Carolina Family Services

What Carolina Family Services does

Carolina Family Services, Inc. is a private nonprofit behavioral health agency founded in 2006 by Jennifer Brooks, PhD, LPCS, and headquartered in Greenville, South Carolina. The organization provides a coordinated suite of family-based mental and behavioral health services across the Upstate of South Carolina, including outpatient counseling (individual, family, and — newly — adult and couples therapy), psychiatric assessment and medication management, in-home Rehabilitative Behavioral Health Services (RBHS) and Psychosocial Rehabilitation, school-based mental health services embedded in 15 schools across Anderson District 1, and the Carolina Awesome Steps early intervention program for children from birth to age six at risk of developmental delay. Services are delivered by a staff of over 50 licensed clinicians and an integrated medical team including a psychiatrist, pediatrician, and physician's assistant, using evidence-based modalities (TF-CBT, Play Therapy, PCIT, EMDR, DBT, CBT) and standardized assessments (Hawaii Early Learning Profile), with delivery available in person at three offices (Greenville, Spartanburg, Williamston), in schools, in homes, and via telehealth.

The business model is overwhelmingly Medicaid-driven: CFS is in-network with all South Carolina Medicaid providers, and SC Medicaid covers the full cost of school-based services for eligible children (commercial insurance is not accepted in the school-based program). Self-pay is offered as a secondary, quote-based channel for patients without Medicaid coverage or seeking non-covered services. The agency supplements operating revenue with community philanthropy, including a Donorbox donation portal and an annual Back 2 School Drive supported by regional sponsors. Go-to-market is community-led: referrals are generated through school partnerships, online and phone intake, caregiver and community word-of-mouth, and grassroots outreach events, rather than paid performance marketing. CFS holds CARF accreditation from the Commission on Accreditation of Rehabilitation Facilities and a Great Nonprofits Top Rated badge, which support payer contracting and community trust respectively.

Name

Carolina Family Services

Legal name

Carolina Family Services, Inc.

Website

https://carolinafamily.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Family Services is a South Carolina nonprofit behavioral health agency delivering outpatient counseling, psychiatric services, in-home therapy, school-based mental health across 15 schools, and early intervention to children, families, adults, and couples in the Upstate region, primarily reimbursed through SC Medicaid.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Behavioral health services
• Family mental health counseling
• Psychiatric medication management
• School-based therapy
• Early intervention services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicaid Insurance Billing: CFS is in-network with ALL South Carolina Medicaid providers. The majority of services are billed to Medicaid, covering outpatient counseling, psychiatric services, in-home behavioral health therapy, school-based therapy, and early intervention services.
2. Self-Pay / Out-of-Pocket: Self-pay rates are available by calling the office. Patients without Medicaid coverage or those seeking services not covered by their plan pay out-of-pocket.
3. School-Based Medicaid Billing: SC Medicaid covers the full cost of in-school counseling services. Commercial insurance is not accepted in the school-based program. Services are billed through Medicaid for school-based treatment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Carolina Family Services delivers family-based mental and behavioral health services through outpatient counseling, psychiatric assessments and medication management, in-home rehabilitative behavioral health services, and school-based therapy embedded in 15 Anderson District 1 schools. The organization also operates the Carolina Awesome Steps early intervention sub-brand for children birth to six years at risk for developmental delays. Services are delivered by licensed clinicians using evidence-based modalities (TF-CBT, Play Therapy, PCIT, EMDR, DBT, CBT) across three clinic offices in the Upstate of South Carolina, via telehealth, and in homes and schools.

Product overview

Carolina Family Services is a family-based mental health and behavioral services agency providing a coordinated suite of programs for children, adolescents, adults, and families. The core service portfolio includes Outpatient Counseling (individual and family therapy in office or via telehealth), Psychiatric Services (assessments and medication management), In Home Services/RBHS (behavioral modification, family support, and psychosocial rehabilitation delivered in the home), and the School Based Program (counseling integrated into 15 Anderson District 1 schools). The company has also introduced Carolina Awesome Steps as a distinct early intervention sub-brand for children birth to six years old. All services are delivered by licensed clinicians and supported by an integrated medical team.

Differentiator

Problem solved

Functional benefit

Brands

• Carolina Awesome Steps: Early intervention program serving children birth to six years old who are at risk for a developmental delay, utilizing the Hawaii Early Learning Profile curriculum and conducting home visits, treatment planning, and parental support.

Products and services

• Outpatient Counseling Individual and family therapy services delivered to children, adolescents, adults, couples, and their families at the Greenville and Spartanburg offices or via telehealth, addressing behavioral, emotional, and relational problems using evidence-based modalities.
• Psychiatric Services Psychiatric assessments and medication management for children and adolescents receiving outpatient or in-home services, delivered by an on-staff psychiatrist and supported by an in-house pediatrician and physician's assistant for integrated medical and behavioral health care.
• In Home Services (Rehabilitative Behavioral Health Service) Comprehensive in-home behavioral health support including behavioral modification, family support, and Psychosocial Rehabilitative Services provided in family homes by RBHS staff and Community Support Specialists to strengthen family relationships and ensure home safety.
• School Based Program School-based mental health services across 15 Anderson District 1 schools, with licensed clinicians embedded to coordinate directly with teachers and support staff and to deliver counseling and behavioral health services to K-12 students who have difficulty attending traditional outpatient clinics.
• Carolina Awesome Steps Early intervention program for children birth to six years old who are at risk for developmental delays, utilizing the Hawaii Early Learning Profile curriculum-based assessment and providing home visits, treatment planning, and parental support.

