BASScare

What BASScare does

Revenue is generated through three primary streams: government funding via CHSP and other federal aged care mechanisms, means-tested residential and home care fees (monthly billing, basic daily fee plus means-tested care fee plus accommodation payments), and tax-deductible donations and bequests processed through the Give Now online platform. Customer segments span older adults requiring residential care, active retirees seeking community living, adults wishing to age at home, people with dementia and their families, and a secondary cohort of younger people with disability served under Home and Community Care programmes. Distribution is direct and regional: formal aged care assessment for residential admission, self-contained retirement village units, mobile in-home care teams across Boroondara suburbs (Canterbury, Ashburton, Kew, Hawthorn, Camberwell, Balwyn, Surrey Hills, Mont Albert), and community activities delivered at local centres. Go-to-market is community-led, relying on 65+ years of volunteer engagement, word-of-mouth, council and church partnerships, content marketing, social media, a bi-monthly activities newsletter, and a bilingual Chinese-language website to reach culturally diverse residents in the catchment.

Name

BASScare

Legal name

BASSCARE Pty Ltd

Website

https://basscare.org.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

BASSCARE is a Melbourne-based not-for-profit aged care provider, operating since 1957, delivering residential aged care, retirement living, and community/home care services to adults 65+ across the Boroondara region of inner-eastern Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Government-Funded Care Services: BASSCARE receives funding through the Commonwealth Home Support Programme and other government-aged care funding mechanisms to provide residential aged care, community care, and retirement living services.
2. Donations and Bequests: As a tax-exempt charitable entity and deductible gift recipient, BASSCARE accepts community donations, bequests, and memorial gifts from individuals who wish to support aged care services.
3. Residential and Community Care Fees: Fees for residential aged care, retirement living, and community services are charged to clients, typically subsidised by government funding with client contributions based on means testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BASScare is a not-for-profit aged care provider that operates residential aged care homes, retirement and assisted living residences, and a portfolio of community-based services including Meals on Wheels, dementia support, group activities, home services, affordable housing, an op shop, and HACC programs for younger people with disabilities, primarily serving Melbourne's Boroondara region.

Product overview

BASScare is a not-for-profit aged care organization providing a comprehensive portfolio of services for seniors in Melbourne's Boroondara area. The organization operates on a platform-plus-modules model, with core service lines including Residential Aged Care (at Faversham House and Samarinda Lodge), Retirement Living & Assisted Living (Hester Canterbury and Morgan Glen Iris), and Community Services. Community Services encompasses multiple modules including Meals on Wheels, Dementia Services, Group Activities & Programs, Home Services, Affordable Housing, The Ashy Op Shop, and Home and Community Care Programs for Younger People. BASScare also offers volunteering and donation programs to support community engagement. The organization has been serving the community for over 65 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care 24/7 residential aged care accommodation and personal/nursing care for older adults who can no longer live independently, delivered across BASScare's facilities in Melbourne's Boroondara region.
• Retirement and Assisted Living Independent retirement living and higher-support assisted living residences for older adults seeking to remain in the Boroondara community with access to escalating care as needs change.
• Meals on Wheels Nutritious hot and chilled meal delivery service for older adults and people with disabilities living at home in the Boroondara region, supporting independent living.
• Dementia Services Specialist programs and support for people living with dementia and their carers, including day programs, respite and carer support in the Boroondara region.
• Group Activities Social and recreational group programs for older adults aimed at reducing social isolation and supporting wellbeing in the Boroondara community.
• Home Services In-home personal care, domestic assistance and support services that help older residents and people with disabilities remain living safely at home.
• HACC Services for Younger People Home and Community Care (HACC) services tailored to younger people with disabilities or frailty who are not eligible for aged care but need community-based support.
• Affordable Housing Affordable rental housing operated by BASScare for older adults and members of the local community who need subsidised accommodation.
• Op Shop Charity op shop selling donated second-hand goods to the local community, with proceeds supporting BASScare's aged care and community programs.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Give NowcoreGTM or Marketing PartnerGive Now provides a free online donations platform for BASSCARE, enabling secure community donations with 100% of donations going directly to BASSCARE (only normal bank fees deducted).
• Volunteer.com.aucoreChannel Partner/ Reseller/ DistributorVolunteer.com.au hosts BASSCARE volunteer opportunities, serving as the primary platform for recruiting volunteers for programs including Meals on Wheels, exercise classes, and lifestyle programs.
• Workplace Gender Equality Agency (WGEA)coreStrategic or Co-development PartnerBASSCARE reports annually to WGEA in accordance with legislative requirements, demonstrating commitment to creating a fair, inclusive and respectful workplace.
• Natalie Gibson NutritionminorStrategic or Co-development PartnerDietitian Natalie Gibson from Natalie Gibson Nutrition provides expert nutrition advice for BASSCARE's health content and wellness programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baptcare: Victorian and Tasmanian not-for-profit aged care provider offering residential care, home care, and retirement living across multiple sites. Most directly comparable to BASSCARE in mission, scale, and service mix, serving similar middle-market cohorts through a community/faith-based model.
• VMCH (Villa Maria Catholic Homes): Victorian Catholic not-for-profit providing aged care, retirement living, disability services, and home care across multiple Melbourne sites. Closely matches BASSCARE's continuum-of-care model and not-for-profit community positioning in the Melbourne metropolitan area.
• BlueCross: Victorian aged care provider operating residential aged care, retirement living, and home care services across metropolitan Melbourne and regional Victoria. Comparable to BASSCARE in service breadth and middle-market positioning, though operating on a larger multi-site footprint.
• Uniting AgeWell: Uniting Church-affiliated not-for-profit providing residential aged care, independent living, and home care across Victoria and Tasmania. Shares BASSCARE's faith/community heritage, continuum-of-care model, and middle-market positioning, though at a larger multi-site scale.
• Mercy Health: Victorian Catholic not-for-profit providing residential aged care, retirement living, and home care services across Melbourne and regional Victoria. Comparable to BASSCARE in mission-driven operations, Victorian footprint, and full continuum of aged care services.
• Arcare: Privately held aged care provider operating residential aged care, retirement living, and home care services across Victoria, New South Wales, and Queensland. Comparable to BASSCARE in service scope and Victorian footprint, though as a private for-profit rather than a community not-for-profit.

Broad incumbents

• Bolton Clarke: One of Australia's largest not-for-profit aged care and community healthcare providers, formed via the merger of RSL Care and RDNS. Offers residential aged care, retirement living, and home care nationwide. Comparable to BASSCARE on not-for-profit status and service model, but operates at significantly greater national scale.
• St Vincent's Care Services: Catholic not-for-profit aged care provider operating residential aged care, retirement living, and home care services across Queensland, Victoria, New South Wales, and the ACT. Comparable community-led model to BASSCARE but at a multi-state scale.
• Regis Healthcare: ASX-listed for-profit aged care operator with 60+ residential facilities across Australia. Competes with BASSCARE for residential aged care residents in Melbourne but operates at significantly larger scale and as a publicly listed for-profit entity rather than a community not-for-profit.
• Estia Health: ASX-listed aged care provider operating more than 70 residential aged care facilities across New South Wales, Victoria, Queensland, and South Australia. Comparable to BASSCARE in residential aged care services but operates as a larger for-profit, publicly listed competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASScare