment-setting and outbound infrastructure.
- SalesRoad: SalesRoad is a B2B sales outsourcing and lead generation firm specializing in SDR-as-a-service and appointment setting for technology and SaaS clients. It directly competes with SalesAR in the outsourced SDR/BDR category.
- DemandZen: DemandZen is a boutique B2B demand generation and appointment-setting agency with a comparable focus on account-based outreach and content-led demand gen, serving similar mid-market technology buyers.
- SalesHive: SalesHive operates a dual SDR and B2B lead generation model offering cold outreach, appointment setting, and sales development on a subscription basis, overlapping significantly with SalesAR's pricing tiers and target buyer.
Emerging players
- Operatize: Operatize is a smaller European B2B lead generation and appointment-setting specialist focused on tech and SaaS clients, serving a similar niche to SalesAR with a more regionally concentrated footprint.
Broad incumbents
- Salesloft: Salesloft is a leading sales engagement platform that powers SDR workflows for in-house teams — overlapping with SalesAR on the tooling layer (sequencing, cadence management) and increasingly competing for the same buyer budget against outsourced SDR services.
- Outreach: Outreach is a major sales execution platform whose sequencing, analytics and AI-driven workflow capabilities are used by enterprise revenue teams. It is an incumbent in the sales-tech category that competes with outsourced SDR agencies like SalesAR for buyer mindshare and budget.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SalesAR social profiles
Digital presenceSalesAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesAR leadership team
Management profileNumber of profiles
Profiles4 records
SalesAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesAR
What does SalesAR do?
SalesAR is a B2B lead generation agency that books qualified sales meetings for clients through outbound systems. The core offering combines multichannel outreach via email and LinkedIn with AI-enhanced personalization aligned to each client's ICP and value proposition, supported by account-based marketing, prospect research, sales and lead generation audits, LinkedIn influencer services, and anti-spam deliverability management.
Is SalesAR a public or private company?
SalesAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesAR founded?
SalesAR was founded in 2019. It employs 51 to 100 people.
Where is SalesAR based?
SalesAR is headquartered in Kyiv, Ukraine, in the Europe region.
How does SalesAR make money?
One revenue line is on record: B2B Lead Generation Services.
Who are SalesAR's main competitors?
Direct peers on record are Belkins, Martal Group, Callbox, CIENCE, SalesRoad, DemandZen and SalesHive. Operatize is listed as an emerging player. Broad incumbents are Salesloft and Outreach.
Does SalesAR have an API?
No public API is recorded for SalesAR.
What industry is SalesAR in?
SalesAR's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 541810 and its SIC code is 7311.