Perry Bishop

What Perry Bishop does

Perry Bishop is an independent UK estate and letting agent operating across Gloucestershire, Wiltshire and Oxfordshire, headquartered in Cirencester with 10+ branch offices and 101-250 employees. Founded in 1999/2000, the company provides residential property sales, lettings and full property management services to individual home sellers, buyers, landlords and renters, supplemented by Land & New Homes, in-house mortgage advisory through Perry Bishop Financial Services, and ancillary services including conveyancing referrals, removals, surveying and auction partners. Differentiated offerings include an 11-Step Sales Plan, a VIP Buyers Club with priority off-market access, an Online Bidding auction channel, a Premium Service tier with drone photography and twilight imagery, and a Refer a Friend scheme paying £150 John Lewis vouchers on completion.

The underlying technology stack is a property listing and management platform integrated with major UK portals (Rightmove, Zoopla, OnTheMarket), supported by online valuation tools, video tour capabilities, Google Analytics, AdWords conversion tracking, and integration with Sprift for property data reports. Marketing is omnichannel: portal listings, Google paid search, SEO-optimized area and buying guides, YouTube video content, a quarterly At Home magazine, email newsletters, social media (Facebook, WhatsApp), community event sponsorship (Follyfest, Macmillan Golf Day, Tetbury Woolsack Race) and structured referral programs.

The business model is primarily transaction-based, generating revenue through residential sales commission, monthly recurring lettings/management fees, professional mortgage advisory fees, and an extensive affiliate/referral revenue layer from solicitors (£100-£150 per referral), mortgage partners (~£300 per case), removal companies (5%, ~£100 average), surveying/auction partners (10%), admin ID check fees (£25-£40), and EPC/photography partner cost recovery. The firm is privately held, founder-led by Managing Director Phillip Bishop, regulated by Propertymark, registered with the Property Redress Scheme, and certified for Client Money Protection through 2026.

Name

Perry Bishop

Legal name

Perry Bishop Ltd

Website

https://perrybishop.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Perry Bishop is an independent UK estate and letting agent with 10+ branches across Gloucestershire, Wiltshire and Oxfordshire, offering residential sales, lettings, property management, mortgage advisory and Land & New Homes services to individual home sellers, buyers, landlords and renters.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential estate agency
• Property lettings services
• Property management
• Property valuation
• Mortgage advisory

Headquarters

HQ city

Cirencester

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Commission fees charged on residential property sales, typically a percentage of the sale price.
2. Lettings and Property Management: Tenant sourcing, rent collection, fully managed property services and landlord compliance support.
3. Referral Fees - Solicitors: Referral fees from carefully selected local solicitors, typically between £100 and £150 per completed referral.
4. Referral Fees - Removal Companies: Referral fees of approximately 5% of the removal company's fee, with an average fee of £100.
5. Referral Fees - Mortgage Partners: Average referral fee of £300 per mortgage case from mortgage partners.
6. Referral Fees - Auction and Surveying: Commission of approximately 10% of auction/surveying company fees.
7. Administration Fees: ID check admin fees: £25 per individual and £40 for joint purchase, payable at the start of the transaction.
8. Mortgage Advisory Services: In-house mortgage advisory services helping clients secure finance for property purchases.
9. EPC, Floorplan and Photography Partner: Administration cost recovery of approximately £15 per case from photography/EPC partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Perry Bishop is an independent estate and letting agency providing residential property sales, lettings, full property management, and mortgage advisory services across Gloucestershire, Wiltshire, and Oxfordshire. The firm operates a multi-branch network supported by an 11-step sales methodology, online valuation tools, and partnerships with UK property portals (Rightmove, Zoopla, OnTheMarket).

Product overview

Perry Bishop operates as an independent estate and letting agent offering a unified service portfolio across residential sales, lettings, property management, mortgages, and land/new homes. The core offering centers on property sales and lettings supported by an 11-step sales methodology, complemented by mortgage advisory services through Perry Bishop Financial Services. Additional products include the VIP Buyers Club for off-market property access, an online bidding platform for auction-style sales, a refer-a-friend incentive scheme, a Premium Service tier for enhanced property marketing, and a Market Ready pre-listing preparation service. The company publishes the At Home Magazine as a branded content vehicle.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services

Quantifiable outcome

• Properties sell 40% faster than local average
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core and supporting.

