Webfocus
Webfocus is an Israeli solo proprietorship, founded by Gil Dor in Modi'in, that has built and hosted over 500 websites for small and medium-sized businesses using a proprietary closed-source ASP/.NET CMS, serving SMB clients across legal, retail, services, and nonprofit verticals.
- Company typePrivate
- Founded2000
- HeadquartersModi'in, Israel
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Webfocus does
Webfocus is a sole proprietorship operated by Gil Dor out of Modi'in, Israel, that has built and hosted websites for small and medium-sized businesses for over 15 years, delivering more than 500 sites to date. Its core product is a proprietary closed-source ASP/.NET CMS hosted on Israeli Microsoft servers, with HTML5 output, drag-and-drop design, Hebrew language optimization, built-in SEO tooling, bundled email accounts, digital mailing capabilities, and shared SSL. The service portfolio extends beyond website builds to include virtual stores with Tranzila payment integration, HTML5 digital catalogs converted from PDF (starting at 250 ILS + VAT), landing pages for paid campaigns, and animated promotional videos for social platforms.
The business model is a hybrid of project-based one-time revenue (website builds, catalogs, videos, landing pages) and recurring annual hosting subscriptions bundled with software updates, email, and technical support. Pricing is largely quote-based, with tiered hosting packages (Basic through Gold) varying by email box count and support level. Go-to-market is direct-to-SMB via website contact forms, phone, email, WhatsApp, and an organic content marketing presence through a professional blog and a portfolio of 80+ client websites. The company operates without external funding, without a sales team beyond the owner, and without disclosure of financial performance. Its customer base is a long tail of Israeli SMBs across legal, photography, coaching, interior design, e-commerce, nonprofit, and other verticals, with several repeat clients accounting for multiple sites.
Webfocus firmographics
Firmographics- Name
- Webfocus
- Legal name
- גיל דור
- Website
- https://webfocus.co.il
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webfocus is an Israeli solo proprietorship, founded by Gil Dor in Modi'in, that has built and hosted over 500 websites for small and medium-sized businesses using a proprietary closed-source ASP/.NET CMS, serving SMB clients across legal, retail, services, and nonprofit verticals.
- Ownership category
- akta.pro rank
Webfocus industry classification
Industry- Product category
- Website Design and Development Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Webfocus is headquartered
LocationHeadquarters
- HQ city
- Modi'in
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Webfocus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Website Design & Development: Core revenue stream: building visual/digital corporate websites (website builds, landing pages, virtual stores, digital catalogs). Project-based pricing with various service tiers. The company describes a full-solution envelope for digital visibility of businesses.
- Virtual Store / E-commerce: Building and hosting e-commerce websites on the proprietary CMS platform. Includes payment gateway integration with Tranzila.
- Digital Catalog Creation: Conversion of PDF files (product catalogs, portfolios, magazines) into HTML5 digital catalogs viewable across all devices. Pricing starting from 250 ILS + VAT per catalog. Optional cloud hosting for catalogs.
- Hosting & Maintenance Services: Annual website hosting packages on Microsoft servers, including ongoing software updates, technical support, email accounts, and SSL. Hosting packages include various service levels (basic to Gold), with different numbers of included email boxes and support tiers.
- Landing Page Services: Design and hosting of campaign landing pages for paid advertising on Google, Facebook and other platforms. Includes CMS access for client content management.
- Animated/Illustrated Videos: Production of animated promotional videos suitable for websites, YouTube, Facebook, LinkedIn, Instagram, and WhatsApp. Videos available in various resolutions (rectangular, square, custom sizes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Catalog - starting price for PDF to HTML5 conversion |
| Subscription | Annual | Website Hosting - multiple tiers (Basic, Advanced, Professional, Gold) |
| Subscription | Multi-year contract | Landing Page Design and Hosting |
| Subscription | Annual | Virtual Store / E-commerce Setup |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Webfocus product offering
Product offeringCore offering
Webfocus is a website development studio that builds and hosts custom corporate/brand websites, virtual stores (e-commerce sites), landing pages, and HTML5 digital catalogs for small and medium-sized businesses in Israel. All deliverables are produced on the company's proprietary closed-source ASP/.NET content management system, hosted on Israeli Microsoft servers, with bundled SSL, SEO, multilingual support, email accounts, and ongoing maintenance. The owner Gil Dor personally handles sales, design, development, and hosting support as a one-stop digital presence service.
Product overview
Webfocus is a website development studio serving small and medium businesses in Israel. Its core product is a proprietary closed-source CMS (ASP/.NET, HTML5) used to build and host custom business websites, virtual stores, and digital catalogs. The offering is structured as a platform-plus-services model: the Webfocus CMS platform underpins all deliverables, while add-on modules include landing pages, digital catalogs (HTML5 flipbooks), animated promotional videos, and customer-facing support tools. Hosting, SSL, maintenance, and technical support are bundled into hosting packages. The company also operates a separate customer portal (WebHouse, webhouse.co.il) for account management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 500+ websites delivered to satisfied customers over 15+ years of operation
- +1 more outcomes
Companies that use Webfocus
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Webfocus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Webfocus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TranzilacoreTranzila is recommended by Webfocus as the preferred payment gateway solution for e-commerce websites. The company offers Tranzila's advanced payment collection systems for credit card processing on client websites built by Webfocus. Webfocus also has a direct payment link (https://direct.tranzila.com/webfocuscha) for secure credit card transactions for its own services.
