iWitness
iWitness (Perpcast Inc.) is a Seattle-based mobile-app company that sells a consumer subscription turning smartphones into personal-safety devices, streaming video, audio, and GPS to the cloud and auto-dialing 911.
- Company typePrivate
- Founded2009
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What iWitness does
iWitness, operated by Perpcast Inc., is a Seattle-based private company that develops and distributes a single personal-safety mobile application for iOS and Android. The app turns a smartphone into a personal safety device by recording video and audio directly to the cloud, capturing real-time GPS coordinates, one-touch dialing 911, activating a flashlight and audible alarm, and notifying up to six personal emergency contacts who can view the live evidence. The cloud-recording architecture is positioned as the core technical differentiator: because media is streamed off-device, the company claims captured evidence cannot be erased or destroyed by an assailant. Retention policy disclosed in the Terms of Service is at least 30 days for Events and one year for Emergency and Saved content.
The company generates revenue through a recurring consumer subscription priced at roughly $2.09–$3 per month, with a one-month free trial offered to lower acquisition friction. Distribution is entirely direct-to-consumer through the Apple App Store and Google Play Store, with the corporate website serving primarily as a marketing surface and a partnership with Crime Stoppers providing category credibility. The target segments are individual consumers seeking personal safety during daily activities and parents/families seeking protection for smartphone-capable children. The product was designed at founding (2009) for international operation subject to local limitations, but active operation is centered in the United States.
Operationally, iWitness is a small organization (1–10 employees) with a founder-led structure: David Remer serves as Chairman and Founder, supported by strategic advisers with E911, prosecutorial, and protective-security backgrounds. The company has raised minimal disclosed capital ($200,000 in September 2009) and shows no evidence of institutional backing, M&A activity, or secondary product lines.
iWitness firmographics
Firmographics- Name
- iWitness
- Legal name
- Perpcast Inc.
- Website
- https://iwitness.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iWitness (Perpcast Inc.) is a Seattle-based mobile-app company that sells a consumer subscription turning smartphones into personal-safety devices, streaming video, audio, and GPS to the cloud and auto-dialing 911.
- Ownership category
- akta.pro rank
iWitness industry classification
Industry- Product category
- Personal Safety Mobile Applications
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Remote Video Guarding / Virtual Patrol (Guard + CCTV) (BPAKAAAL)
- akta.pro secondary industry
- Video Surveillance (CCTV) Monitoring Services (HSAHAAAE)
Keywords
Where iWitness is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iWitness business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Mobile App Subscription: Recurring subscription revenue from personal safety app delivered via iOS and Android platforms. Users pay monthly subscription fee after initial free trial period. Pricing tiers available with core subscription starting at $2.09/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription for personal safety app |
| Subscription | Monthly | Affordable monthly plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
iWitness product offering
Product offeringCore offering
iWitness offers a mobile personal safety application for iOS and Android that turns a smartphone into a personal safety device. The app records video and audio directly to the cloud, captures real-time GPS location, automatically initiates 911 dialing, emits light and alarm to deter threats, and notifies up to six personal emergency contacts with access to live video evidence.
Product overview
iWitness offers a single unified personal safety mobile application for iOS and Android that transforms smartphones into personal safety devices. The app records video and audio directly to the cloud, captures GPS location in real-time, initiates 911 calls with one touch, emits light and alarms to deter attackers, and notifies up to six personal emergency contacts. The cloud-based storage ensures evidence cannot be erased or destroyed by assailants. The product is available via a free 30-day trial with subscription plans starting at approximately $2.09 per month.
Differentiator
Problem solved
Functional benefit
Products and services
- iWitness Personal Safety App
Quantifiable outcome
- Evidence preserved for at least 30 days for Events, 1 year for Emergency and Saved content
- +1 more outcomes
Companies that use iWitness
Customer profileSegments2 records
Ideal customer profiles2 records
iWitness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
iWitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crime StopperscoreCrime Stoppers partnership provides credibility and visibility for iWitness personal safety app. The partnership appears in marketing materials and website, suggesting mutual promotional relationship between iWitness and Crime Stoppers organization.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
iWitness competitors and assessment
Company assessmentDirect peers
- bSafe: bSafe is a personal safety mobile app offering live location sharing, emergency contact alerts, and audio/video evidence capture. It targets consumers and enterprises with similar use cases to iWitness (commuting, exercising, lone workers).
- Noonlight: Noonlight is a direct competitor in the personal safety app category, letting users trigger emergency response and share location with contacts, much like iWitness. It has raised significantly more capital and integrated with rideshare, dating, and smart-home platforms.
- Citizen: Citizen (formerly Vigilante) delivers real-time crime and safety alerts to nearby users and includes personal safety features. It overlaps with iWitness on emergency-alert use cases but differentiates via a crowdsourced incident feed.
- Rescu: Rescu is a mobile personal safety app that dispatches private emergency responders with one tap and shares location with contacts. Like iWitness, it sits between the user and 911/local responders with a tech-driven interface.
Broad incumbents
- ADT: ADT is a broad incumbent in monitored security, offering intrusion alarm, video surveillance, and emergency response service plans. It represents the legacy incumbent that iWitness's mobile-centric cloud model attempts to disrupt.
- Ring (Amazon): Ring, owned by Amazon, sells consumer video doorbells and home security products with cloud recording and emergency response integration. It scales iWitness's core cloud-CCTV-plus-response value proposition via Amazon's ecosystem.
- Life360: Life360 is a larger, established family safety and location-sharing platform publicly traded with millions of subscribers. It competes for the same 'peace of mind for families' wallet share as iWitness, with a much broader feature set.
Emerging players
- RapidSOS: RapidSOS provides software that links connected devices (apps, cars, wearables) directly to 911 and first responders with verified identity and location. It is upstream-enabling for safety apps like iWitness and competes for the same emergency-dispatch data flows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
iWitness social profiles
Digital presenceiWitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
iWitness leadership team
Management profileNumber of profiles
Profiles4 records
iWitness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iWitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iWitness
What does iWitness do?
iWitness offers a mobile personal safety application for iOS and Android that turns a smartphone into a personal safety device. The app records video and audio directly to the cloud, captures real-time GPS location, automatically initiates 911 dialing, emits light and alarm to deter threats, and notifies up to six personal emergency contacts with access to live video evidence.
Is iWitness a public or private company?
iWitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iWitness founded?
iWitness was founded in 2009. It employs 1 to 10 people.
Where is iWitness based?
iWitness is headquartered in Seattle, United States, in the North America region.
How does iWitness make money?
One revenue line is on record: mobile App Subscription.
Who are iWitness's main competitors?
Direct peers on record are bSafe, Noonlight, Citizen and Rescu. Broad incumbents are ADT, Ring (Amazon) and Life360. RapidSOS is listed as an emerging player.
Does iWitness have an API?
No public API is recorded for iWitness.
What industry is iWitness in?
iWitness's product category is Personal Safety Mobile Applications. Its primary akta.pro industry code is BPAKAAAL, Remote Video Guarding / Virtual Patrol (Guard + CCTV), with a secondary code of HSAHAAAE, Video Surveillance (CCTV) Monitoring Services. Its NAICS code is 561621 and its SIC code is 7381.