Movimento Arredondar

What Movimento Arredondar does

Movimento Arredondar (legal name Instituto Arredondar) is a Brazilian civil non-profit organization (OSCIP) founded in 2011 that operates a checkout-integrated microdonation platform connecting retailers, NGOs, and consumers across Brazil. Its core mechanism invites customers at the point of sale to round up their purchase total — typically up to R$1 per transaction — with the difference routed to curated NGOs across causes such as education, hunger relief, animal welfare, and nutrition. The platform is implemented across three product variants: physical retail checkout (Loja Física), e-commerce integrations, and mobile app/billing environments (App e Fatura), supplemented by campaign-based solutions (1 Compra, 1 Doação; Campanha; Projetos Especiais) and consulting services for partner brands.

The organization's go-to-market is a channel-partner model: Arredondar provides retailers with technical POS integration, NGO curation across Brazilian regions, legal/compliance support, accounting handling, training, and engagement/communication support at no cost, generating revenue through transaction-level economics or partnership arrangements. As of the most recent disclosures, the platform has processed 75+ million microdonations, channeled R$15 million to 80+ NGOs, and is active in 2,600+ physical and online stores. Named enterprise partners include ZAMP (Burger King and Popeyes since 2018, R$4 million+ raised), Petz (21+ million microdonations, R$1.6 million+), iFood, GPA (Pão de Açúcar, Minuto, Miniextra), St. Marche, Quitanda, Serrano Supermercados, Ecoville, Amoreira, Privalia, and Nunu Moves, with institutional partnerships including the Prêmio Empreendedor Social operated with Folha de S. Paulo and the Schwab Foundation in 2024. The organization is headquartered in São Paulo (Pinheiros) and underwent a leadership transition in April 2025, with Camila Pasin assuming Partnerships Management and Manuela Beserra assuming Operations Management following the departure of Beatriz Bouskela and Luiza Sodré after six-year tenures.

Name

Movimento Arredondar

Legal name

Instituto Arredondar

Website

https://arredondar.org.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Movimento Arredondar is a Brazilian nonprofit that operates a checkout microdonation platform, routing rounded-up purchase amounts from 2,600+ retail locations and app integrations to 80+ curated NGOs across causes such as education, hunger, and animal welfare.

Ownership category

akta.pro rank

Product category

Charitable Microdonation Services

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Microdonation platform
• Checkout rounding
• Corporate social responsibility
• NGO fundraising
• Charity partnerships

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Microdonation Transaction Processing: Arredondar facilitates microdonations at retail checkout where customers round up purchases. The company receives a portion of donated funds or operates on a cost-free model for partner companies, generating revenue through transaction volume and partnership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Movimento Arredondar operates a microdonation rounding platform that enables retail customers to round up their purchases at checkout (up to R$1 per transaction) and donate the difference to verified beneficiary NGOs. The organization partners with supermarkets, quick-service restaurants, pet retail chains, and e-commerce platforms to embed the rounding flow at no cost to the partner brand, while it curates the beneficiary NGO network, manages donation distribution, and provides transparent impact reporting.

Product overview

Movimento Arredondar is a Brazilian social microdonation platform that enables consumers to round up purchases at checkout to make small donations to NGOs. The core product is the Arredondamento (rounding) solution, available across physical stores (Loja Física), e-commerce platforms, and mobile apps (App e Fatura). Additional offerings include the 1 Compra, 1 Doação campaign model, special projects, and consulting services. The platform connects consumers, retailers, and NGOs to channel microdonations toward causes including education, hunger relief, and animal welfare.

Differentiator

Problem solved

Functional benefit

Products and services

• Arredondamento (Checkout Rounding)
• 1 Compra, 1 Doação (One Purchase, One Donation)

