What Forcefield does

Forcefield is an Irish agri-hardware manufacturer established in 1981 and headquartered in Cratloe, County Clare. The company designs, manufactures and distributes electric fence systems - its original and still primary business - alongside a diversified portfolio of agricultural hardware including calf care products (feeders, jackets, milk heaters, proprietary Peach Teats), workwear (safety boots and nitrile gloves), Strainrite fencing tools, rodent control products, Foxlights predator deterrents, and outdoor pet containment systems. Technical differentiation is concentrated in the proprietary Peach Teat calf-feeding technology, engineered to mimic natural suckling behaviour and improve digestion, and in energiser range breadth covering battery, mains, solar, and dual-power configurations for different farm sizes.

The company sells both directly to end customers through its e-commerce storefront (with international delivery to UK, Europe, and the US) and indirectly through hundreds of agricultural retail stores across Ireland, operating with a small team sized at 11-50 employees. The legal entity is Forcefield Active Technology, registered in Ireland under PRL Reg No. IE01107WB, formerly trading as Reliable Agri Products. Revenue is generated through unit-priced hardware sales with a pay-as-you-go billing cadence, plus delivery charges by geography and a 14-day return policy with a 10% restocking fee.

The business is privately held with no disclosed outside investment, parent company, or public listing. Distribution is the principal commercial asset, supplemented by a manufacturer's lifetime warranty on pet fence products, an annual product catalogue, product demonstration videos, and a Facebook brand presence. There is no public visibility into financials, headcount trends, or ownership structure beyond the Irish registry footprint.

Name

Forcefield

Legal name

Forcefield Active Technology

Website

https://forcefield.ie

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Forcefield is an Irish agri-hardware manufacturer founded in 1981 that designs and distributes electric fencing systems, calf care products, workwear, fencing tools, and pest/pet containment solutions to farmers and pet owners in Ireland and internationally via online sales.

Ownership category

akta.pro rank

Product category

Agricultural Hardware

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Beef Cattle Production Support Services (Fencing, Water Systems, Range Improvement) (AFAEABAM), Biosecurity, Sanitation & Pest Control Services for Animal Facilities (AFAEALAI)

Keywords

• Electric fence systems
• Agricultural hardware
• Livestock containment
• Calf feeding equipment
• Fencing tools

Headquarters

HQ city

Cratloe

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Forcefield generates revenue through manufacturing and selling electric fence systems and agri hardware products directly to agricultural stores and end customers throughout Ireland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Forcefield manufactures and distributes electric fence energizers (battery, mains, solar, dual-powered) and complete electric fencing systems for agricultural and livestock containment. The company has broadened its portfolio to include calf care products (feeders, peach teats, milk heaters, calf jackets), agricultural workwear (safety boots and nitrile gloves), fencing tools (Strainrite range), rodent control products, Foxlights predator deterrent systems, and outdoor pet containment systems.

Product overview

Forcefield is an Irish agricultural hardware manufacturer established in 1981, headquartered in County Clare, Ireland. The company offers a diversified portfolio of products primarily centered on electric fencing systems (their core business) and expanding into adjacent agricultural hardware categories. The product portfolio comprises: Electric Fencing Systems as the primary product line including various energiser types (battery, mains, solar, and dual-powered), fencing accessories, insulators, polywire/tape, reels, posts, and cables; Calf Care Products including feeders, jackets, milk heaters, and specialized peach teats for improved calf nutrition; Workwear including safety boots across multiple ranges (Buffalo, Foreman, Kansas, Worker, Techno) and nitrile gloves; Strainrite Fencing Systems providing complete fencing tools and hardware; Rodent Control products including various bait formats; Foxlights predator deterrent systems; and Pet Containment outdoor fence systems. Forcefield distributes to hundreds of agri stores throughout Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Forcefield Electric Fencing: Electric fence systems including energisers, insulators, polywire, reels, and accessories for agricultural fencing.
• Forcefield Workwear
• Forcefield Calf Care
• Forcefield Rodent Control
• Strainrite Fencing Systems
• Forcefield Pet Fence
• Foxlights

Products and services

• Electric Fencing Systems Complete electric fencing systems including energisers (battery, mains, solar, dual-powered), insulators, polywire/tape, reels, posts, cables, and accessories for livestock containment and property boundary fencing.
• Calf Care Products Calf feeding and care equipment including feeders, calf jackets, milk heaters, and Peach Teats designed to improve calf health, digestion and weight gain.
• Workwear Agricultural and industrial workwear including safety boots across multiple ranges (Buffalo, Foreman, Kansas, Worker, Techno) and nitrile gloves.
• Strainrite Fencing Systems Complete fencing tool and hardware system including chain strainers, crimping tools (Ezepull), fencing posts, fencing tools, gate products, and strainer boards.
• Rodent Control Products Pest control products including rat bait in various formats (loose grain, wax blocks, sachets), rodent bait stations, and snap traps.
• Foxlights Predator Deterrent Predator deterrent lighting systems that use varying flash patterns of blue and white light to deter foxes and other predators from paddocks.
• Pet Containment System Outdoor pet fence system with transmitter, receiver collar, boundary wire, and accessories for containing dogs within defined areas; backed by manufacturer's lifetime warranty.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dare Electronics: UK manufacturer of electric fencing equipment for livestock, horses and pets — comparable to Forcefield's energizer and pet containment lines.
• Patura: German specialist in cattle electric fencing and pasture management — directly comparable to Forcefield's electric-fence energizers, posts, polywire and accessories for dairy/beef operations.
• Horizont: German manufacturer of electric fencing systems, pasture management and animal-handling equipment — overlaps Forcefield on energizers, polywire, posts and complete fence systems distributed through agri dealers across Europe.
• Gallagher: New Zealand-based global leader in electric fence energizers, weighing and animal management solutions — directly overlaps Forcefield on battery, mains and solar energizers and the broader electric-fencing category sold through agri retail channels.
• PetSafe (Radio Systems): Global pet-containment and training brand offering in-ground and wireless pet fences with lifetime warranties — directly comparable to Forcefield's Pet Fence product line in the consumer channel.
• Datamars (Tru-Test): Swiss-headquartered livestock identification and electric-fence company (owner of Tru-Test, Z Tag and Patriot) competing with Forcefield on energizers, fencing accessories and livestock handling equipment worldwide.
• Stafix: New Zealand electric-fence energizer brand known for mains-, battery- and solar-powered units; competes in the same SKUs (mains, battery, solar) Forcefield lists on its website.
• Hotline Fencing: UK-based electric fencing specialist selling energizers, posts and accessories through agri retailers — directly overlaps Forcefield's UK agri-store channel and core product range.
• Invisible Fence: Specialist pet-containment brand selling outdoor electric pet fence systems with strong dealer/installation model — directly comparable to Forcefield Pet Fence for consumer dog containment.
• Nemtek: South African manufacturer of electric fence energizers and security/perimeter fencing — overlaps Forcefield on energizer hardware and fencing accessories, with global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/forcefield
• Facebookfacebook.com/forcefield
• LinkedInlinkedin.com/company/forcefield-active-technology-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forcefield