• Property Redress Scheme (PRS)coreGTM or Marketing PartnerConsumer redress scheme for estate agents under the Consumers, Estate Agents and Redress Act 2007. Perry Bishop is registered with PRS for handling complaints.
• Propertymark (NAEA)coreGTM or Marketing PartnerRegulatory membership organization for estate agents. Perry Bishop is regulated by Propertymark.
• The Association of Leasehold Enfranchisement Practitioners (ALEP)supportingGTM or Marketing PartnerProfessional body for practitioners dealing with leasehold enfranchisement matters.
• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where Perry Bishop lists properties for maximum visibility.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal for property listings.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorUK property portal for property listings.
• GooglesupportingGTM or Marketing PartnerGoogle Ads for paid search advertising and Google Analytics for website performance tracking. Also Google Business Profile for reviews.
• Thomas LegalsupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner receiving £100-£150 per completed referral. Working together has resulted in shorter transaction times and reduced cancellations.
• Thomson BanckssupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• Hughes PaddisonsupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• Dee & GriffinsupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• Bower BaileysupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• D F LegalsupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• WillanssupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• Langley WellingtonsupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• W S P SolicitorssupportingImplementation/ SI/ Consulting PartnerSolicitor referral partner.
• Certus SurveyorssupportingImplementation/ SI/ Consulting PartnerSurveying company partner paying approximately 10% of their fee as referral commission.
• Cotswold Auction CompanysupportingImplementation/ SI/ Consulting PartnerAuction company partner paying approximately 10% of their fee as referral commission.
• GB Liners Removal & StoragesupportingImplementation/ SI/ Consulting PartnerRemoval company partner receiving referral fees of approximately 5% of their fee (average £100).
• Robert WookeysupportingImplementation/ SI/ Consulting PartnerRemoval company partner.
• Sue Ryder Leckhampton Court HospicesupportingOthersCharity partner supported by Perry Bishop's Leckhampton office. Provides palliative care services.
• Heart HeroessupportingOthersCharity based in Stroud supporting children with congenital and acquired heart conditions. Supported by Sian and lettings team.
• James Hopkins TrustsupportingOthersCharity providing specialist care for babies and children up to age 6 with life-limiting conditions. Supported by Cheltenham office.
• Longfield HospicesupportingOthersHospice providing palliative care in Gloucestershire. Supported by Stroud Valleys office.
• CHYP - Cirencester Housing for Young PeoplesupportingOthersCharity providing safe housing for young people aged 16-25. Cirencester office's charity partner of the year.
• Tetbury HospitalsupportingOthersIndependent hospital relying on fundraising. Supported by Tetbury office. Rated 'Good' by CQC.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Countrywide (now part of Connells): Large legacy UK estate agency network providing residential sales, lettings and mortgage services nationwide, competing for regional seller mandates including in Perry Bishop's three-county footprint.
• Connells Group: One of the UK's largest estate agency networks with branches across the country, including the South West, offering directly competing residential sales and lettings services at national scale.
• Knight Frank: International residential and commercial property firm with established Cotswolds offices, competing for premium property mandates and providing comparable sales, lettings and new homes services.
• Savills: Global real estate services firm with extensive UK estate agency presence including the Cotswolds; offers overlapping residential sales, lettings and advisory services alongside a much broader investment and commercial portfolio.

Direct peers

• Hamptons: Premium UK estate and letting agent with significant Cotswolds and southern England coverage, directly competing with Perry Bishop for high-end residential sales and lettings across overlapping geographies.
• Strutt & Parker: Premium UK estate agency (now part of BNP Paribas) with a strong regional footprint, comparable premium residential offering and similar positioning in Cotswolds and surrounding counties.
• Chestertons: UK estate and lettings agency operating in regional and prime London markets with a comparable mix of residential sales, lettings and management services, overlapping with Perry Bishop on mid-to-upper market residential.
• Humberts: Heritage UK estate agent with deep roots in the Cotswolds and surrounding countryside markets, offering directly comparable residential sales, lettings and country house services to Perry Bishop.

Emerging players

• Yopa: UK online estate agency offering a hybrid local-agent-plus-online model at lower fees than traditional agents; directly competes for residential sellers in Perry Bishop's geographic footprint.
• Purplebricks: UK hybrid/online estate agent offering lower fixed-fee alternatives to traditional agents; competes for the same residential sellers in Perry Bishop's catchment by undercutting commission-based pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perrybishop
• Facebookfacebook.com/perrybishopchambers1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry Bishop