- Shay Taubes - Integral (Marketing Strategy)minorPart of Webfocus's recommended 'Team of Experts' (נבחרת התותחים). Shay Taubes of Integral provides creative marketing strategy, business marketing consulting, and copywriting services recommended to Webfocus clients for website projects.
- Topimage - Gil Dor PhotographyminorPhotography service recommended by Webfocus for website imagery needs. Topimage provides visual and architectural photography, event photography, and promotional imagery. Note: Gil Dor is both the owner of Topimage (photography) and Webfocus (web development), suggesting a related-party arrangement.
- Ofer Shukron - Expert WritingminorRecommended copywriting and SEO expert from Webfocus's 'Team of Experts.' Provides quality content for websites, organic and paid search promotion, and online advertising services.
- Tali Git - MesarimminorPart of the recommended expert network. Provides internet copywriting, business presentations, and copywriting services recommended to Webfocus clients.
- Edna Riklin Vizman Studio - Graphic DesignminorGraphic design studio recommended for website design needs. Studio Edna offers professional graphic design for digital and print media.
- Logo Me - Promotional ProductsminorRecommended promotional products and branding supplier with thousands of products for business promotion and branding. Offers good quality, fair prices, and excellent service.
- Digital Catalog.bizcoreService for converting PDF catalogs into internet catalogs. Recommended for clients needing catalog digitization. Webfocus builds digital catalogs that link to digital-catalog.biz for hosting and display.
- Mozes - Biz Marketing & Branding (Yafit Ben-Melech Dehoki)minorPart of the recommended expert network. Provides business marketing, branding, and consulting services.
- Daniel Zolotovitzky, Attorney - Legal ServicesminorRecommended internet and intellectual property attorney. Handles internet law, copyright, intellectual property, website terms and conditions, and legal guidance for websites. Also a repeat client of Webfocus.
- Ephrat Nir - Translations (English-Hebrew-English, Spanish-Hebrew)minorRecommended translation service for website localization, supporting English and Spanish translations for Hebrew websites.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Webfocus competitors and assessment
Company assessmentDirect peers
- Squarespace: Premium website builder targeting SMBs, creatives, and small online stores with design-forward templates and integrated e-commerce. Comparable to Webfocus in serving SMBs with bundled design + hosting + commerce.
- Wix: Israel-founded global website builder serving SMBs with drag-and-drop site creation, hosting, e-commerce, and templates. Directly competes with Webfocus in the Israeli SMB market and globally, offering a free/low-cost alternative to custom-built sites.
- Webflow: Visual web design and hosting platform aimed at designers and SMBs needing custom, responsive websites without code. Competes with Webfocus for the same Israeli SMB and small-agency segment with a more modern, cloud-native stack.
- Yola: SMB website builder offering templates, hosting, and online store functionality. Similar to Webfocus in serving small businesses with all-in-one site creation and e-commerce tools.
- Strikingly: Simple website builder targeting SMBs, entrepreneurs, and small e-commerce stores. Comparable to Webfocus in customer profile and bundled site + hosting + commerce offering.
- Weebly: Drag-and-drop website builder owned by Square, focused on SMBs and integrated online stores. Directly comparable to Webfocus's website plus e-commerce offering for small business clients.
- Duda: White-label website builder platform for agencies and SMBs, with multi-site management, client billing, and a CMS. Analogous to Webfocus's agency-style model of building sites on a proprietary platform for SMB clients.
- WordPress.com: Hosted WordPress platform offering website building, hosting, and blogging for SMBs. Webfocus explicitly positions its proprietary CMS against WordPress, citing security and developer-cost advantages, making it a direct substitute.
- SITE123: Free/low-cost website builder used by Webfocus itself for its virtual store product. Directly competes with Webfocus's website building and e-commerce offerings in the Israeli SMB segment with a much lower price point.
Broad incumbents
- GoDaddy Websites: Large incumbent domain registrar and web hosting provider offering website builder, hosting, email, and commerce tools as part of a broader SMB services portfolio. Overlaps with Webfocus's bundled services for SMBs but as part of a wider product suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Webfocus social profiles
Digital presenceWebfocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webfocus leadership team
Management profileNumber of profiles
Profiles1 record
Webfocus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webfocus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webfocus
What does Webfocus do?
Webfocus is a website development studio that builds and hosts custom corporate/brand websites, virtual stores (e-commerce sites), landing pages, and HTML5 digital catalogs for small and medium-sized businesses in Israel. All deliverables are produced on the company's proprietary closed-source ASP/.NET content management system, hosted on Israeli Microsoft servers, with bundled SSL, SEO, multilingual support, email accounts, and ongoing maintenance. The owner Gil Dor personally handles sales, design, development, and hosting support as a one-stop digital presence service.
Is Webfocus a public or private company?
Webfocus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webfocus founded?
Webfocus was founded in 2000. It employs 1 to 10 people.
Where is Webfocus based?
Webfocus is headquartered in Modi'in, Israel, in the Middle East region.
How does Webfocus make money?
Six revenue lines are on record. Website Design & Development is the primary driver. The others are virtual Store / E-commerce, digital Catalog Creation, hosting & Maintenance Services, landing Page Services and animated/Illustrated Videos.
Who are Webfocus's main competitors?
Direct peers on record are Squarespace, Wix, Webflow, Yola, Strikingly, Weebly, Duda, WordPress.com and SITE123. GoDaddy Websites is listed as a broad incumbent.
Does Webfocus have an API?
No public API is recorded for Webfocus.
What industry is Webfocus in?
Webfocus's product category is Website Design and Development Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 54151 and its SIC code is 7371.