Therapist of Color Collaborative
Therapist of Color Collaborative is a Colorado-based, founder-led network of approximately 40 therapists of color delivering culturally responsive individual, couples, family, and group therapy, plus training programs and grant-funded services, to communities of color and underserved populations.
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Therapist of Color Collaborative does
Therapist of Color Collaborative is a Colorado-based, founder-led mental health practice network founded in 2019 by Rossina Schroeer-Santiago. The organization operates as a collaborative network of approximately 40 therapists of color, supported by a core administrative team of 3, delivering culturally responsive, trauma-informed individual, couples, family, and group therapy primarily in Colorado, with telehealth extending statewide reach. The Collaborative serves a predominantly individual-consumer base, with a subset of grant-funded services delivered to crime victims and underserved populations via partnerships with the Community Crime Victim Services grant (Colorado General Assembly HB18-1409), Caring for Denver, and the Center for African American Health, alongside veteran coverage through TriWest and Medicaid.
Revenue is generated across three streams: direct care therapy services (sliding-scale, insurance, Medicaid, TriWest, and grant-funded), training and programs (Post Masters Clinical Supervision, an organizational Behavioral Health Assistance Program as an EAP alternative, and customized professional development), and a small branded merchandise shop with 50% of proceeds redirected to subsidized counseling. The technology stack is intentionally lean and non-proprietary: Calendly for scheduling and Valant for patient intake, with no in-house platform, no AI capabilities, and no mobile app. Client acquisition is driven by community partner referrals, website content, and word-of-mouth rather than paid sales or marketing.
The business model is mission-driven and bootstrapped, with no disclosed funding rounds, no parent company, and no institutional investors. Strategic positioning rests on the scarcity of culturally matched therapists of color in the U.S. supply, the founder's clinical credentials (LPC, LADC, NCC) and veteran background, and a portfolio of community partnerships that simultaneously drive referrals, grant funding, and brand credibility. The organization is small, founder-controlled, and operates exclusively within Colorado, with growth dependent on continued grant funding, partner-driven demand, and expansion of the training and B2B program lines.
Therapist of Color Collaborative firmographics
Firmographics- Name
- Therapist of Color Collaborative
- Legal name
- Therapist of Color Collaborative
- Website
- https://therapistofcolor.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Therapist of Color Collaborative is a Colorado-based, founder-led network of approximately 40 therapists of color delivering culturally responsive individual, couples, family, and group therapy, plus training programs and grant-funded services, to communities of color and underserved populations.
- Ownership category
- akta.pro rank
Therapist of Color Collaborative industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Therapist of Color Collaborative is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Therapist of Color Collaborative business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Care Therapy Services: Individual, couples, family, and group therapy sessions delivered by network therapists. Includes specialized services for addictions, trauma, and grant-funded services for crime victims.
- Training & Programs: Post Masters Clinical Supervision for licensure, Behavioral Health Assistance Program for organizations, and Customized Programming & Development for professional development.
- Merchandise Shop: Branded merchandise including mugs, t-shirts, and accessories. 50% of proceeds support access to counseling for those who cannot afford services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Income-based sliding scale pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Therapist of Color Collaborative product offering
Product offeringCore offering
Therapist of Color Collaborative operates a private mental health practice that delivers individual, couples, family, and group therapy through a network of licensed therapists of color. In parallel it runs a Post-Masters Clinical Supervision program for associate-licensed clinicians, a Behavioral Health Assistance Program for organizations, and Customized Programming & Development for external partners. Therapy revenue is supplemented by an online Shop selling mental-health-themed merchandise.
Product overview
Therapist of Color Collaborative is a Colorado-based mental health practice offering culturally-grounded therapy services through two main divisions: Direct Care Services and Training & Programs. Direct Care includes individual, group, family, couples, and addictions therapy, plus affordable and grant-funded options. Training Programs encompass Post Masters Clinical Supervision, the Behavioral Health Assistance Program for organizations, and Customized Programming & Development. The organization also operates a merchandise shop supporting mental health advocacy. All services are delivered by professionals of color with a trauma-informed, culturally responsive approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Care Services
Companies that use Therapist of Color Collaborative
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Therapist of Color Collaborative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Therapist of Color Collaborative partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Caring for DenvercoreMajor community partner supporting mental health equity initiatives. Has provided grant funding enabling expansion of access to care for individuals experiencing financial difficulties at no-cost.
- The Center for African American HealthcoreGrant funding partnership allowing expansion of care to historically underserved populations including people of color, men, and young adults at no-cost to qualifying individuals.
- AllHealth NetworkminorCommunity partner logo displayed on website indicating collaborative relationship in the behavioral health community.
- Empowerment OrganizationminorCommunity partner providing referral pathways and collaborative support for mental health services.
