What Fator does

Fator (operating as Fator.ag) is a private, Brazil-based digital performance marketing agency founded in 2009, headquartered in Porto Alegre, Rio Grande do Sul. The firm operates an integrated three-pillar service model: Performance & Digital Media (multi-channel paid advertising across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and X Ads), CRO/Design/UX (conversion-focused landing page design, A/B testing, heatmaps), and Business Intelligence & Big Data (a centralized data lake built on Google BigQuery with Looker Studio dashboards, GA4, and GTM tracking). The agency's technical platform connects media execution, conversion optimization, and analytics into a single data feedback loop, using AI for predictive analytics, anomaly detection, creative generation, and behavioral modeling.

Fator serves enterprise and mid-market B2B clients across diversified verticals including higher education (PUCRS, La Salle, Marista), aviation/loyalty (LATAM Pass), financial services/cooperative banking (Unicred Porto Alegre), real estate (Guarida), manufacturing (Stara, Gedore), and technology (Edge UOL, Tax.co). The agency operates on a fixed monthly retainer model with no percentage of media spend, aligning incentives to outcomes rather than budget size. Client media budgets range from R$5,000 to R$500,000 per engagement, and the firm holds Google Premier Partner status (top 3% of Brazilian performance agencies, continuously since 2022) and Meta Business Partner certification.

The go-to-market motion is sales-led and direct, with new client acquisition through website contact forms, scheduled consultations, and case-study-driven inbound demand. Fator is headquartered at Rua Frei Henrique Golland Trindade, 305, Boa Vista, Porto Alegre, and serves clients globally from this single location. The team is described as small but specialized (11-50 employees), composed of designers, developers, and analysts working in an integrated (rather than siloed) structure.

Name

Fator

Legal name

Fator

Website

https://fator.ag

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fator (Fator.ag) is a Brazilian digital performance marketing agency founded in 2009, offering integrated paid media, CRO/UX design, and Business Intelligence services to enterprise and mid-market B2B clients across education, financial services, aviation, and manufacturing sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Pôrto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Retainer / Fee-based Services: Fator operates on a fixed monthly fee model (fee mensal fixo), defined based on the scope of work presented and media volume. No percentage of media investment is charged, and there are no hidden fees. Clients know exactly what they are paying. This model incentivizes outcome-focused performance rather than media spend maximization.
2. Media Buying Execution: The agency executes paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok, and X Ads on behalf of clients. Media budget is managed separately from agency fees and flows directly through client accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Fator is a digital performance marketing agency that delivers three integrated service lines: Performance & Mídia Digital (paid media campaigns across Google, Meta, LinkedIn, TikTok, and X Ads), CRO/Design/UX (conversion-focused landing pages, A/B testing, heatmaps, and UX design), and Business Intelligence & Big Data (BigQuery data lake integration with real-time Looker Studio dashboards and end-to-end attribution). The agency operates on a fixed monthly retainer model and combines media execution, conversion design, and analytics into one unified offering for mid-market and enterprise clients.

Product overview

Fator is a digital performance marketing agency offering three integrated core services: Performance & Mídia Digital (multi-channel advertising), CRO/Design & UX (conversion optimization and strategic design), and Business Intelligence & Big Data (data integration and analytics). The agency operates as a unified platform where these services interconnect—media campaigns feed into landing pages that feed into BI dashboards, enabling data-driven optimization across the entire funnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance & Mídia Digital Multi-channel digital media advertising services across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok Ads, and X Ads, with strategic planning, continuous optimization, A/B testing, and AI-powered campaign management focused on lead generation and conversions for B2B enterprise and mid-market clients.
• CRO, Design & UX Conversion Rate Optimization service combining strategic design, custom-built landing pages, A/B testing, heatmaps, screen recordings, mobile-first responsive design, and user behavior analysis to improve conversion rates and lead quality for B2B clients.
• Business Intelligence e Big Data Data integration and analytics service using Google BigQuery as a centralized data lake, with real-time interactive dashboards in Looker Studio, AI-powered predictive insights, intelligent alerts, and end-to-end tracking (via GA4 and GTM) from media touchpoints through to closed sales.

