FunnelCockpit

What FunnelCockpit does

FunnelCockpit is a Hamburg-based, German-built all-in-one marketing software platform that consolidates website/funnel building, email marketing, automated webinars, CRM, membership areas, video hosting and editing, quiz/survey lead funnels, A/B testing, and exit-intent (Bounce) tooling into a single browser-based application served from German servers with GDPR/DSGVO compliance. The product is sold as a tiered monthly subscription (LITE €47, STANDARD €97, BUSINESS €297), with a €1 14-day trial, no minimum contract, optional annual billing at ~15% off, and bundling of AI features (AI PageBot, AI Blog Article Generator) released in 2024 at no incremental charge. Distribution is primarily product-led and self-serve through the company's own website, supplemented by a 25% lifetime-commission affiliate program on Digistore24, an Elopage payment option, and a free WordPress plugin that embeds FunnelCockpit pages on external domains.

The company serves a primarily DACH-region customer base of coaches, consultants, agencies, and small online businesses, with named users spanning digital marketing agencies (DNAconcepts), business coaches (Dirk-Michael Lambert, Dominik Greger, Samer Mohamad), network marketers (Frank Heister), and education/event organizers (Robin Söder). FunnelCockpit is structured as a Gesellschaft bürgerlichen Rechts (GbR) civil law partnership jointly represented by Denis Hoeger Caballero, Just Viral GmbH & Co. KG (led by Geschäftsführer Resul Capa), and Marius Gebhardt, with no disclosed external investors and no public funding rounds, indicating a bootstrapped operating model. Headcount sits in the 11–50 range with offices in Hamburg and Mönchengladbach, and the company has maintained a no-price-increase policy since 2016 alongside 28,000+ active users and 1.5M+ websites created on the platform.

Name

FunnelCockpit

Legal name

FunnelCockpit (Gesellschaft bürgerlichen Rechts)

Website

https://funnelcockpit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FunnelCockpit is a Hamburg-based, German-built all-in-one marketing SaaS that consolidates funnel building, email marketing, webinars, CRM, membership areas, video, and AI content tools into one DSGVO-compliant platform for coaches, agencies, and SMB online businesses in the DACH market, sold via tiered monthly subscriptions (€47/€97/€297).

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Monthly recurring subscription revenue from three tiered plans (LITE €47, STANDARD €97, BUSINESS €297). Annual billing available with 15% discount. No minimum contract term - cancellable monthly. Revenue is subscription-based with predictable recurring model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

FunnelCockpit is an all-in-one, browser-based marketing SaaS platform that combines a drag-and-drop website and sales funnel builder, tag-based email marketing, automated webinars, membership/training portals, quiz and survey lead funnels, an integrated CRM, a high-performance video player with native recording and editing, A/B split testing, a blog system, and AI-powered content and design assistance into a single subscription product with German-hosted cloud infrastructure.

Product overview

FunnelCockpit is an all-in-one marketing software platform designed for agencies, marketed as the #1 software for digital marketing and business processes. The platform follows a unified platform-plus-modules architecture, combining a core FunnelBuilder (Website & Funnel Builder) with integrated modules including: E-Mail Marketing Tool (tag-based system with FollowUp funnels), Mitgliederbereich Software (membership/training platform), Quiz & Umfrage Funnels (survey/quiz lead generation), Webinar-Tool (automated webinars), Formular Builder (lead/customer forms), Blog System (with SEO tools), VideoPlayer & Hosting, CRM Tool, and A/B Splittest Tool. Additional features include Bounce-Tool for visitor return and AI-powered features including AI PageBot (design and content assistant) and AI Blog Article Generator. The platform emphasizes native integration of all tools under one roof with German hosting and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Brands

• AI PageBot: AI-powered design and content assistant integrated into the PageBuilder for automated translations, content rewriting, and design optimization.
• AI Blogartikel Generator

Products and services

• FunnelCockpit All-in-one browser-based marketing SaaS platform combining website and sales funnel builder, tag-based email marketing, automated webinars, membership/training portals, quiz and survey lead funnels, integrated CRM, high-performance video player with built-in recording and editing, A/B split testing, blog system, and AI-powered content and design assistance; sold via tiered monthly subscriptions (LITE €47, STANDARD €97, BUSINESS €297) to agencies, coaches, consultants, and online businesses in the DACH region.

Quantifiable outcome

• Average 577% revenue increase for users
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Digistore24coreChannel Partner/ Reseller/ DistributorDigistore24 serves as the primary payment processor and affiliate platform for FunnelCockpit. All subscription payments are processed through Digistore24. The affiliate program offers 25% lifetime commission paid through Digistore24's infrastructure.
• ElopageminorChannel Partner/ Reseller/ DistributorElopage is an alternative payment processor alongside Digistore24, offering payment methods including PayPal, credit card, Sofortüberweisung, direct debit, and invoice.
• WordPresscoreTechnology or IntegrationFunnelCockpit offers a free WordPress plugin allowing users to embed FunnelCockpit pages on their WordPress domains. The integration is SEO-optimized and enables seamless connection between WordPress sites and FunnelCockpit funnels.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is offered as a payment method through Digistore24/Elopage for subscription payments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActiveCampaign: ActiveCampaign combines email marketing, marketing automation, and CRM with landing-page and funnel features. Its SMB and mid-market automation focus and integrated approach place it in the same competitive set as FunnelCockpit.
• Kajabi: Kajabi is an all-in-one platform focused on knowledge creators, offering funnels, email, memberships/courses, and websites. It targets the same coach and course-creator persona as FunnelCockpit, particularly its membership and webinar use cases.
• Leadpages: Leadpages is a landing page and website builder that has expanded into lead generation, conversion tools, and basic email. It competes directly with FunnelCockpit's funnel and form-builder modules for SMB marketers.
• GetResponse: GetResponse is an email marketing and marketing automation platform that has expanded into funnels, webinars, and landing pages. It has strong European roots and competes head-to-head with FunnelCockpit for SMB and mid-market coaches and online businesses.
• Systeme.io: Systeme.io is an all-in-one marketing platform offering funnel building, email marketing, online courses, webinars, and CRM at low price points targeting solopreneurs and SMBs. Its bundled-feature, low-cost pricing model directly mirrors FunnelCockpit's positioning.
• Kartra: Kartra by Genesis Digital provides an integrated platform combining funnels, email, membership sites, video hosting, and helpdesk. Like FunnelCockpit, it markets itself as a single-tool replacement for fragmented marketing stacks serving coaches and course creators.
• ClickFunnels: ClickFunnels is a leading all-in-one sales funnel builder SaaS targeting entrepreneurs, coaches, and SMBs with funnel building, email, and membership features. It is the most direct global comparable to FunnelCockpit's core offering, differing primarily in geographic focus (global vs. DACH) and scale.
• ConvertKit (now Kit): ConvertKit/Kit is an email-first marketing platform for creators that has added landing pages, commerce, and automations. It targets the same online-creator and coach segment as FunnelCockpit and overlaps on email, landing pages, and automations.

Broad incumbents

• HubSpot: HubSpot is a large incumbent marketing, sales, and CRM platform with funnel/landing-page, email, and CMS capabilities that overlap materially with FunnelCockpit's modules. It serves a broader and more enterprise customer base and represents the scaled competitive ceiling in this category.
• Mailchimp: Mailchimp is a broad-incumbent email marketing and basic marketing automation platform owned by Intuit. It is one of the third-party email integrations FunnelCockpit supports, and competes at the entry-tier email level for the same SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/funnelcockpit
• Xx.com/funnelcockpit
• LinkedInlinkedin.com/company/funnelcockpit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FunnelCockpit