CoreBenefits Group

What CoreBenefits Group does

CoreBenefits Group, operating under the legal name Core Benefits Group Inc. (DBA: Core Insurance Enterprises), is a privately held independent insurance agency founded in 2010 and headquartered at 2 Village Green Rd., Suite A1, Hampstead, New Hampshire. The firm employs 101-250 people and operates primarily in the New England region, with a stated core market in New Hampshire. As an independent agency, CoreBenefits Group represents multiple insurance carriers rather than acting as a captive agent, allowing it to offer clients comparative quoting across personal, business, and health insurance product lines.

The company's product portfolio spans three principal categories. Personal lines include auto (cars, trucks, motorcycles), home (homeowners, condo, renters), life (term, universal, whole, long-term care), and additional specialty products (flood, umbrella, snowmobile/ATV, boat/watercraft). Business lines include Business Owner Policy, Commercial Auto, Workers Compensation, Liability (general, professional, cyber, EPLI), Commercial Property, and Business Life Insurance. Health lines include individual plans, Medicare products (supplement, advantage, prescription drug, final expense), and group health plans for employers. The agency represents 17+ carriers including national firms (Travelers, Progressive, Anthem, Aetna, Safeco, National General) and New England regional carriers (Plymouth Rock, Andover, Concord Group, Vermont Mutual, MMG, MPIUA, Safety, Hanover).

CoreBenefits Group earns revenue through insurance agency commissions paid by carriers on policies placed and renewed, with personalized quotes generated through direct agent consultation, online self-serve tools (via ConsumerRateQuotes integration), and a referral partner portal serving real estate professionals and auto dealers. The technology stack is standard for an independent agency: third-party quote generation, PayPal payment processing, and Google Analytics, with no proprietary technology disclosed. Customer acquisition combines direct agent sales, a digital quote channel, and a structured partner referral program. The company maintains no disclosed funding, parent company, or M&A activity in the available record.

Name

CoreBenefits Group

Legal name

Core Benefits Group Inc.

Website

https://mycoreinsurance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

CoreBenefits Group is a privately held independent insurance agency based in Hampstead, New Hampshire, offering personal, commercial, and health insurance products from 17+ carriers to individuals, families, small/mid-size businesses, and employers in the New England region via direct agents, online quoting, and a referral partner portal.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF)

akta.pro secondary industry

Standalone Critical Illness Insurance (FSAIAKAA)

Keywords

• Independent insurance agency
• Personal insurance
• Business insurance
• Health insurance
• Employee group benefits

Headquarters

HQ city

Hampstead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, CoreBenefits Group earns commissions from insurance carriers for policies placed and renewed. Commissions are typically a percentage of the premium paid by customers. The agency works with multiple carriers to find optimal coverage and pricing for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CoreBenefits Group is an independent insurance agency that represents multiple insurance carriers to place personal, business, and health insurance for individuals, families, and businesses. It offers auto, home, life, health, Medicare, and a full range of commercial coverages, matching clients with appropriate carrier products.

Product overview

CoreBenefits Group is an independent insurance agency offering a comprehensive portfolio of insurance products across personal, business, and health insurance categories. Their personal lines include Auto Insurance (cars, trucks, motorcycles), Home Insurance (homeowner’s, condo, renters), Life Insurance (term, universal, whole, long-term care), and Additional Products (flood, umbrella, snowmobile/ATV, boat/watercraft). Business offerings comprise Business Owner Policy (combined property and liability), Commercial Auto, Worker’s Compensation, Liability Insurance (general, professional, cyber, EPLI), Property, and Business Life Insurance. Health products include Individual Plans, Medicare Plans (supplement, advantage, prescription drug, final expense), and Group Plans. The company operates as an independent agency working with multiple insurance carriers to match clients with appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance covering cars, trucks, and motorcycles, protecting against property damage, bodily injury, comprehensive, and collision for both fault and non-fault accidents. For individual consumers.
• Home Insurance Residential property insurance including homeowner's, condo, and renters insurance protecting living spaces and possessions against covered events. For homeowners and renters.
• Life Insurance Life insurance products including term, universal, whole, and long-term care coverage, providing financial protection for families in the event of death or incapacitation.
• Health Insurance Health coverage for individuals and families including individual plans, Medicare plans, group plans, dental, vision, supplemental, and disability insurance.
• Business Owner Policy Combined property and liability insurance for small businesses, with customizable coverage including professional liability, building damage, business income loss, product liability, equipment breakdown, and cyber liability.
• Commercial Auto Insurance Business vehicle fleet insurance covering property damage, bodily injury, comprehensive, and collision, protecting business owners from liability for damage caused by employees driving company vehicles.
• Worker's Compensation Coverage for employee workplace injuries, providing employees lost income recovery while protecting businesses from lawsuits related to on-the-job accidents.
• Liability Insurance Multiple liability coverage types including general liability, professional liability (for architects, accountants, consultants, engineers, lawyers, medical and real-estate professionals), commercial umbrella, cyber liability, and employment practices liability insurance (EPLI).
• Commercial Property Insurance Physical asset coverage for businesses, protecting buildings, leased workspace, tools, and mobile equipment against fire, water damage, and storm-related destruction.
• Group Health Plans Employer group health insurance to attract and retain employees, including group health, dental, vision, long and short term disability, and supplemental health insurance.
• Medicare Plans Medicare supplement, Medicare Advantage, prescription drug, and final expense insurance that fill gaps in Medicare coverage for eligible individuals and seniors.
• Individual Health Plans Health insurance for self-employed, part-time workers, or those without employer-sponsored coverage, including health, dental, vision, supplemental medical, and disability insurance.
• Business Life Insurance Life insurance products designed for business owners to protect companies against the loss of key employees or owners.
• Additional Insurance Products Specialty insurance including flood and natural disaster insurance, umbrella policies, snowmobile and ATV insurance, and boat and watercraft insurance.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core.

• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers Insurance is one of the carrier partners represented by CoreBenefits Group, providing personal and business insurance products including auto, home, and commercial coverage options.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a carrier partner providing auto insurance products. CoreBenefits Group offers Progressive policies as part of their carrier portfolio.
• AnthemcoreChannel Partner/ Reseller/ DistributorAnthem is a health insurance carrier partner providing health coverage options for individual and group plans.
• AetnacoreChannel Partner/ Reseller/ DistributorAetna is a health insurance carrier partner providing health insurance products including individual and group health plans.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco Insurance is a carrier partner providing auto, home, and business insurance products through CoreBenefits Group.
• Mapfre InsurancecoreChannel Partner/ Reseller/ DistributorMapfre Insurance is a carrier partner providing auto, home, and commercial insurance coverage options in the New England region.
• Andover CompaniescoreChannel Partner/ Reseller/ DistributorAndover Companies is a regional carrier partner providing home and property insurance products with customer service and claims handling through CoreBenefits Group referrals.
• Plymouth Rock AssurancecoreChannel Partner/ Reseller/ DistributorPlymouth Rock Assurance is a carrier partner providing auto and home insurance coverage in the Northeast region.
• Concord Group InsurancecoreChannel Partner/ Reseller/ DistributorConcord Group Insurance is a regional carrier partner providing auto and property insurance with roadside assistance and online billing services.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorForemost Insurance Group is a carrier partner providing specialty insurance products including mobile home, landlord, and specialty property coverage.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorHanover Insurance Group is a carrier partner providing commercial and personal insurance products including business owner's policies and property coverage.
• MMG InsurancecoreChannel Partner/ Reseller/ DistributorMMG Insurance (MMG Insurance Company) is a carrier partner providing personal and commercial insurance products.
• Mass Property Insurance (MPIUA)coreChannel Partner/ Reseller/ DistributorMass Property Insurance (MPIUA) is a carrier partner providing property insurance products in Massachusetts.
• National General InsurancecoreChannel Partner/ Reseller/ DistributorNational General Insurance is a carrier partner providing auto, home, and supplemental health insurance products.
• Patriot Insurance CompanycoreChannel Partner/ Reseller/ DistributorPatriot Insurance Company is a carrier partner providing personal and commercial insurance coverage with online payment and policy management options.
• Safety InsurancecoreChannel Partner/ Reseller/ DistributorSafety Insurance is a carrier partner providing auto and home insurance products in Massachusetts and the Northeast.
• Universal Property & Casualty InsurancecoreChannel Partner/ Reseller/ DistributorUniversal Property & Casualty Insurance is a carrier partner providing property and casualty insurance products.
• Vermont Mutual Insurance GroupcoreChannel Partner/ Reseller/ DistributorVermont Mutual Insurance Group is a regional carrier partner providing property and casualty insurance in New England.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Acrisure: Tech-enabled, PE-backed insurance brokerage that has rapidly consolidated independent agencies across the U.S. Comparable in targeting independent agency partnerships and multi-line product offerings, with a technology-forward consolidation thesis.
• Lemonade: Digital-native insurance carrier using AI-driven underwriting and direct-to-consumer distribution for renters, home, auto, life, and pet. Adjacent threat rather than direct competitor — represents the direct-to-consumer model that could disintermediate traditional independent agencies like CoreBenefits.

Broad incumbents

• USI Insurance Services: National insurance brokerage and consulting firm offering property/casualty, employee benefits, and personal lines. Comparable in multi-line offerings and consultative model, with substantially larger scale.
• Hub International: Major North American insurance brokerage offering personal, commercial, and benefits products across all 50 states and Canada. Comparable product portfolio to CoreBenefits but at vastly greater scale and geographic diversification.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm offering commercial, personal, and benefits products. Comparable multi-line offerings to CoreBenefits but at enterprise scale with significantly broader geographic reach.
• Brown & Brown: Large national insurance brokerage offering personal, commercial, and employee benefits products through independent agency and direct channels. Comparable in multi-line offerings and carrier relationships, but at significantly larger scale.

Direct peers

• Alera Group: PE-backed independent insurance agency providing personal, commercial, life, and benefits solutions across the U.S. with strong carrier partnerships. Comparable in independent agency model, multi-line offerings, and roll-up consolidation playbook.
• The Hilb Group: Mid-Atlantic and Northeast-focused insurance brokerage offering personal, commercial, and employee benefits with carrier partnerships. Comparable in independent agency model, multi-line offerings, and regional New England/Atlantic footprint.
• World Insurance Associates: Growing independent insurance agency with strong Northeast presence and PE backing, offering personal, commercial, and benefits products. Directly comparable to CoreBenefits in independent agency model and multi-line offerings, with documented roll-up strategy.
• Cross Insurance: Maine-based independent insurance agency offering personal, commercial, and employee benefits products across New England with multiple carrier partnerships. Directly comparable to CoreBenefits in business model, regional footprint, and multi-line approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CoreBenefitsGrp
• Facebookfacebook.com/CoreBenefitsGroup
• LinkedInlinkedin.com/company/core-benefits-group
• Instagraminstagram.com/core_benefits_group_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoreBenefits Group