Dayglo Ventures

What Dayglo Ventures does

Dayglo Ventures, doing business as Dayglo Presents and legally organized as DGE LLC, is a privately held live entertainment and media company headquartered in New York. It operates an integrated portfolio spanning owned and licensed live music venues (Brooklyn Bowl in Brooklyn, Las Vegas, Nashville, and Milwaukee; The Capitol Theatre in Port Chester; Bearsville Theater; LOCKN' Farm), branded hospitality concepts tied to the Jerry Garcia legacy (Garcia's, Garcia's Chicago), a long-running music media brand (Relix), and consumer digital surfaces (Fans.Live, Relix.shop). The company's roots trace to 1974 in the Grateful Dead parking-lot economy, though its current corporate form dates to a later reorganization (firmographic records list 2012).

The business serves live music audiences, jam-band and legacy-rock fans, families via The Rock and Roll Playhouse, and broader arts audiences through programming such as Jazz & Colors. It monetizes through ticket sales, venue concessions and bars, festival operations (LOCKN'), branded merchandise via Relix.shop, advertising and subscriptions through Relix media, and brand-licensing income from the Garcia hospitality concepts. Distribution is anchored in a multi-city physical footprint, supplemented by editorial content and a digital fan platform that together create a cross-promotional flywheel among media, ticketing, and commerce.

Dayglo pursues growth through new venue openings (Garcia's Chicago in March 2025), new event formats (Soulshine Benefit, Thanksgiving Day Parade Brunch), multi-city programming partnerships (Jazz at Lincoln Center's Jazz & Colors), and co-promotion relationships with Live Nation for larger tours. The company is privately held, with no disclosed funding rounds, parent company, or revenue figures, and operates with a small corporate headcount (11–50 employees) that relies on contracted event labor to staff its venue and festival operations.

Name

Dayglo Ventures

Legal name

DGE LLC

Website

https://dayglopresents.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Dayglo Ventures (Dayglo Presents) is a New York-based private live entertainment and media company operating multi-city music venues (Brooklyn Bowl, Capitol Theatre), the LOCKN' festival, Relix media, Garcia's hospitality concepts, and digital fan/commerce platforms. It serves jam-band, legacy-rock, and family audiences across ticketing, F&B, merchandise, and editorial channels.

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

Keywords

• Live event production
• Concert venue operations
• Music media publishing
• Festival venue hosting
• Music themed hospitality

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Live Event Production & Ticket Sales: Dayglo Presents produces landmark live events including stadium concerts, benefit shows, and multi-venue festivals. Revenue is generated through ticket sales at physical venues and online ticketing channels, including partnerships with third-party ticketing platforms.
2. Food, Beverage & Venue Operations: The company operates music-themed restaurants and venues (Garcia's Chicago, Brooklyn Bowl, Bearsville Theater, The Capitol Theatre) generating revenue from food and beverage sales, table reservations, and cover charges. These venues combine live music programming with dining experiences.
3. Merchandise & E-commerce: Relix.shop serves as the company's curated e-commerce destination for exclusive merchandise including limited-edition posters, vinyl records, apparel, and official show merchandise. Partnerships with The Jerry Garcia Estate and Rhino Entertainment provide exclusive Grateful Dead merchandise drops. Revenue is generated through direct consumer online sales.
4. Media & Publishing: Relix magazine (America's premiere live music magazine) and The Relix Channel generate audience and brand reach. The media properties serve as top-of-funnel marketing vehicles driving ticket sales, venue attendance, and merchandise purchases across the company's portfolio. Fans.Live provides digital streaming of live performances.
5. Venue Licensing & Management: Dayglo Presents manages and operates a network of iconic music venues including The Capitol Theatre, Brooklyn Bowl (multiple locations), LOCKN' Farm, and The Rock and Roll Playhouse. Revenue is generated through venue management fees, ticketing revenue shares, and F&B revenue agreements with venue partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dayglo Ventures (operating as Dayglo Presents, legal entity DGE LLC) is a vertically integrated live entertainment company that owns, operates, and programs a portfolio of iconic music venues (Brooklyn Bowl, The Capitol Theatre, Bearsville Theater, LOCKN' Farm), produces landmark concerts and festivals (Soulshine Benefit, Fare Thee Well, Jazz & Colors, Hudson River Music Festival), runs the Garcia's Grateful Dead-inspired restaurant-and-concert venues, publishes Relix magazine and digital media, sells exclusive music merchandise through Relix Marketplace (relix.shop), and streams performances via Fans.Live.