Quantifiable outcome

• Over 10,000 families served in 18 years with excellent clinical outcomes
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Molina HealthcareminorGTM or Marketing Partner · 5 August 2023Molina Healthcare was a sponsor of CFS's 7th Annual Back 2 School Drive (August 5, 2023), contributing to the distribution of free backpacks and school supplies to children in need in the Upstate of South Carolina.
• Humana Healthy Horizons MedicaidminorGTM or Marketing Partner · 5 August 2023Humana Healthy Horizons Medicaid was a sponsor of CFS's 7th Annual Back 2 School Drive, supporting the event that provided school supplies to over 800 children in foster care, orphanages, and underserved families.
• Stanley SteemerminorGTM or Marketing Partner · 5 August 2023Local business sponsor of CFS's Back 2 School Drive event in 2023.
• The Parker GroupminorGTM or Marketing Partner · 5 August 2023Sponsor of CFS's Back 2 School Drive community event in 2023.
• PomeroyminorGTM or Marketing Partner · 5 August 2023Sponsor of CFS's Back 2 School Drive community event in 2023.
• Optek SolutionsminorGTM or Marketing Partner · 5 August 2023Sponsor of CFS's Back 2 School Drive community event in 2023.
• Harley Davidson of GreenvilleminorGTM or Marketing Partner · 5 August 2023Local business sponsor of CFS's Back 2 School Drive community event in 2023.
• Super Duper PublicationsminorGTM or Marketing Partner · 5 August 2023Sponsor of CFS's Back 2 School Drive event in 2023, providing school readiness supplies for children.
• TD's of ClemsonminorGTM or Marketing Partner · 5 August 2023Local business sponsor of CFS's Back 2 School Drive community event in 2023.
• Anderson District 1 SchoolscoreStrategic or Co-development PartnerCFS has a formal school-based treatment program partnership with Anderson District 1, with clinicians embedded in 15 schools (elementary, middle, and high schools). Clinicians work directly with teachers and school support staff to coordinate care for students. Parents are required to participate in treatment planning. This is a core partnership enabling CFS's school-based service delivery model.
• SC Medicaid Providers (All)coreOthersCFS is in-network with all South Carolina Medicaid providers, serving as a participating provider in the Medicaid network across the Upstate. This is the primary payer relationship for the majority of services.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pressley Ridge: Nonprofit serving children and families through residential, community-based, and school-linked behavioral health and family preservation services. Comparable to CFS because both deliver family-focused behavioral health, in-home therapy, and school-connected services to Medicaid-enrolled children.
• Youth Villages: Nonprofit providing intensive in-home behavioral health, family services, and youth crisis programs across multiple states. Comparable to CFS because both operate family-based, in-home behavioral interventions funded largely through Medicaid and public payors.
• RHA Health Services: Multi-state behavioral health nonprofit providing outpatient mental health, in-home services, and school-based programs primarily for children and families on Medicaid. Directly comparable to CFS's mix of outpatient, RBHS in-home, and school-based service lines under Medicaid funding.
• Brightside Behavioral Health: Regional outpatient behavioral health provider serving children, adults, and families with counseling, psychiatry, and school-based services. Comparable to CFS because both are mid-sized outpatient + school-based behavioral health agencies operating in similar payer environments.
• Healthy Learners: South Carolina-based nonprofit that places health services in schools to reach children who otherwise lack access. Directly comparable to CFS's school-embedded behavioral health model serving SC children via school-based delivery and Medicaid funding.
• South Carolina Department of Mental Health (SCDMH): State mental health agency operating community mental health centers across South Carolina that deliver outpatient counseling, case management, and school-based services. Comparable to CFS as the principal community-based behavioral health provider footprint in the same state and overlapping services.
• EasterSeals (Easterseals): National nonprofit delivering early intervention, behavioral health, and family services for children with developmental delays and disabilities. Comparable to CFS because both operate early intervention programs (Carolina Awesome Steps) and family support services under Medicaid-funded models.
• Children's Hope Alliance: Nonprofit providing mental health, family preservation, and child welfare services across the Carolinas. Comparable to CFS because both deliver community-based behavioral health, in-home therapy, and school-linked services to children and families on Medicaid.

Emerging players

• Hazel Health: School-based telehealth mental health provider serving K-12 students via contracts with school districts. Comparable to CFS because both deliver mental health services directly within schools, though Hazel operates via telehealth and at a national scale rather than embedded clinicians.

Broad incumbents

• Carelon Behavioral Health (formerly Beacon Health Options): Large managed behavioral health organization administering behavioral health benefits and provider networks for Medicaid and commercial plans. Comparable to CFS because CFS sits within the SC Medicaid networks that Carelon-style MCOs administer, making them ecosystem counterparts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Family Services