Quantifiable outcome

• 75+ million microdonations collected
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ZAMP (Burger King e Popeyes)coreStrategic or Co-development Partner · 1 January 2018Since 2018, ZAMP has partnered with Arredondar to enable customers to round up purchases at Burger King and Popeyes restaurants. The partnership started with education causes and later expanded to include hunger relief. By May 2025, the partnership raised R$ 4 million benefiting 15 organizations. ZAMP received an international award for this partnership at the global Burger King convention in Las Vegas.
• PetzcoreStrategic or Co-development PartnerPetz, Brazil's largest pet shop chain, partners with Arredondar for microdonations supporting animal welfare NGOs. The partnership generated over 21 million microdonations and R$ 1.6 million for animal causes. Petz also launched an online donation platform in partnership with Arredondar.
• St. MarcheminorStrategic or Co-development PartnerSt. Marche supermarket chain joined Arredondar to enable checkout rounding donations supporting CREN (Centro de Recuperação e Educação Nutricional) for child nutrition programs.
• Serrano SupermercadosminorStrategic or Co-development PartnerSerrano Supermercados joined Arredondar to support education for children and adolescents through rounding donations benefiting Associação Beneficente Lar do Caminho.
• EcovilleminorStrategic or Co-development PartnerBrazil's largest cleaning products franchise chain partnered with Arredondar to support Doutores da Alegria (Clowns Without Borders) hospital program through rounding donations.
• AmoreiraminorStrategic or Co-development PartnerAmoreira retail store in São Paulo offers both rounding donations and additional donation options up to R$ 10, supporting education and sustainability through Ação Vida NGO.
• iFoodcoreStrategic or Co-development PartneriFood, Brazil's leading food delivery platform, launched rounding functionality in partnership with Arredondar, enabling app-based microdonations for food and hunger relief causes.
• PrivaliaminorStrategic or Co-development PartnerBrazil's largest online outlet partnered with Arredondar for solidarity campaigns supporting women-focused NGOs, including campaigns for Mother's Day and anniversary celebrations.
• Nunu MovesminorStrategic or Co-development PartnerNunu Moves clothing brand committed to reversing 1% of sales for health and food causes, partnering with CREN and AACC NGOs. Launched during Dia de Doar (Giving Tuesday).
• QuitandaminorStrategic or Co-development PartnerQuitanda supermarket partnered with Arredondar since 2018, raising over R$ 427,000 for food security and nutrition NGOs (Associação Prato Cheio and CREN).
• Grupo MalweeminorStrategic or Co-development PartnerArredondar supported Grupo Malwee's #AtitudesdoBem campaign, curating 20 NGOs for child welfare causes. The campaign resulted in R$ 860,250 in donations from 28,675 registered labels.
• Folha de S. Paulo / Prêmio Empreendedor SocialminorGTM or Marketing PartnerArredondar supported the donation platform for the 2024 Social Entrepreneur Award (Prêmio Empreendedor Social), Brazil's main socioenvironmental entrepreneurship contest organized by Folha de S. Paulo in collaboration with Schwab Foundation.
• GPA (Pão de Açúcar, Minuto, Miniextra)minorStrategic or Co-development PartnerGPA retail group partners with Arredondar through its Pão de Açúcar, Minuto, and Miniextra banner stores for checkout rounding donations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GlobalGiving: Global nonprofit crowdfunding and donation marketplace connecting donors to vetted NGOs worldwide. Comparable to Arredondar in NGO curation and donation routing, but operates primarily through online giving rather than retailer-mediated POS rounding.
• Benevity: Canada-based corporate social responsibility and employee giving platform serving Fortune 500 companies. Overlaps with Arredondar in corporate donation infrastructure but offers a much broader portfolio including grants, volunteering, and payroll giving rather than POS rounding.
• GoFundMe: Global donation and crowdfunding platform with significant Brazilian user base. Comparable in donation routing and beneficiary verification at scale, but offers direct consumer-driven crowdfunding rather than retailer-mediated micro-donations.

Direct peers

• GoodWorld: US-based fintech that enables round-up donations at checkout via text and QR integrations with retailers and restaurants. Direct competitor to Arredondar in the same checkout micro-donation category with similar NGO curation and partner onboarding mechanics.
• Pennies Foundation: UK charity that pioneered micro-donation rounding at retail checkout, partnering with chains such as Domino's. Operates the same checkout rounding model as Arredondar in a different geography, with comparable NGO curation and free-to-retailer economics.

Regional players

• Apoia.se: Leading Brazilian crowdfunding and recurring donation platform for independent creators, journalists, and small NGOs. Operates in the same Brazilian market with adjacent donation infrastructure, though on a subscription crowdfunding model rather than retailer rounding.
• Catarse: Brazilian crowdfunding platform historically focused on creative projects and social causes. Comparable Brazilian market presence and donation infrastructure, but operating under a one-off rewards crowdfunding model rather than embedded POS rounding.

Emerging players

• Tiltify: Charity livestream fundraising platform that routes donations to vetted nonprofits during online events. Adjacent donation platform that overlaps with Arredondar in curated cause campaigns and donation routing, but operates online rather than at retail POS.
• Charitable: US-based round-up donation app that automatically rounds up purchases and donates to vetted charities. Comparable micro-donation mechanic to Arredondar, though consumer-app based rather than retailer-POS integrated.

Others

• PayPal Giving Fund: PayPal-operated donation infrastructure that processes donations to verified charities globally. Comparable in donation processing and NGO verification, but operates as embedded fintech infrastructure rather than a retailer-mediated rounding solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arredondar
• LinkedInlinkedin.com/company/instituto-arredondar
• Instagraminstagram.com/arredondar
• Facebookfacebook.com/Arredondar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movimento Arredondar