Product overview

Dayglo Presents is a live entertainment and media company operating a diversified portfolio of venues, media properties, and digital platforms. The portfolio is organized as a platform-plus-brands architecture: Dayglo Presents serves as the parent company overseeing operations across multiple sub-brands including venue chains (Brooklyn Bowls, The Capitol Theatre, Bearsville Theater, LOCKN' Farm), the Garcia's restaurant/concert venue concept, family-oriented music experiences (The Rock and Roll Playhouse), media brands (Relix magazine and Relix Marketplace for merchandise), and digital platforms (Fans.Live). The company produces landmark events including Jazz & Colors festivals, Fare Thee Well Grateful Dead celebrations, and Soulshine Benefit concerts.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Bowls: Live music and dining venue brand
• The Relix Channel
• The Rock and Roll Playhouse
• LOCKN' Music Farm
• Fans.Live
• Relix
• Garcia's
• Roadie Lounge
• The Capitol Theatre

Products and services

• Brooklyn Bowl Multi-location entertainment venue brand combining live music, bowling, dining, and bar experiences, with locations in Brooklyn (NY), Las Vegas, Nashville, and Milwaukee; recognized as 'One of the Most Incredible Places on Earth' by Rolling Stones and a flagship destination for live music and hospitality consumers.
• The Capitol Theatre Historic live music venue in Passaic, NJ, described by Jerry Garcia as one of two theaters 'set up pretty groovy all around for music and for smooth stage changes, good lighting and all that.' Hosts ticketed concerts and serves as the site of the original Garcia's restaurant.
• Garcia's Grateful Dead-inspired restaurant and concert venue brand operated in exclusive partnership with the Jerry Garcia Estate, Peter Shapiro, and the Garcia family. Combines Spanish-meets-San Francisco cuisine by Chef Ivy Carthen with live music programming across flagship locations including Garcia's at The Capitol Theatre and Garcia's Chicago.
• Bearsville Theater Historic live music venue located in the heart of Woodstock, NY, in the Hudson Valley and Catskill Mountains; long a mecca for artists, musicians, and writers and a notable venue in Dayglo Presents' regional network.
• LOCKN' Farm Large-scale festival and event venue in Virginia that hosts LOCKN' Music Festival, Blue Ridge Rock Fest, The Festy, Spartan Race, Overland Expo, and multiple outdoor concert series; positioned as the 'ultimate music lover's paradise that accommodates world class events.'
• The Rock and Roll Playhouse Family-friendly concert series that creates musical experiences for kids and parents to enjoy together in iconic rock venues across the country; serves as Dayglo Presents' family-segment acquisition and community-building offering.
• Relix Premiere American live music magazine (founded 1974 from Grateful Dead show parking lot culture), regarded as the 'true voice of the live music scene,' offering music news, reviews, livestreams, and concert announcements through the print magazine, Relix.com, and The Relix Channel.
• Relix Marketplace (relix.shop) Curated direct-to-consumer e-commerce destination for exclusive music merchandise including limited-edition posters, vinyl records, apparel, and official show merchandise; holds licensing partnerships with The Jerry Garcia Estate and Rhino for exclusive Grateful Dead merchandise drops.
• Fans.Live Digital streaming platform affiliated with Dayglo Presents that livestreams live music performances and events to global digital audiences beyond physical venue capacity (e.g., livestream coverage of the Soulshine Benefit concert).

Quantifiable outcome

• $4.5 million raised for Hurricane Helene and Milton relief at Soulshine benefit concert at Madison Square Garden (November 2024)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor, core and flagship.