Quantifiable outcome

• 14 million impressions; 1.8 million people reached; 122,000 landing page clicks; 700+ conversions; R$16 CPM for CTV video (Unicred case)
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner since 2022, placing Fator among the top 3% of performance agencies in Brazil. Deep integration with Google Ads (Search, Display, YouTube, Shopping), Google Analytics (GA4), Google Tag Manager (GTM), Google BigQuery, Looker Studio, and Google Gemini for AI-powered insights. Google Partner Premier badge displayed across all Fator digital properties.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner with active campaigns across Facebook and Instagram Ads. Instagram Stories and Feed identified as high-performing formats (70% of leads from Stories in PUCRS case; Instagram 3.6x higher conversion rate vs. Facebook). Meta Business Partner badge displayed across all Fator digital properties.
• LinkedIncoreTechnology or IntegrationLinkedIn Ads listed as a primary media channel for B2B targeting. LinkedIn organic presence maintained at linkedin.com/company/agenciafator for thought leadership and employer branding.
• Looker StudiocoreTechnology or IntegrationGoogle's business intelligence and dashboard platform used by Fator to create interactive, real-time dashboards for clients, connecting media data with business metrics. Referenced in both the BI and Performance pages as a core technology partner.
• Google BigQuerycoreTechnology or IntegrationCloud data warehouse used by Fator to build client data lakes, centralizing media, CRM, analytics, and internal client data in a single structured, queryable environment. Core infrastructure for Fator's BI practice. Referenced across the BI and Performance pages.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resultados Digitais (RD Station): One of Brazil's largest martech + digital marketing services players, combining a SaaS platform (RD Station) with agency services in performance media, SEO, and CRO. Directly comparable as a Brazilian performance marketing services provider targeting mid-market and enterprise clients with integrated data and BI capabilities.
• Conversion: Brazilian agency specialized in Conversion Rate Optimization, UX, and data-driven performance marketing. Highly comparable to Fator's CRO/Design + Performance offering, targeting enterprise clients with measurable outcome-based engagements.
• Rock Content: Brazilian content marketing and performance agency with a content engine + SEO + demand-generation model. Comparable in serving enterprise B2B clients with content-driven, data-backed performance marketing and in operating at the intersection of content, SEO, and paid media.
• Actons: Brazilian performance marketing agency focused on paid media, SEO, and analytics for enterprise clients. Comparable in its integrated data/analytics approach and Brazilian enterprise client focus.
• Tino (Grupo Tino): Brazilian digital marketing agency offering performance media, SEO, CRO, and BI services. Directly comparable scope and Brazilian enterprise client base to Fator.
• Nação Digital: Brazilian performance marketing agency providing paid media, SEO, and analytics services to mid-market and enterprise clients. Comparable in the integrated digital performance offering and Brazilian market focus.
• W3haus: Brazilian digital agency specializing in performance marketing, paid media, and data analytics. Comparable in the integrated paid-media + analytics proposition serving Brazilian enterprise clients.

Broad incumbents

• Huge Brazil: Global digital experience agency with a strong Brazil presence offering performance media, CRO, BI, and design at scale. Comparable in offering and enterprise focus but operates as part of a global network with much larger headcount and broader portfolio.
• Wunderman Thompson Brazil: Global creative and data-driven agency network with significant Brazilian operations. Overlaps with Fator in performance media, BI, and CRM integration, but offers a much broader creative and brand portfolio as part of a global network.
• Artplan: One of Brazil's largest independent agencies offering integrated communications, performance media, and digital marketing. Comparable in serving large Brazilian enterprise clients (including education and consumer brands) but with a much broader creative and media portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FatorDigital
• LinkedInlinkedin.com/company/fatordigital
• Instagraminstagram.com/fator.ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fator