- Community WorksminorPartner organization supporting community mental health initiatives.
- ACJI (American Criminal Justice Investigation)minorPolicy and research partner supporting mental health services.
- Latino CoalitionminorCommunity partner representing Latino community interests and referral pathways.
- Colorado PartnershipminorState-level partnership supporting mental health initiatives.
- Aurora Public SchoolsminorEducational partner providing referral pathways for student mental health services.
- Tha Myx InternationalminorCommunity partner supporting mental health awareness.
- DenverminorCity-level partnership supporting community mental health.
- CCJRC (Colorado Criminal Justice Reform Coalition)minorJustice reform partner supporting mental health services for affected populations.
- Community Crime Victim Services (Colorado General Assembly HB18-1409)coreRecipient of Community Crime Victim Services grant program created by Colorado General Assembly. Enables provision of no-cost mental health counseling to crime victims and their families.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Therapist of Color Collaborative competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: Lyra Health is a large mental health benefits platform for employers offering EAP-like services, therapy, and coaching. Overlaps with TOCC's Behavioral Health Assistance Program and direct-to-employer distribution.
- Two Chairs: Two Chairs operates in-person and virtual therapy clinics with a curated therapist model focused on effective matching. Comparable therapist-network + matching approach, though geographic footprint is limited to a few major US metros.
- Talkspace: Talkspace is a publicly traded tele-mental health provider offering individual, couples, and teen therapy via subscription. Comparable as a subscription-based online therapy provider, though much larger and broader in therapist mix.
- BetterHelp: BetterHelp is the largest D2C online therapy platform with a broad therapist roster and matching engine. Comparable as a high-scale mental health platform serving individuals, but it is not culturally specialized.
Regional players
- Eleanor Health: Eleanor Health provides outpatient mental health and substance use treatment with a focus on underserved populations. Comparable to TOCC's addiction services and culturally responsive care positioning, though Eleanor is a multi-state clinic operator.
Emerging players
- Headway: Headway is a tech platform that helps therapists accept insurance by handling credentialing, billing, and patient matching. Comparable adjacent infrastructure layer that could compete with TOCC's matching and insurance acceptance workflows at scale.
Direct peers
- Open Path Collective: Open Path Collective is a nonprofit network of therapists offering sessions at $30-$80 for uninsured/underinsured clients. Comparable because of the income-based sliding scale pricing and mission to expand affordable access via a therapist network.
- The Loveland Foundation: The Loveland Foundation funds therapy for Black women and girls and partners with a network of culturally responsive therapists. Comparable mission-aligned model with similar focus on BIPOC access to mental health care.
- Ayana Therapy: Ayana Therapy is a therapy platform specifically focused on matching clients with BIPOC and LGBTQ+ therapists for culturally responsive care. Direct peer given nearly identical niche, target population, and value proposition.
- Alma: Alma operates a curated network of independent therapists with insurance credentialing, intake, and matching infrastructure. Highly comparable as a therapist-network business model, though Alma is broader in therapist selection rather than culturally specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Therapist of Color Collaborative social profiles
Digital presenceTherapist of Color Collaborative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapist of Color Collaborative leadership team
Management profileNumber of profiles
Profiles3 records
Therapist of Color Collaborative funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapist of Color Collaborative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapist of Color Collaborative
What does Therapist of Color Collaborative do?
Therapist of Color Collaborative operates a private mental health practice that delivers individual, couples, family, and group therapy through a network of licensed therapists of color. In parallel it runs a Post-Masters Clinical Supervision program for associate-licensed clinicians, a Behavioral Health Assistance Program for organizations, and Customized Programming & Development for external partners. Therapy revenue is supplemented by an online Shop selling mental-health-themed merchandise.
Is Therapist of Color Collaborative a public or private company?
Therapist of Color Collaborative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapist of Color Collaborative founded?
Therapist of Color Collaborative was founded in 2019. It employs 1 to 10 people.
Where is Therapist of Color Collaborative based?
Therapist of Color Collaborative is headquartered in Denver, United States, in the North America region.
How does Therapist of Color Collaborative make money?
Three revenue lines are on record. Direct Care Therapy Services are the primary driver. The others are training & Programs and merchandise Shop.
Who are Therapist of Color Collaborative's main competitors?
Broad incumbents on record are Lyra Health, Two Chairs, Talkspace and BetterHelp. Eleanor Health is listed as a regional player. Headway is listed as an emerging player. Direct peers are Open Path Collective, The Loveland Foundation, Ayana Therapy and Alma.
Does Therapist of Color Collaborative have an API?
No public API is recorded for Therapist of Color Collaborative.
What industry is Therapist of Color Collaborative in?
Therapist of Color Collaborative's product category is Mental Health Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621330 and its SIC code is 8000.