• UplyftminorGTM or Marketing Partner · 12 August 2025Uplyft and Dayglo Presents co-launched the Thanksgiving Day Parade Brunch on November 27, 2025, at the Appel Room in Jazz at Lincoln Center, Columbus Circle, New York City. The event offers premium views of the parade with live entertainment, dining, and family activities, aiming to establish a new annual Thanksgiving tradition.
• Jazz at Lincoln Center (Appel Room)minorStrategic or Co-development Partner · 12 August 2025Jazz at Lincoln Center's Appel Room serves as the venue partner for the Thanksgiving Day Parade Brunch co-produced by Dayglo Presents and Uplyft on November 27, 2025. This collaboration positions the event in a renowned New York venue, enhancing the prestige and appeal of the new Thanksgiving tradition.
• Masque SoundcoreTechnology or Integration · 13 June 2025Masque Sound collaborated with Dayglo Presents to deliver world-class systems integration for Garcia's Chicago. The project involved state-of-the-art sound and video systems including Meyer Sound loudspeakers and Yamaha audio equipment, overcoming significant design challenges to ensure flawless operation at the 300-capacity venue. This partnership ensures professional-grade audio-visual infrastructure at Dayglo's restaurant and live music venues.
• The Garcia Family & Jerry Garcia EstateflagshipStrategic or Co-development Partner · 10 March 2025Dayglo Presents entered an exclusive partnership with The Garcia Family and Jerry Garcia Estate to create Garcia's — a Grateful Dead-inspired restaurant and concert venue brand. The first Garcia's location opened at The Capitol Theatre, followed by Garcia's Chicago (March 2025) in Fulton Market. The partnership includes ongoing programming, branding, and merchandise licensing. This is a core strategic partnership leveraging the most valuable intellectual property in the jam-band genre.
• Peter ShapiroflagshipStrategic or Co-development Partner · 10 March 2025Peter Shapiro is a key co-developer and partner in the Garcia's restaurant and live music venue concept. As a prominent figure in the live music and festival space, Shapiro brings deep industry relationships, programming expertise, and brand credibility to the partnership with Dayglo Presents.
• Live NationcoreStrategic or Co-development Partner · 24 November 2024Live Nation co-produced the sold-out Soulshine benefit concert at Madison Square Garden on November 24, 2024, which raised $4.5 million for Hurricane Helene and Milton relief efforts. Live Nation is the dominant force in live entertainment and this collaboration represents a significant co-production partnership for Dayglo's high-profile benefit events.
• The Jerry Garcia Estate & Rhino EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerRelix.shop has partnered with The Jerry Garcia Estate and Rhino Entertainment for exclusive Grateful Dead merchandise. This licensing partnership provides access to exclusive archival recordings, merchandise, and intellectual property for the Relix e-commerce platform, differentiating the company's merchandise offering from competitors.
• Volta MediaminorGTM or Marketing PartnerVolta Media provided livestream coverage of the Soulshine benefit concert at Madison Square Garden (November 24, 2024). This partnership extended the event's reach to digital audiences beyond the physical venue's capacity.
• Brooklyn BowlcoreChannel Partner/ Reseller/ DistributorBrooklyn Bowl is an affiliated brand and venue network operated by Dayglo Presents across Brooklyn (NY), Las Vegas, Nashville, and Milwaukee. Brooklyn Bowl venues combine live music, bowling, dining, and bar experiences. The brand is a key distribution channel for live music and hospitality experiences within the company's portfolio.
• The Capitol TheatrecoreChannel Partner/ Reseller/ DistributorThe Capitol Theatre in Passaic, NJ, is one of only two theaters described by Jerry Garcia as 'set up pretty groovy all around for music and for smooth stage changes, good lighting.' Operated by Dayglo Presents, it hosts live music programming and is the site of the first Garcia's restaurant. It is a flagship venue in the company's network.
• LOCKN' FarmcoreChannel Partner/ Reseller/ DistributorLOCKN' Farm is an affiliated venue operated by Dayglo Presents in Virginia. It has hosted large-scale events including the LOCKN' Music Festival, Blue Ridge Rock Fest, The Festy, Spartan Race, and Overland Expo, as well as multiple outdoor concert series. It is positioned as the 'ultimate music lover's paradise that accommodates world class events.'
• Fans.LivecoreTechnology or IntegrationFans.Live is a digital streaming platform affiliated with Dayglo Presents, used for livestreaming live music performances and events. It serves as a technology and distribution channel enabling the company to reach global digital audiences beyond physical venue capacity.
• The Rock and Roll PlayhousecoreChannel Partner/ Reseller/ DistributorThe Rock and Roll Playhouse creates musical experiences for kids and parents to enjoy together in iconic rock venues across the country. Operated as a branded concept within Dayglo's venue network, it serves as a family-segment acquisition and community-building channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AEG Presents: AEG Presents is a leading global live music promoter and venue operator (The O2, Staples Center, Coachella). It directly competes with Dayglo in concert promotion and venue management across overlapping geographies and artist rosters.
• Nederlander Concerts: Nederlander operates a portfolio of historic theaters and produces live concerts across the US. It competes directly with Dayglo in venue management and concert promotion, particularly in Northeast US markets where both companies operate iconic performance spaces.
• MSG Entertainment: MSG Entertainment operates iconic performance venues (Madison Square Garden, The Beacon, Radio City) and produces live events. It is directly comparable as a venue operator with facilities and a live-event promoter serving similar touring artists and audiences.
• C3 Presents: C3 Presents (now part of Live Nation) is a festival and concert promoter behind Austin City Limits Music Festival, Lollapalooza, and others. It is directly comparable to Dayglo's event-production capabilities and jam-band/legacy artist programming.
• Bowery Presents: Bowery Presents operates and programs a network of mid-sized music venues across the Northeast and beyond (Bowery Ballroom, Music Hall of Williamsburg, Royale). It is directly comparable to Dayglo as a multi-venue concert promoter operating in overlapping geographies.
• Ryman Hospitality Properties: Ryman Hospitality owns and operates the Ryman Auditorium and Grand Ole Opry and produces the Ole Smoky Bourbon Nights and other live-event programming. It is a direct comparable as a heritage venue operator with media adjacency (Opry) and live-event production capabilities.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company and Dayglo's co-producer on the Soulshine MSG benefit. It competes in ticketing, promotion, venues, and artist management at massive scale and represents the dominant incumbent across Dayglo's addressable market.
• House of Blues Entertainment: House of Blues (a Live Nation subsidiary) operates a national chain of music venues that combine live performance with dining — closely mirroring Dayglo's Brooklyn Bowl and Garcia's hybrid live-music-plus-hospitality concept.

Regional players

• Another Planet Entertainment: Another Planet is a leading independent promoter and venue operator in the Western US (Outside Lands, The Independent, Fox Theater Oakland). It is comparable to Dayglo as a vertically integrated promoter/venue operator, though its geographic focus is regional rather than national.
• Jam Productions: Jam Productions is one of the largest independent concert promoters in the Midwest, operating venues and producing festivals across Chicago and surrounding markets. It is comparable as a venue operator/promoter overlapping with Dayglo's Garcia's Chicago footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dayglo-ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dayglo Ventures